Blog : home buyers

Kansas’s top transactions agent opens NextHome office

Kansas’s top transactions agent opens NextHome office

Mary Froese

Pleasanton, CA — November 19, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Professionals. The brokerage represents the 10th office opened in the state of Kansas for the NextHome franchise.

The Topeka-based office is owned by Mary Froese (frāz). Mary is leading the area’s brightest independent agents as they bring NextHome’s unique blend of technology and personalized service to Topeka and surrounding counties. 

NextHome Professionals will serve buyers and sellers across Shawnee, Osage, Wabaunsee, Jefferson, Douglass, Geary, and Jackson county. 

Mary has spent many years building unparalleled expertise in residential sales, foreclosures, and commercial properties. NextHome Professionals agents are also experienced in relocations and investment properties.

Mary’s remarkable career in Midwest real estate began in 2007, after she sold her mortgage company to Wells Fargo. 

“After almost a decade in the mortgage business, I loved real estate,” Mary said. “When my company sold, I decided it was time to get on the other side of the table.”

Mary’s mortgage company operated 11 offices in nine different states, meaning her first job as a new agent was to build a strong Topeka reputation. Her entry into real estate also coincided with the worst downturn American home buying had experienced in decades. Nonetheless, through hard work, follow-through, and packing her weekends with open houses, Mary closed 96 transactions her first year. 

“In that first year, I wanted to learn how to do all things real estate – the paperwork, process, transactions, inspections, contracts, all of it. I also wanted to learn how to do it really well,” Mary said. 

After thoroughly mastering the foundations of real estate, Mary’s second year focused on foreclosures. 

“Foreclosures were very common at the time, so I focused on building unparalleled skills in that arena,” Mary said. 

In her third year as an agent, Mary became known as an investment real estate expert. By focussing on one area of expertise at a time, Mary climbed to the pinnacle of her profession. 

“Although it required me to turn down business, I didn’t want to take the shotgun approach,” Mary said. “I only said yes to the things I knew I would be able to deliver superior value on. I wanted to build a really strong reputation, and do the best job possible. That was the focus that allowed me to grow.”

After four years of building a reputation as Kansas’s premier agent, Mary had the opportunity to buy the nationally franchised real estate office she worked for. In 2012, alongside a business partner, Mary added brokerage ownership to her skillset. 

In the following years, Mary built the number one selling team in the state based on transactions – a distinction the team held for many years. Alongside six agents, The Froese Team closed 784 transactions at their peak. 

“I think my work ethic came from growing up on a farm,” Mary said. “I have a big family, all brothers, no sisters. My dad stressed hard work, being nice, and doing the right thing. I’ve always run my business not necessarily based on how I would want to be treated, but how I would want others to treat my parents or my children.”

Mary’s success is built on a foundation of integrity. 

“I believe in doing the right thing, always. Even if you feel like you are losing at the time, if you do the right thing, it always works out in the end,” Mary said. 

As the real estate market in the Midwest continued to evolve, Mary knew she needed a company that could support her thriving, values-driven business with cutting-edge technology and marketing. That’s when she found NextHome. 

“Today’s market is increasingly driven by technology,” Mary said. “In addition to ethical treatment, clients increasingly want the ease, comfort, and immediacy available from the tap of a smartphone or the click of a mouse.”

Mary saw how NextHome’s business was the perfect blend of cutting-edge technology and old-fashioned values. 

“With NextHome, everything is set up so smoothly for agents, brokers and owners,” Mary said. “We put a listing in and within 24 hours we have the marketing package at our fingertips. The superior tools take care of everything, allowing our agents to focus on great customer service.” 

When she isn’t building her business, Mary is a voracious reader – consuming about three to four books per week. She is also active with her local community and takes an active role in the neighborhood stabilization programs across Topeka. 

Mary and her husband Gary have fostered children, instilling in the family a passion for helping those who need a little extra support and help. NextHome Professionals has teamed up with Communities in America, an organization that works with youth. The office has hosted fundraisers and gathered school supplies for the organization – a partnership they hope to continue well into the future.  

Mary and Gary are the proud parents of four children – many following their mother into the real estate business. Seth (30) has been working with his mother as a REALTOR® for eight years. Holly (27) helps with administrative tasks at the office. Cody (26) works in real estate remodeling and owns a lawn care business. Katie (24) also has her real estate license and recently moved to Iowa. 

As a family, they love to vacation together, cook family dinners, and play spirited card games. 

Please join us in congratulating Mary on the opening of NextHome Professionals in Topeka, Kansas!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

Real Estate Marketing Fundamental: Keep In Touch

Real Estate Marketing Fundamental: Keep In Touch

Your key to a healthy real estate marketing approach: keep in touch with engaged leads and past clients.

It’s obvious. And fundamental. Often challenging.

You’ve done all the work to connect with, convert, and serve your buyer or seller. Staying in touch after close helps prevent them from jumping into another agent‘s lead funnel by referral or by online search when they’re thinking about buying or selling again in the future.

When you keep in touch effectively, you’re stacking your business with repeat and referral opportunities. You’re building and building from competitive advantage.

The key word there is “effectively.” It’s not just about the touch, it’s about the relationship. Anyone can have stuff sent out. The key is the tie back to your personal relationship and emotional connection with that client.

When you worked together, your buyer or seller learned about you. And your family. And your “why.” When you worked together, you learned about your client, as well. You connected.

Rekindling that relationship is what this process is all about. And generic touches can’t do that for you.
Here: we’ll take a look at some National Association of REALTORS® data and share REALTOR®Mag‘s 7 real estate marketing tips to keep in touch.

Plus, you can be the first to know about a new product to help you keep in touch more effectively.

Read Time: 4 minutes 30 seconds
Takeaway: Why and how to generate more business from your database

The Best Real Estate Marketing: Keep In Touch

Every year, the NAR publishes its Profile of Home Buyers and Sellers; they released the 2016 Profile at the end of October.

In the Buyer Highlights of the 2016 Profile:

  • 88% of buyers say they would use their agent again
  • 11% used an agent they worked with in the past
  • 42% used an agent referred to them by a friend, neighbor, or relative
  • 70% interviewed only one agent

Even though buyers seem pleased with their agents and say they’d use them again (88%), they’re not (11%). A very likely cause: the agent fails to stay in touch.

Nearly half of the buyers surveyed chose an agent referred to them by people close to them (42%). You need to be top of mind to be referred and you need to keep in touch to be top of mind!

And the consideration set for agents is limited, as the vast majority on buyers only talked to one agent (70%). You have to be in early and almost exclusively to get the business.

In the Seller Highlights:

  • 85% of sellers say they would definitely or probably recommend their agent
  • 64% used an agent referred to them by a friend, neighbor, or relative
  • 72% interviewed only one agent
  • 33% used an agent they worked with in the past

Each of these again points to significant opportunities to win more business simply by staying top of mind by keeping in touch.

Sellers want to recommend you (85%), but are they? Well over half of sellers rely on referrals (64%), but are those referrals going to you? Most only talk to a single agent (72%), so how do you get that appointment against competitors?

To win here and to capture all those repeat sales opportunities (33%), you just have to keep in touch.
So how do you close the communication gap? How do you overcome the challenges of time and resources?

7 Real Estate Marketing Ideas to Keep in Touch

One of many stories published about keeping in touch with people in your database to maintain relationships and generate repeat and referral business comes from Melissa Dittmann Tracey in REALTOR®Mag.

Here are 7 ideas from that story:

  • 1. Deliver news they can use (email or print)
  • 2. Offer an unusual gift (something to remember you)
  • 3. Send memorable and personal cards (don’t blend into the crowd)
  • 4. Give them a call (yes, pick up the phone)
  • 5. Follow up with a survey (show them you care)
  • 6. Connect on social networks (less formal, more friendly)
  • 7. Get creative (parties, events, value-adds)

Read the story to get details and read about examples of these ideas.
Are you doing any of these? Which ones? Consistently?

Which are effective? Which are cost-effective?

Which make a personal and emotional connection? Which build on the relationship?

Discover what works and do it consistently. Drop what doesn’t and try something new.

Staying in Touch with BombBomb

Nearly 600 sales professions, including approximately 360 real estate agents, shared with us the benefits of using BombBomb.

90% reported that it helped them stay in touch more effectively and nearly 4 in 10 said it doubled or more than doubled their ability to stay in touch effectively.

  • One-to-one video emails to check in with engaged leads and past clients (examples).
  • Automated drip campaigns triggered for closed clients or engaged prospects (described).
  • Monthly market updates and newsletters – often with a personal video (examples).
  • These are all smart touches that build relationship, in part through propinquity, over time.

They help you be the agent whose name is mentioned in a lunchtime conversation. They help you be the agent who gets the call from a past client for a new buyer or seller consult. They help you win from business you’ve already closed … the best marketing of all.

For more helpful tips from our partners at BombBomb, check out their blog!

How to Sell a Home in the Off-Season

How to Sell a Home in the Off-Season

In many parts of the country, conventional wisdom often dictates that the best time to sell a home is in the spring or summer. While the most productive selling season can vary by region and by market, many sellers strive to get their home listed during these months for the best shot at selling quickly – and for the right price. But what happens if clients need to sell their home during an off-season in your market? Here are some suggestions:

Make the price attractive.

With fewer potential buyers, setting a realistic price right out of the gate is a smart strategy to help attract interest.

Manage seller expectations around interest and the number of showings they might get.

There may not be as many showing appointments, listing viewings, or inquiries about the home as there might be in busier seasons.

Include videos in online listings.

Taking video footage will add an extra step to the busy pre-listing preparation, but could pay dividends in attracting interest.

Host a realtor open house to spur interest.

During the off season, you may get better attendance and you won’t be competing with a lot of other listings for attention.

Creatively advertise.

Look for seasonal avenues, such as holiday circulars and programs for sporting and performance events.

Play up the best features of the property in listing descriptions, photographs, and videos to drum up interest.

Remember, you may need to appeal to buyers who aren’t actively looking to purchase at this time.

Share the home on social media, and ask your friends and family to share, too.

Talk about the property at social and business events.

Keep former clients in mind. Let them know about the property in case they are interested or know someone who might be.

Add an American Home Shield® Real Estate Home Warranty to differentiate the property and reassure potential buyers.

The Seller Coverage Option gives your sellers and buyers valuable coverage at Real Estate Edition prices, including American Home Shield ShieldEssentialSM protection for major components of crucial home systems that can be the most expensive to repair or replace. In addition to important coverage for your clients, American Home Shield gives you a dynamic marketing tool that can attract interest and help smooth the negotiation and closing process.

The fact is that people need to sell homes throughout the year, and real estate transactions are completed year-round. Tell sellers not to be discouraged just because they may have missed the “best” selling window. With your guidance and expertise, a successful sale can happen in any season.

For more helpful tips from our partners at American Home Shield, check out their blog!

Sylvia & Nicola: A Service Dog Team

Sylvia & Nicola: A Service Dog Team

Throughout her life, Sylvia, who has muscular dystrophy, has relied on her parents to assist her with day-to-day tasks. Sylvia has never let her disability put a limit on her success. She graduated near the top of her high school class with a 4.25 GPA. She was co-captain of the mock trial team at school, served on the youth advisory board of the local children’s hospital, interned in the Alameda County district attorney’s office and is a budding filmmaker.

In April of 2019, Sylvia’s world was turned upside down when she was admitted to Stanford University. An exciting time for most high school seniors was a worrisome time for Sylvia. The idea of leaving home seemed impossible due to her reliance on others for help.

“The thought of going away to college is scary, I was worried that I wouldn’t be able to keep up academically, that I would struggle to make friends, that I’d be lonely. But I also worried that my wheelchair and disability would interfere with my ability to meet new people,” shares Sylvia.

Everything changed in July when Sylvia was invited to Team Training and was matched with expertly trained Service Dog Nicola.

“Nicola has given me a sense of security and independence that I’ve never felt before. I no longer need to be afraid of being left alone because I know that if I drop something, she’ll be there. I know that I no longer need to be worried when I’m walking on campus and need help to carry my books because she’ll be there. I don’t need to be worried about days when I’m feeling particularly lonely because she’ll be there,” Sylvia says with a warm smile.

Canine Companions Service Dog Nicola is expertly trained in over 40 commands to assist Sylvia. Nicola can open doors, pick up dropped items, pull a manual wheelchair and more. Much more – she will be with Sylvia during this transformative time in her life.

“Nicola and I are college gals, she will always be there for me, and I’ll be there for her,” Sylvia shares excitedly.

To learn more about Canine Companions for Independence, click here.

NextHome Turn Key Realty opens in Raleigh

NextHome Turn Key Realty opens in Raleigh

Danielle & Chad Weeks

Pleasanton, CA — November 12th, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Turn Key Realty. The brokerage represents the 20th office opened in North Carolina for the NextHome franchise.

Based in Raleigh, NextHome Turn Key Realty is owned by husband and wife team Danielle and Chad Weeks. Danielle has a wealth of experience in relocations, especially for seniors who are looking to downsize, right-size, or relocate to a 55+ or retirement community. Chad is the quintessential analytical businessman and together they deliver superior service for all types of residential real estate. 

Although NextHome Turn Key is based in Raleigh, the team will also serve clients across Durham, Wake Forest, Holly Springs, Morrisville, Apex, Garner, and the remainder of Wake and its 15 surrounding counties. 

In recent years, Danielle has served the sellers of Wake and Durham counties as a top-producing listing specialist. However, prior to real estate, she spent more than a decade managing retirement communities. Part of that job was helping seniors transition from one home to another. 

“I spent time helping seniors through that relocation process from the other side,” Danielle recalled. “It helped me understand the unique and very diverse needs of older generations.”

In 2016, her skills caught the attention of a local real estate broker and she was recruited to a small, boutique firm. Danielle eventually transitioned to a larger, national brokerage where she catapulted her career to regional success. 

“My time as a listing consultant taught me to door knock, cold call, and do whatever it took to build relationships with clients,” Danielle said. “I gained great confidence and discovered that I could walk into a house, give a killer presentation, and sell that house quickly.”

Danielle continued to work on two high-producing teams as a listing specialist until she and Chad opened their NextHome brokerage in early August. 

“We wanted to deliver a higher quality experience and have more flexibility for our family,” Chad said of their attraction to NextHome. “Having our own franchise allows us to create the culture we want – where clients can feel valued and not like they are being cranked through an assembly line.”

NextHome had been a re-appearing presence in Danielle and Chad’s lives for many years. A North Carolina NextHome broker had tried to recruit Danielle just six months into her real estate career, and Chad’s best friend worked with another NextHome broker. Then, Danielle and Chad began to consistently see eye-catching orange NextHome signs popping up on properties everywhere they looked. 

“NextHome kept coming back into my life,” Danielle said. “Then I took a good look at the franchise and it was really cool. I like the ability franchises have to take NextHome’s great tools and tailor them to the way we do business and what our clients need.”

The NextHome Turn Key Realty team is now using the franchise’s superior tools to list and sell residential properties. Together, Danielle and Chad are building their business with a known name in Raleigh. 

“NextHome is well respected in our community,” Danielle said. “It’s a recognized and well-respected brand in the marketplace. Plus, combining my consumer-focused way of doing business with NextHome’s humans over houses motto made it a good match.”

When Danielle and Chad aren’t building their business, they enjoy getting together with friends and serving in their church’s ministry. Danielle is also active with many senior-related organizations that tackle all sorts of issues surrounding seniors by identifying problems and working towards solutions. Danielle has been active with Health Affairs Round Table (HART) for several years. 

Chad and Danielle are enjoying seven years of marriage and are the proud parents of Aubree (6) and Haven (3).

Please join us in congratulating Danielle and Chad on the opening of NextHome Turn Key Realty in Raleigh, North Carolina!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome expands in the Houston area

NextHome expands in the Houston area

Chantell Hypolite & Kenneth Gabriel

Pleasanton, CA — November 7th, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Realty Executives. The brokerage represents the 26th office location opened in Texas for the NextHome franchise and the eighth office location in the greater Houston area. 

NextHome Realty Executives is led by former City Planner Chantell Hypolite and her partner Kenneth Gabriel. Together with her team of top-notch agents, Chantell serves residential buyers and sellers across Houston. Her areas of expertise also extend to the suburbs, serving clients in Richmond, Sugar Land, Katy, and Spring. 

Chantell began her career as a City Planner in Hattiesburg, Mississippi, after obtaining her Master’s Degree in Urban Development and Environmental Policy with a Specialization in Housing & Community Development. Chantell has also been a City Planner in League City, Texas. For four years, Chantell specialized in housing and community development. Her days were filled with writing ordinances, considering zoning regulations, and mulling over the best way to use League City land resources. 

“I just naturally fell into the real estate side of things,” Chantell said.

Her evolution to real estate began with a job performing site acquisitions for cell phone towers.

“The site acquisition agent I was working with said he was really impressed with my knowledge and how easy I was to work with,” Chantell recalled. “He recruited me and soon I was finding properties to build cell towers on all across Houston, as well as into the valley, all the way to Mexico border towns.”

Chantell began negotiating land leases for the cell towers, resulting in the company paying for her to get her real estate license. In a matter of weeks, the sharp city planner had her license and a new career path. 

In 2018, after two years of negotiating land leases, Chantell dove into real estate sales full-time.  She was recruited through mutual friends to the RE/MAX Allstars brokerage based out of Cypress. Chantell worked with the brokerage for two and a half years where her resourcefulness and drive helped her build a successful career in real estate. Chantell then began working for a small boutique brokerage, Sky Real Estate Professionals, where she remained for another two years. 

Eventually, Chantell’s drive for constant improvement and innovation sparked her interest in opening her own brokerage.

One evening, she was at a continuing education class and began picking the brain of a well-established broker in the area. 

“This woman had owned her own brokerage for 10-15 years and I really respected her,” Chantell recalled. “She said, ‘You know, I think you might want to look at NextHome. If I had to do it again, I would open a NextHome franchise.’ I reached out to NextHome and the rest is history.”

Chantell was impressed with the members and leadership team she met at NextHome and how friendly everyone was. 

“My first thought was, ‘Are these people real?’ It was just a different environment,” Chantell said. “People were so nice. Kindness and treating people with respect is a differentiating factor in business and NextHome does it so well.”

Today, Chantell is blending her real estate expertise with NextHome’s suite of top-level tools to bring quality service to Houston homebuyers. 

“They can expect to have their needs put before our commissions,” Chantell said about what NextHome Realty Executives clients can expect. “We give world-class service. We are going to answer the phone, be available, and communicate often. If you have a property under contract, we will send daily updates as needed. You are never going to wonder where you are or what is going on in the process.”

Chantell is very active in her community, especially in serving Houston’s homeless and needy. NextHome Realty Executives is sponsoring a garden bed at the Blodgett Community Garden. Sponsors grow, tend, and cultivate the food grown there and then the fresh fruits and vegetables are available to residents across Houston’s Third Ward. 

In addition, Chantell volunteers with The Bag Ladies Organization. The group gathers feminine hygiene supplies and distributes kits to local homeless women. Chantell continues to put her city planning skills to great use with the area’s homeless coalition. 

“We identified through GIS mapping where resources were available for the homeless,” Chantell said. “Then we look for duplications or areas where resources are lacking and make suggestions.”

She is also an active member of the Wheeler Avenue Baptist Church where she serves on the Courtesy Corp leadership team. 

Chantell is the proud mother of Carter (7) and the family recently welcomed Lilly (16) into their home. She is also the proud dog mom of a Yorkie Jase and a Lab mix rescue Cooper. 

When Chantell isn’t helping clients and her community, she enjoys riding bikes, DIY projects, and visiting the zoo with her family.  

Please join us in congratulating Chantell and her team on the opening of NextHome Realty Executives in Houston, Texas!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

Great Technology Emphasizes Great Agents – Not Replaces

Great Technology Emphasizes Great Agents – Not Replaces

It’s a topic covered exhaustively at every real estate conference, every coaching call, every new agent orientation: Technology is your friend, but it isn’t your replacement. New tools, apps, and systems can help you win more deals by making you more productive and engaged. But they can’t bridge the gap between a brand-new lead and the closing table.

What tech can do — and can’t do

We know that’s a strange thing to hear from a real estate technology company, but at SmartZip, we’re acutely aware of the advantages and constraints of technology.

Our predictive analytics can help you identify sellers from your farm and from your sphere. Our automated marketing campaigns can help you build your brand and identify selling intent from predicted prospects. Our mobile CheckIn app can help you find the right time to call, email or doorknock these top seller prospects. And, our Reach150 referral and testimonial management platform can help spread your great reputation around for more business.

Each component together or separately helps an agent and team free up their time to focus on developing a relationship with a prospect or feeding the relationship with a client. Technology can help warmup and organize your introduction but only you can start that communication. Only you can learn the personal and financial factors that may be motivating a seller, and only you can build a relationship of trust and shared goal-setting. And only you can win their business and ensure they get to the closing table safely and with all their needs met.

Keeping the agent at the center of the transaction

Can outreach and lead conversion be a hassle? Sure.

But if an app or system replaces the relationship-building of the industry, how long before it replaces agents altogether? That’s a reality that none of us want, and all of us have to fight against.

Instead, the focus should be on systems that organize and consolidate, tools that boost production and efficiency. Let the machines be machines and the agents be the human advocates for buying and selling real estate.

How can you make this happen? Here are our top four ways to ensure you pay for technology that solves real problems and avoid the tools or systems that over-promise and under-deliver.

1. Don’t pay for leads you won’t follow up with

Bulk leads can be enticing. Who doesn’t want to have a pipeline of 250 potential buyers to work with? But for the average agent, bulk leads present two main issues:

  • Any company with that many leads can’t possibly be vetting them, so the quality tends to be pretty low.
  • There’s just no way to follow up meaningfully with that many leads. And when you know the leads are low-quality, you won’t have much motivation to follow up anyway.

2. Don’t pay for a farm if you can’t go “all-in”

Farming isn’t something you can check off a list. It’s an all-encompassing strategy that should inform your marketing, outreach, events and community engagement.

And if you’re working with a company that promises to handle your farm’s marketing or seller lead generation but never mentions that you’ll also need to engage deeply in the area, beware! The leads are likely to be from FSBOs or Expireds that you could drum up yourself, and the marketing is likely just a mass-produced flyer sent to a local ZIP code.

At SmartZip, our SmartTargeting platform automates as much as possible — from predicting sellers to sending smarter, targeted marketing campaigns to those most likely to sell — but we also have outreach tools that help you close the gap with your top listing prospects.

We know that farming takes a combination of automation and real-life follow-up and we make it as easy as possible to hit those top targets at the right time.

3. Don’t buy lists that hundreds of agents have access to

Psssst, lean in close so we can tell you a secret: the vendors who offer “seller lead lists” are usually just condensing FSBO, Expired and Probate data into one place.

And when you contact sellers who have shown a specific “trigger” in county records — like taking their home on and off the market — you’ll usually find that they are bombarded with calls from eager agents who have the same data as you do. If a new tool or system makes you come off more like an ambulance chaser than a trusted professional, you may want to reconsider it.

4. Don’t pay for generalizations

We’ll let you in on a little secret: Building technology is a very specific process. To create a new tool or platform the parameters of the service have to be clearly defined upfront — and sold on the other side.

We’ve never been afraid to say that SmartTargeting was built primarily to help real estate agents win sellers identified by predictive algorithms. It’s our main focus, and the underlying features and offerings all support that focus.

If you’re speaking with a sales agent who speaks in generalized promises, and who can’t answer your questions with screenshots or a live demo, then be cautious about proceeding. The best tech companies know what their product is, but they also know what it isn’t. If the product is impressive enough to drive in real results, their sales team won’t be afraid to share its limits.

For more helpful tips from our partners at SmartZip, check out their blog!

NextHome shifts the paradigm in Mid-Missouri

NextHome shifts the paradigm in Mid-Missouri

Betsy Woodruff

Pleasanton, CA — October 31, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Paradigm. The brokerage represents the eighth office location opened in the state of Missouri for the NextHome franchise.

Based in Columbia, NextHome Paradigm is owned by local marketing guru Betsy Woodruff. Betsy’s daughter, Katherine – an experienced marketer in her own right – will be the business’s broker of record.

The NextHome Paradigm team aims to challenge old standards and raise the bar when it comes to the level of skill and service clients should expect from their real estate agent.

Betsy and her team bring unique marketing and branding expertise to residential buyers and sellers. The NextHome Paradigm team also frequently assists niche clients buy and sell farmland and equestrian properties. 

NextHome Paradigm will serve clients in Columbia, Fulton, Mexico, Hallsville, Centralia, Ashland, Hartsburg, Harrisburg, and the remainder of Boone, Callaway, and southwest Audrain Counties. 

Located one and a half hours west of St. Louis and less than two hours east of Kansas City, Columbia is home to the University of Missouri. The town is well-known for its academic culture, world-class healthcare, and its commitment to the arts. 

Betsy is also a well-known fixture in Columbia. The Missouri-native made her mark as co-founder of the nationally-recognized WOODRUFF marketing and branding agency for 17 years. Long-time Mizzou football fans still recognize her name as the REALTOR® who sponsored the Tigers’ touchdown drive stats at Faurot Field after every score. 

“Total strangers still come up to me and say, ‘Betsy Woodruff… to the House!’” Betsy said with a smile.

In 2011, Betsy started working as the director of marketing and communications for Missouri REALTORS®. Her close association with real estate professionals gave her an appreciation for the career and a desire to pursue her real estate license. 

“I saw people who were successful in real estate come from all different backgrounds,” Betsy said. “I thought that with my passion and skill for marketing I could really do well in the industry. In hindsight, I wish I’d gotten my real estate license 20 years ago!”

Betsy soon found herself working for an independent brokerage, where she stayed for seven years. Out of roughly 60 agents, Betsy quickly became a top producer and was consistently one of the highest producing agents at the brokerage. Her hard work and creative marketing also catapulted her to the top five percent of producing agents in her MLS area, which has about 650 REALTORS®

“As a long-time business owner, I was well-connected in the community,” Betsy said. “I had a good reputation from that, I’ve really tried to make sure that my marketing efforts are ‘out of the box’ and creative.”

Her knack for creativity and a desire to shift the Columbia real estate paradigm is what eventually prompted Betsy to look into opening her own brokerage. 

“Honesty and transparency not only save time and prevent wasted energy, but also represent the qualities each of us should expect from those with whom we do business,” Betsy said. “While the Golden Rule may sound cliché, its genuine intent represents the standard to which I hold myself accountable.”

These guiding principles aligned exactly with what the NextHome corporate brand offered and, after a quick web search and perusing NextHome’s website, Betsy was hooked. 

“The branding was fantastic,” Betsy said. “Great marketing is near and dear to my heart. I literally spent 30 minutes just going through the NextHome website and my mouth dropped open. I Googled each member of the NextHome leadership team and immediately texted Katherine and said ‘I found it! This is who we are!’”

As she works to grow her business, Betsy strives to continuously elevate the bar for Mid-Missouri real estate. 

“A paradigm is a standard, perspective, or set of ideas,” Betsy said, explaining the brokerage’s name. We’re challenging old standards and raising the bar when it comes to the level of skill and service consumers should expect from their real estate agent.”

Under the NextHome banner, the team’s service reflects their intense focus on the success of their clients using cutting edge technology, consumer-centric marketing, and outside-the-box creativity along with genuine care and concern to deliver an unprecedented level of service and a continuous commitment to client satisfaction.

When Betsy isn’t growing her business, she is an avid equestrian and a die-hard Mizzou football fan. She is the proud mother of two daughters, Lauren (29) who lives in Los Angeles and Katherine (25) who is NextHome Paradigm’s broker of record.  

Please join us in congratulating Betsy and Katherine on the opening of NextHome Paradigm in Columbia, Missouri!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Exclusive Properties: upstate New York’s premier listing brokerage

NextHome Exclusive Properties: upstate New York’s premier listing brokerage

Carlos Lozano

Pleasanton, CA — October 29, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Exclusive Properties. The brokerage represents the tenth office location opened in New York for the NextHome franchise.

NextHome Exclusive Properties is based in the Long Island hamlet of Melville and is led by Carlos F. Lozano – a veteran real estate investor and flip property specialist. 

Just 45 minutes from Manhattan, Melville is an affluent area of Suffolk County and home to about 19,000 people. Carlos and the NextHome Exclusive Properties team are looking forward to serving buyers and sellers in towns across Suffolk and Nassau counties. Between the two counties, Carlos’s market area will include almost 3 million people, positioning NextHome Exclusive Properties to be the premier listing brokerage in the area. 

“At the end of the day, we say we are in the real estate business, but we are really in the people business,” Carlos said. “It’s all about problem-solving, so I’m developing programs and systems to assist my clients.”

With more than 30 years in the banking and real estate industry, Carlos is bringing a wealth of knowledge to Melville-area clients. 

Carlos began his professional career in investment banking, eventually becoming a co-owner of PacBanc Services. Carlos’s mortgage and banking investment company helped developers and corporations with larger commercial projects in the $15 million range and above. 

As a mortgage professional, Carlos began dabbling in investment properties in the late 1990s. This wise addition to his portfolio provided Carlos a new career avenue to pursue when the small banking industry fell on hard times during the Great Recession. Soon, investment and flip properties became his full-time job. In 2016 he founded Inland Empire Asset Management. 

“I became the acquisition specialist,” Carlos said. “I would find properties, negotiate deals, and work out the details. Then, I would work with a general contractor to achieve the property’s best value.”

At any given time, Carlos could successfully juggle two or three flips per month. The business became so successful that for the past four years, real estate investment has been Carlos’s sole source of income. 

However, the savvy investor wanted to create a long-term strategy for success – he wanted to own his own brokerage. 

“The flipping industry is interesting,” Carlos said. “You make money doing it, but it’s hard to grow equity in that kind of business.”

Through a franchised brokerage with NextHome, Carlos found the perfect solution to his long-term business goals. 

“I was looking for a company that already had it together,” Carlos said. “I researched numerous companies, and when I came across NextHome, I saw everything I wanted. I’m very tech-driven and love the tools NextHome provides, as well as the leadership and outlook. The corporate team is always looking for new opportunities, always pushing forward. That never-satisfied attitude is very important to me.”

Today, Carlos is building a small office of real estate rockstars. 

“I always want to keep my brokerage small, tight, mean, and lean,” Carlos said. “We are working to sharpen the few agents we have and make them superstars. I feel like we can provide superior support with a tight-knit, well-trained office of agents. That way, we can get agents to a level of success that exceeds even their expectations – helping them to truly excel.”

When it comes to clients, Carlos’s philosophy is centered around service. 

“My focus is to exceed our clients’ exceptions,” Carlos said. “I want them to be able to tell their friends that NextHome Exclusive Properties did everything they expected, and then some.”

When he isn’t building his business, Carlos enjoys spending time outdoors with his wife, Olga, and their son Daniel (10).  

“I’ve made a fantastic choice with NextHome,” Carlos said. “The franchise has provided more than what I thought was possible.” 

Please join us in congratulating Carlos and his team on the opening of NextHome Exclusive Properties in Melville, New York!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

Meet your October 2019 NextHomie of the Month!

Meet your October 2019 NextHomie of the Month!

Please join us in celebrating our NextHomie of the Month for October 2019, Beth Smoot, Broker/Owner of NextHome Triangle Properties in Raleigh, North Carolina! Beth is a courageous leader, a hands-on problem solver, and has a passion for giving back and serving her community. These traits made her the perfect candidate for the NextHomie of the Month title. Congratulations, Beth!  

Beth has been in real estate for over 15 years and opened her NextHome office in January of 2016. From the moment she found NextHome and everything the organization had to offer, she knew it was where she belonged. She now manages 10 agents in her office and together they’ve done over 85 transactions so far this year. Prior to real estate, Beth spent 10 years practicing law, then she transitioned into managing a very successful nonprofit organization. With real estate being her third career, she brings a wide variety of experience and skills to the table.

Outside of real estate, Beth continues to serve her community any chance she gets. Ten years ago, Beth co-founded The Green Chair Project with just $100. The goal was to gather furniture that was no longer being used and make it available to low-income families throughout the community. What started off as a few items being distributed from a closet in her church has blossomed into a 32,000 sq. ft. storefront that employs over 20 people. 

“Asking for help is hard. The difference between The Green Chair Project and other food banks is dignity,” said Beth. They boost confidence by creating a space that families in need are proud to walk into. “This project has taught me so many lessons, the greatest being that you don’t need to know what the end looks like in order to start.” 

Beth set a perfect example of how relentless determination can generate exemplary results and we are so proud to be able to recognize her efforts. 

Beth and her husband David, a child psychologist, have been married for 31 years and have two adult children together. Hannah, 24, who is a reporter, and Jake, 26, who works in a lab at Duke University. In her downtime, Beth enjoys painting and reading. She has also participated in a local book club for 23 years and hosts their Church Community Group every two weeks at her home.

When Beth was asked what characteristics make up a NextHomies, she proudly answered, “A NextHomie is someone who is committed to excellence and service to families in their community.” Her best piece of advice to finding happiness and success was to never forget it’s about, “Humans over Houses.” 

We are honored to recognize Beth as the NextHomie of the Month for October 2019. Congratulations once again, Beth!