Training & Education

We are experiencing shifting winds in the real estate industry. There are challenges and storms from many angles: legal challenges to the core of how we do business, technology distributions, new economic models pressuring margins, venture capital coming into the industry distorting normal needs to show a profit to compete, long-term systemic changes from a …

Things I Wish I Knew Before The Last Recession (For Real Estate It Was A Depression) Read More »

Why a Good Real Estate Marketing Funnel Matters  “Let’s stay in touch.”   These are 4 words no real estate agent wants to hear. Why? Because it means that a potential lead isn’t interested in talking now, if ever. Plus, the potential lead might wait so long to make a decision that they end up working …

How to Build a High-Converting Real Estate Marketing Funnel – Start to Finish Read More »

As a real estate professional, your reputation is a critical component of your success. When clients are making real estate investments and significant financial decisions that will impact their future and their households, they want to know they are working with a professional who has integrity, experience, and compassion. Whether you’re looking to bounce back …

Improving Your Reputation the Right Way Read More »

Maintaining appropriate coverage against error or omission by a Real Estate business is critical in today’s world. The fact is, 1 out of every 4 Real Estate professionals will be sued in their career. It is important to remember that even if you are adamant that a lawsuit is groundless, even if you cross all …

Top Ten Ways For A Real Estate Agent To Avoid Being Sued Read More »

The housing market goes through ebbs and flows of inventory levels. During a time of high buyer competition and low housing supply, you might find your home search a little more difficult. There will likely be fewer options in your price range and more buyers looking at the same house. If you’re searching for a …

4 Tips for a Stress-Free Home Search Read More »

What is real estate farming? We know – it sounds like it’s done with a shovel and tractor. While it does take time, patience, and a little hard work to get results (just like actual farming) real estate farming is the term agents used to describe the process of long-term relationship building.  Buying or selling a …

The Complete Guide to Digital Real Estate Farming Read More »

Chances are that your clients have heard this old real estate adage, but they may not understand exactly what it means. The factors that make a home’s location desirable can vary from market to market, and in many cases result from a combination of considerations. Here are some of the things that can make a …

What Does “Location, Location, Location” Mean? Read More »