Blog : home buyers

Freedom to Telecommute Could Add Almost 2 Million Potential Buyers to the Market

Freedom to Telecommute Could Add Almost 2 Million Potential Buyers to the Market

  • A switch to more telework could give 1.92 million U.S. renters (4.5% of renter households) the option to leave the metropolitan areas where they currently live and buy a starter home in a cheaper locale.
  • Starter homes are more expensive than the nation as a whole in 37 of the 50 largest U.S. metros.
  • Fleeing from a metro’s central city to it’s suburbs is not as broadly beneficial. The markets where the largest share of renters in the center city would gain the power to buy if they looked outside city limits are San Francisco, Seattle, Washington, D.C., and Boston.

Almost 2 million U.S. renters that currently can’t comfortably afford to buy an entry-level home in their current metro area could potentially afford the nation’s typical starter home if they took advantage of increased telework options and moved to a less-expensive locale.

Zillow analyzed renter households for whom monthly payments on a starter home in their metro are unaffordable, but would be affordable on the typical U.S. starter home. Those households were then assigned a probability of being able to telecommute based on income, the worker’s industry and occupation. Millennials, between 26 and 40 years old, represent almost half of the 1.92 million renter households who could afford homeownership if given the flexibility to work from home, the largest generational group to potentially benefit from these new options.

Nationwide, the typical starter home is currently valued at $131,740. But similar starter homes in 37 of the nation’s 50 largest metro areas — home to the lion’s share of the country’s jobs — are more expensive than in the country at large, often by a wide margin. As a result, owning even a modest home (and taking advantage of the wealth-building opportunities that can bring) is out of reach for many households as long as they need to be within commuting distance of a physical workplace.

Rethinking the Relationship Between Work & Home

Close to half (43.6%) of U.S. workers are in occupations in which teleworking is at least theoretically feasible, though less than a quarter of these workers actually telework. But the ongoing pandemic has shaken up how workers and their employers alike think about the relationship between work and home. Over the past six months, many companies have found that their workforce can function better remotely than originally thought.  If telework becomes more of a norm, and businesses allow it where possible, this could give millions of Americans more choice over their home and home finances.

Among the country’s largest metros, the San Francisco Bay Area is home to the most renters who could maybe leave and buy a home elsewhere if telework became the norm — perhaps unsurprisingly, given how expensive the area is relative to both the U.S. and most other large metros. In the San Francisco and San Jose metro areas, 22% and 25.2% of local renters, respectively, would be able to leave the area and buy a home in a cheaper local if telework were an option — almost a quarter million renters total. Los Angeles (17.2% of renters could leave and buy a starter home elsewhere), San Diego (15.4%) and Denver (14.6%) round out the top 5 list of large markets in which the largest share of renters could afford a home elsewhere.

But while homes in most of the nation’s largest 50 metros are more expensive than the U.S. at large, home values for starter homes in 13 of these areas are less than the U.S. median — leaving residents in those areas little incentive to leave and buy a starter home elsewhere.

From the City to the Suburbs

Still, despite whatever financial advantages may be in play, many renters may rightly choose not to move for any number of personal reasons — they simply might prefer to rent in a bustling city like New York, rather than own in a sleepier rural area in another state. And while it may make sense on paper to move far from a given area to be able to afford homeownership, practically speaking it can be very difficult to completely uproot and move away from family, friends and valued local cultural institutions (sports teams, schools, museums etc.).

As such, in many cases, it may be far more likely that current residents can’t or won’t flee and cut the cord with their hometown entirely, and instead exchange it for an extension cord — moving from the commute-friendly center city to farther-flung suburbs, but still maintaining ties. But the affordability benefits in moving from the city to the suburbs, rather than from one metro area to an entirely new, cheaper one, are less-pronounced.

A starter home is worth more in a metro’s namesake city than it is in the metro as a whole in only 20 of the nation’s 50 largest metropolitan areas (and in just 11 of the 27 metros where income data was available on occupations at the city level). In cities including Minneapolis, Phoenix and Denver, a starter home is more affordable than in the larger metro area, leaving city residents with no real price incentive to leave for the suburbs. And relatively affordable starter homes (within the context of the metro) are what separate Los Angeles and San Jose from San Francisco, and Portland from Seattle. In San Francisco and Seattle a large share of renters currently living in the city could telework and buy a starter home outside the city (10.4% and 8.4% respectively). In Los Angeles and Portland it’s a much smaller share (0.8% and 1.6% respectively).

Methodology

A home is assumed to be not affordable for those households in which expected monthly payments on a starter home (assuming a 30-year, fixed-rate mortgage with a 3.0% interest rate and 20% down, plus estimated taxes, insurance, HOA dues) are greater than 30% of household income. We compared the bottom-tier (referred to here as “starter/entry-level”) Zillow Home Value Index for the United States and for individual large metros. Many cities are not identified in ACS microdata and were excluded from the city-level analysis.

Households were assigned a probability of being able to telecommute by income weighting individual earner probabilities. Individual probabilities were derived from an intersection of the probabilities by worker’s industry and occupation presented in this BLS analysis of American Time Use Survey data. The denominator is the total number of renter households.

NextHome announces new North Carolina brokerage

NextHome announces new North Carolina brokerage

Laura Flores

Pleasanton, CA — September 17, 2020 — NextHome is pleased to announce the newest addition to the franchise, NextHome WNC Realty, based in Hendersonville, North Carolina. The brokerage represents the 25th office location opened in North Carolina for the NextHome franchise and the 512th NextHome office opened nationally.

From this charming mountain town of about 14,500 people, NextHome WNC Realty will serve residential buyers and sellers across Henderson, Buncombe, Polk, Transylvania, and Rutherford counties. 

NextHome WNC Realty is owned by Laura Flores, a seasoned REALTOR® with a wide range of experience. 

Laura was first licensed as a REALTOR® in 2006, and it was an old craftsman bungalow that first piqued Laura’s interest in real estate. 

“Through the process of renovating it, it became a curiosity for me, and I fell in love with the details and history of older homes,” Laura said. 

Originally from California, Laura is licensed in both North Carolina and California and has worked with brokerages large and small throughout her career. As an extremely diversified REALTOR®, Laura has worked with clients seeking starter homes as well as those with high-end luxury in mind. From lots to large tracts, Laura has also sold a lot of land. In addition, Laura was on her brokerage’s commercial team and has enrolled in the CCIM Institute – commercial real estate’s global standard for professional achievement. Currently, Laura is working on her sixth home renovation, with four of those renovations being historical properties.

However, her greatest sense of accomplishment comes from the people she is able to serve.

Hendersonville, North Carolina

“The best part of my job is really the lasting relationships I’ve made over the years with people,” Laura said. “I think that’s meaningful. That’s what gives you purpose.”

Throughout her years in the industry, Laura always wanted to open her own brokerage. Recently, circumstances aligned to make 2020 the perfect year for Laura to achieve that goal. 

“When I found NextHome, I knew I had found something new and fresh that people in Hendersonville will be attracted to,” Laura said.  

In addition, Laura loved that NextHome embraced the values of inclusivity, diversity, and flexibility.

“These things combined created a business model that aligned with what I wanted for myself,” Laura said. 

Today, Laura is offering North Carolina clients a fresh, modern, and professional approach to real estate. 

“I want to offer my clients the best tools available and NextHome provides an opportunity for me to do that,” Laura said. “Now, in addition to access to my work ethic and experience, clients will have access to industry-leading technology.”

In the community, Laura has enjoyed volunteering her time as a commissioner for the Hendersonville Historic Preservation Commission. In this role, she helped ensure that any renovations to historic homes preserve their character and community importance. 

In addition, Laura volunteers with the United Way.

Laura and her husband, Renato, have been married for 25 years. Renato is also a licensed real estate agent who will be joining Laura in sales at NextHome WNC Realty. 

“Renato truly is a people person who has a gift for working with diverse personalities,” Laura said. 

Please join us in congratulating Laura, Renato, and the entire team at NextHome WNC Realty on the opening of their new brokerage in Hendersonville, North Carolina!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

How Video Can Help You Stay in Front of Clients

How Video Can Help You Stay in Front of Clients

Successful real estate professionals know the importance of using all the tools at their disposal. In today’s selling environment, video can be one of those effective tools. Whether you’re new to video technology or a seasoned pro, understanding how it can help your business is the first step to using it to your best advantage. Video communications can be beneficial to your real estate career by helping you:

Connect

When people can see your face and hear your voice, it’s much easier to connect with your message. Whether you’re talking about a listing, offering real estate advice and expertise, or sharing via social media, video communications can be more effective and memorable than other forms. With video, you can express your personality as well as share your expertise.

Sell

Video tours can help you market properties, even when prospective buyers are in different geographic locations. When you have clients who are buying, video can help them narrow down their choices without wasting valuable showing time. With the 3D virtual tour technology available today, videos can help you show the actual layouts and room flow of properties much more effectively and accurately than still photographs can.

Inform

Video can be a great way to share information with clients, colleagues, and the general public. For example, sellers can use videos to show their spaces while you make suggestions for listing preparation. You can send videos of listings to colleagues to spark interest and to share with interested clients, or as a way to follow up after private showings or open houses. If prospective buyers have follow-up questions about properties, you can provide visual information or confirmation instead of written answers. Video tours can be great ways to get the word out about new listings to generate interest.

Distance

When social distancing is required or recommended, video tours can provide an opportunity to keep real estate deals moving forward. Video tours, showings, and even open houses can be conducted virtually. In some cases, home appraisals and home inspections can be completed in full via video.

For the latest in virtual home tour technology, be sure to check out Streem®, a dynamic new video chat tool, and enhanced communication platform being developed and tested by American Home Shield®. Streem enables you to share digital space with clients using one-way video and two-way audio. In addition to virtual home tours, Streem can also aid in remote listing preparation and documentation. With the helpful StreemshotsTM feature, you can highlight, share quick sketches and diagrams, and capture full-resolution photos during chats. For more information about Streem, contact your American Home Shield Representative.

For more helpful tips from our partners at American Home Shield, check out their blog!

NextHome announces new Dallas-area brokerage

NextHome announces new Dallas-area brokerage

Hina Patel

Pleasanton, CA — September 10, 2020 — NextHome is pleased to announce the newest addition to the franchise, NextHome NextGen Realty, based in Lewisville, Texas. The brokerage represents the 38th office location opened in Texas for the NextHome franchise and the 511th NextHome office opened nationally.

NextHome NextGen Realty is poised to serve clients across the Lewisville area, including Carrollton, Coppell, Flower Mound, Irving, and the remainder of Denton, Dallas, Collin, and Tarrant counties. 

Lewisville is a thriving suburb of Dallas that has blossomed into one of the fastest growing city populations in the United States. Today, more than 109,000 people call Lewisville home. 

One of those people is NextHome NextGen Realty’s broker/owner Hina Patel. 

Hina began her real estate sales career in 2001 in Mansfield, Texas. She soon moved to Denton County and began working with Winans GMAC Real Estate. Throughout 10 years with the brokerage, Hina blossomed as a REALTOR® and developed a local reputation for excellence. 

In 2011, Hina’s career evolved right alongside market forces and she joined Redfin. At the time, the online brokerage was a relative newcomer to the industry. Hina was only the third agent the company hired in the Dallas area, and she grew as the company grew. 

In 2018, Hina joined JP and Associates Realtors where she continued to go above and beyond for her clients. 

“The best part of my job is the feeling I get when I help buyers,” Hina said. “When you have helped someone with such a major part of their lives, it truly is a feeling like no other. Now, after being in business for so long, I am thrilled that so much of my business is referrals. Helping people who were once my first-time home buyers purchase their second or even third home is incredibly rewarding. It is something I am very proud of.”

That pride in her work, combined with her naturally entrepreneurial spirit, made Hina a born business owner. 

“From the get-go, I always wanted to own my own brokerage,” Hina said. “I’m an independent thinker with an entrepreneurial spirit. After almost 20 years in the industry, I’ve learned what agents truly need from a broker. With all of that experience and knowledge, I want to offer agents unparalleled support.”

Hina knew that she needed the right franchise partner to accomplish her goals. That’s when a close friend, Aixa Galarza, started looking into opening her own NextHome franchise.

“She had so many positive things to say about NextHome that I started looking at it too,” Hina said. 

Today, Aixa is the owner of NextHome Preferred Properties in nearby Grapevine, Texas. 

Hina knew that NextHome was the right franchise fit for her as well after she saw the company’s value. 

“When I compared the costs, it was impressive,” Hina said. “I liked that fact that all the training, the back-end support, the technology, is all there ready to go. Through all of these tools, I can create far more value for clients.”

Now as a NextHome broker/owner, Hina aims to recruit quality agents who can be suburb brand ambassadors and carry the NextHome NextGen Realty difference into their communities. In addition, Hina is building a brokerage based on a family environment and values. 

“I want my agents to be able to come and talk to me about issues they may be having or be able to discuss clients who may need that extra help,” Hina said. “I want us to be a family, not just a brokerage. My agents know they can talk with me about anything.”

In addition to being a business owner, Hina is the mother of three children, Kajul (16), Sai (13), and Veer (9). She has been married to her husband Bhavesh for 20 years and together they enjoy spending time with both sides of their extensive families. 

Each Christmas season, Hina, Bhavesh, and their children find a volunteer opportunity that they can participate in alongside their extended family. Last year, the family helped prepare pre-packaged meals for an area food bank. In other years, they have distributed sandwiches in South Dallas and volunteered at the North Texas Food Bank. 

“Family is really important to me and we try to make the best experiences we can,” Hina said. 

Please join us in congratulating Hina on the opening of NextHome NextGen Realty in Lewisville, Texas!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome opens new office in Northeast Nevada

NextHome opens new office in Northeast Nevada

Cheryl Henning

Pleasanton, CA — September 9, 2020 — NextHome is pleased to announce the newest addition to the franchise, NextHome Infinity Realty, based in Elko, Nevada. The brokerage represents the seventh office location opened in Nevada for the NextHome franchise and the 510th NextHome office opened nationally.

NextHome Infinity Realty will provide friendly residential real estate services to clients across Elko County. Areas the brokerage will serve include Elko, Wells, Spring Creek, Lamoille, Carlin, Jiggs, and West Wendover. 

Straddling the Humboldt River, Elko’s economy runs on mining, hospitality, ranching, and small-town values. The county of about 52,000 people is located in northeastern Nevada, just four hours east of Reno and three and a half hours west of Salt Lake City. 

NextHome Infinity Realty is owned by the husband and wife team of Cheryl and Robert Henning. Through their new venture, Cheryl will offer Elko real estate clients the upbeat, innovative, and professional service they deserve.

Cheryl has been a real estate professional since 2009. She obtained her real estate license after working more than 26 years in hospitality management. 

Cheryl began her selling with a local boutique brokerage. Cheryl recalls that in her first years in the industry, her broker would ruthlessly review contracts with a red pen. The experience molded Cheryl into an exceptional REALTOR® with a sharp eye for contract details.  

“To this day, I carry on that tradition with my agents and encourage them to see it as an opportunity for growth when I get out my red pen,” Cheryl said. 

After five years with the boutique brokerage, Cheryl became a sales associate for a local property management company. A couple years later, she became an agent with a franchised brokerage. It was during these years that Cheryl became deeply involved with the Elko County Association of REALTORS®. She began volunteering for several committees, then she became co-chair for the association’s community service committee. She has served on the board of directors for two years. Cheryl also volunteers with the Soroptimist of Elko for the last four years.  

It was also during this time that Cheryl became a broker/associate and stepped into leadership roles. As her experience and expertise grew, Cheryl began thinking about the next steps for her career. 

“As I thought about what my next step could be, my next challenge, I knew that it was time to own my own brokerage,” Cheryl said. 

Having the experience with both a boutique brokerage and a large franchise, Cheryl knew that she wanted the support that came with franchising. 

Although she interviewed with many franchises and did extensive research, nothing really clicked with Cheryl like NextHome did. 

“NextHome’s entire culture seemed to be geared toward helping the clients,” Cheryl said. “It seemed like NextHome cared; they cared about me, they cared about what I wanted to do, and they cared about helping my clientele and what I wanted to do for them.”

Today, Cheryl is using NextHome’s branding and tools to elevate the real estate industry in Elko and beyond. 

“NextHome stands out,” Cheryl said. “NextHome is innovating, and I think as a new company doing new things, we will be very appealing to clients.”

As agents join NextHome Infinity Realty, Cheryl aims to build an upbeat and positive office culture that puts people first. 

“I’m excited to build my business and work with people who love working together,” Cheryl said. 

In addition to building her business, Cheryl will serve as the Elko County Association of REALTORS® president in 2021. She is currently the association’s president-elect. Cheryl is also active on the association’s various committees and served as her area MLS Chair in 2019. Cheryl is also a 2017 graduate of the Nevada REALTORS® Leadership Program.  

In their spare time, Robert and Cheryl enjoy spending time in Elko’s beautiful outdoors. They find opportunities to refuel their spirit by camping and fishing for bass at the Southfork and freshwater brook trout in the nearby Ruby Mountains. Last year, Cheryl became her husband Robert’s hunting buddy and the two are looking forward to using their elk tags this fall. Robert and Cheryl are celebrating 24 years of marriage this year, and together they are the proud parents of three adult children: Samantha, who is married to Lucky Luke, Sydney, and Matthew. They are also the proud grandparents to Tillman, named after hero Patrick Tillman. 

Please join us in congratulating Cheryl and Robert on the opening of NextHome Infinity Realty in Elko, Nevada!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome All American expands in Florida

NextHome All American expands in Florida

Teresa Saraco Cole

Pleasanton, CA — September 8, 2020 — NextHome is pleased to announce the expansion of NextHome All American in Port Orange, Florida. The brokerage represents the 77th office location opened in Florida for the NextHome franchise and the 509th NextHome office opened nationally.

NextHome All American (Port Orange) is also the third NextHome franchised location for second-generation REALTOR® Teresa Saraco Cole. Teresa opened her first NextHome brokerage in September 2018 in DeBary, Florida. She expanded in early 2019 with a second location in DeLand, Florida. Her third NextHome All American location in Port Orange continues Teresa and the Saraco family’s legacy of excellence. 

“Since partnering with NextHome, my experience has been great,” Teresa said. “I’m glad that I found a franchise that thinks the same way I do about clients and our industry.”

As she expands into Port Orange, Teresa is working to create a small but mighty team of true professionals who know and love the area.

Teresa started in real estate in 1996 while working for her parents, Joe and Maria Saraco, at their brokerage, Choice Properties Inc. As a 17-year-old, Teresa wrote real estate ads and took photos of properties.

Teresa got her real estate license in 2002 and worked as a sales and leasing agent for a local new home builder. Teresa became manager of her parent’s independent brokerage in 2002 and assisted with her parent’s transition from an independent to a Century 21 franchisee, Teresa came back in 2002 to manage the brokerage. At 23, she was one of the youngest real estate managers in the area.

In 2006, she moved to Texas to attend school for Therapeutic & Clinical Massage therapy. In 2009, she returned to Florida and in 2010 Teresa opened her own massage therapy clinic – Avalon Massage & Body Works. Running a successful business was very rewarding, but in 2013, she was asked to help the family once again.

“I really enjoyed owning my own company, but the physical demands of massage therapy coupled with the opportunity to keep the family brokerage going meant it was the right time for me to return to real estate,” said Teresa. “My parents have given me so much, I could never repay them. It was important to come back and help them in any way I could.”

Not only did Teresa manage the brokerage, but she sold homes too. Selling more than $4 million dollars annually (in a market with an average sales price of $160,000), Teresa practiced what she preached.

While still managing, as well as moving into active sales, Teresa began her involvement with the Women’s Council of REALTORS®. She first served as the Women’s Council of REALTORS® – Volusia Area President in 2016, a role that she again took up in 2018. 

In 2017, she was recognized by the West Volusia Association of REALTORS® as REALTOR® of The Year. Throughout the last 7 years, Teresa has also spent time in volunteer leadership on various committees and was elected 2018 Director for the 2019 & 2020 Treasurer for the West Volusia Association of REALTORS®.

Teresa found NextHome via her connections through the Women’s Council of REALTORS®.

“Paige Brewer and Robyn Stahl opened their NextHome office in Daytona Beach and I sat back and watched their progress as a company,” said Teresa. “I saw how they ran their NextHome brokerage and I just couldn’t stop thinking about opening my own NextHome office.”

“I love the fact that at NextHome everything works,” she added. “No broken parts. No empty promises from the franchise. And to have direct access with the corporate team is so unique and different than I had ever experienced in the past. I’m thrilled to be a part of the NextHome family.”

When not selling real estate, Teresa loves spending time with her family. She is married to her husband of five years, Jeremy and the couple has two children – Madison (12) and Carson (10).

The family loves baseball, softball, and spending time on the Central Florida waterways.

Please join us in congratulating Teresa and the entire team at NextHome All American on their newest office in Port Orange, Florida!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome expands in New Jersey

NextHome expands in New Jersey

Steven Merlo & John Dodds

Pleasanton, CA — September 4, 2020 — NextHome is pleased to announce the newest addition to the franchise, NextHome New Prospects Realty, based in Berkeley Heights, New Jersey. The brokerage represents the 11th office location opened in New Jersey for the NextHome franchise and the 508th NextHome office opened nationally.

Located just 24 miles west of Newark, NextHome New Prospects Realty is poised to serve clients seeking small-town living blended beautifully with convenient city access. The brokerage will serve clients across north and south New Jersey including Union, Somerset, Middlesex, Essex, Burlington, Camden, and Gloucester counties. 

NextHome New Prospects Realty provides professional agents who are well-versed in all types of residential real estate including new construction, first-time home buying, townhouses, condos, investment properties, and home flipping. 

The brokerage is owned by New Jersey natives Steven Merlo and John Dodds. Steven will be NextHome New Prospects Realty’s broker of record and John’s role will be in sales service and agent mentoring. Under their leadership, NextHome New Prospects Realty provides a sharp focus on customer service and a dedication to mentoring agents talent. 

Prior to becoming a real estate professional in 2008, John was a dedicated educator. Despite finding immense joy in teaching, John wanted something to supplement his income. After helping a few clients, John learned just how much he loved real estate. 

“It’s amazing when you are able to make a difference in people’s lives,” John said. “The stories you hear and the people who come to you in need of help – it’s all really gratifying to guide them through and make them feel good about the process. It is a really good feeling.”

John has been serving satisfied clients with Weichert Realty for the past 12 years. 

It wasn’t long before John joined forces with his best friend Steven. Steven and John met about seven years ago through a mutual friend. 

Prior to real estate, Steven spent more than 30 years working in customer service and telecom. In 2015, Steven’s independent contractor commitments were ending and John mentioned that a switch to real estate might be a good idea. 

Steven recalls John saying at the time, “You are such a people person, you have the personality for it, why not try real estate?”

The nudge from a trusted friend sealed the deal, and Steven has been providing people-first service to happy clients ever since. 

As their careers evolved, John and Steven realized that they wanted to open their own brokerage. 

“We looked at the numbers and the client base and they were strong,” Steven said. 

As they considered their options, NextHome stood out among other franchises. 

“I reached out to a nearby NextHome franchise owner and he spoke highly of the company’s strengths,” Steven recalled. “He said he was happy with the support, with the culture. Everything he said was 100 percent positive.”

Today, NextHome New Prospects Realty is providing unparalleled customer service to buyers and sellers across north and south New Jersey. 

“I see the client as a person, not a transaction,” Steven said. “I’m truly there for them and have their best interests at heart.”

John added that, “We are both very nurturing, and we use that skill to benefit both our clients and our agents.”

Agents who partner with NextHome New Prospects Realty can expect full access to their broker as well as the nurturing they need to reach the next level in their careers. 

“Our agents will know that I will always return their calls and make them a priority,” Steven said. 

Please join us in congratulating John and Steven on the opening of NextHome New Prospects Realty in Berkeley Heights, New Jersey!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Northwest Group opens in Washington

NextHome Northwest Group opens in Washington

Kim Rucker, Katie Parkinson, and Roberta Rudnick

Pleasanton, CA — August 27, 2020 — NextHome is pleased to announce the newest addition to the franchise, NextHome Northwest Group, based in Olympia, Washington. The brokerage represents the 10th office location opened in Washington for the NextHome franchise and the 507th NextHome office opened nationally.

NextHome Northwest Group will serve clients across the Olympia area including Thurston, Mason, Lewis, and Pierce counties. 

NextHome Northwest Group is owned by a trio of high-producing professionals who have dedicated their lives to real estate. Katie Parkinson, Kim Rucker, and Roberta Rudnick have almost 70 years of combined real estate experience among them. Katie will be NextHome Northwest Group’s broker of record while Roberta and Kim will offer unparalleled sales service and agent support. 

“We all go above and beyond for our clients,” Katie said. “We make sure that things get done no matter what it takes. For NextHome Northwest Group, it’s not about the sale – it’s about striving to make our clients happy.”

The trio is happy to help with all types of residential real estate, including first-time home buying, relocations, and investment properties. 

Katie obtained her real estate license in 2016 after leaving a career in medical office administration. She connected with real estate after talking to her landlord, who happened to be Kim Rucker.

For the next several years, Katie received mentorship and career guidance at a small independent brokerage from two of the highest producing and experienced agents in the Olympia area – Kim and Roberta. 

By the time Katie joined the industry, Roberta had been selling real estate for more than 32 years. Her journey began after graduating from St. Martin’s University in the late 1970s with a degree in psychology. A fellow university student was the broker at a local independent and asked Roberta to manage the office. In 1984, Roberta obtained her sales license and gained valuable experience working with independent brokerages. Roberta then joined Classic Realty in 1992. Two years later, she became an owner of Cornerstone that eventually evolved into Prudential then Berkshire Hathaway. It was during her years at Classic Realty that Roberta met Kim.

The daughter of a general contractor, Kim has been immersed in the world of new construction almost her entire life. In her early 20s, Kim began managing real estate offices – first with a small independent and then for a national franchise. In 1991, Kim joined Classic Realty where she joined Roberta on the brokerage’s ownership team. 

Together, they achieved incredible success. Roberta is a Certified Residential Specialist (CRS) whose impressive sales volume has garnered national recognition. In 2019, Roberta was recognized by Real Trends as one of America’s Best Real Estate Professionals. In addition, her sales volume has been in the top one percent for Berkshire Hathaway nationwide for the past seven years.  

Kim has performed in the top three percent of Berkshire Hathaway agents for as long as she has been with the company. She is also thrilled that almost all of her business is referral. 

“We are not part-timers, but full dedicated professionals who love what we do,” Kim said. 

In early 2020, as their franchise agreement neared its close, Kim, Roberta, and Katie wanted to make a change. 

“Having a franchise with all the right technology and support is vital in today’s market,” Roberta said. “We started looking, but at first we couldn’t find any franchises that were taking the steps toward the future that we wanted.”

Then, through a simple internet search, Kim found NextHome and pitched the idea to the team. 

“I liked the freshness of it,” Katie said. “Not only do the colors and the marketing stand out, but the franchise itself is cutting-edge. I wanted to be innovative, and NextHome absolutely stands out.”

Roberta was impressed with the company’s culture.

“I liked the family feeling NextHome has and it was exactly the team concept we were looking for,” Roberta said. 

Today, NextHome Northwest Group is going above and beyond for each client and agent. 

“Being local, we know our market inside out, and we all live and breathe real estate,” Kim said. “We are a focused group of REALTORS® who have made a full-time career doing something we love.”

In the rare moments when they aren’t working, Kim, Roberta, and Katie each enjoy spending time at the beach and enjoying Olympia’s natural beauty. 

Katie is the mother of four children: Haley (22), Tanner (16), Cooper (12), and Lola (11). Together with her partner Reid, Katie enjoys cheering on her kids in their various sports and taking the boat out for tuna and salmon fishing. 

Kim recently celebrated 29 years of marriage to her husband Bill, and together they are the parents of 16-year-old Sam. The family enjoys all things real estate and every four years or so they can be found building a new home. Together they also enjoy golfing and spending time with extended family. 

Roberta has been married to her husband Terry for 20 years. An accomplished fisherman and author, Terry has battled cancer since 2014. Roberta refers to him as her “hero.” Together, they are the parents of two adult children, Adam and Evan. In the community, Roberta is active in raising funds for pancreatic cancer research. Through her annual fundraisers, she has managed to raise more than $100,000 for the cause. 

Please join us in congratulating Kim, Katie and Roberta on the opening of NextHome Northwest Group in Olympia, Washington!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome announces new Oahu brokerage

NextHome announces new Oahu brokerage

Trenton Wailehua

Pleasanton, CA — August 26, 2020 — NextHome is pleased to announce the newest addition to the franchise, NextHome Redefined, based in Kailua, Hawaii. The brokerage represents the sixth office location opened in Hawaii for the NextHome franchise and the 506th NextHome office opened nationally.

NextHome Redefined will provide well-rounded real estate service to clients across Oahu, including Honolulu. The brokerage serves all types of real estate needs, including relocations, first-time home buying, and investing.  

The brokerage is owned by entrepreneur and Oahu native, Trenton Wailehua. Under Trenton’s leadership, NextHome Redefined aims to increase the value clients get from their real estate agent. 

“I’m attempting to redefine the REALTOR® culture,” Trenton said. “A REALTOR® can be so much more than someone who simply helps you buy or sell a home.”

Trenton is a second-generation general contractor who also owns a tax preparation and accounting business. Building on these professional foundations, Trenton obtained his real estate license and began actively selling in 2012.

“All three really compliment each other when I’m talking to clients,” Trenton said. “I can have an all-inclusive conversation with someone and that is a great value-add for my clients.”

Trenton began his real estate sales career with a nationally franchised brokerage before joining NextHome KU Realty in Honolulu. After joining NextHome, Trenton began to truly thrive. 

“Keahi (NextHome KU Realty’s owner) was very hands-on,” Trenton said. “His proactive approach and NextHome’s culture really helped me jumpstart my career and created excitement about everything.”

Since obtaining his license, Trenton’s eventual goal was to become a brokerage owner. With NextHome, he knew he had found the right franchise fit. 

“I liked that NextHome is supportive of small brokerages and embraces a family-like culture,” Trenton said. “Being from Hawaii, family, Ohana, is really important. NextHome was more of a family environment than a corporate setting. Everyone there is dedicated to supporting each other. From the top down, we were all ‘NextHomies.’ It was a really great feeling.”

In addition, Trenton is excited to be able to leverage NextHome’s clean, simple, and eye-catching marketing. With these tools at his fingertips, Trenton is ready to redefine Hawaii real estate. 

Today, Trenton is mixing his general construction experience with NextHome’s superior marketing and his accounting expertise to build a well-rounded, full-service brokerage. 

“The average home in Hawaii is more than 50 years old, meaning that renovations are common,” Trenton said. “I am happy to provide my general contractor’s perspective to my clients, as well as bring up financial considerations they might not have even considered. With me, there’s really just one goal and it is giving the services that a client wouldn’t expect from just calling up any REALTOR®. I strive to go above and beyond.”

When he isn’t serving clients, Trenton enjoys spending time with his family. As the father of three active boys, he often finds himself coaching their school sports teams, paddling, surfing, or hiking. 

Please join us in congratulating Trenton on the opening of NextHome Redefined in Kailua, Hawaii!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

The factors that determine whether social ad campaigns sink or swim

The factors that determine whether social ad campaigns sink or swim

Boost by HomeSpotter is a NextHome partner and has run over 500,000 social ad campaigns on behalf of real estate agents.

We recently took a look at the past 2 years of ad performance data to determine why some ads outperformed others and which factors make the biggest impact.

Read on for the key insights so you can create smarter campaigns that deliver the results that you’re looking for.

Timing

In most markets, the recent months have been characterized by tight inventory. For listing-based ads, this means that speed is key to capturing demand from anxious buyers. The excitement around a Just Listed status has a shelf life and by executing on time, you can add value to your personal brand while capturing interest from the buyers most likely to take action.

Ads that are promoted as soon as they hit the market have a click through rate 8.2% higher than those that sat for 2 weeks or more before being promoted. In general, the faster, the better.

Draw attention to the timeliness of your listing by using an image overlay or ad text that announces the listing as each of those tactics boosts click through rate.

Promoting listings as soon as they go live results in higher click through rates

Capturing Interest

If you are looking to collect early stage buyers in order to include them in drip campaigns, using a compelling call to action (CTA) in your ad and a landing page with lead capture mechanisms are key. Consumers will hesitate to respond to a request for information unless there is a clear, valuable offer.

Earning a click

Before consumers can respond to your ad in a trackable way, you’ll need to gain their attention and convince them to pause their scrolling and click. Success goes way up when you have a tangible offer in your ad copy. That means spelling out what home buyers and sellers can expect when they hit your landing page, including things like a local market report, an automated home valuation or an invitation to answer questions over coffee.

Agents that customize the ad text to feature their unique selling points get 2.4x the click through rate of ads that use generic copy.

Specific ads with a clear call to action get a higher click through rate

For listing-based ads, you’ve already got an attention-grabbing element in the listing itself. Include enough information in the ad itself to create a hook and explain what additional information is available if they proceed by clicking through to your landing page.

Reserving key info like the new listing price for the landing page encourages click through.

Focused landing pages with lead capture

Once a user follows your ad, they shouldn’t have to hunt for the information the ad promised. With the rare exception, that means having a landing page dedicated to your ad campaign. Reusing your homepage just isn’t focused enough and leads to user confusion and drop off.

Make sure you also have a way to collect user information so you can follow up as appropriate. That can mean creating a form on your site, where users are required to share information before they can proceed. Or utilize tools from Facebook, Instagram and LinkedIn where users can share their profile data with one click before proceeding to your landing page. Wordstream recently concluded that forms that offer auto-complete from social accounts had a completion rate 20% higher than traditional forms.

Allowing users to unlock features with their social profile info reduces friction and increases conversion rate

Either way, you’ll want to thank users that complete your form, offer a way for them to contact you for additional information, and add them to your remarketing lists so they’re included in additional prospecting ad campaigns.

Targeting

Optimizing the details of your ad won’t help much if you’re not reaching the right people. Targeting is the single most important factor in campaign success. With Facebook cutting back on the targeting options available for real estate themed ads, it’s more important than ever to leverage your own data in your campaigns.

That means uploading your own lists like your sphere of influence and including your seller’s contact info in your targeting. You should also install a tracking pixel on your landing pages so you can create retargeting campaigns. In our data, campaigns utilizing retargeting audiences had a click rate 12.6% higher than those that only targeted new prospects on social sites.

About Boost by HomeSpotter

Boost helps NextHome agents create effective digital ad campaigns through optimized ad templates and custom targeting settings per property. New campaigns take less than 5 minutes to create through the streamlined setup process via the agent dashboard.

For more helpful tips from our partners at HomeSpotter, check out their blog!