Blog : Uncategorized

Real Estate Marketing Ideas for Real Results

Real Estate Marketing Ideas for Real Results

Is your marketing strategy getting stale? If you’ve been in a promotional rut or have not been seeing the results that you’d like, maybe it’s time to revamp your efforts with new ideas. First, take an inventory of your marketing efforts and expenses over the past 12 months. Analyze how much money you invested, how much time you spent, and which efforts were the most successful. If you think your marketing approach would benefit from new concepts, you might want to consider these:

Ask for testimonials from former clients. First-person testimonial statements can be an effective and persuasive marketing tactic for agents, mainly because prospective clients can often identify with other home buyers and sellers. Include testimonials from satisfied clients on your website as well as in email communications, social media postings, and printed materials.

Give your business cards and marketing materials to service providers that you recommend sharing with their own clients. These types of referrals and cross-selling efforts can often benefit both parties. Be sure to keep family and friends supplied with your business cards and promotional materials, too.

Post some YouTube videos featuring your services and industry expertise. Unlike printed materials, online video sharing helps you get your personality across as you demonstrate your real estate market expertise and knowledge. The videos don’t have to be lengthy, but should incorporate topics that would interest prospective home buyers and sellers.

Update your photographs and videography. If you haven’t had a set of professional photos done in a while, book an appointment soon. In addition to traditional headshots, consider having some informal photos taken, too, to give marketing materials a more relaxed and relatable vibe. If possible, have some photos taken that show you interacting with clients and showing properties.

Revamp your personalized promotional giveaway items to reflect the lifestyles, habits, and interests of prospective clients today. Instead of refrigerator magnets, pens, and fans, consider putting your name and logo on koozies, cell phone accessories, memory drives, reusable shopping bags, or environmentally friendly notepads made from recycled paper.

Get help from American Home Shield®. In addition to distinguishing homes from others on the market and attracting prospective buyers, AHS® can help you with your own marketing strategies. For example, AHS offers a dynamic marketing automation tool that lets agents build and send personalized marketing materials to their clients, as well as open house kits and other selling instruments. Your knowledgeable AHS Account Executive will gladly share additional resources to help you build your business and reach your goals.

Whatever your marketing strategy, it’s a good idea to take stock and re-evaluate your efforts periodically to gauge your results. Talk to colleagues and find out what works for them, and be sure to ask your clients, too, about what factors they consider when choosing a real estate professional.

For more helpful tips from our partners at American Home Shield, make sure to check out their blog! 

NextHome Premier Neighborhood Realty expands with new location

NextHome Premier Neighborhood Realty expands with new location

Jon Brumer

Pleasanton, CA — November 20, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome Premier Neighborhood Realty – Kissimmee Branch. The brokerage represents the 51st location opened in the state of Florida for the NextHome franchise.

The office will be owned and operated by broker, Jon Brumer.

“Opening a second location made a lot of sense for me and our company’s growing need for a Kissimmee location,” said Jon. “Since my office announcement in July, I’ve fallen in love with the brand and wanted to have more NextHome exposure to residents in Osceola County.”

Based out of Kissimmee, this particular NextHome Premier Neighborhood Realty branch location will provide real estate services to buyers and sellers such as single-family residential sales, first-time home buyers, investment, multi-family properties, land deals, condominiums, and new construction homes for the areas of St. Cloud, Kissimmee, Davenport, Clermont, and the remainder of the Orlando Metro Area.

Thirty miles south of Orlando, Kissimmee is home to approximately 60,000 residents and is one of the larger communities in the Orlando-Kissimmee-Sanford metropolitan area.

Before starting his real estate sales career, Jon worked as an appraiser for the Miami-Dade County Tax Assessor’s Office. For more than ten years, Jon evaluated the values for hundreds of properties. This experience has helped him provide some of the most accurate estimates of property values for his real estate clients.

In 2014, Jon moved to Kissimmee and worked as a REALTOR® with Berkshire Hathaway Home Services of America Florida Realty. In 2017, after building his sales business at the brokerage, Jon moved to a local independent company, Property Pros.

Although Jon found success as a REALTOR® working at a brokerage, he wanted to follow his passion of opening his own company. In 2018, he attained his broker’s license and began looking at franchise options for his soon-to-be-opened real estate brokerage.

“I found NextHome through a Google search when I was looking at real estate franchises,” said Jon. “NextHome had everything I was looking for in a franchise – support from the franchisor, top-notch technology, and systems that would be of real value to our clients. NextHome allows me to still run a boutique style brokerage while having the benefits of a big franchise”

“These benefits not only help our clients, but attract talented agents to our brokerage as well,” he added.

Jon believes in giving back to his community and works with underprivileged children via the “Give the Kids The World” program. The organization is similar to a Make-A-Wish program, where volunteers bring the Disney experience to children who are unable to go to Disney World.

When not selling real estate, Jon and his wife of four years, Brittany, love to travel. As members of the Wyndham Timeshare and Hilton Grand Vacations programs, the couple travel throughout the world.

Please join us in congratulating Jon and the rest of the team at NextHome Premier Neighborhood Realty on the opening of their second NextHome office in Kissimmee, FL!


Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at


Each office is an independently owned and operated business.

6 Ways to Go Outside Your Comfort Zone for Real Estate Success

6 Ways to Go Outside Your Comfort Zone for Real Estate Success

Many seasoned sales professionals suggest shaking things up now and then, and venturing outside of your comfort zone in order to go from a good sales person to a great sales person. It is an exercise that can help you break that sales plateau and expand into techniques you may not have thought of before. But there is an art to stepping outside of your safe zone effectively.

When it comes to professional growth, sometimes change can be a valuable ally. This can mean shifting your approach to gaining new business, reexamining your relationships with current clients, or possibly venturing into new real estate markets.

Yet despite the potential benefits of entering unknown or unfamiliar territory, it can be challenging to know how or where to start. Here are six ways to challenge yourself to go beyond your comfort zone.

1. Take a look at what you’re doing now

Many times, the best way to challenge yourself is to take a look at your current situation. What are your approaches to building your business? How about your strategies for developing your client relationships?  If you find that your professional path has become overly familiar, it may be a sign to explore new tactics.

2. Get inspired by new ideas

Do you have a colleague who seems to have a great plan for growing their business? Or a friend in another industry who is up-to-date on technology and other resources? Don’t hesitate to ask others for their insights and advice. Increasing your exposure to new ideas in books, podcasts, blogs and more, can also help prepare you to take on new challenges.

3. Make a plan

Instead of plunging immediately into unknown waters, take time to develop a plan. Creating an outline of what you want to achieve, what you’d like to change, and how you see yourself attaining the best end results, can help you stay on track.

4. Explore different markets

Perhaps you’ve reached your sweet spot with a certain real estate market or clientele. While it’s great to keep a good thing going, you may be missing out on opportunities to expand into areas with strong growth potential. Look into neighborhoods that you may have overlooked in the past, or try researching groups of buyers or sellers who may be new to you.

5. Take on unfamiliar situations

Is there a course or networking event you’ve been curious about but have avoided due to a lack of familiarity with the subject? Or maybe there’s a professional area that you’ve wanted to improve upon (such as giving presentations or hosting educational seminars). Despite the discomfort that can come with tackling potentially uncomfortable situations, taking them head-on can help boost your confidence, knowledge and skill set.

6. Don’t be afraid to experiment

It’s hard to get new plans off the ground without giving them a chance. And, sometimes this can mean experimenting with different approaches or ideas. Give yourself the time to try out something new then observe and record what happens. Sometimes the best results can come from the most unlikely situations or sources.

Another way to go outside of your professional comfort zone is to take a look at resources that you may not have considered before, like American Home Shield® Home Warranties. Consider advising your clients on the benefits of getting coverage from AHS. They have plans that help protect homebuyers and sellers’ budgets and over 21 appliances and home system components from the costs of unexpected breakdowns.

For more helpful tips, visit the American Home Shield® Home Matters blog.

Hang on to Past Clients

Hang on to Past Clients

Each client is important — even previous ones. To help generate new business, maintaining relationships with previous clients may be one of your keys to success. Here are some reasons to maintain these connections and suggestions on how to make them stronger.

In the frequently crowded real estate market, maintaining a thriving client base is essential to the growth of your business. And while there’s no denying that winning new clients is crucial, strengthening your connections with past clients can be just as important.

Why maintain relationships with past clients?

Converting leads into actual clients can take a great deal of time and dedication. So once you’ve invested so much effort into building a relationship with a buyer or seller, why not keep in contact to see how you can help meet their future housing needs?

Just because a client has sold or purchased a property once doesn’t mean they won’t be looking to buy or sell again later. Here are just a few of the reasons why previous clients may need your services:

  • They are moving due to important life developments like career changes, family considerations or shifting priorities.
  • They are looking to purchase a second home or vacation property.
  • They are seeking future investment opportunities.

In addition to helping previous clients directly, you can also receive valuable referrals from past buyers or sellers. A successful transaction can mean a boost in your business, especially when previous clients offer their trusted opinions and references to friends, family and associates.

How to reconnect with past clients

Recognizing the value of your past buyers or sellers is just the first step in maintaining your connections with previous clients. Once you’ve selected whom to follow up with, here are a few ways you can reestablish and develop your relationships:

  • Notify past clients of recent sales or listings.
  • Send personalized postcards letting them know you’re still available to assist with their housing needs.
  • Mail cards for special occasions such as holidays or birthdays.
  • Distribute an email newsletter.
  • Follow up with thank you greetings.

You may also want to consider friendly reminders for other services you can assist with such as helping past clients protect their investments with an American Home Shield® Home Warranty Plan.

For more helpful tips, visit the American Home Shield® Home Matters blog

How Home Warranties Can Help With Low Inventory

How Home Warranties Can Help With Low Inventory

From time to time, you’ve probably noticed a dip in the number of homes listed for sale. During times like these, when there is greater competition amongst buyers vying for fewer homes, savvy buyer agents know that successful closings are more crucial than ever.

In addition to driving up asking prices, a low-inventory market can lead buyers to stretch their budgets to cover higher down payments. This can then lead to buyers having little leftover to cover the cost of unexpected household repairs, resulting in a lack of confidence in closing the sale.

Here are some tips on how a home warranty can help you and your clients during a low-inventory market:

Offer budget protection for buyers

An AHS® Home Warranty Plan can help protect buyers’ budgets, which can help give them the confidence they need to proceed with their transactions.

Extend quality service through reliable service contractors

The AHS service contractor network features more than 13,000 experienced professionals. This knowledge can help reassure first-time or relocating buyers in new communities that a qualified, reliable resource is available when covered items break down.

In addition, AHS service contractors have in-depth knowledge of home system and appliance repairs. They also routinely deal with refrigerant capture, regulations, codes, new computerized equipment and other situations that can be difficult for even ardent DIY homeowners.

Provide convenient home warranty purchasing options

At AHS, trusted service and valuable protection can also be renewed annually, so buyers can receive continuous coverage on their appliances and home system components if they choose.

Here are some ways that AHS Home Warranties can also help listing agents:

Promote long-term client relationships

AHS helps real estate professionals build the kind of long-term client relationships that lead to referrals and repeat business. One such way is by sending professionals service request notifications for additional client touchpoints.

Help listings stand out from the competition

American Home Shield offers real estate professionals free marketing materials such as sign riders and open house supplies. These resources can help draw attention to and differentiate listings by informing potential buyers the home has an AHS Home Warranty.

Real estate professionals can also use AHS Home Warranties as part of their concierge service model to distinguish themselves from the competition. For example, they can pay for seller’s coverage or the entire warranty as part of the service they provide.

Buying agents can also benefit from working with AHS. Here are just a few reasons:

Help mitigate risk management issues

Retaining a signed acceptance or waiver of home warranty coverage for each buyer may help mitigate potential risk management issues.

Assist with client relationships

AHS Home Warranties support repeat and referral business by helping to build happy client relationships, even communicating paid service requests to agents for another client touch point.

In addition, when a covered malfunction occurs, buyers will call AHS and not their agent, which may help protect the client relationship, the agent’s commission, and frees the agent to move on to the next closing.

Provides added value

Let the buyer know they have an option to pay for the home warranty and include seller’s coverage to help protect the home within the time period from contract acceptance to closing. This provides added value to the offer to purchase because it benefits the seller prior to closing with no cost to the seller.

AHS coverage does not require coverage

If the age and condition of currently operating systems and appliances are unknown, AHS Home Warranty coverage becomes more important than ever, since appliance and system inspections are not required prior to issuing the home warranty contract.
For more helpful tips, visit the American Home Shield® Home Matters blog

Going for the Gold: 3 Things Agents Can Learn from Olympic Bobsledders

Going for the Gold: 3 Things Agents Can Learn from Olympic Bobsledders

If you’re anything like us, you’re channeling the Olympic spirit each and every night. While not every sport gets our blood pumping (sorry, ice dancing), we have been especially excited about watching the bobsledding teams in PyeongChang. Both the male and female teams are so well-synced that they somehow make the mad initial sprint and navigating death-defying curves look easy.

They remind us, quite frankly, of some of the agents and teams we know that make this business look a lot simpler than it is. And as we looked into the sport more, we realized it has a LOT of parallels with real estate. Here’s what smart agents like you can learn from the fastest, most dynamic winter sports athletes around.

Get right back up after a crash

In bobsledding, crashes are inevitable — but watching these athletes get up and make their way to the finish line after a mishap can be more inspiring than even the fastest, most picture-perfect run. After all, do you remember who won the gold in Cool Runnings, or do you remember the painstaking walk to the finish line after the team’s terrifying crash?

As an agent, you’re in the same role as the bobsled pilot. You have to pay attention to signals that could mean a transaction or client relationship is veering off course, then take responsibility to get it back on track. And if you do crash and burn, it’s important to get up and analyze what you did wrong. Did you try to cut corners, or was it the fault of a “slippery track” of workflows that steered you in the wrong direction?

Whether you have derailed the deal entirely or just added a bit more time to your closing path, there’s always an opportunity to learn and grow.

Trust your “brakeman”

The pilot may get all the glory, but the “brakeman” is the one who ensures the team crosses the finish line safely and quickly. In real estate, your brakeman is most likely your broker — they are responsible for pumping the brakes when there’s an issue of liability, or when they feel that you may be taking on more than you can handle.

While you may not want to slow down, it’s important to defer to your broker and know that they have your best interests (and your clients’ best interests) at heart. And if you don’t feel that way? Well just like the U.S. women’s team did this year, it may be time to switch to a new brakeman who you trust and respect.

Don’t be afraid to embrace new technology

If you’re a die-hard U.S.A. bobsledding fan, you may know the story of the “Night Train” sled — an all-black sled that the U.S. men’s team debuted in 2009. As the lore goes, the U.S.A. team was given an unpainted, black prototype to test out. They loved the sled so much that they began using it in competitive races immediately, before it could even be painted to represent the red, white and blue of the American flag.

The result? They became the 2009 world champions and the 2010 Olympic gold medalists — the first Olympic gold in 62 years for Team USA.

Certainly, someone must have pushed back against “Night Train,” either because it felt too risky or simply didn’t look “right” for Team USA to race a black sled. But the risk more than justified the reward, and teams across the world have been clamoring for Night Train’s unique design ever since.

As an agent, you’re inundated with new technology offers all the time. Do you dive into these opportunities or stick to business-as-usual? And even if you are happy with the status quo, have you ever thought about what you might be missing?

Within the industry, there’s no more fascinating and cutting-edge technology than geo-targeted predictive analytics. Imagine being able to predict likely sellers from your local market area, then go after them one-by-one until you get the sale. Our SmartTargeting platform does just that — and just like the Night Train sled, it’s rapidly growing in popularity as agents, teams and brokers across the country realize how much (and how quickly) big data and analytics can move the dial.

Reach out for a free demo and learn more about how SmartTargeting can power your business.
For more helpful tips, visit the SmartZip blog.

Four Social Media Hacks to Boost Your Presence

Four Social Media Hacks to Boost Your Presence

We have all been in line at Starbucks or glancing into our back seat to see a thirteen-year-old gazing into their phone, furiously typing away with their thumbs flashing over the screen in a blur (sometimes with a wry smile or semi eye roll or fierce brow crinkle). And you probably thought, “What in the actual hell is inside that thing that is so interesting?”

The answer is: Social Media.

Why in the world would a forty-seven-year-old, self-admitted tech caveman be writing an article about social media? Shouldn’t we have some twenty-something wiz kid writing this?

Well, the truth is they could teach you more about the deep inner workings of the Facebook algorithm. By the way, Facebook is “soooooo last year” (you’ve got to read that in the annoying teenager voice). However, I am the perfect person to teach you the basics (because it’s all I know!) and what I have learned in the school of hard knocks of social media.

It is really pretty simple, so long as you keep four things in mind.

  1. Find your voice
  2. Use images
  3. Keep it real(ish)
  4. Consistency > creativity

Want to learn more? Scroll your eyes on down the page then.

Finding your voice: The point of social media is, well, to be social. Think of Facebook as a giant cocktail party where you are overhearing snippets of people’s conversations. So be interesting. Share what you are interested in (unless it’s politics, there’s enough of that already). Share parts of your day – the interesting parts, not “in line at Starbucks.” Perhaps something you learned or observed today. For example, here is the highest liked/shared item I posted on Facebook this week.


This post beat out hot tub disco lights with my five-year-old daughter and some pretty amazing (in my opinion) motivational quotes. It was just a quick thought, expressing a feeling that we all have felt. And it resonated.

I asked a friend of mine to describe my social media voice and here is what she said: “You’re a hashtag over user, FOMO (fear of missing out) creating, swear word motivational quote using funny man that I look forward to reading.”

Start small, but let your flag fly! Pronounce to the social media world in your own little (or big) ways that you are here. And let that voice of yours shine through. There is someone right now trying to find the way to express exactly what you are going to write and it will resonate.

Use Images: For better or worse, we are visual creatures. So use pictures when you can or even when you can’t. If you look at my “cancel everything” post above, it even looks more like an image than a “post.” Try to do a quick image search to find something that adds to, expresses or brings clarity to the point you are trying to make. Sometimes people don’t want to read, they just want to look. Instagram is proof of that. Use more images to drive higher engagement.

Keep it real(ish):  I hate to break it to you, but there is nothing “real” about reality TV. A friend of mine was on House Hunters once and he was already in contract and just about closed on the house that they “decided to write an offer on” in the show. Insert surprised face here. That big “which one of the three are they going to pick?” part of the show, at least on his, was totally staged. Social media is your own little reality TV show. And it is great to share your successes and even some of the things you’re working on (without being too negative), or little random pieces of your life. But you don’t need to discuss your divorce, for example, and you don’t have to share everything. You can keep parts of yourself, to yourself for yourself.

Consistency is greater than creativity: Oh man, do I think I am smart! I will craft what I think will be the perfect/hilarious/most awesome post in the history of the internet. I prepare to hit the share button with glee as I am pretty sure I am going to break the internet faster than a semi-nude Kardashian. And (drum roll please)… crickets. Nobody cares. And then other times, I will just pound out a quick little thought spontaneously and it is the thing that resonates the most with people. My advice to you is: don’t try to be perfect, just be consistent. It matters more. The more you do anything, the better you get at it.

Go boldly into that dark abyss that is social media. Bring your bright light to the space so you too can be the next SnapChat/Instagram/Twitter superstar. Or at least help remind the people who already know you, like you and trust you that you are alive, in the business and there to serve them.

Boomerang Buyers Should Be a Focus For Real Estate Professionals in 2018

Boomerang Buyers Should Be a Focus For Real Estate Professionals in 2018

Get to know this group of potential buyers and find out how you can best help them by finding out what it is they most expect from you.

As many as ten million Americans were forced into foreclosure when the housing bubble burst. Now, 1.5 million Americans, or boomerang buyers, are poised to re-enter the market. Get to know this group of potential buyers and find out how you can best help them by finding out what it is they most expect from you.

To start, what, exactly is a boomerang buyer?

A former homeowner who has gone through a “short sale,” a foreclosure or a bankruptcy. These individuals have been saving for the down payment and the expiration of the waiting period in order to qualify for a mortgage again.

Who are they, as individuals?

Generally, in their 40s and 50s, these people have worked hard to re-establish good credit. For the most part, they are pretty savvy, understanding that interest rates and home prices have risen in most American markets.

2017- a key year for boomerang buyers.

Why? Seven years have passed since foreclosures peaked in 2010, meaning 1.9 million homeowners who faced owner-occupied foreclosures between the start of the housing crisis in 2007 through 2010 will have met the seven-year period after which the Fair Credit Reporting Act requires derogatory information to be removed.

Motivation is strong.

According to Kent Temple, broker/owner of Keller Williams Realty, homeowners who have been foreclosed on, already know what it’s about. They’ve been through the process, which has often been a hellish one, and are willing to do whatever it takes to be able to purchase a home.

How can you help these buyers and help your business, as well?

Naturally, knowing your audience is critical. That’s half the battle. If you’re determined to reach this segment, make sure the content you include in your newsletters and on your website, along with the stories and videos you choose to share on social media, puts a laser focus on your marketing efforts for this group.

Important information to consider.

These “on-the-rebound” buyers need low-payment loans.

According to Kristine Yao of CoreLogic, a blog that “delivers expanded perspectives on housing economies and property markets,” comparisons of the buying preferences between boomerang buyers and non-distressed, owner-occupied repeat buyers show that boomerang buyers are, on average, four times more likely to finance with FHA loans than the latter.”

Boomerang buyers feel “forgotten.”

Print and television marketing tends to favor baby boomers and millennials as the primary targets. Focus on Generation X, and you’ll be one of the few marketers who targets this forgotten segment of homebuyers.

These former home owners are currently renting.

If you’re not already doing so, harness your customer relationship marketing to target apartment complexes, condos and townhome communities in 2018. Be sure to point out the advantages of owning rather than renting and let them know about down payment assistance programs at the local, state and national levels. Incorporate support materials like charts or other visuals showing these potential buyers that they can own a home for what they currently pay in rent. Your preferred lender can help you with these. You can also offer information on getting reliable home warranty coverage for home appliances and system components through American Home Shield®.

At the end of the day, a simple and direct question could be the most powerful message you put across: “Why rent when you can own a home for $800 a month?”

As the millions of potential homebuyers — or boomerang buyers — are poised to re-enter and ignite the real estate market, make sure you’re there to help, and benefit from their motivation to be homeowners, once again.

For more helpful tips, visit the American Home Shield® Home Matters blog

Top Real Estate Content Marketing Tips from 9 Experts

Top Real Estate Content Marketing Tips from 9 Experts

The benefits of producing and distributing real estate content are clear: save time, generate more and warmer leads, build your expertise.

But how do you get started? And how do you get more effective?

Here in this post, get answers from 9 experts to this question: If a real estate agent wanted to be more consistent, intentional, or effective with their content marketing efforts, what one tip would you provide?

1 Marc Davison: 10 Content Tips

1. Think editorially. 
Know your brand, your voice and marketplace and produce content that is always on brand and provides value to your viewer/reader

2. Don’t publish for publishing’s sake.
 Too often, agents feel like they need to make noise and show up so they post nonsense. A meme. A quote of the day. A picture of their food. If your brand is about frivolity, then this is ok. But if you are trying to build a serious brand, post less, say more.

3. Be consistent.
 Pick a niche and focus on it. I read a lot of content on design and branding. If a design blog I read decided to blog about politics or religion of something off topic, I’d leave and most likely never return.

4. Stay within your category.
 This bolts on to #3 but agents who sell real estate should create content that plays somewhere within this category not outside it.

5. Write like you mean it.
 Just because you want to write and like writing doesn’t mean you can write or should. Nothing kills compelling like bad grammar, poor punctuation, bad sentence structure, etc.

6. Design your content like you mean it.
 Blurry pictures. Poor use of typeface. Self-generated arts and crafts like design scream amateurish.

7. Use an editor. 
No great, smart, successful, compelling writer accomplishes that without help from experts. Find someone you trust to run every bit of content through before it goes live.

8. Wait 24 hours before hitting send.
 Nothing you post is an emergency and no one is sitting anticipating your next round of content. Whatever your write, design, create, when you think it’s done, wait a day and revisit it. 99% of the time, you’ll notice things that you can tweak to make even better.

9. Create an editorial calendar so you know what you are going to write and when.
 This helps keep you focused as a content producer and enables your audience to stay with you as you create.

10. Don’t do what you suck at.
 Just because real estate gurus overzealously preach content creation, this doesn’t mean you need to listen to them. They get paid to cheerlead. They aren’t you. If you don’t like writing, or taking photos or creating content at all – don’t do it. Put that energy into what you are good at and invest everything into that. Apple doesn’t create content. They design and build incredible products. It works for them, this advice will work for you too.

2 Katie Lance: Pick a Day

One tip for someone who is starting to be purposeful would be to pick a day you are going to publish content and stick to it.

It doesn’t matter which day but when you are consistently doing something like publishing a weekly video, a weekly blog, or a weekly Facebook Live – people will start to take notice.

Consistency counts as well as consistently promoting that content across email, other social media, Facebook ads, etc. Promotion is the name of the game!

3 Travis Robertson: Consistency for Success

Consistency is critical. Most people don’t put out consistent content and, therefore, never get very good at it. This, in turn, keeps them from putting out content. The more they put out, the better they get and the more they are able to create. It’s a flywheel in either direction.

4 Kelvin Krupiak: Narrow Your Focus

The reason I see a lack of consistency or intent with respect to digital marketing is the agent either doesn’t believe in its potential or they’re overwhelmed. Now if they didn’t believe in the power of digital marketing I assume they wouldn’t be reading this, so let’s say they’re overwhelmed.

The solution here is to narrow your focus: if you’re trying to figure out blogging, video, Snapchat, Facebook, Instagram, and email marketing all at once you’re going to get frustrated and give up. Focus on one platform at a time and add another into your marketing strategy when you’re comfortable. Get consistent with Facebook: grow your audience there, learn how to post to groups, learn how to run ads, get reviews and testimonials on your Facebook business page. Then move to something like creating video since it’s going to become the most dominant form of media in the next two years. Video can then be used to further increase your success in a medium like Facebook or email.

If you’re going to survive in an industry being flooded with new marketing ideas, tips, and strategies narrow your focus.

5 Kendyl Young: Be Yourself

It sounds cliche, but there’s no other way to say it – “Be yourself.”

Lean into who you are. “You don’t need to be that outsize personality in order to leverage some of the tools we have in video and social media.”

“Be yourself and be authentic.” (NOTE: this means you have to figure out who you are!)

6 Valerie Garcia: Tell a Story

It sound trite, but it’s true: Tell a story!

Don’t just tell me about a product or a service. Tell me how it’s going to change my life, or make me laugh, or solve a problem. Tell me about how others use it or love it or hate it. Tell me about the way I am going to feel if I use it or buy it or live in it.

Going that extra step to take your message to a point where I can relate it to my own life is going to make all the difference.

Every single product, service, or home has a story. As a marketer, it’s up to you to find it and tell it.

7 Justin Stutz: Be Local

Be local. “When I think about some of the best content I receive from businesses, it’s extremely localized. That’s what’s meaningful to me.”

International, national, and state information is all well and good, but 
”when it really comes down to my business partners, I want them to bring information that has to do with the neighborhood I live in, with the city and state I pay taxes in.”

“One advantage real estate agents have that platforms like Zillow don’t is that they can be local connectors and local problem solvers. That’s just something the big boys are never going to be able to compete with.”

8 Andrew Fogliato: Promote Other People

“Look for people in your area you can help and promote.”

Match local business owners with common consumer questions to promote the area, promote the people, promote the businesses, etc. Don’t just promote yourself!

When you help and promote others, you get better reach, better response, and better results.

9 Jared James: Start

Nobody starts as an expert.

That’s it. Nobody starts as an expert.

Don’t get thrown off by someone you watch who is soooo good at delivering great content or is great on video or whatever. We all sucked at some point. My first YouTube video is so bad that I unlisted it.

Becoming an expert is earned by startingsucking, and then getting better. Effort matters and the more you try, the better you will get. Just like nobody starts as an expert … nobody who quits ends as an expert either.

Get the Guide to Compelling Real Estate Content

A huge THANK YOU to these 9 experts for sharing their tips and insights.

Get more from them – and from 8 others, including:

Chris Smith & Jimmy Mackin from Curaytor
Kelly LeClair from LeClair Real Estate
Michael Thorne from TMB Real Estate
Seth Williams from RETipster
Teri Conrad from Agent Quest
Justin Tucker from West/WFG
Seth Price from Placester

Every one of these real estate content pros answers: How do you define compelling real estate content? and What’s one tip you would provide to someone who wants to be more effective?

To get your guide, visit the BombBomb Blog and enter your email address at the end of the page!

Relocating Clients: Challenges and Opportunities

Relocating Clients: Challenges and Opportunities

With roughly 1.5 million employer-assisted relocations per year, these types of referrals can make a real estate professional’s phone ring regularly, making it an important niche to explore for your business.

The Stress Effect

Moving family across the country, away from friends and the familiar and into new schools and neighborhoods, can create a great amount of stress.

Often, during the transition, the homebuyer can feel as if he or she is working from two cities at once. The separation can weigh on family and friends, even if it’s a smart professional step.

As potentially the only “local” these buyers will interact with face-to-face, you can help calm their fears and make them feel more comfortable. You can offer the stability such transitions traditionally lack.

Working with Coordinators

An employer will typically bring in a third-party relocation service to help the homebuyer understand the city-to-city comparison for cost of living and housing, provide counseling and relocation strategies, and assist in the spouse’s job search.

The real estate professional will be responsible for paying a referral fee, but many agents find the fee worthwhile because it’s offset by the freedom of finding and prospecting the client.

Push the Papers

Relocation requires an extra level of record keeping than typical real estate transactions. You might benefit from completing training on relocation policies, procedures and administration. There’s more involved with relocation transactions.  In addition, there is also a particular chain of command and required relocation documents, so get organized and brush up on your professional communication skills.

A Good Prospect

Very often, the real estate professional is the only face-to-face contact for the relocation shopper. You can help reduce their stress by helping them through the transition and introducing them to their new community.

If you play your cards right—and take the time to make your customer feel comfortable and at home—you can win yourself a customer for life. Consider relocation clients as another form of prospecting: the relationship can lead to non-relocation business when everyone involved is satisfied with your service.

Contact your American Home Shield® Account Executive for more relocation-related services and resources available through AHS®.

For more helpful tips, visit the American Home Shield® Home Matters blog