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NextHome Opens First Office in New Mexico

NextHome Opens First Office in New Mexico

Daisy Olaguez

Pleasanton, CA — January 22, 2021 — NextHome is pleased to announce the newest addition to the franchise, NextHome Enchantment Realty, based in Roswell, New Mexico. The brokerage represents the first office location opened in New Mexico for the NextHome franchise and the 542nd NextHome office opened nationally.

The brokerage will serve clients across Roswell, Artesia, Carlsbad, and the surrounding areas. NextHome Enchantment Realty provides experienced expertise in all types of residential real estate, especially in investment properties. The brokerage is owned by Daisy Olaguez, who has a long history of investment experience in the Roswell market and beyond. 

Although she had been immersed in her family’s investment property ventures for many years, Daisy obtained her real estate sales license in 2016. She began her career with Berkshire Hathaway Enchanted Lands Realtors in Roswell. Her first year actively selling, Daisy closed 35 transactions and just under $4 million in sales. The achievement was certainly due to her unique hustle and drive. 

“I’ve always been a go-getter,” Daisy said. “I’ve always looked for more and I love going above and beyond.”

That positive attitude helped 2020 become one of Daisy’s best years ever – even in the midst of a global pandemic. From March through July, Daisy’s business was booming.  

“I feel like this last year has definitely shown me that even though times haven’t been the best, you can choose to see things as an opportunity,” Daisy said. “Everything in life is all about perspective.”

With her go-getter attitude and entrepreneurial spirit, Daisy always knew that she would one day own her own brokerage. However, she needed to first find the right fit.  

One day, a copy of Entrepreneur Magazine showed up in her mail. She didn’t quite know why – she didn’t remember subscribing to it, but an article caught her eye. 

“I was flipping through the magazine and there was an article about top franchises and NextHome was on the list,” Daisy recalled. “I’ve always been interested in franchises, but I had never heard of NextHome. The name popped out and I immediately took out my phone and as I looked into it, I fell down the rabbit hole. I was blown away by what I was seeing. I knew that if I was going to invest in something I needed to believe in the product. And this was something I could believe in.”

Daisy was particularly impressed with NextHome’s family-like culture. She began to reach out on Facebook, looking for feedback about the franchise from current owners.

“Everything that I saw from NextHome people, it was nothing but positive,” Daisy said. “I couldn’t find anyone saying anything negative on Facebook, and that was unusual. Everyone mentioned that they felt like it was a big family and for me that was very important.”

Today, Daisy is leveraging NextHome’s top-notch technology and training to take her business, and her agents’ business to the next level. 

“NextHome Enchantment Realty is the right fit for an agent who is looking for a family atmosphere where we can grow together and smash goals together,” Daisy said. “I want a group of go-getters who value quality over quantity.”

This outstanding group of agents will have NextHome’s suite of cutting-edge tools ready to help clients enjoy a seamless real estate experience. 

“In addition to having great technology, I want our clients to feel that they are being truly listened to,” Daisy said. “We are here to serve them and being great listeners is a big part of that.”

Daisy has made a positive impact on her Roswell community in many ways. This holiday season she privately reached out, found a local family, and sponsored a Christmas for them – dinner and all. 

When she isn’t building her business, or serving her community, Daisy enjoys spending time with her family. Alongside her husband Miguel, the Olaguez’s are raising three girls: Sofie (12), Giselle (8), and Dahlia (6). Together they enjoy taking road trips, visiting Disney World, cooking, and watching movies. 

Please join us in congratulating Daisy on the opening of NextHome Enchantment Realty in Roswell, New Mexico!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

The Value of Prompt, Accurate and Complete Resolution (Or, Don’t Torture Your Clients)

The Value of Prompt, Accurate and Complete Resolution (Or, Don’t Torture Your Clients)

I recently had to deal with my primary medical care provider to obtain information that another doctor needed. It was time consuming and frustrating! One person didn’t know what the other was doing, and after numerous emails, time on “hold”, I finally spoke with a person who said, “Oh yeah, no problem, I’ll take care of that”. Why did it take a week to get resolution? After breathing a sigh of relief and uttering a few choice words under my breath, my next thought was that I don’t ever want any of my clients to go through that (or think those #!*# things about me or my business).

The value of providing clear and prompt responses to a client is invaluable and starts with one’s approach to office management. Does someone answer the phone and/or check voice messages regularly? Is there a standard for when an email should be responded to – same day, one business day? I recently lost a sale as I returned a call fifteen minutes after the person left a message, but in that fifteen minutes, the person moved on to someone else. Now that would seem an impossible task to return every message in such a short time span, but it sure sends the message home.

Here are a few tips that may help you avoid losing clients or frustrating them with delays or incomplete information:

  • Develop a staffing procedure, with a backup person(s) and plan on standards for answering and returning calls and emails in a reasonable and timely manner. Implement it consistently.
  • Respond to the question or need promptly and correctly. There is no harm in saying ‘I’m not sure, let me get you an answer”, as long as you do so. Being prompt and correct are not mutually exclusive.
  • Cross train your team so any person can help the client. Try to avoid putting people on hold or bouncing them to different team members.
  • Be courteous and patient. Just because you are the smartest agent or broker ever doesn’t mean the person at the other end of the conversation understands or can keep up with your terminology, acronyms or information.
  • The best client is an informed client. A client who understands and agrees with your plans and actions will be one who trusts you and will stay a client.

Getting and keeping clients is hard. While we may think we can all sell ice cubes at the North Pole, if our clients can’t reach us, don’t understand us or don’t get resolution to their concerns, we will all have an abundance of ice cubes, but very few clients. Wishing you health, prosperity and an abundance of happy clients!

Respectfully,

John Torvi

Vice President of Marketing & Sales

The Landy Insurance Agency

781.292.5417 | johnt@landy.com

NextHome Ranked a Top Franchise on Entrepreneur Magazine’s Franchise 500®

NextHome Ranked a Top Franchise on Entrepreneur Magazine’s Franchise 500®

Pleasanton, CA — January 21, 2021 — NextHome recently ranked in Entrepreneur magazine’s Franchise 500®, the world’s most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry making it one of the company’s most competitive rankings ever. 

Recognized as an invaluable resource for potential franchisees, the Franchise 500® ranks NextHome as No. 79 for its outstanding performance in areas including unit growth, financial strength and stability, and brand power. This standing follows NextHome’s No. 95 ranking in 2020, showcasing the company’s continued growth year after year. 

“2020 was a challenging year for everyone, but it was also a year of unusual opportunity,” said Jason Feifer, Entrepreneur editor-in-chief. “Franchises were able to be nimble and innovative, serving the needs of franchisees and customers in ways that will resonate for many years to come. We believe that, when we eventually look back on this time, we’ll see it as a moment when many brands defined themselves for the future.”

In Entrepreneur’s continuing effort to best understand and evaluate the ever-changing franchise marketplace, the company’s 42-year-old ranking formula continues to evolve as well. The key factors that go into the evaluation include costs and fees, size and growth, support, brand strength, and financial strength and stability. Each franchise is given a cumulative score based on an analysis of more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500® in ranking order.   

Over its 42 years in existence, the Franchise 500® has become both a dominant competitive measure for franchisors and a primary research tool for potential franchisees. NextHome’s position on the ranking is a testament to its strength as a franchise opportunity. 

“The NextHome franchise was built on the pillars of consumer-focused branding, technology, and marketing, and while those values are still with us today, and what has helped grow the franchise, recognitions like the Franchise 500®  can be directly tied to our people,” said James Dwiggins, Chief Executive Officer of NextHome, Inc. “Without the NextHomies across the country choosing our franchise because they too want to make a difference in the industry, and in the lives of their communities, NextHome wouldn’t be where it is today.”

To view NextHome in the full ranking, visit www.entrepreneur.com/franchise500. Results can also be seen in the January/February 2021 issue of Entrepreneur, available on newsstands January 26th. 

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

Bold 2021 Predictions: A Stronger Housing Market Across the Board

Bold 2021 Predictions: A Stronger Housing Market Across the Board

The for-sale housing market showed incredible strength in 2020, and we expect 2021 will be even stronger.

Demand continues to stay high, and is expected to surge in cities as economies reopen. Annual home sales growth is expected to be the highest in almost 40 years as life and financial certainty brings more sellers into the market to meet the heavy demand and technology allows for faster connections with interested buyers. Even so, home prices, mortgage rates and rents are likely to rise, bringing affordability challenges that must be faced.

We expect 2021 will be a year unlike any other as the housing market responds to the challenges and changing preferences that emerged in 2020.

Here are our bold predictions for 2021:

………………..

Home sales growth will be biggest since the ‘80s

2020 has been a remarkably strong year for the housing market, with sales on pace to grow almost 6% from 2019 despite essentially pressing ‘pause’ for a few weeks in the heart of the spring shopping season. Zillow expects that mark will be shattered next year, forecasting 21.9% annual growth for a total of almost 6.9 million homes sold. That would be the biggest annual sales growth since 1983.

The optimistic outlook is due largely to the enduring strength of the market today, even through what is typically a slower season for home sales, and demographic factors that indicate demand will remain strong. Plus, about a third of homeowners considering selling in the next three years cited life and financial uncertainty as reasons they weren’t selling this fall. The COVID-19 vaccine rollout and expected subsequent economic recovery should pull many off the sidelines, adding more inventory to meet the heavy demand for homes and thus creating more transactions.

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Demand for city living will surge in 2021

Dense, urban living got a bad rap this year because of the pandemic, but city living will almost certainly enjoy a renaissance in 2021.

With people pressed into using their homes as offices and classrooms, the age-old tradeoff between more space and proximity to local, urban amenities broke down when those amenities largely shuttered — leading many to believe the demise of cities was imminent. But Zillow research showed that while suburban housing markets did have a slight edge over urban ones, cities were far from dead. Competition for housing was fierce across the board in 2020, with days to pending, list prices and the share of homes selling above list price all rising at a steady clip in both urban and suburban areas.

In 2021, those that may have left cities temporarily during the pandemic will likely return as a vaccine becomes more widely available and local economies begin to open up again. Young adults moved back in with their parents at much higher rates this year than last, with nearly 2 million 18 to 25 years old still living at home in August. The majority of this age cohort tend to be renters and 46% of Gen Z renters tend to rent in urban areas, suggesting that when young people are ready to strike out again they will return to amenity-rich cities.

Rents in urban areas have declined relative to suburban areas, which will also help draw new and returning residents. In some places like New York City and the City of San Francisco, rents fell 12% and 5.1%, respectively. The softening of rents may open up more affordable opportunities for those who left due to deteriorating affordability, or for those who have always wanted to move to the city but shied away due to high rents.

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Buyers will have a harder time affording homes, especially their first one

Home price appreciation will reach its fastest pace since the Great Recession, as the inventory crunch continues to pit buyers against each other, competing for a scarce number of homes for sale, and we expect home price appreciation to exceed 10% at points in 2021. Price gains are being driven by the fundamentals of supply and demand: Many would-be sellers are sidelined by anxiety and uncertainty, cumulative new home construction over the last decade has been low, and limited supply is being met by a surge in demand from aging millennials and a wave of other buyers reassessing their housing needs. The pandemic may have accelerated that move for some buyers, but that doesn’t mean a vaccine would send the trend into reverse.

Mortgage payments have become more affordable for homeowners over the past two years thanks to ultra-low mortgage rates. But we expect rapid price growth and slightly higher mortgage rates to reverse that trend in 2021. The anticipation of rising economic growth and rebounding inflation in a vaccinated world economy is already helping 10-year Treasury yields begin to rise out of the doldrums, and mortgage rates are likely to follow if that trend continues. Slightly higher rates would make the argument for ownership a little less compelling for some buyers, but in most of the country it will remain true that homeownership is an attractive financial bargain compared to renting. Don’t expect a few more basis points on 30-year mortgage rates to bring demand crashing to a halt, but it may end up pricing out some buyers already struggling to get onto the homeownership ladder — especially for first-time buyers who don’t have access to funds from the sale of their current home. 

………………..

Addressing housing vulnerability will be a top priority as rent prices rise

We expect a rental market resurgence in 2021, with rents increasing, concessions offered by landlords fading and demand for rental housing strengthening.

The rental market softened in 2020, with rents effectively unchanged nationwide from January 2020.  And in large metropolitan areas like New York, Boston, and San Francisco, rents for the typical renter actually dropped for the first time in recent memory.  COVID-driven anxiety about living in large, multifamily housing properties in dense urban centers was a primary driver of the rental market softening, but we expect this trend to reverse in 2021.  With a vaccine on the horizon and Gen Z continuing to graduate from college, we expect the cloud of uncertainty to lift and demand for rental units to surge.

In addition to increased demand, landlords may also attempt to make up for lost revenue by aggressively raising prices. Renters were disproportionately impacted by pandemic-related job losses and furloughs, and missed rent payments were certainly felt by landlords. In 2021, these payments could be capitalized into existing rental agreements, further goosing rent growth, with landlords increasing prices and effectively serving as private lenders to tenants while they work their way out of COVID rental debt. Almost 12 million renters will owe an average of $5,850 in back rent by January 2021, according to Moody’s Analytics.  If landlords allowed renters to repay that debt interest free over a period of 3 years by increasing monthly rents, these 12 million renters would pay an additional $162.50 in rent each month.  Typical renters paid $1,728 in rent in November 2020, according to the Zillow Observed Rental Index (ZORI).  Increasing rents by $162.50 would represent a 9.4% increase for the typical renter.

Increased cash flow for renters — whether in the form of employment income and/or federal stimulus — is needed to both keep renters in their homes and rental housing affordable. Addressing wide-spread housing vulnerability, rent affordability, and potential evictions will need to be a top housing priority for policymakers in 2021. 

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Moving will be a digital-first experience

New technology rapidly adopted during the pandemic has made buying, selling, renting, and financing not only safer, but easier. We expect consumer demand will make a digital-first experience the new standard for real estate in 2021 and beyond. 

Take the home shopping experience: Virtual 3D home tours paired with interactive floor plans are allowing shoppers to winnow down their options without leaving their couch. A Zillow survey[1] finds a vast majority of select Zillow Premier Agents (72%) expect to continue using these virtual tools after the current coronavirus outbreak ends. When it comes time to tour a home in person, self-tour technology allows shoppers to tour a vacant Zillow-owned home on their own schedule.

Selling will also increasingly move online with high-tech options like Zillow Offers. The pandemic prompted 43% of people in a Zillow survey[2] to say they were more likely to sell a home entirely virtually.

Renters will also use pandemic-accelerated technology to search, find, apply for, and lease a home all digitally in a safer, easier, end-to-end online transaction.

………………..

The next home shopping season will be the hottest in recent memory…

Zillow expects a perfect storm of market conditions to create the hottest spring shopping season in recent memory, with sales happening quickly and often above list priceIt’s likely COVID-19 vaccine distribution will be well underway in the U.S. by the spring, and local economies and schools should be in the process of opening back up. Many will also have more certainty about whether their jobs will be performed remotely in the long term, adding buyers to the market who had been waiting for that to be settled. Add in expectations for mortgage rates to rise later in the year, and we could see a buyer frenzy as they look to lock in rates as low as possible.

… and it could be the last of its kind

Springtime has historically been the best time to list a home for sale, but homes have continued to sell quickly through the fall and into the winter this year in what could be a signal that typical seasonal trends may be fading somewhat. The increased adoption of real estate technology has given home buyers more tools to shop from the comfort of their home, which can be done just as easily during the warmer spring and summer months as it can in the dead of winter. That’s likely to lessen the traditional seasonality of home shopping as it reduces the impact inclement weather can have on things like in-person showings and open houses.

For more information from our partners at Zillow, check out their resources.

NextHome CEO Climbs Annual SP 200

NextHome CEO Climbs Annual SP 200

Pleasanton, CA — January 15, 2021 — T3 Sixty, the residential real estate industry’s leading management consulting and research firm, released its annual list of real estate’s most powerful and influential leaders and executives. The SP 200, now in its eighth year, ranks the leaders, executives, and entrepreneurs from all sectors of the residential real estate industry based on three months of intensive research, debate, and over 400 hours of analysis.

James Dwiggins, Chief Executive Officer of NextHome Inc., lands on the prominent list for the fifth year in a row as he continues to make his way up the ladder alongside industry leaders. James, who co-founded NextHome, Inc. alongside Chief Operations Officer Tei Baishiki in 2014, was ranked at No. 158 in 2017, No. 105 in 2018, No. 72 in 2019, and No. 54 in 2020. This year, James was ranked No. 48.

The steady climb up the SP 200 list is a great representation of the continued success of NextHome. Under the leadership of James and his colleagues, the franchise has opened over 500+ offices consisting of 4,300+ members across 47 states. The past year also included the launch of the Casan Collection, NextHome’s luxury line. 

“Being able to represent the NextHome brand year after year on the SP 200 speaks much more to our people than it does of me, while I am, of course, flattered,” said James. “The success of our organization is directly tied to the hard-working corporate team I have the privilege of working with every day, and the NextHomies across the nation who continually embody our mission to help people find their next home, even through the difficult hand 2020 dealt.” 

NextHome’s “Humans Over Houses” philosophy has connected with many, even more so over the past year. While James is a forward-thinker, having been named a Futurist by RISMedia, with a deep understanding of technology, he is passionate about the human experience in real estate. As the franchise grows and introduces new tools and technologies, NextHome’s core values will always remain the same. 

“Many executives work hard every day to manage their companies,” said T3 Sixty Chairman and CEO Stefan Swanepoel. “The ones included in the annual SP 200 this year are the leaders that stood out during 2020 as the most influential and impactful in the industry. While we honor them with their inclusion on the SP 200 for 2021, we also acknowledge the tens of thousands of other leaders that also stood up and made a difference when the industry needed them. We salute you all.”

We would like to extend a huge thank you to all NextHome members across the country for making recognitions like this possible. Our company leaders are making a difference in the real estate industry thanks to your ongoing support.

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

Real Estate Marketing in a Pandemic: How to Dominate Your Farm in 2021

Real Estate Marketing in a Pandemic: How to Dominate Your Farm in 2021

2020 was a year for history books – and truly was a remarkable year for residential real estate. After Covid-19 initially rocked all sectors of the economy, the housing market rebounded quickly with demand from homebuyers off the charts. In fact, listings under contract were up 20% year-over-year.

But many real estate agents struggled to maintain their business as restrictions were imposed and they could no longer rely on marketing tactics that rely on the physical world and in-person meetings. The most successful agents embraced the need to digitize every aspect of their business and doubled down on digital tactics.

In this blog we will discuss a few strategies any agent can use to boost brand awareness, generate leads, and position themselves to dominate their farm in 2021.

Leverage Data and Predictive Analytics

Knowing who to target is everything. Companies like SmartZip use big data and predictive analytics to identify which neighborhoods have the highest turnover rate and which homes in a neighborhood are most likely to sell over the next 12 months.

When you have data-backed listing predictions, you can concentrate on the people who matter most and hyper focus marketing campaigns. With SmartZip, your “farm” isn’t just a ZIP code. It’s a narrowed list of the homeowners most likely to sell.

Target Expired Listings and For Sale by Owner

Expired listings and FSBOs are potential goldmines if you know how to exploit them effectively. Remember, these listings have already shown a desire to sell and do not require 6-12 months of outreach and follow up. Your objective is to present them with a vision that shows you are the local expert and have the marketing engine to highlight their property in an attractive new light.

Content is Key

A well-calculated content marketing strategy will not only boost your online presence on Google’s search engine results page and social media – but establish your company as a source of authority and domain expertise.

Starting a blog is a great way to inform and engage potential leads. Tackle questions relevant to all buyers and sellers, such as: “When is the best time to buy or sell a home? What is the current inventory like? Is it a buyer or seller market?”

White papers are another form of content that promotes credibility. By providing industry-specific information, trends and data you are offering genuine value to prospective sellers: an act that will not go unnoticed in your sphere.

Referral Marketing

Did you know 92% of consumers trust referrals from people they know and are 6X more likely to do business with you? Growing referrals is like building your 401(k) – the sooner you start, the more you benefit from a compounding effect.

Leverage your sphere of influence by requesting referrals from happy clients and promoting testimonials on social networks so you stay top of mind with buyers and sellers.

Conclusion

The pandemic has forever changed our lives and how we do business. Pivoting your marketing strategy to align with a focus on digital channels and techniques will put you in a position to capture more real estate transactions in 2021 and for years to come.

For more information from our partners at SmartZip, check out their site.

NextHome Universal Realty to serve St. Louis suburbs

NextHome Universal Realty to serve St. Louis suburbs

Robert Blanton

Pleasanton, CA — January 14, 2021 — NextHome is pleased to announce the newest addition to the franchise, NextHome Universal Realty, based in Chesterfield, Missouri. The brokerage represents the ninth office location opened in Missouri for the NextHome franchise and the 541st NextHome office opened nationally.

The brokerage is ideally located in a charming suburb of St. Louis, just 20 minutes from the heart of downtown. NextHome Universal Realty will serve clients across the St. Louis metro area including Brentwood, Chesterfield, Ballwin, Ellisville, St. Peters, Lake Saint Louis, O’Fallon, and the remainder of St. Charles County. 

NextHome Universal Realty is owned by the husband and wife team of Robert and Cindy Blanton. The couple met in 1997 and that same year obtained their real estate sales licenses together. 

Robert entered real estate as a prolific and successful entrepreneur. Prior to becoming a REALTOR® Robert owned several businesses, including Midwest Video Supply. In the ‘90s, this chain of retail stores became the second largest electronics distributor in the country. 

As technology evolved, so did Robert’s career. After obtaining his real estate sales license in 1997, he started at a large independent, then joined a RE/MAX franchise. 

In 2000, Robert opened his own franchise – RE/MAX Connection in Ellisville, Missouri. The brokerage expanded to open another office in Chesterfield and quickly grew to 165 agents. 

“We made a pretty good name for ourselves pretty fast in the real estate world,” Cindy recalled. “Robert has lots of integrity and respect in the industry, and through that we were able to connect with many high-producing agents and bring them over.”

The company’s success was so meteoric that in 2002, Entrepreneur Magazine reached out asking to highlight the company as an example of small business success. 

In 2007, Robert and Cindy realized that the franchise model was no longer in alignment with their long-term goals and they opened their own independent. For the next 13 years, Universal Realty Group served clients as a small, but mighty force in St. Louis area real estate. 

As the years rolled on, Robert and Cindy knew they would eventually evolve again. They began looking into NextHome in 2018, but a healthy hesitancy about franchises kept them from committing. 

“Robert started looking at NextHome and was really excited,” Cindy recalled. “He kept saying, ‘You have got to look at this company. It’s crazy what they offer.’”

However, Cindy became the voice of caution and wanted to make absolutely sure that getting into a franchise again was the right decision. She soon discovered that NextHome is unique in the world of franchises. 

“The more he continued to look at it over the past couple years, the more it became appealing,” Cindy said. “After diving in, I am 100 percent supportive of this decision. I am so pleased with what I’ve seen so far, and we are so excited to go live!”

Robert agrees. 

“NextHome was a great fit,” he said. “The camaraderie that seems to be with NextHome and all their franchises and people is unlike anything I’ve seen. In addition, they offer industry-leading tools and technology. No other franchise we saw offered what NextHome did.”

Now under the NextHome banner, Cindy and Robert will offer area clients unparalleled customer service and marketing. With their history of leadership, business growth and management expertise they are also looking forward to recruiting top-notch talent. 

Robert will continue to sell real estate while also focusing attention on recruitment and training. Cindy will take on the administrative and financial side of the business. 

Together, Robert and Cindy enjoy spending time at their condo in Lake of the Ozarks, touring the country on their motorcycles, and working out. 

Robert is the father of five kids and has 10 grandchildren and one great grandchild. 

Please join us in congratulating Robert and Cindy on the opening of NextHome Universal Realty in Chesterfield, Missouri!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

6 Home Staging Mistakes to Avoid

6 Home Staging Mistakes to Avoid

Getting a home ready for its prime-time listing debut can be an exciting, busy time for you and your clients. Presenting a home in its best light for listing photos, videos, and showings can create a lot of pressure and anxiety, especially when clients are still living there. Whether your sellers are using a professional service or staging the home themselves, here are six common mistakes to avoid:

1. Blocking traffic flow

While one of the objects of home staging is to make rooms appear spacious, arranging furniture so that it’s hard to enter a room or to move around freely is a mistake. Keep traffic patterns in mind when placing furniture and remove pieces if they block doorways or impede movement and flow. Avoid placing furniture in front of windows, too, which can look awkward and block natural light.

2. Forgetting to stage the closets

Ample storage can be a big selling point, so remember to stage a home’s closets and rooms. Clothes closets should be well-organized and uncrowded, so pack up or store shoes or clothing that pack the space too tightly. If needed, paint closet walls and thoroughly clean flooring or carpet. Neatly arrange linen closets and pantries to make them look as roomy and accommodating as possible.

3. Paring down too much

While removing clutter and personal objects can be a good idea when staging a property, completely stripping rooms of accessories and details can leave a sterile, uninviting environment. Be sure to leave ample lamplight, especially in rooms without overhead fixtures. A few simple decorations in each room can add color and interest.

4. Gender-specific rooms

If possible, avoid decorating bedrooms and bathrooms, specifically for one gender. That’s because you want prospective buyers to be able to picture their families living in the home. When lookers see neutral décor, they may be more likely to see the rooms working for their family members.

5. Overlooking pretty views

A home doesn’t have to have a sweeping vista to capitalize on a pretty view. Open window treatments and position furniture to show off a pretty garden, flowering shrubbery, a graceful tree, or a charming gate. Take advantage of attractive interior views, too, such as a welcoming fireplace, a decorated bookcase, or an interesting piece of artwork.

6. Not including a home warranty

Did you know that home warranty coverage can help you stage a property? For example, when a placard or brochure is left out alerting sellers that an American Home Shieldâ home warranty is included in the transaction, prospective buyers and their agents will appreciate the added value that the coverage brings. Buyers will know they won’t have to worry about covered repairs or replacements during the contract period, which will help protect their budgets and give them the confidence to proceed with an offer. They’ll also know that a ready repair resource will be at their fingertips for covered malfunctions.

When staging a home, it’s also a good idea to avoid décor that is too trendy. Instead, focus on timeless pieces of furniture and soothing color palettes for accessories and artwork. Remember to include items that can make the home look comfortable and ready to be used, such as simple table settings, towels stacked in the bathrooms, a book on the nightstand, or a cozy throw across the back of a sofa or chair.

For more helpful information from our partners at American Home Shield, check out their blog.

NextHome Beacon Realty launches in Massachusetts

NextHome Beacon Realty launches in Massachusetts

Teri McGinn

Pleasanton, CA — January 8, 2021 — NextHome is pleased to announce the newest addition to the franchise, NextHome Beacon Realty, based in Attleboro, Massachusetts. The brokerage represents the 10th office location opened in Massachusetts for the NextHome franchise and the 540th NextHome office opened nationally.

NextHome Beacon Realty will serve all types of residential clients across southeastern Massachusetts and Rhode Island. The brokerage is owned by Attleboro-area real estate veteran Teri McGinn. Through her leadership and experience, Teri hopes to make NextHome Beacon Realty the area’s No. 1 source for customer-centric service. 

Teri has been a licensed REALTOR® for more than 26 years. From 1994 until 2005, she worked part-time in real estate while still maintaining her career as a paralegal. 

After delving into full-time real estate, Teri worked with both Century 21 and RE/MAX brokerages in the Attleboro area. 

In 2011, Teri opened her own independent brokerage – Cornerstone Realty Partners. 

“I was thrilled to be able to help so many first-time homebuyers and develop trusting relationships with my clients,” Teri said. 

To this day, Teri enjoys keeping in touch with every client she has ever helped. 

“I could call any of them today,” Teri said. “These are some great, treasured relationships.”

Cornerstone Realty Partners remained a small, but mighty force in the lives of Attleboro-area buyers and sellers. 

Eventually, Teri began thinking about recruiting more agents, which prompted her to think critically about how she could add value to her brokerage. 

“I began thinking about what I could offer to an agent that would make them consider leaving where they are to come work with me,” Teri said. “I could offer great coaching and broker attention, sure, but as an independent I just wasn’t able to provide agents the right tools to get them to the next level.”

Teri knew that franchising with NextHome would give her something truly attractive to high-performing agents. 

“I had been watching NextHome for a couple years,” Teri said. “I watched the growth. I watched the franchise model and how it compared to other franchises I was familiar with. The more I looked, the more I saw that NextHome lined up with my existing way of doing business.”

Today, Teri and a dedicated team of agents at NextHome Beacon Realty can offer industry-leading technology tools and marketing, in addition to people-first service. Teri looks forward to growing her business with self-starting, professional agents. 

“I would love to talk with agents who feel stuck in their career and want the right tools and coaching to push beyond their professional plateau,” Teri said. 

Outside of work, Teri and her fiance Rich enjoy spending time with their three adult children between them. She is also a dog lover who volunteers with Great Dog Rescue New England and the American Bullmastiff Rescue Association. Teri is also active with her state board and was appointed to the Massachusetts Association of REALTORS® Professional Standards Committee for the 2021 term.

Please join us in congratulating Teri on the opening of NextHome Beacon Realty in Attleboro, Massachusetts!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome Realty Center in Texas celebrates new ownership

NextHome Realty Center in Texas celebrates new ownership

Jeff Riley & Curtis Braly

Pleasanton, CA — January 1, 2021 — NextHome is pleased to announce Jeff Riley and husband Curtis Braly as the new owners of NextHome Realty Center. With two regional offices in Tomball and Cypress, Texas, NextHome Realty Center serves clients across the greater Houston metro area. Through the dedicated work of top-tier agents, the brokerage provides sales services in residential, luxury, farm, ranch, land, new construction, commercial and leases. 

Jeff and Curtis purchased the franchise from Gayla Skates, who will continue on with the brokerage as NextHome Realty Center’s broker-in-charge. Krystyn Rawlinson is NextHome Realty Center’s office manager.

“Under this new structure, our agents and staff have the opportunity to reignite their passion for the things they love most and provide unparalleled client service across our area,” Jeff said. 

NextHome Realty Center serves clients across Katy, Cypress, Spring, Tomball, Waller, Houston, and College Station. 

Jeff’s passion for real estate began early. At 9 years old, he would wake up on Sunday mornings to watch the Coldwell Banker Open House channel. 

“It’s what I’ve always wanted to do,” Jeff said. 

Jeff began his real estate career in 1999, protesting property taxes on behalf of Texas property owners. After working as a property tax consultant for his father’s consulting company, Jeff obtained his sales license. In 2006, he joined RE/MAX Professional Group in Houston. Nine months later, Jeff opened his own brokerage, RE/MAX CityView, and quickly grew it to 24 agents. 

Jeff eventually sold that brokerage and launched his own property tax consulting company – Premier Property Tax. Under Jeff’s energetic leadership the company thrived, serving more than 10,000 clients with offices in San Antonio, Dallas, and Houston. 

Jeff then sold Premier Property Tax in 2016 and dedicated his time to supporting Curtis in his blossoming country music career. The couple toured the country, developing lasting memories as Curtis opened concerts for Tanya Tucker and shared the stage with Dolly Parton. 

An illness in the family brought the couple back to Houston, and Jeff hung his license with his longtime friend Gayla at NextHome Realty Center. 

When the chance to purchase the franchise came up, Jeff welcomed the opportunity. 

“When I met the people at NextHome Realty Center, I saw an opportunity for something incredible,” Jeff said. “Gayla has truly recruited some of the most amazing talent in our market.”

Through the transition, which became final on August 1st, 2020, NextHome Realty Center has retained 99 percent of its agents. 

“There is a sense of revitalization and energy in the office,” Jeff said. “We are moving forward and that creates a drive and energy and excitement.”

NextHome Realty Center continues to attract top-tier agents who are looking for a phenomenal workplace culture. 

“We are looking for the type of agent who is committed to real estate, who is career-focused, but who might be missing that interaction with others in a collaborative environment that makes them feel like they are a part of something bigger,” Jeff said. 

Outside the office, Jeff enjoys taking in great country music and spending time with Curtis. The couple has been together for 15 years and will be celebrating six years of marriage this year. 

Please join us in congratulating Jeff, Curtis, and the entire team at NextHome Realty Center!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.