Blog : real estate broker

NextHome welcomes a new office to Charlotte, North Carolina

NextHome welcomes a new office to Charlotte, North Carolina

Bobby and Jayme Downey

Pleasanton, CA — June 14, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Downey Properties. The new brokerage represents the 17th NextHome franchised office in the state of North Carolina.

NextHome Downey Properties will be led by broker/owner Jayme Downey. She will handle all day-to-day aspects of the company including mentoring, training and brokerage growth. Her husband, Bobby, will be joining her on the leadership team and will handle all sales components for the brokerage.

Based out of Charlotte, NextHome Downey Properties will handle real estate in all of the Charlotte metropolitan area including the counties of Mecklenburg, Union, Cabarrus, Iredell, and Gaston. The brokerage will also serve residents on the South Carolina side including the cities of Fort Mill, Indian Land, Rock Hill, Lake Wylie, and Clover.

The Charlotte metropolitan area is home to more than 2,500,000 residents and is the most populated city in the state of North Carolina. Bobby was born and raised in this area and loves the “big city with a small town feel.”

With expertise in working with first-time home buyers, move-up buyers, investors, new construction and military housing and relocation, NextHome Downey Properties is proud to state that 86% of their business comes from either repeat clients or referrals.

Jayme and Bobby met in 2002 and married in 2004. The couple met while both of them were in restaurant management. Bobby started entering real estate as a part-time loan officer in 2003 and saw how he could turn this side passion into a full-blown real estate career.

In 2004, Jayme felt the stress of managing a restaurant, so she stepped away from it and got her real estate license. With her father being a North Carolina real estate broker, Jayme was excited to follow in the family tradition of being a REALTOR®.

Jumping fully into her new career, Jayme had a very successful start and ended up making the move to Keller Williams in 2006. At the same time, Bobby moved completely over to mortgages and was a top producing loan officer for many years.

While Bobby did well in mortgages, he recalls coming home in 2014 and telling Jayme how he didn’t like being on the mortgage side.

“I remember him coming home and saying he was miserable as a loan officer,” said Jayme. “I asked him what he wanted to do and he said, ‘I want to work with you.’”

The newly formed real estate team – The Downey Group – grew to be incredibly successful, selling more than 50 properties a year.

Seeing how they were a self-sustaining real estate team, Jayme and Bobby realized it was the right time to go out on their own and launch their own real estate brokerage, where they could do business on their terms. In 2017, the Downeys opened their own brokerage – Downey Properties.

They continued to sell at a high level, but wanted more technology and support to provide better service for their clients.

“We Googled real estate franchises and really looked into some of the up and coming brands, rather than the more traditional and familiar names out there,” said Bobby. “We wanted to be able to run our brokerage with that boutique personalized touch, but with the support of a national franchise. NextHome fulfilled everything that we were looking for.”

The Downeys say the biggest difference between their brokerage and other companies in their local market is that they treat the paycheck as a secondary part of the sales process. The focus is fully on the client’s needs and how they help buyers and sellers first, above all else.

“We have a philosophy of taking care of the clients first,” said Jayme. “We know that in our experience, if we do right by our clients every time, the money will come. We will always have that mindset and expect all of our agents to adopt that philosophy as well.”

“It’s the best feeling in the world when you can help that client find their perfect home,” added Bobby. “We want to have a long lasting relationship with these buyers and sellers. That is so important to us and always will be.”

The Downeys are proud parents and are involved in all kinds of activities with their children. Jayme has served on the PTA Board for five years and Bobby has coached flag football, basketball, and soccer.

The Downey family spends their downtime on the water, whether it be fishing, boating or hanging out beachside.

Please join us in congratulating Jayme, Bobby, and the rest of the team at NextHome Downey Properties on the opening of their brand new NextHome brokerage in Charlotte, NC!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

The NextHome franchise continues expansion in Iowa

The NextHome franchise continues expansion in Iowa

Travis Hiatt

Pleasanton, CA — June 13, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Beyond. The new brokerage represents the fourth NextHome franchised location opened in the state of Iowa.

The company will be owned and operated by top producing REALTOR® Travis Hiatt. Based out of North Liberty, the brokerage will provide real estate services throughout both the Cedar Rapids and Iowa City metropolitan areas. Additionally, NextHome Beyond will serve the residents of Johnson, Cedar, Iowa, Linn, Jones, Louisa, and Washington counties.

North Liberty is directly north of Iowa City and is home to approximately 20,000 residents. Over the past 19 years, North Liberty has been known as the second fastest-growing city in the state of Iowa.

The brokerage will provide various real estate services such as working with first-time homebuyers, investment properties, new construction, ranches and farms, and land lots and parcels.

Travis bought his first house while attending college at the young age of 19. This early entry into real estate inspired him to help others buy and sell homes right after college.

In 2003, he started his career at Skogman Realty in Cedar Rapids. He spent his first years in the business gaining trust with clients using all the traditional methods of real estate – knocking doors, handing out flyers and business cards, and attending community events. While these methods may have seemed simple, they were very effective in helping Travis establish himself in the local market.

In his second year, Travis sold nearly $4 million in volume – a huge accomplishment for a young agent.

In 2007, he made the move to Ruhl & Ruhl Realtors. Working there for nearly ten years, Travis built a business in both the Cedar Rapids and Iowa City markets. In 2011, the owner of the company asked Travis to step in and manage a new office that was expanding into Cedar Rapids.

Two years later, he became the manager for the Coralville office location and led that office for the next five years.

While managing the brokerage, Travis attended the Iowa Association of REALTORS® Convention in 2015 and had a chance to meet NextHome’s Vice President, Imran Poladi, who was the keynote speaker for the event.

“I started researching the company and thinking about how I wanted to one day open my own brokerage,” said Travis. “What NextHome had to offer made me really excited about the possibilities.”  

While he ended up leaving Ruhl & Ruhl Realtors, Travis held off opening his own company. He worked at Keller Williams in Cedar Rapids – first as a Team Leader and then as the General Manager for the company. With more than 100 agents at the brokerage, Travis and the leadership team worked hard to make the company one of the top real estate brokerages in the area.

In 2018, after nearly seven years in management, Travis was finally ready to go out on his own. He knew exactly who he wanted to partner with.  

“I knew that when it was my time to go out on my own, I wanted to franchise with NextHome,” said Travis.

Travis says that the NextHome Beyond difference is exactly what the company name describes.

“I wanted to name my company NextHome Beyond because I want our company to provide a level of service above and beyond what the client is expecting, as well as providing support and real estate services beyond the buying or selling period,” said Travis.

Travis has a passion for teaching and is a certified Dotloop trainer, helping agents with online transaction management systems and tools.

Outside of work, Travis loves spending time with his nine-year-old daughter, Emersyn. Travis is a huge Chicago Cubs fan and does everything he can to catch a Cubbie game at Wrigley Field in Chicago.

Please join us in congratulating Travis and the rest of the team at NextHome Beyond on the opening of their brand new NextHome office in North Liberty, IA!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

Understanding Homeowners Insurance: What all new and prospective homeowners need to know

Understanding Homeowners Insurance: What all new and prospective homeowners need to know

If you arrange a mortgage, your lender will want you to have homeowners insurance. This coverage is critical for protecting your home and personal property against various potential liabilities.

A homeowners insurance policy is actually a package of coverages. These policies commonly offer the following forms of protection:

*Dwelling coverage insures your house and any attached structures, including fixtures such as plumbing and electrical and HVAC systems, against damages.1

*Other Structures coverage is included to compensate you for damage to structures unattached to the main dwelling on your property, such as a detached garage, tool shed, or fence.1

*Personal Property coverage addresses damage to your personal possessions, such as your appliances, furniture, electronics, and clothes.1

*Loss of Use coverage reimburses you for additional living expenses if you are unable to live in your home due to damages suffered.1

*Personal Liability coverage is designed to pay out claims if you are found liable for injuries or damages to another party. As an example, say someone attends a barbeque held in your backyard, then stumbles over a tree root and breaks a wrist or an ankle.1

*Medical Payments coverage pays the medical bills incurred by people who are hurt on your property, or hurt by your pets. This is no-fault coverage. If someone is hurt at your house, any resulting medical bills may be sent by that person to your insurer.1

These coverages pertain only to losses caused by a peril covered by your policy. For instance, if your policy doesn’t cover earthquake damage, then losses will not be reimbursed.1

The types of covered perils will depend on the type of policy you buy. Special Form policies are the most popular, since they insure against all perils, except those specifically named in the policy. Common exclusions include earthquakes and floods. Typically, flood insurance is obtained through the National Flood Insurance Program, while earthquake coverage may be obtained through an endorsement or a separate policy. Some homeowners are reluctant to buy flood or earthquake coverage; they think it is too expensive and may never be needed. The thing is, the future cannot always be guessed by looking at the past.2

Your policy will of course limit the amount of covered losses. If you have a valuable art collection or jewelry, you may want to secure additional insurance on those items.

When you scrutinize a policy, see if it insures your residence for replacement cost or actual cash value. Actual cash value is less preferable: it may not cover all your losses, as the value of your personal property can be affected by wear and tear, and your home’s value can be affected by housing market fluctuations. If your home is insured for replacement cost, then the insurance carrier will pay the expenses of using materials of similar kind and quality to rebuild or repair your home.3

As a last note, you may also want Umbrella Liability coverage. Do you consider yourself wealthy? You may find the liability limits on your current homeowners policy inadequate. For a greater degree of coverage, you might elect to complement it with an umbrella policy.4

Shane Westhoelter may be reached at 858-428-3929 or shane@gfainvestments.com
www.gatewayig.com/nexthome

This material was prepared by MarketingPro, Inc., and does not necessarily represent the views of the presenting party, nor their affiliates. This information has been derived from sources believed to be accurate. Please note – investing involves risk, and past performance is no guarantee of future results. The publisher is not engaged in rendering legal, accounting or other professional services. If assistance is needed, the reader is advised to engage the services of a competent professional. This information should not be construed as investment, tax or legal advice and may not be relied on for the purpose of avoiding any Federal tax penalty. This is neither a solicitation nor recommendation to purchase or sell any investment or insurance product or service, and should not be relied upon as such. All indices are unmanaged and are not illustrative of any particular investment.

Securities offered through Registered Representatives of Cambridge Investment Research, Inc., a brokerdealer, member FINRA/SIPC. Advisory services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Adviser. Gateway Financial Advisors, Inc., and Cambridge Investment Research, Inc. are not affiliated.

Citations.
1 – https://www.iii.org/article/what-covered-standard-homeowners-policy [12/3/18]
2 – https://www.valuepenguin.com/types-homeowners-insurance [9/25/18]
3 – https://www.thebalance.com/replacement-cost-insurance-vs-actual-cash-value-4154015 [11/18/18]
4 – https://www.kiplinger.com/article/insurance/T028-C000-S002-why-you-need-an-umbrella-insurance-policy.html [9/25/18]

NextHome Neighbors opens their new office in Texas

NextHome Neighbors opens their new office in Texas

Gonzalo & Amy Egana

Pleasanton, CA — June 12, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Neighbors. With the opening of the new brokerage, the NextHome franchise launches the 25th franchised location in the state of Texas.

The company will be owned and operated by top-producing REALTORS®, and husband and wife team, Gonzalo and Amy Egana. Gonzalo will serve as the broker of record and handle the day to day operations of the company. Amy will be in charge of the company’s marketing, listing inventory, and social media outreach.

The brokerage will provide real estate services throughout the cities of Tyler, Flint, Bullard, Whitehouse, Chandler, Lindale and the remainder of Smith, Cherokee, Henderson, and Wood counties.

Known as the “Rose Capital of the World,” Tyler is located 90 minutes east of Dallas and is home to more than 100,000 residents. The area has a long history of rose production and boasts the largest rose garden in the country.

The brokerage will provide various real estate services such as working with first-time homebuyers, investment properties, relocation, ranches and farms, and land lots and parcels.

The couple has been married for 16 years, and have been business partners since 2012. Their professional backgrounds previous to real estate have served them perfectly.

In 2005, the Eganas began investing in real estate and flipping houses. They had a fondness for buying and selling homes, and upon the suggestion of his father-in-law, Gonzalo took the leap and got into the real estate sales side of the business.

Gonzalo first attained his real estate license in 2007 after a very successful sales career. As the owner of a kitchenware manufacturing business, he was most known for his creation of what many feel is the best manual juicer in existence – the OrangeX Juicer.

During the time that Gonzalo started working in real estate, Amy had a very successful business herself as the owner of Joy Creative Consulting, a marketing consulting firm.

From 2007-2014, Gonzalo worked at RE/MAX in Tyler. During his years at the brokerage, he worked his way up to becoming one of the top five agents in the entire 60+ agent office. As the business grew, Gonzalo saw how Amy could bring a lot of value to the business. With her exceptional marketing skills and eye for detail, she got her real estate license in 2012. With their youngest child going into kindergarten that year, it was perfect timing for the Eganas to partner in real estate.

In 2015, they made a move to a smaller brokerage, WP & Company.   

“We really liked being a part of a smaller office with a culture of having that family feeling,” said Amy.

In 2018, the couple sold more than $15 million in volume. An incredibly impressive number with the average home sale at $250,000.  

With more than 10 years in the real estate business, they felt it was time to go out on their own and open a brokerage. In 2018, they turned to a real estate friend and learned about NextHome.

“We connected with Ben Andrews through Brian Buffini Coaching” said Gonzalo. “As the owner of a NextHome franchised location, he told us a lot about the positive benefits when he converted his brokerage to NextHome. The more we saw, the more we liked.”

“The branding and signage was unique and different,” added Amy. “Having that brand consistency meant a lot to me and spoke to a higher standard of marketing that often goes missing in today’s real estate.”

Gonzalo and Amy are proud to say that NextHome Neighbors will stand out from other local brokerages by focusing on building a company with career-oriented agents who not only want to grow professionally, but personally as well.

“In my experience, most brands develop a story that makes them the hero,” said Amy. “Companies that truly succeed make the customers the hero. We want to be that kind of company.”

The Eganas have three children – Isabella (age 14), Alex (13), and Sophia (10).

Please join us in congratulating Gonzalo, Amy, and the rest of the team at NextHome Neighbors on the opening of their brand new NextHome office in Tyler, TX!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome Northstar Properties opens in Goldenrod, Florida

NextHome Northstar Properties opens in Goldenrod, Florida

Paul Stennett

Pleasanton, CA — June 10, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Northstar Properties. The new brokerage is the 57th NextHome franchise location opened in the state of Florida.

The company will be owned and operated by top-producing REALTOR® Paul Stennett. The 11-year real estate veteran will lead the Goldenrod-based NextHome Northstar Properties. As a virtual office, the brokerage’s agents will provide real estate services throughout the state of Florida, including Winter Park, Goldenrod, Fort Lauderdale, Miami, West Palm Beach, Orlando, and Port St. Lucie.

The brokerage will provide various real estate services such as working with first-time homebuyers, investment properties, vacation and second homes, condos, and multi-family properties.

As a graduate of the University of Central Florida and a holder of a Master’s Degree, Paul’s commitment to education shines through in everything he does. Before real estate, Paul taught elementary and middle school students.

This high education standard is reflected in his expectations of his agents and their commitment to staying on top of their knowledge in the real estate field. This expectation has set NextHome Northstar Properties agents apart from the competition.

Paul started his real estate career in 2008 with a local Century 21 office before making a move to (current NextHome Z House Realty’s owner) Janice Zeisig’s office. Working with Janice was a very beneficial experience and shaped Paul to be ready to go out on his own in 2013.

That year, Paul opened AmCar Realty Group – a play on the words “American” and “Caribbean.”

Along with traditional buyers and sellers throughout Florida, the brokerage partnered working with the national real estate purchaser Invitation Homes and grew the business to close more than 100 transactions a year.

Paul handled most of the brokerage business and resisted the temptation of growing the company with lots of agents. This changed in 2018 when he made a conscious decision to grow and help agents personally and professionally.

“I got the chance to get to know NextHome and the people behind the brand – specifically (NextHome’s VP of Sales) Charis Moreno,” said Paul. “I was thoroughly impressed and really enjoyed the fact she was so informative, but not pushy in any way.”

“Being a part of the NextHome franchise has allowed me to have the power of a national company that encourages me to run my brokerage the way I want,” he added. “Our agents are now able to provide clients a level of service they never had before.”

Outside of selling real estate, Paul spends time with his wife of 19 years Tanisha, who teaches kindergarten. Paul lives and promotes a healthy lifestyle. He runs 10 miles several times a week and adheres to a vegetarian-based diet. He is also a self-proclaimed “Star Wars fanatic.”  

Please join us in congratulating Paul and the rest of the team at NextHome Northstar Properties on the opening of their brand new NextHome office in Goldenrod, FL!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome HomeFront opens in Mississippi

NextHome HomeFront opens in Mississippi

Crystal Boggs & Bobby Wantland

Pleasanton, CA — June 7, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome HomeFront. The new brokerage is the fourth NextHome franchise location opened in the state of Mississippi.

NextHome HomeFront will be owned and operated by top-producing REALTOR® Crystal Boggs. The brokerage will service the cities of Ocean Springs, Biloxi, Gulfport, D’Iberville, and the remainder of Jackson and Harrison Counties.

The brokerage will provide various real estate services for the local community such as working with first-time homebuyers, investment properties, vacation and second homes, multi-family properties, land and lots, and military family relocation. Crystal says more than half of NextHome HomeFront’s business involves military housing.

Crystal will have another top-producing REALTOR® serve as the company’s broker of record. Bobby Wantland brings years of experience to NextHome HomeFront and Crystal is happy to be in business with him.

“Bobby brings a lot of experience and I really love how he builds relationships with people,” said Crystal. “He’s been like a big brother to me and I am so happy to have him be a part of this journey.”

“I never thought I would want to work in a partnership format,” said Bobby with a laugh. “But I couldn’t pass up a chance of working with Crystal. She has a great heart, she is always wanting to grow personally and professionally, she is totally selfless… why wouldn’t I want to be in business with her?”

After selling off her very successful party rental business, Biloxi Bounce House, which did more than 1,000 rentals annually, Crystal decided to go into real estate. Her interest in becoming a real estate agent sparked from the positive experience that she and her husband, Bryan, had with their REALTOR® – Bobby.

Crystal first became licensed in real estate in 2016 and started with Keller Williams Realty.

While she spent most of the first year learning the marketing and prospecting side of real estate, that paid off just a few months into her second year in the business. Within the last three months of 2017, she sold over $1 million in real estate – an incredible number considering the local average home sales price at that time was just under $140,000.

Crystal made the move to a local NextHome franchised office where Bobby was working. That move paid off and in 2018, she sold 24 homes with more than $5 million in total sales volume.

In late 2018, Crystal felt it was the right time to open her own brokerage. As the previous owner of a successful business prior to real estate, her experience and track record gave her the confidence to open NextHome HomeFront.

“NextHome HomeFront will be a boutique brokerage company where the agents will be treated like family,” said Crystal. “That will allow them to connect with the ownership/leadership team and know they will be heard and treated with respect.”

In 2019, Crystal was honored with one of the most esteemed awards a military spouse can receive – Armed Forces Insurance Keesler Military Spouse of The Year.

The Boggs’ have been married for 17 years and are the proud parents of Mecquela (age 15) and Bryanna (13). The family enjoys all types of outdoor activities including four-wheeling, fishing, and crabbing. They also love to travel and visited Germany, England, and France last year.

Please join us in congratulating Crystal, Bobby, and the rest of the team at NextHome HomeFront on the opening of their brand new NextHome office in Ocean Springs, MS!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Titletown launches office location in Massachusetts

NextHome Titletown launches office location in Massachusetts

Rory Gill

Pleasanton, CA — May 30, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Titletown. The brokerage will represent the sixth NextHome location opened in the Commonwealth of Massachusetts.

The Boston-based brokerage will be operated by broker/owner Rory Gill. NextHome Titletown will cover the three counties of Suffolk, Middlesex, and Essex. Agents at the brokerage will service areas throughout the Boston Metropolitan Area including the areas of Roxbury, Cambridge, Winthrop, Salem, North Shore, and Beacon Hill, to name a few. Additionally, the brokerage services southern New Hampshire.

The team at NextHome Titletown works with all types of buyers and sellers including first-time home buyers, move-up buyers, relocation, luxury listings, multi-family, and other real estate services. A specialty for the brokerage is working with investors who are acquiring properties for long-term hold and increasing their real estate portfolio holdings.

As Rory has built his brokerage, he takes pride in having agents at his company who focus on becoming neighborhood specialists. This hyper-focus on neighborhood knowledge allows these agents to be a community resource that many other companies don’t have. By doing this, residents of specific neighborhoods know that their NextHome Titletown agent understands all facets about buying and selling to that niche.

Rory comes from a legal background as a specialist in real estate law. He attained his real estate license seven years ago while attending law school. He graduated from Boston University in 2006, then later earned his law degree from Northeastern University School of Law in 2011.

After receiving his law degree, Rory opened his own real estate law practice in December of 2011 – Urban Village Legal.

In 2013, Rory attained his broker’s license with the intention of using it for personally buying and selling properties. As he delved more and more into the real estate side, he realized how much he enjoyed the sales side and sought to open his own real estate brokerage.

His legal background brings a unique dynamic that many other brokerages don’t have on their leadership team.

In 2018, he came across the NextHome franchise and found that the company really aligned with what he was looking for in marketing, technology, and systems.

“NextHome provided a unique and different opportunity that allowed me to run a brokerage the way I wanted, yet allowed me the framework of a company that had the very best in tools and systems,” said Rory.

Rory proudly says that agents who work at NextHome Titletown will experience something that no other company locally can offer.

“I wanted to create a brokerage where agents had the coaching and training matched with first-class technology and tools,” said Rory. “All while providing a setting where these agents know they are getting solid real estate legal advice that allows them to focus on their business growth and providing their clients with the very best in service and advice.”

Rory is very active with investor groups such as the Boston Real Estate Guild. His investment knowledge is well known throughout the local investor circles and has allowed Rory the opportunity to work with some of the savviest Boston area real estate investors and developers.

Outside of selling real estate, Rory keeps busy being a new father. His husband of almost five years, Jason Muth, has been in sales and marketing for a radio group for many years. Jason brings additional value to the company in assisting Rory with new and fresh ideas in web and social media marketing to Boston neighborhoods. They are hosts on a real estate legal podcast called The Real Estate Law Podcast.

Rory and Jason are the proud parents to a beautiful one-month-old daughter, Cecily Quinn Gill-Muth.

Please join us in congratulating Rory and the rest of the team at NextHome Titletown on their new NextHome office launch!

Meet your May 2019 NextHomie of the Month

Meet your May 2019 NextHomie of the Month

Please join us as we celebrate our NextHomie of the Month for May 2019, Alex Krumm of NextHome Excellence in Sarasota, Florida! Alex and his wife Stevie opened NextHome Excellence in October 2017, and their office name couldn’t be more fitting. Alex spreads excellence everywhere he goes, making him a perfect fit for the NextHomie of the Month nomination. Congratulations, Alex!

Alex is a second generation REALTOR® and has been passionately involved in real estate for over 13 years. When asked why he decided to get into real estate, his answer came easily, “It’s the people. I love the customers, I love my colleagues. This is a profession built on optimism and energy and it excites me every single day. Plus, we get to do something that really matters to people, and that’s truly special.”

So, why NextHome? Alex started following NextHome from the moment the first office launched in January of 2015. He knew right away he had found his tribe. When asked what it was about NextHome that stood out to him the most, he proudly answered, “NextHomies share common values with me, family, leadership, and proficient care. It also doesn’t hurt that they’re so much fun!” He defines a NextHomie as someone who wants to do the right thing, and has a pretty good idea of how to do it, all while being fun and empathetic in the process. There’s no doubt that Alex is a prime example of a NextHomie!

Alex believes he was nominated for this recognition because of his “frequent social media posts,” but what truly made him stand out is his relentless commitment to excellence.

His excellence shines through in his definition of success: “Success is advancing in proficiency, acting with integrity, being a lighthouse for people in the dark, being a servant leader. It’s putting others first while making sure you’re taken care of, too. It’s being smart and charismatic and caring. It’s having a set of values and living up to your own expectations of yourself.”

Although we all define success differently, I think Alex nailed it. Congratulations to Alex on being the NextHomie of the Month for May 2019!

Amanda Mills

2019 Culture Committee Chair

7 Ways to Win More Listings Regardless of Market Conditions

7 Ways to Win More Listings Regardless of Market Conditions

A changing market, summer selling season, low inventory, high inventory, queasy economy, fluctuating interest rates… are all, without question, factors affecting your production potential. However, regardless of current conditions and circumstances beyond your control, the question remains, what can you do to find more sellers and get more listings?

Here are seven ways you can rise above the rest and win in any market

1. Create the ultimate customer experience: In today’s world, everyone has gone paperless, mobile and social. The more technology enabling easier communication the less connected we actually become. All the more reason to it roll back. By all means, establish a robust digital presence in your prospecting territory, and let clients know that you are accessible via email, phone, text and even Facebook message. And then, take it a step further. Back up your digital ads, social media posts, and emails with hand-written notes, cards and letters. It’s so unusual these days to find something personal in your mailbox. Be the one who does that and stand out. Make it personal. Then circle them back to your digital efforts. Give them a “don’t take it from me” challenge and lead them to your custom testimonial, and referral page. Peer opinions speak volumes. (see tip #6)

2. Go hyper-local: Content is still queen/king! That’s why creating a blog or content specifically to suit your market, and its residents are essential. Create significant content that serves your audience and make it relevant. Providing value is always a good idea. Whether you’re writing about housing trends, market updates, or the lunch spot downtown now serving the”impossible burger”. Make your content matter!

3. Employ the 80/20 rule: Focus on the Top 20%! It’s the classic Pareto Principle which states that “80% of your sales come from 20% of your clients.” If you could focus on those with the highest likelihood to sell, wouldn’t you drive your marketing efforts toward that specified group? Focusing your efforts on a set group of people not only helps your marketing budget, but it will make you a more efficient agent. It just makes sense to build deeper connections with a select few than shallow associations with many. There’s so much value in making yourself memorable and creating trust.

 

 

4. Predict & Target: The ability to predict homeowners who are most likely to sell and focus on them is key (see above)! Whether you get most of your business from your sphere and want to keep it that way. Or if you’re expanding your database with prospects in your farm knowing who to go after will tremendously impact the way you spend your time and effort.

5. Leverage current listings: Current listings help you shine! Advertising your clients’ listings is your best marketing tool. Employ circle marketing and target the geographical area surrounding your listing with “Just Listed mailers. Show your work in action. Give a sample of what you can do for them. Better yet, target the homeowners in the surrounding area showing signs of selling in the next 3-9 months.

6. Social Proof: Create your very own testimonial page and let prospects know how others feel about you. Reportedly 84% of consumers research products and services they are considering before they take the plunge. Make sure those researching you online not only FIND you but see the TRUE you. By creating a testimonial and referral page, you have control over your online presence. Ask your clients to write you a testimonial or refer you immediately upon the close of your transaction. Check out Reach150 and see how with one click you can request a testimonial. Far too often we overthink the request to a point where we put it off and then even let it go. You don’t need to do that. Make it easy on yourself and your clients to promote you. Quite honestly, your clients will love to praise you. However, they may need to be prompted. For whatever reason, the knee jerk reaction to leaving online and in person reviews is to share the negative. The positive stuff is too often kept to ourselves. Give your sphere the chance to share. They will feel good and so will you!

 

 

7. Think outside your comfort zone: Don’t be afraid to do things you’ve never done before. Not a door knocker? Well, picking up the phone is still a useful way to introduce yourself and foster relationships with prospects. But, foster, you must. So choose what fits your style. Alternatively, hire someone to do it for you.

Nurture not drip! Nurture means giving prospects relevant and contextual content, depending on where they are in their homeownership life cycle. Merely putting your brand in front of your prospects won’t get you where you need to be with your business, but sparking meaningful conversations will! Foster relationships with homeowners and establish trust. When the time is right, you will be the one they turn to.

Last note, have fun, remember why you went into this business in the first place and close more business!

For more helpful tips, visit the Smartzip blog!

NextHome Gadwood Group expands into Missouri

NextHome Gadwood Group expands into Missouri

Julie Gadwood

Pleasanton, CA — May 29, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Gadwood Group – Gravois Mills Branch. The brokerage represents the fifth office location opened in the state of Missouri for the NextHome franchise.

The new Gravois Mills location will be led by broker/owner Julie Gadwood and she will handle all day-to-day operations for the company.

Located two and a half hours east of their Shawnee, Kansas location, the NextHome Gadwood Group – Gravois Mills Branch will handle all types of residential property sales such as first-time home buyers, investors, farms, ranches and land, military and veteran’s assistance, relocation, foreclosures, short sales, and all forms of residential sales of 1-4 units. The agents will serve the needs of residents in Gravois Mills, Sunrise Beach, Osage Beach, Camdenton, Laurie, and the remainder of the Lake of the Ozarks area.

Julie has been focused on expanding to The Lake of the Ozarks area as many Kansas residents own second homes there. With one of her own agents selling their Kansas home and moving to The Lake of the Ozarks to live full time, it made sense to open the new location.

“The Lake of the Ozarks is one of the few lakes in our area that allow homes to be built lakeside,” said Julie. “This has made it a very attractive place for people to live and play.”

Licensed since 2005, Julie started her real estate career with Coldwell Banker Regan in Shawnee where she worked for six years. She originally intended real estate to be an extra source of income, but after selling five homes in her first six months in the business, Julie realized she had the ability to turn real estate into a viable career.

While she grew her real estate business to see nearly $8 million in sales annually, the most important thing for Julie was that she was able to still spend quality time with her children and not miss any of the important events in their lives.

In 2012, Julie went out on her own and opened Gadwood Group Realty Company Inc.

“I started my own brokerage because I wanted to have a platform and a business that allowed me to put the total focus on the client,” said Julie. “By owning my own company, I was able to have a high level of service and know that our clients would be really taken care of.”

Julie was able to grow the brokerage to over 20 agents and saw the company do more than 125 transactions and over $40 million in a single year.

Additionally, Julie was recently recognized for the tenth year in a row as a 5 Star Award nominee for her outstanding real estate service in her community.

After several successful years as an independent brokerage, it was a random stroke of luck that Julie found NextHome.

“I found out about the franchise during a real estate conference that I attended,” recalled Julie. “Over the years, there were several different franchises we talked to, but none of them really piqued my interest. After years of studying what NextHome was doing and after speaking with (NextHome’s VP of Sales) Charis Moreno, I felt that it was the right time to align my brokerage with NextHome.”

Julie and her agents are excited about the freshness of the company, the consistent branding, and the entire suite of tools and services they now have at NextHome Gadwood Group.

In addition to selling real estate, Julie and her team volunteer time to bettering the real estate industry and providing hope in their community.

As a member of the Kansas City Regional Association of REALTORS® (KCRAR), Julie has actively participated in Habitat for Humanity, where she and her agents have helped rehabilitate homes in her community for those in need.

In 2018, the Gadwood Group were the recipients of the Spirit Award by KCRAR for their service in the community.

The company has also volunteered in the local coat drive and the local Ronald McDonald House organization.

When not selling real estate, Julie and her husband of 27 years (and high school sweetheart) David love to spend time with their three children.

Their eldest, Jake (25), is a graduate of Kansas State University with a focus on Finance Economics. Nick (22) is currently a student at the University of Kansas and is not only an Accounting major but a licensed real estate agent as well. Their youngest, Carney (19), is a sophomore at the University of Kansas and is majoring in Business.

Please join us in congratulating Julie and the rest of the team at NextHome Gadwood Group on their new NextHome office in Gravois Mills, MO!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.