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How Real Estate Professionals Set Goals

How Real Estate Professionals Set Goals

Career success doesn’t usually happen by chance. For most people, building a business and moving up the ladder takes focus, drive, and planning. So, if you’re unsure where your career is headed or what your next steps are, perhaps it’s time for some goal setting. Whether your goals are immediate, mid-range, or long-term, here are some helpful steps:

Look back.

While it’s true that goal setting is a forward-thinking exercise, sometimes it helps to review your history before you get started. What has kept you from achieving goals in the past? What steps can you take to keep remove, minimize, or manage these impediments? What changes would be helpful before you proceed? Reflecting and answering some simple questions can give you clarity and help you stay on track.


Take stock of your career and personal life and ask yourself what is important to you and your family. Remember, not every professional goal needs to be tied to income. Your professional goals might include holding an office in an industry organization, networking, or increasing your social media presence and engagement. Relocating to a new town or changing companies can also be professional goals.

Break your goals into manageable tasks.

For every goal, detail the steps needed to achieve it and the estimated time to complete each step. It’s usually helpful to do this in outline form first and then block out time on your calendar daily or weekly, specifically for goal work. You can assign firm deadlines for each step or a weekly, monthly, quarterly, or annual timeline.

Make timeframes realistic.

While it’s good to assign target dates for each step in the goal-setting process, you could get discouraged and eventually give up if the timeframes are too ambitious. Factor in current work and family obligations, as well as any increased seasonal responsibilities to set yourself up for success.

Network with colleagues.

Find out how they handle goal setting and if they’d be willing to share any tips with you. Ask if you can meet regularly to help hold each other accountable for working on the steps that will help you reach your goals. Finally, be sure to celebrate together when each of you makes progress.

Have a mentor.

Asking a respected colleague or boss to serve as a counselor, advisor, and supporter is a great way to work toward your goals. By sharing their own experience, your mentor can help you avoid pitfalls and guide you in the right direction. You may also develop a meaningful relationship and friendship in the process.

Consider the education and training that will be needed for advancement.

Would a degree help you achieve your goals? Do you need certification or continuing education credits to move forward? Research the requirements, time commitments, and expenses that advancing your education and training will require.

Be honest with yourself about your strengths and weaknesses.

As much as possible, try to align your goals with your best talents and attributes. If something is holding you back, make a plan to improve yourself in that area. Remember, no one is good at everything, but everyone is good at something. Make sure your goals reflect the ways you excel.

For more helpful tips from our partners at American Home Shield, check out their blog!

Things to Avoid Before Selling a Home

Things to Avoid Before Selling a Home

As a real estate professional, you’re probably accustomed to giving clients advice about what to do before listing their homes. In some cases, it can be just as important for clients to know what they shouldn’t do before selling. If a client lets you know they are thinking about putting their home on the market, here are some reminders of things they should avoid doing:

Procrastinating on maintenance tasks.

Now is not the time to put off needed property care and upkeep. Tell your clients to tackle any delayed maintenance projects such as painting, roof repair, landscaping, gutter cleaning, window washing, and other upkeep.

Painting with bold colors.

If the interior or exterior of the home needs painting before the home is listed, advise clients to choose neutral, conservative shades that will appeal to a broad spectrum of potential buyers. Trendy, bright, or dark colors can be controversial and may make rooms look smaller.

Making expensive improvements that you won’t have time to enjoy.

It’s never a guarantee that a homeowner will get their entire home improvement investment back when they sell the home. Instead of sinking a lot of money and time into a big improvement project right before listing, it’s often more advantageous to adjust the asking price to reflect any deficiencies.

Overestimating what the house is worth.

Especially in sellers’ or low inventory markets, it’s tempting to see local home sale prices and start projecting potential profits. Remind your clients that many factors come into play when setting asking prices, and it’s best to let you analyze comparables, square footage, and the market outlook before getting a firm number in mind.

Buying a lot of furniture.

Purchasing new furniture right before selling may not be a good strategy. Your clients will just have to pay to move it when the house sells, and filling rooms with too many new pieces can make spaces look cramped and smaller. In addition, the furniture your clients choose may not fit as well in their new location.

Hiding problems.

Even if potential buyers don’t notice issues, system and structural issues can be discovered at inspection time. In fact, qualified home inspectors are often good at spotting cover-ups. Rather than trying to hide issues, it makes better sense to go ahead and address them by making the needed repairs. Tell your clients to be sure to keep copies of contractor invoices or home center receipts in case any questions arise during the transaction process.

Neglecting to have home warranty coverage.

An American Home Shield® home warranty can provide a marketing boost for listings while protecting sellers from out-of-pocket expenses for unexpected home repair or replacements for covered items during the listing period, subject to contract limitations and exclusions. American Home Shield coverage also offers sellers a solution for finding reliable service professionals to diagnose covered malfunctions, helping to keep showings on schedule. Ask your American Home Shield Account Manager for marketing materials that you can use to help explain the benefits of home warranty coverage to your clients.

Keeping the lines of communication open with your sellers can help the real estate transaction process go more smoothly. They’ll appreciate your guidance and advice and will feel comfortable asking you questions along the way.

For more tips from our partners at American Home Shield, check out their blog!

What Sellers Want from Their Agents

What Sellers Want from Their Agents

Selling a home can be a stressful and nerve-wracking time for homeowners. There can be a lot at stake for your clients financially and emotionally when they put their home on the market. For many sellers, preparing a home for listing photos and keeping a home in tip-top shape for showings can also be anxiety-producing. Sellers depend on their real estate agents for a lot of support and guidance. Here are some of the things they most want:


Even homeowners who have sold homes before rely heavily on their agents’ expertise to price, market, negotiate, and close a home sale. It can be reassuring for sellers to know whether you’ve sold other homes in the area or similarly priced properties. Talk to sellers about your experience and your willingness to share your expertise for their advantage.


Correctly pricing a home is a critical part of the selling process. Your clients will need your expert review of data relating to comparables, average square footage prices, and recent home sales, as well as your estimation of market demand and other correlating factors. While savvy sellers can find a lot of information online, they don’t have your professional experience and insight to tie it all together and translate it for their particular situation.


Sellers look to you to effectively market their home to potential buyers. While they are probably familiar with online listings, they may not be aware of other creative strategies. For example, sellers may not realize that American Home Shield® home warranties can bring marketing advantages as well as important budget protection to listings. With American Home Shield’s Seller Coverage Option, sellers enjoy Shield Essential plan protection during the listing period (up to $2,000 on covered repairs or replacements) plus a marketing edge that differentiates their listing from other properties on the market. The coverage, which extends to buyers after closing, can help reassure potential buyers and give them confidence to proceed with the deal. In addition to protecting a seller’s budget during the listing period, the Seller Coverage Option can also help reduce issues following the home inspection. Qualified home sellers can add the Seller Coverage Option to any warranty package for up to six months while their home is on the market, with no money due until the home closes.


While often overlooked during the listing process, sellers also need their agent to help them set realistic expectations for the sale. In addition to setting a listing price, sellers want to know what timeframes to expect for getting a contract and escrow. You can help by reviewing average selling times for their area, as well as making sure they understand contract deadline dates and the closing process.


Sellers want to know that their agent will go to bat for them during contract negotiations and any contingency exercises or home inspection issues that pop up. Using your negotiation skills during the selling process is critical to representing your sellers, gaining their confidence, and closing transactions.

During the listing process, it’s also helpful to keep sellers updated on progress and next steps. Staying in touch with your sellers and letting them know that you’re working behind the scenes can help reassure them and keep them in the loop.

For more helpful tips from our partners at American Home Shield, check out their blog!

What Buyers Want from Their Agent

What Buyers Want from Their Agent

As a real estate professional, you know that buying a house is serious business for most people. In addition to making a significant financial investment, buyers often make an emotional investment when they find a home and begin new chapters in their lives. A home purchase also represents substantial investments in time, energy, and research, not to mention the relocation and moving process. What can you do to help your clients make this many-faceted investment? Here are some of the things buyers likely want from you:


While buyers can certainly search properties online. They need other important information that you can best access and help analyze for them. Buyers may look to you for comparable home values, resale values, property tax information, sales history, utility rate projections, HOA dues, upkeep expenses, and other critical financial data. They may also ask questions about school districts, neighborhoods, and nearby amenities. Doing your homework for each property and being prepared to answer these questions will go a long way in building client confidence and helping them make informed decisions.


Buyers want to leverage your expertise to help them make the right choices. They may want to know your analysis of the current real estate market and inventory. They may also have questions about how you’ve seen neighborhoods change and want your opinions on the best areas to live. They also count on your experience to help them navigate the many steps of a deal from offer through closing, keeping them on schedule along the way.


When buyers tell you things like their budget, how many bedrooms they need, what types of architectural styles they prefer, and whether they are willing to renovate, they want you to respect those parameters in their housing search. Even if you can’t find a home that meets all their requirements, your clients will want to know that you tried to honor their preferences. Make sure you have honest conversations with buyers so you can understand their priorities and they can understand what to realistically expect.


Buyers need to hear from their agent consistently and often. They want you to respond to questions and concerns quickly and thoroughly. If you’re in a sellers’ market where deals move fast, responsive communication is even more important. If you’ve hit a lull in the home search with no new properties on the market, get in touch with them anyway just to let them know that their home search is still a top priority for you, and you’re keeping an eye out for their perfect home.


When it’s time to make an offer on a property, buyers want to know that you’ll represent them in the deal to the best of your ability, using your professional negotiation skills on their behalf. While you are there to advise and guide them, they also need to know that the final decisions are up to them, which you will honor and represent to the seller’s agent. Often the most stressful part of the home buying process, buyers may lean on you more than ever during this step and look to you for reassurance.


When you’ve helped buyers through such important decisions as well as such a significant investment, you’ve laid the groundwork for a relationship with them going forward. One of the best ways to nurture that relationship is to show them that you care about them beyond the closing table. Adding an American Home Shield® home warranty helps protect your clients’ budgets from covered components of home system and appliance repairs or replacements due to normal wear and tear. A renewable one-year contract, American Home Shield home warranties can be long-term reminders of the care and concern you showed buyers during the real estate transaction. With flexible plans and pricing, your buyers can choose the coverage they need.

When you first meet with buyers, it’s often helpful to ask them what they want and expect from you and your service. You’ll find out what’s important to them, which can help you respond to their individual needs. Every buyer and every client is different, which helps make real estate such a diverse and interesting career.

For more helpful tips from our partners at American Home Shield, check out their blog.

Homeownership Expenses That Your Clients May Overlook

Homeownership Expenses That Your Clients May Overlook

By the time buyers contact you for help in making a real estate purchase, they’ve likely considered their budget and determined how much they can afford to spend on a new home. They’ve probably considered a down payment, mortgage payments, closing costs, taxes, and insurance. Your buyers even may have obtained pre-approval from a lender. Even when they’ve been very thorough, buyers may overlook or underestimate some of these common homeownership expenses:

Lawn care

Caring for turf, gardens, shrubbery, and trees can add up, even for do-it-yourself homeowners and for those with smaller yards. Buyers will likely have expenses for gardening equipment, fertilizer, weed killer, mulch, plants, lawn and garden products, plus any professional care. If there are trees on the property, buyers will need to budget for regular trimming, fertilization, and removal of hanging tree limbs that can fall and damage roofs, windows, and other trees, shrubbery, and plants.

Snow removal

In some climates, homeowners will need to contract for snow removal from driveways, walkways, and the roof or budget for snow removal equipment to do the job themselves.

Chimney cleaning

If the home has a wood-burning fireplace, regular chimney maintenance is necessary for fire safety. According to the Chimney Safety Institute of America (CSIA), the National Fire Protection Association (NFPA) Standard 211 says, “Chimneys, fireplaces, and vents shall be inspected at least once a year for soundness, freedom from deposits, and correct clearances. Cleaning, maintenance, and repairs shall be done if necessary.” The Chimney Safety Institute of America also recommends that open masonry fireplaces should be swept at 1/8″ of sooty buildup and sooner if there is any glaze present in the system.

General maintenance

Depending on the size and condition of the property, there can be a variety of seasonal and annual expenses associated with filter changes, roof repair, caulking, sealing, and other upkeep.

Termite and pest control

Protecting a home from termite and other pest infestations can vary according to region. Still most homes need some level of protection from termites as well as other common household nuisances, including rodents, ants, flies, roaches, bed bugs, and others.

Swimming pool/spa maintenance

If the property has a swimming pool and/or spa, there will be costs associated with cleaning, chemicals, filters, pump maintenance and repairs, and possibly winterization in some climates.

Automatic irrigation maintenance

Lawn sprinkler systems can be convenient but will require expenses for system inspections, winterization, replacement of sprinkler heads and lines as needed, plus water utility costs.

Repair or replacement costs

Home system and appliance component failures due to normal wear and tear are an inevitable part of homeownership. Per-trade estimated repair or replacement costs* that homeowners without home warranty coverage could experience include:

  • Plumbing up to $1,200
  • Appliances up to $1,500
  • Heating up to $3,625
  • Cooling up to $3,800
  • Pool and spa up to $600

An American Home Shield® home warranty offers your clients budget protection for covered home system component breakdowns at special Real Estate Edition prices. In addition to industry-leading home warranty coverage, your clients can choose from customizable plans specifically designed for the needs of home buyers and sellers.

Helping your clients consider basic home maintenance costs can help them with more than budgeting. When your clients have an accurate understanding of the expenses required in homeownership, they’re more likely to enjoy their new home and be happy with their real estate purchase.

*Based on the 2019 ClearVantage report “A Study of Homeowners’ Appliance and Home System Service Experiences.” The “up to” costs listed above are in the 80th percentile of repair or replacement of high cost items in each category.

To learn more about our partners at American Home Shield, check out their blog.

6 Home Staging Mistakes to Avoid

6 Home Staging Mistakes to Avoid

Getting a home ready for its prime-time listing debut can be an exciting, busy time for you and your clients. Presenting a home in its best light for listing photos, videos, and showings can create a lot of pressure and anxiety, especially when clients are still living there. Whether your sellers are using a professional service or staging the home themselves, here are six common mistakes to avoid:

1. Blocking traffic flow

While one of the objects of home staging is to make rooms appear spacious, arranging furniture so that it’s hard to enter a room or to move around freely is a mistake. Keep traffic patterns in mind when placing furniture and remove pieces if they block doorways or impede movement and flow. Avoid placing furniture in front of windows, too, which can look awkward and block natural light.

2. Forgetting to stage the closets

Ample storage can be a big selling point, so remember to stage a home’s closets and rooms. Clothes closets should be well-organized and uncrowded, so pack up or store shoes or clothing that pack the space too tightly. If needed, paint closet walls and thoroughly clean flooring or carpet. Neatly arrange linen closets and pantries to make them look as roomy and accommodating as possible.

3. Paring down too much

While removing clutter and personal objects can be a good idea when staging a property, completely stripping rooms of accessories and details can leave a sterile, uninviting environment. Be sure to leave ample lamplight, especially in rooms without overhead fixtures. A few simple decorations in each room can add color and interest.

4. Gender-specific rooms

If possible, avoid decorating bedrooms and bathrooms, specifically for one gender. That’s because you want prospective buyers to be able to picture their families living in the home. When lookers see neutral décor, they may be more likely to see the rooms working for their family members.

5. Overlooking pretty views

A home doesn’t have to have a sweeping vista to capitalize on a pretty view. Open window treatments and position furniture to show off a pretty garden, flowering shrubbery, a graceful tree, or a charming gate. Take advantage of attractive interior views, too, such as a welcoming fireplace, a decorated bookcase, or an interesting piece of artwork.

6. Not including a home warranty

Did you know that home warranty coverage can help you stage a property? For example, when a placard or brochure is left out alerting sellers that an American Home Shieldâ home warranty is included in the transaction, prospective buyers and their agents will appreciate the added value that the coverage brings. Buyers will know they won’t have to worry about covered repairs or replacements during the contract period, which will help protect their budgets and give them the confidence to proceed with an offer. They’ll also know that a ready repair resource will be at their fingertips for covered malfunctions.

When staging a home, it’s also a good idea to avoid décor that is too trendy. Instead, focus on timeless pieces of furniture and soothing color palettes for accessories and artwork. Remember to include items that can make the home look comfortable and ready to be used, such as simple table settings, towels stacked in the bathrooms, a book on the nightstand, or a cozy throw across the back of a sofa or chair.

For more helpful information from our partners at American Home Shield, check out their blog.

5 Ways to Handle Stress in a Real Estate Career

5 Ways to Handle Stress in a Real Estate Career

A real estate career can be interesting, exciting, challenging, rewarding, and stressful — sometimes all in the same day. In addition to dealing with all the moving parts of typical real estate transactions, real estate professionals find themselves responding to market and economic fluctuations and a variety of human emotions on a daily basis. Real estate is also a service-driven career with pressure to perform and please clients, creating another level of stress. Here are five tips that can help you avoid burnout:

1. Strive for balance.

It’s easy to slip into an all-work-and-no-play routine as a real estate professional. Between working around clients’ schedules, continuous access to technology, and staying on top of listings and transactions, you can quickly find yourself working around the clock. While you may have to tilt the scale in favor of your career when you’re starting out or during particularly busy seasons, it’s vital to find ways to maintain a wholesome work-life balance that enables you to relax, rewind, and recharge on a regular basis. If you’re finding it hard to find an equilibrium, try blocking out time on a daily, weekly, monthly, and quarterly basis for family time, hobbies, getaways, fun, and self-care. You’ll find you’re a better real estate professional when you’re leading a well-rounded life.

2. Practice healthy habits.

Making your health a priority can help you handle stress better and boost your immune system. Eating a nutritious diet and making time for regular exercise can be beneficial for both your physical and mental health. It’s also important to build time in your schedule for regular physician visits and check-ups, as well as for dental and eye care. Making healthy choices each day will pay long-term dividends in your energy level and your ability to cope with stressful situations.

3. Stay focused.

When things get hectic, it’s easy to get distracted, which can lead to more stress. As much as possible, try to stay organized and prioritize the most important tasks that you need to accomplish each day. Keep a list of your short-term and long-term goals, and filter everything you’re doing through those lens. Concentrating on moving forward can often lead to a sense of accomplishment, which may lessen any pressure you’re feeling.

4. Reach out.

When things get tense at work, don’t be afraid to seek help. Use friends and family as sounding boards, or go to colleagues for advice. Other real estate professionals can often relate to your experiences and share how they’ve handled similar situations. Look for more experienced agents who might be willing to mentor you or network by attending local association meetings and workshops. If your anxiety persists or worsens, consider making an appointment with a professional counselor.

5. Be prepared.

Know in advance that things may be stressful, and prepare by doing your homework and planning a strategy for handling stressful or frustrating situations ahead of time. For example, American Home Shield® home warranties can help you keep transactions on track, reducing stress for you and your clients. In addition to offering important budget protection for your buyers and sellers, an AHS home warranty can help you mitigate home inspection issues, streamline transactions, and minimize post-closing involvement.

For more information about the benefits of American Home Shield home warranties for your clients and you, contact your American Home Shield Account Manager or call 888.776.4663.

DIY tips are for informational purposes only. Learn more from our partners at American Home Shield by checking out their blog.

5 Ways to Be a Memorable Real Estate Agent

5 Ways to Be a Memorable Real Estate Agent

Building a strong repeat and referral network through long-term client relationships is a major part of growing business as a real estate professional. It’s important that the service you provide and the connections you form are memorable enough to prompt clients to recommend you to friends and family and call on you again when they wish to buy or sell a home in the future. What can you do to be a memorable agent? Here are five ways to make a lasting impression:

1. Be responsive.

Buying or selling a home can be a stressful time for your clients. That’s why they appreciate it when you respond to questions and requests promptly and completely. When it comes to being memorable, the importance of good communication cannot be underestimated. Return phone calls, text messages, and emails as soon as you can. If a client asks for information, gather it right away and make sure they receive it. Always follow up to see they understand the answers or data you provided and find if they have additional questions or needs. If you haven’t heard from a client in a while, take the initiative to check in with them. Offer regular updates and progress reports on listing activity, market changes, and other real estate-related news to keep them informed and in the loop.

2. Little things matter.

People often remember the small gestures that can make life easier, and the real estate transaction process more pleasant. Things like bringing hand sanitizer and cold water to showings, offering clients an umbrella when it’s raining, and bringing in their newspaper from the driveway or their garbage can from the curb can make big impressions. Always look for little ways to demonstrate to clients that you’re always looking out for their best interests and putting them first.

3. Stay in touch.

If you want your client relationships to continue after transactions are finished, look for ways to keep in touch long after deals close. Send holiday greetings in the mail or electronically. Share market updates regularly as well as any information or links that might help them as homeowners. If you have extra tickets to local events, offer them to your clients for their enjoyment. Check-in frequently to inquire about their family and pets, as well as to see if they are still enjoying their home.

4. Close with a gift.

In addition to thanking clients for their business, the gesture of a closing gift can serve to remind clients of the important service you provided, and the relationship you built with them. Try to choose closing gifts that will last over time, such as something for their home or garden. Candlesticks, serving trays, a small tree to plant, a garden sculpture, or a framed rendering of their home can all be proudly displayed and a reminder of the successful transaction spearheaded by you.

5. Include American Home Shield® home warranties in transactions.

One of the best ways to show clients that you care about them is to include American Home Shield real estate home warranties with every transaction. Each time clients have a covered repair handled, they will be grateful to you for the budget protection and the repair solution provided by their home warranty plan. American Home Shield’s Livable and Forgivable Coverage is built for every day, real life, with no age limits, no inspections, and no maintenance records required. Livable and Forgivable Coverage can mean less frustration, higher client satisfaction, and more appreciation for you. Contact your American Home Shield Account Manager or call 800.735.4663 for more information.

Another way to stay on your clients’ radar is to connect through social media. Be sure to follow your clients on their preferred social media platforms where you can interact with them as well as keep up with what’s happening in their lives.

For more information from our partners at American Home Shield, check out their blog!

What to Do When the Inspection Report Isn’t Good

What to Do When the Inspection Report Isn’t Good

Whether you’re representing the buyer or the seller, the home inspection can be a critical time in the real estate transaction process. When the home inspection report is good, a collective sigh of relief can often be detected from agents and clients alike. When the home inspection report isn’t good, it’s time for agents to swing into action. Here are some steps to consider:

Know your market.

To some extent, reaction to a less-than-stellar inspection report may be tempered by whether you’re dealing with a buyers’ or a sellers’ market. If it’s a buyers’ market, sellers may be on the line to fix most of the deficient items noted in the report before the deal can continue. In a sellers’ market, buyers may not have as much negotiating power. It’s important to understand the current real estate climate and explain to your clients how the market conditions factor into home inspection expectations.

Work with the other agent.

As soon as possible, contact the other agent in the transaction to discuss the inspection report findings. Acknowledge that the report contains bad news and start the conversation about next steps. As much as possible, try to get a sense of their reaction and willingness to make concessions.

Ask for more time.

The real estate contract often specifies a date or timeframe for removing the home inspection contingency. Requesting an extension of that date may give you and your clients the chance to consider the report, gather additional information or estimates, negotiate repairs, fix deficient items, or decide your next steps. If you think some extra time would help keep the deal on track, request it.

Get multiple estimates.

If the cost of repair work noted in the report concerns the buyer or the seller, gathering several quotes from qualified sources may help pinpoint what exact costs are likely to be. In some cases, repair costs may be lower than the client’s project, which can be reassuring. If the estimates come in higher than clients predict, they have the accurate information they need for negotiation and decide whether to move forward.


With accurate figures in hand, have a heartfelt conversation with your clients to understand how the inspection report affects their financial and emotional commitment to the deal. Be ready to communicate their position to the other agent clearly.


After you’ve assessed market conditions, have an accurate understanding of costs involved, and have communicated with your clients, it’s time to negotiate. In some cases, you may be negotiating which repairs the seller needs to make before the deal can close. In other cases, you might negotiate a reduction in selling price or a credit at closing to cover the repair costs. If you’re facing an unusual inspection issue, seek advice from trusted colleagues who may have handled similar situations in the past.

Request documentation.

For everyone’s protection, specify that sellers submit documentation of repair work performed from qualified service professionals. It’s also a good idea to schedule a follow-up inspection or a walk-through to confirm that the negotiated work was satisfactorily completed.

Add American Home Shield® Home Warranty Coverage.

300,000 real estate transactions per year include American Home Shield home warranties, and for a good reason. In addition to offering important budget protection for covered items, American Home Shield coverage can help mitigate unexpected home inspection issues to keep transactions on track. Home warranty protection can also offer valuable reassurance to buyers, especially when the age or condition of covered home systems and appliances are in question.

When home inspection reports are disappointing, it’s important for clients to see their agent responding calmly and deliberately. They will always remember the valuable, professional, and steady guidance that you offer during a critical time.

For more helpful tips from our partners at American Home Shield, check out their blog!

How Video Can Help You Stay in Front of Clients

How Video Can Help You Stay in Front of Clients

Successful real estate professionals know the importance of using all the tools at their disposal. In today’s selling environment, video can be one of those effective tools. Whether you’re new to video technology or a seasoned pro, understanding how it can help your business is the first step to using it to your best advantage. Video communications can be beneficial to your real estate career by helping you:


When people can see your face and hear your voice, it’s much easier to connect with your message. Whether you’re talking about a listing, offering real estate advice and expertise, or sharing via social media, video communications can be more effective and memorable than other forms. With video, you can express your personality as well as share your expertise.


Video tours can help you market properties, even when prospective buyers are in different geographic locations. When you have clients who are buying, video can help them narrow down their choices without wasting valuable showing time. With the 3D virtual tour technology available today, videos can help you show the actual layouts and room flow of properties much more effectively and accurately than still photographs can.


Video can be a great way to share information with clients, colleagues, and the general public. For example, sellers can use videos to show their spaces while you make suggestions for listing preparation. You can send videos of listings to colleagues to spark interest and to share with interested clients, or as a way to follow up after private showings or open houses. If prospective buyers have follow-up questions about properties, you can provide visual information or confirmation instead of written answers. Video tours can be great ways to get the word out about new listings to generate interest.


When social distancing is required or recommended, video tours can provide an opportunity to keep real estate deals moving forward. Video tours, showings, and even open houses can be conducted virtually. In some cases, home appraisals and home inspections can be completed in full via video.

For the latest in virtual home tour technology, be sure to check out Streem®, a dynamic new video chat tool, and enhanced communication platform being developed and tested by American Home Shield®. Streem enables you to share digital space with clients using one-way video and two-way audio. In addition to virtual home tours, Streem can also aid in remote listing preparation and documentation. With the helpful StreemshotsTM feature, you can highlight, share quick sketches and diagrams, and capture full-resolution photos during chats. For more information about Streem, contact your American Home Shield Representative.

For more helpful tips from our partners at American Home Shield, check out their blog!