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Virtual Home Selling

Virtual Home Selling

Should I sell my house right now? Can I even sell my house right now? Are there even any buyers? How do I stay safe? 

There are so many questions right now from people who are thinking about selling their house, and rightfully so. The unhelpful but truthful answer to all of these questions is… “it depends.”

 It depends because every state, county, and even some cities are all taking different approaches to how they are dealing with COVID-19. Some areas are pretty much business as normal, albeit with masks, six feet away, air hugs, and hands covered in sanitizer and gloves (that doesn’t sound very normal does it?). However, in other parts of the country real estate was deemed non-essential and you literally cannot get in to, or close on a house right now. Like always, but ever more so, you need to talk to a local real estate professional so they can help you navigate these new waters like Christopher Columbus (ok, that’s a bad example since he thought he “found” India but you get what I mean, right?).  

Let’s assume you are in a place where a real estate transaction can happen, this might actually be a really good time to sell – if you’re willing to try a new process. Inventory levels are as low as they have ever been in the history of the United States, and there are some sellers who are electing to wait to put their homes on the market which is only exacerbating the inventory issue. On top of that, there are few buyers but the ones that are in the market see this as “their time” and they are as motivated as a two-year-old asking for another piece of candy (yes, THAT relentless).  

You’ve decided you’re all in… what are the steps to the process? I’m glad you asked, they look something like this: 

Step 1: Virtual Agent Interview. We’ve got all the software we need. Heck, our dang phones have like 17 cameras on them nowadays. So, we always meet at a distance and get to know each other. There are tools like GoToMeeting and Zoom where we can take you step-by-step through the process just like we would in your kitchen. If you are even considering it, you should set up a meeting. It’s at least a reason to put on real clothes, shoot maybe even socks. If people can find the love of their life online, we can probably decide if we’d work well together on a Zoom call right? 

Step 2: Preparing the house for sale. We’ve found a professional love connection via technology and now we’re working together (yay!). How in the heck do I get my house ready for prime time? Luckily, in most areas across the country construction has been deemed essential so the cadre of professional, licensed, and insured contractors that your REALTOR® has relationships with should be able to get the work done that needs doing. Of course, it will be socially distanced construction and you might have to take a few long drives with the family for picnics and do a deep clean when they are done. However, it is possible it just takes extra coordination and communication which is what being a real estate agent is all about.  

Step 3: Pre-Inspections. We’ll also work with inspectors who can do inspections before you put the home on the market so the buyer has as much information about the home as possible without even seeing it. 

Step 4: Marketing, Marketing, Marketing. This one is more than one step. It’s a lot of steps.  Exposure of the property has always been important, but now it’s more important than ever. So let’s break this down piece by piece. 

  • Custom Marketing Plan: There is nothing “normal” about our current situation. How we market homes has to change, that is why we’ve developed a custom marketing plan to make sure buyers know your house is for sale. With everything from increased online presence, virtual showings, virtual open houses, and more, you need new tools in the new normal and we’ve got them. 
  • Maximum exposure online: Right now maximum exposure online is everything. During the first few weeks of COVID-19, the largest real estate sites saw a huge drop in buyer activity. But you know what, as people got a little less scared and a lot more bored they started looking at all the pretty houses again. The same real estate sites have seen a massive spike in buyer activity. That’s why we syndicate our listings to hundreds of websites so basically your house will be online more than that Tiger King documentary. 
  • Virtual Image Package: Ok I made this one up. I don’t think there is such a thing as a “virtual image package” but there should be and now there is. Since so much of the process will be done at a distance that old saying of “image is everything” might be true right now. That’s why we’ve got 3D home tours, virtual staging, and always use professional photographers. All of this helps the buyer get closer and closer to feeling like they’ve seen the house from their computer screen (in their daytime pajamas). 
  • Virtual Open House and Showings: Even with a Virtual Image Package (see how that just rolls off the tongue??) eventually a buyer is going to want to see the inside. That’s why we’ve developed strategies around doing Virtual Open Houses that profile the property to potential buyers and a virtual showing approach where the buyer can get a guided walkthrough of the property. 

Step 5: Offers, addendums, negotiation, and close. Your house got more eyeballs than YouTube (ok, not THAT many… they got 1.6 billion visits monthly), so now its time to get an offer in. You might be surprised to know that much of this has been done “virtually” for a long time.  Gone are the days where a buyers agent will present in the conference room to the sellers and their agent. Today, with a full suite of tools we can literally do all the paperwork remotely without missing a beat. Just adjust the font size so you can read the fine print, smush the mouse button and you’re off to the races. 

I do think you’re going to see the real estate process go more and more virtual in the coming months. Sure we will get back to shaking hands (maybe fistbumps?) and meeting in the dining room to review the process but much of this virtual process will stay even after COVID-19 is gone. 

If you’re ready, I know your NextHome agent is ready. Give them a call and they can put on their mask and gloves and get the sign in the yard with that cute orange french bulldog Luke and then lead you through the process from start to finish. 

Virtual Home Buying

Virtual Home Buying

How in the heck am I supposed to buy a house while I am sheltering in place?? I hardly know what day it is without checking right now. Is it actually possible for me to find a house, evaluate it, write an offer, get it accepted, and close on it? Not to mention moving… is that even legal right now? 

Trust me, we hear you. It is always complicated, stressful, and a little emotional buying a house. Maybe even a little more so in this “new normal” (nothing normal about this) of COVID-19. To start with, the answer to all of the above questions is “it depends.” Super helpful, right? The thing is, every state (heck, every county) is approaching this differently. In some states it’s kind of business as nearly normal – just add in vats of hand sanitizer, masks, and 6-feet-away hellos. Others are in lockdown but real estate is deemed essential so you can still transact. And in a few, it’s been deemed non-essential and it’s literally not even possible to close on a home, not to mention see one. So… it depends. 

If you are in one of the states (counties) with the first two options, there are some real opportunities out there for buyers right now. We’ve had an inventory shortage in this country for a while now and that is only going to continue with builders slowing down building and more and more millennials entering “household formation” years (a fancy way of saying they can now afford to buy a house). For the buyer with a little creativity and willingness to take action – and the right real estate professional – this could be the time. That being said, it is stressful and a person deciding to hold off to let the dust settle could make sense. The rest of this is for the creative and willing buyer. 

Step 1: virtual buyer consultation.  It could be over Facetime, a Zoom meeting, or some other virtual conference room software. We’ve been doing things remote at NextHome since we started our company over five years ago. It’s not quite as good as meeting face-to-face but it’s really close to the same thing. I mean, if virtual happy hours are popping up around the U.S., then we can set up a virtual buyer consultation to have all your questions answered. 

Step 2: virtual property search. Now you’ve already been digging through Zillow like a detective looking for the one clue to make your case. Now you’ve got someone to send them to so you can get more information. And you’ve got a partner in detective work who will be doing some digging with you and sending you properties that fit your criteria. Think of it as your virtual property concierge who is there to assist, and sometimes lead, the property finding process. Thank the technology gods that more and more have been developed to help you know a lot about a house before you see it. I know, I know, you’re already wondering what happens when you find your dream house online for that, it’s step 3.

Step 3: video home tours. We’ve all got a camera in our pocket (along with a calculator, take that my 6th-grade math teacher who said I wouldn’t always have one handy)and it’s as easy as ever to “see” a property at a distance. Your agent can get access to the property, fire up that Facetime, Facebook video chat, Google Duo, etc. and walk you through every inch of your future home. 

 Step 4: electronically sign things. Ok, we like it, no, we love it. Now what? It’s offer writing time. The ability to sign documents at distance has been around for years on the real estate side (come on mortgage side, step your game up, because not everything can be signed digitally there). We have all the real estate contracts, addendums, forms, and such available digitally and can email them to you. Then you would need to lean forward towards the computer screen to read the small print and smush a few mouse clicks –  you’re now in offer, counteroffer, negations, and starting the closing process. You will probably have to go somewhere to sign loan documents (see above about mortgage) but in most areas, they have changed their process to allow for safe signing. Some even have a mobile notary and closing specialist who can come to you to sign everything. Easy peasy lemon squeezy (it’s actually hard hard lemon hard but our trained real estate professionals are there to help you every step of the way).

Step 5: inspections. Buying a house is one of the biggest financial decisions you’ll ever make. There are lots and lots of inspections you can have done. And each of them can be completed, then the reports sent to you via email. We can even set up a virtual conference room to review the report with the inspector and the agent so you can get all your questions answered.

Step 6: transfer funds by wire. Yup, that’s right. You can move money around like a high-powered hedge fund manager. You feel pretty dang cool when you tell the closing facilitator, “I’ll have my people wire the money over.” Trust me. You do.

 Step 7: keys, please! As an agent, this was always my favorite part of closing with a buyer.  Giving them their keys. As a real estate agent, there isn’t much more rewarding than seeing the people you’ve helped get the keys to “their home.”  It’s amazing. Now we just do it over a screen instead of in person. There are key delivery services that can have the keys brought right to you. You’ll just have to Facetime when you do it because I know your agent is going to want to see your smiling face when you get them.

 Do I write this with the thoughts that someone will buy a house without ever seeing it. No, of course not. What’s important right now is we all stay safe and we can limit the contact as much as we need to for everyone to feel safe. And we’re fully set up to take care of as much of the process virtually as we can. For some buyers, this is the right time to get bold, take action, and go find their house. And for others, they might want to hold off a few months. For both sets of buyers, we’re here to help you whenever you’re ready. 

10 (plus one) tips for working from home

10 (plus one) tips for working from home

Get a cue. In Charles Duigg’s landmark book, “The Power of Habit”, he writes about an aspect of creating new habits that often gets overlooked – the cue. No, not the pool cue, the actor’s cue. Meaning, when do you step on stage to deliver your lines? It turns out if you take a physical act the night before (or really any time before) your intended start time of the new habit, you’re significantly more likely to take action on the desired act. For example, if you plug your phone in at your desk instead of at your nightstand the act of going to plug it in somewhere else tells your brain “we mean it this time buddy” and you’re a lot more likely to start work on time. 

While you’re at it, set an alarm. I know I just told you to plug your phone in at your desk, so you might have to get one of those old school alarm clocks – but set an alarm. If you live in a house with other humans, that’s a good thing (see below), but get rolling before they do. I usually get up by six and can chew through a lot of emails, follow-up, and other items before it’s cheesy eggs and bacon time for my eight-year-old. 

What time is it? Game time. You need a schedule. You need to know what you are doing when, even more so than when you were at the office. I time block EVERYTHING. If it’s not in the calendar, it won’t happen. I schedule follow-up time, writing time, reading time (news and otherwise), lunch, and some breaks. Sure, if I have a gap I run around the house giving kisses to anyone who will let me (don’t schedule that… that’s super weird), but pretty much schedule everything else. 

Call your shot, pick your spot. Have a dedicated work location in your home, and if at all possible, don’t make it your dining room table. Even if you have to order a really small desk, with the ridiculous directions that drive you to want to smash the whole thing, and put it in a hallway if you have to. It’s crucial to have a specialized place for “work” and also, just as importantly, a place for “home.” 

Anti-social (media). There’s a good chance you found out about this piece on social media, so I am for sure biting the hand that feeds me, but here is the deal: social media is a time suck. Like big time, so turn it off. Delete the app from your phone for the day if you need to (you can always download it again later). If you have a lot of work to get done, definitely don’t open it up on your computer at your desk. Log in if you need to check-in, promote something, find that awesome meme, but then shut it back down. 

Telephone… tell-a-friend. Get an accountability buddy. Someone you can call first thing in the morning and share your goals and accomplishments for the day. Have that person keep you accountable for what you said you wanted to do that day. It’s better if you pick someone with an MMA background that induces some level of fear. Okay, that’s just what I did, doesn’t mean you have to. You get the point!

Video killed the radio star… but saves conference calls. Zoom. Google Hangouts.  GoToMeeting. Whatever you pick, pick one. Personally, I like Zoom for small groups or things I want to share on Facebook Live (amazing feature). For more dense material, I like GoToMeeting. We use both depending on the topic, need, and audience. Two people having a face-to-face conversation for two minutes or longer is 13 times more powerful than a mass email. Ninety-three percent of communication is nonverbal, you need to take advantage of face-to-face platforms to truly communicate. 

Schedule “you” time. That sounds so spa day and avocado toast to me, I know. However,  it’s ok to say to yourself, “today I am taking a long walk” or “I’m going to watch Frozen 2 (aaaaagain) this afternoon with my eight-year-old and crush the sing-along of ‘into the unknown’.” The beauty of working from home is you can do those things. Don’t abuse them or you will fail, but don’t do them out of guilt either. You deserve a break in your day. Don’t feel bad about it.  

Go find a human. We’re pack animals, tribal creatures, having spent more of our evolutionary life around a campfire than we have in front of a computer screen. Go interact with the people in your home (schedule it if you have to). Even if it’s just a quick hug, a coffee refill or a “whatcha doin’” chat while getting water, you need those interactions to keep you going. 

White noise, but the right noise. Personally, I need something playing in the background for some “noise.” Usually, it’s Bloomberg financial (super nerdy I know). Sometimes though, it’s music, and I want my music to match my mood. If it’s 6:00 a.m and I am just settling into the seat, to start it’s some kind of country playlist. As the day progresses, so does my aggression, as I move towards some good ol’ hip hop and R&B.  

Bonus Tip: 10,000 hours. Malcolm Gladwell seems pretty smart, and he says it takes 10,000 hours to master something. I don’t know about that, but I know you have to do something a lot to get good at it and it takes time. There are no shortcuts to getting good. It takes time, effort, and work. Accept the reality that if you just started working from home, you’re not going to be as good at it as you will be in a week, compared to a month, compared to a year. No shortcuts, just progress. Give yourself some grace. Start it now and get better today and into the future.  

Four Social Media Hacks to Boost Your Presence

Four Social Media Hacks to Boost Your Presence

We have all been in line at Starbucks or glancing into our back seat to see a thirteen-year-old gazing into their phone, furiously typing away with their thumbs flashing over the screen in a blur (sometimes with a wry smile or semi eye roll or fierce brow crinkle). And you probably thought, “What in the actual hell is inside that thing that is so interesting?”

The answer is: Social Media.

Why in the world would a forty-seven-year-old, self-admitted tech caveman be writing an article about social media? Shouldn’t we have some twenty-something wiz kid writing this?

Well, the truth is they could teach you more about the deep inner workings of the Facebook algorithm. By the way, Facebook is “soooooo last year” (you’ve got to read that in the annoying teenager voice). However, I am the perfect person to teach you the basics (because it’s all I know!) and what I have learned in the school of hard knocks of social media.

It is really pretty simple, so long as you keep four things in mind.

  1. Find your voice
  2. Use images
  3. Keep it real(ish)
  4. Consistency > creativity

Want to learn more? Scroll your eyes on down the page then.

Finding your voice: The point of social media is, well, to be social. Think of Facebook as a giant cocktail party where you are overhearing snippets of people’s conversations. So be interesting. Share what you are interested in (unless it’s politics, there’s enough of that already). Share parts of your day – the interesting parts, not “in line at Starbucks.” Perhaps something you learned or observed today. For example, here is the highest liked/shared item I posted on Facebook this week.

Picture1

This post beat out hot tub disco lights with my five-year-old daughter and some pretty amazing (in my opinion) motivational quotes. It was just a quick thought, expressing a feeling that we all have felt. And it resonated.

I asked a friend of mine to describe my social media voice and here is what she said: “You’re a hashtag over user, FOMO (fear of missing out) creating, swear word motivational quote using funny man that I look forward to reading.”

Start small, but let your flag fly! Pronounce to the social media world in your own little (or big) ways that you are here. And let that voice of yours shine through. There is someone right now trying to find the way to express exactly what you are going to write and it will resonate.

Use Images: For better or worse, we are visual creatures. So use pictures when you can or even when you can’t. If you look at my “cancel everything” post above, it even looks more like an image than a “post.” Try to do a quick image search to find something that adds to, expresses or brings clarity to the point you are trying to make. Sometimes people don’t want to read, they just want to look. Instagram is proof of that. Use more images to drive higher engagement.

Keep it real(ish):  I hate to break it to you, but there is nothing “real” about reality TV. A friend of mine was on House Hunters once and he was already in contract and just about closed on the house that they “decided to write an offer on” in the show. Insert surprised face here. That big “which one of the three are they going to pick?” part of the show, at least on his, was totally staged. Social media is your own little reality TV show. And it is great to share your successes and even some of the things you’re working on (without being too negative), or little random pieces of your life. But you don’t need to discuss your divorce, for example, and you don’t have to share everything. You can keep parts of yourself, to yourself for yourself.

Consistency is greater than creativity: Oh man, do I think I am smart! I will craft what I think will be the perfect/hilarious/most awesome post in the history of the internet. I prepare to hit the share button with glee as I am pretty sure I am going to break the internet faster than a semi-nude Kardashian. And (drum roll please)… crickets. Nobody cares. And then other times, I will just pound out a quick little thought spontaneously and it is the thing that resonates the most with people. My advice to you is: don’t try to be perfect, just be consistent. It matters more. The more you do anything, the better you get at it.

Go boldly into that dark abyss that is social media. Bring your bright light to the space so you too can be the next SnapChat/Instagram/Twitter superstar. Or at least help remind the people who already know you, like you and trust you that you are alive, in the business and there to serve them.

Maximize Your Sphere of Influence

Maximize Your Sphere of Influence

People have come up to me and said, “I really need to get a deal in the next 90 days. If I don’t, then I might have to go get a real job.”

Feel free to skip the following rant: Please, if you value your health, don’t ever say “get a real job” around me. It will take a lot of effort for me not to punch you. If people would treat THIS job like a real job by being consistent and accountable, then they would make more money, have more freedom and never have another job ever again. Make the commitment and treat this job like a real one. Geez, got me all riled up 35 words in. Now back to the lecture at hand.

After I have punched them in the face… I say, “Let’s get our timeline straight. Most escrows run about 30 days. And usually you are going to need at LEAST two to four weeks to get the client into escrow. Basically, we have 30 days to make this happen. We better get rolling!”

With a clear timeline in place, let’s see where the “now deals” are hiding. What is the shortest path to more deals? You sphere of influence, of course!

Real estate is a trust sale. Trust is transferable and it speeds up everything. I highly recommend reading “The Speed of Trust” by Stephen Covey for more details on this key takeaway.

If you want that “now deal,” you will have to roll up your sleeves, put on your rejection Kevlar body armor, and (gasp!) pick up the phone. Remember, it is all about speed right now because that dreaded “real job” is looming, just 30 days away.

Pick up the phone and call your people. Asking for a referral will be hard, but do it anyway. Or… start freshening up on your job interview skills.

All of the above is just one facet to building a long-term sustainable business from your Sphere of Influence. We discussed all the different ways to build an enduring business through the people who already know you and trust you during a recent webinar. Check out the recording below:

Getting More Listings is Easier Than You Think

Getting More Listings is Easier Than You Think

There is an old real estate adage that goes something like “Listers last.” And to some degree, it is true. Listing properties gets you more now business. You attract buyer opportunities, but you can also attract listings from the area. While it may not be super nice (or even that clever), it’s sort of true – listers do in fact last.

How do you break into that segment of the business? Or if you are already getting some listings, how do you get more?

There are people charging hundreds of dollars a month teaching this topic. It’s not possible to write one pithy blog post that clears it all up. One step would be to watch the recording from our latest webinar. (Shameless plug and I love it!)

Here is the one tidbit I have told literally thousands of real estate professionals in my career that has worked EVERY time they acted on it. Are you ready? (Insert drumroll here!)

Go on more listing presentations. Before you stop reading to drive over here and punch me in the face for being so obvious – keep reading. You’re probably sitting there thinking, “Dude, if I had more listing appointments, I wouldn’t be reading your blog right now!”

But check THIS part out: I didn’t say they had to be real listing presentations. It’s simple – when we do something a lot, we get good at it. Period. If you want to get better at your listing presentation, then go on one a week for 50 weeks. If you can’t get a real one, get a fake one. Go list your parents, best friend, worst enemy, ex-wife, whatever… just go and do it like it is real. Pull comps. Dress the part. Practice price conversation. Do it JUST like it is real.

Trust me, after you do 50 you will become damn good. Most people I have worked with never make it to 50… they get it down a lot faster than that.

One a week. Like vitamins. And you will become a master by the end of 2017. This and a lot more was covered during our latest webinar. Check out the full recording below.

Do More to Get More: How to Be Bigger and Better

Do More to Get More: How to Be Bigger and Better

Happy Nearly-End-of-the-Year, y’all! Let’s talk about goals, world domination, and all of the amazing awesomeness you are going to accomplish in 2017. Let’s talk about it… in a second. First, we need to have some “be honest.”

  • 25% of people abandon their New Year’s resolutions after one week.
  • 60% of people abandon their New Year’s resolutions after six months.

Now for the real shocker: after a heart attack, only 14% of patients make any lasting changes to their eating and exercise behavior.

Wait a minute… only 14%?!? A heart attack is a pretty big deal. If THAT can’t get us to change our behavior, what will?

To get everything you want out of 2017, you are going to have to do something different. And that means change. In my experience, THAT is the hard part.

Yes, you can daydream your a** off. Picture yourself behind the wheel of the Range Rover. Schedule the test drive in your calendar. All of that has value. But to get something different, you will have to do something different.

Hope is not a strategy. Get serious about making changes in what you do. And it will get a lot easier to hit those fun vacations and new car goals you are writing for 2017. Start small. Baby step your way forward. Pete Rose would be in the hall of fame if it wasn’t for his little gambling thingy. And he is middle of the pack in homeruns. You can absolutely base hit your way into the hall of fame.

Those small changes, when done consistently over a year, add up and become something amazing. THAT is how you become part of the 14% that actually create lasting change in their lives. To get you started, I highly recommend reading The Slight Edge by Jeff Olson. It isn’t a complicated book, but it offers great tips on how to use what you got to create powerful results from daily changes in your life.

Set those big ol’ audacious goals. They are fun and can create a lot of energy. But don’t neglect the little things you need to do along the way to get all you want out of 2017. Technology can be your biggest friend to help get you there. New tools and apps get released all the time, tailored to help you manage projects, connect with clients, organize to-do lists, calendars, and more.

For real estate professionals looking to quickly and easily qualify clients, checking out SindeoOne should be number one on your to-do list. This tool let’s your clients shop for thousands of loan products in just 5 minutes. Lean on tech to save time while still offering a high level of service. Then use the efficiency and productivity you gain to get closer to your goals.

Customize Lead Generation to Your Behavioral Style

Customize Lead Generation to Your Behavioral Style

In the beginning of my real estate career, my massively strategic approach to lead generation went something like this:

KEITH: Hey, top producer guy! How do you get so much business?
TOP PRODUCER GUY: You seem like a nice fellow. You should do open house.
KEITH: Sweet!

That was it. THAT was my strategic thinking. Yikers! On the good news front, I did 104 open houses my first year in the business and got really, really good at them. And it worked. But I kept thinking that there has to be a smarter way to choose the right lead generation activities.

One of the things I have been working on for a few years is the concept of encouraging people to pick their lead generation based on their natural behavioral style. There is a pretty common behavior assessment tool called DISC. For context, here is the crash course:

D = Dominant. Basically the middle linebackers of life. Motivated by winning, competition, and success.

I = Interpersonal. The fun, loving, life-of-the-party types. Motivated by social recognition, group activities, and relationships.

S = Steady. The real rocks of humanity. Motivated by cooperation, helping others and loyalty.

C = Compliant. Basically the engineers and accountants of the universe. Motivated by opportunities to gain knowledge and show expertise.

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NextHome in Dallas, Texas for the National Five Star Conference

NextHome in Dallas, Texas for the National Five Star Conference

“Build your network before you need it.” ~ Unknown

No that isn’t a technology quote (it actually may be but not to my meaning). It is a business fundamental in my opinion. The best time to develop key relationships is before you need them. With this in mind I decided to head to Dallas to the Five Star conference last week.

For those who don’t know Five Star is one of the preeminent ​distressed asset conferences in the country. It brings together a diverse cross section of industry professionals. Everything from realtors, to mortgage services, large institutional investors,  government policy makers and ​much more.

I went with specific objectives to accomplish. For starters I wanted to make some connections and begin to develop relationships with asset management companies as well as bankers who are running their distressed asset sine. Secondly I wanted to meet with large institutional investors to get a better understanding of their needs and how we could fit in. ​And lastly I wanted to watch the Raiders go for two with almost no time left on the clock to win the game and I wanted to do it from a hotel bar  (ok… That last one wasn’t on the list but it happened… And it was amazing.)

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Technology vs Service

Technology vs Service

There have been a lot of discussions recently on the topic of technology versus service. In my opinion, there is a piece that is being overlooked or at least not talked about enough. Before we get into it, let’s quickly set up the conversation.

Technology is screaming at us faster and faster. There are more (and more and more…) tech tools designed to either connect the agent with the client or to assist the agent in providing a high level of service to the client.

In this tech-caveman’s opinion, technology is a tool. To continue with my caveman analogy, technology is like fire. Fire is a tool. It can keep you warm, it can cook your food, or it can be used in the distillery process of Jack Daniels (one of my favorite uses of the tool). But it can also burn you. When used wisely, fire can bring you a lot of joy and make your life better. When not used wisely, it can go bad for you… fast.

Shameless plug: This is why we’re partnering with Sindeo to bring you an informative webinar on some killer technology tools and how they can impact your business. It’s coming up on Friday, September 16th so make sure to reserve your spot now!

Register Now

And finally… Here is the piece I believe is missing from the conversation. Maybe, just maybe, it isn’t about tech tools. Perhaps service is important, but it’s not the only thing. Because the tech tools are usually the precursor to the step we’re about to talk about and service is the post script of what we are about to talk about. And that’s the sales step. The actual “ask for the order” step. The part where you ask the person to work with you as their real estate professional.

Service matters. It really does. But sometimes we lose track of the fact that this is and will always be a sales job. A few months back, I heard Larry Winget speak and he had the best observation on sales. Amazon has over 50,000 books on sales. Fifty. Thousand. Here is Larry’s book on sales. Page one: ask. Page two: ask again. Page three: ask one more time. And damn it… I love it.

Let’s not over complicate it. The more we ask, the more we get. The more people who say yes, the more people we get to serve.

Technology can help us ask more. It can also help us serve our clients. So don’t be afraid of technology. It’s a tool. Never lose sight of service, because it’s what keeps you relevant with the consumer. But let’s also remember that we are in sales and that the ones who ask more get more. Go get your unfair share!

Oh, and if you want to see a caveman grunt and try to explain tech tools that can help you get more opportunities to ask and serve, join me and Alice Pak at the upcoming Sindeo Mastermind Digital!

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