NextHome Magnolia Realty opens in Johnson City, Tennessee

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O’Mayra Diaz and Seth Lester

Pleasanton, CA — September 10, 2021 — NextHome is pleased to announce the newest addition to the franchise, NextHome Magnolia Realty, based in Johnson City, Tennessee. The brokerage represents the 519th office to join the NextHome franchise out of 532 active office locations across the country.

Located in the northeast corner of the state, NextHome Magnolia Realty will serve clients across the Tri-Cities area including Kingsport, Johnson City, and Bristol. This vibrant region is known for its scenic landscapes, multicultural festivals, and small-town hospitality. 

NextHome Magnolia Realty is owned by the husband-and-wife team of O’Mayra Diaz and Seth Lester. Together, O’Mayra and Seth offer exceptional service that puts humans over houses and people over profit. 

O’Mayra began her real estate career in 2016, working with nationally franchised brokerages in the Tri-Cities area. Her kindness and compassion for her clients earned O’Mayra the business of 16 clients her rookie year – a number that increased to almost one transaction every week as word spread of her approach to business. 

“I think what helps me be successful is recognizing the importance of people who are already in my sphere,” O’Mayra said. “I send Christmas cards and ask how the kids are doing. I keep up with clients on Facebook and reach out for coffee or a glass of wine every so often – just to catch up. It’s not gimmicky, I really care. Building true relationships is how I like to build my business.”

As her transaction volume grew, O’Mayra knew she needed help in order to maintain the high service level she was known for. 

Seth joined O’Mayra as her assistant in 2019, and quickly obtained his own sales license, helping to handle O’Mayra’s increasing workload. 

“She turned to me for help, and I was interested in a career change,” Seth said. “The partnership has worked out very well. We have different personality types that can work well with a wide range of clients.”

“Seth’s expertise helped me maintain the quality level of service that I am so proud of while also being able to close a large number of transactions,” O’Mayra said. “With that divide and conquer approach, we were able to keep the focus on quality over quantity, and that to me is so important. We can really take our time and focus wholeheartedly on our client’s needs.”

It was around that time, O’Mayra started looking into opening her own franchise. She had watched an industry friend in Florida become a NextHome agent, and was impressed by what NextHome offered.

“I reached out to my friend Kristen Johnson, and asked her about her experience,” O’Mayra recalled. “Her broker, Dana Topel with NextHome Cornerstone Realty, was kind enough to talk with me about her experience and she had great things to say. When I asked her what she would change, she responded ‘not a thing.’”

O’Mayra and Seth were also impressed with the company’s focus on putting people ahead of profits, a trait that made NextHome stand out in their minds from other franchises. 

“I wanted to be part of something different and bigger,” O’Mayra said.

“When we watched the videos on the NextHome website, we got so excited,” Seth added. “We knew NextHome was the right choice. These were our kind of people!”

Today, NextHome Magnolia Realty is providing service for residential buyers and sellers with a focus on putting people first. 

“NextHome Magnolia Realty will provide quality service that is above and beyond the industry standard,” O’Mayra said. “What we mean by that is that a NextHome Magnolia Realty client will benefit from specific and clear communication, agents who answer their phones and follow through on promises, and a transaction that is as smooth as possible. We will always go that extra mile.”

Outside the office, O’Mayra and Seth enjoy attending concerts, gardening, traveling and spending time with their dog Maggie. 

O’Mayra is also the author of a recently released children’s book series titled “Sophie’s Sticky Situation.” 

Please join us in congratulating O’Mayra and Seth on the opening of NextHome Magnolia Realty in Johnson City, Tennessee!


Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at

Each office is an independently owned and operated business.

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