Charis Moreno

Celebrating Hispanic Heritage Enriches Our Company and Our Communities

“Hispanic Americans have enriched our nation beyond measure with the quiet strength of closely knit families and proud communities.”  – George Bush, Proclaiming the First National Hispanic Heritage Month, September 15, 1989 Hispanic cultures throughout the world are deeply woven into the fabric of American life. In 2020, nearly one-in-five people in the U.S. (19%), …

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Fair Housing Month and Building a Culture of Equality, Diversity, and Inclusion

Pleasanton, CA — Our job as REALTORS® is to assist everyone on their journey to homeownership.  Technically, the official definition is “a person who acts as an agent for the sale and purchase of buildings and land.” If you ask the National Association of REALTORS® (NAR), they define a REALTOR® as “a federally registered collective …

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Women’s History Month asks us to consider our own fearless example for future female leaders

Recently, a NextHome broker/owner shared an interaction with her daughter that sums up the importance of Women’s History Month.  “What motivates me? It’s my daughter,” said Emily Daniel, owner of NextHome Premier Realty. “When I was second-guessing my ability to open my brokerage, Isla looked at me and said ‘mom, you can do hard things.’ …

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Unboxing the 2021 NAR Residential Franchise Report

Those considering opening a real estate franchise in 2022 were recently able to unwrap a wealth of information.  NAR recently released its 2021 Residential Franchise Report, which details side-by-side growth information and fees for more than 30 of the largest real estate franchisors. This bi-annual report provides a convenient comparison tool for anyone researching franchises. …

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Run Your Own Race

This November marked my 14th year attending the National Association of REALTORS® Conference and Expo. I spent the first 11 as one of the 1,000+ vendors peddling product as REALTORS® go from booth to booth, trick or treating for tchotchkes and the next shiny piece of technology that promises to change their business forever. It …

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