SmartZip

5 Creative Messaging Ideas for Seasonal Real Estate Postcards

Postcard marketing is a foundational practice for any long-term real estate farming strategy. After months and months of brainstorming new campaign ideas, your creative well might start to run dry.   What else can you say to prospects? How can you be differentiated from every other direct mail piece they receive – especially from competitors?  There’s no …

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6 Key Steps to Using LinkedIn for Real Estate Lead Generation in 2022

Many agents use social media marketing to grow their brand awareness, connect with new leads, and nurture existing relationships. Because most social media platforms are highly visual, they’re a great way to market listings for free using simple posts and high-quality photography. Turning social media into a successful real estate lead generation tool can, however, feel difficult …

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Case Study: How to Improve Your Real Estate Farming Results by 4.6X

When their business is slow, agents start researching how to improve their real estate farming results and keep their pipeline full. Despite what sales gurus say, the solution to this problem can’t just be to call more, knock more, and work harder.  We were founded on the idea that the right data and tools can …

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How to Build a High-Converting Real Estate Marketing Funnel – Start to Finish

Why a Good Real Estate Marketing Funnel Matters  “Let’s stay in touch.”   These are 4 words no real estate agent wants to hear. Why? Because it means that a potential lead isn’t interested in talking now, if ever. Plus, the potential lead might wait so long to make a decision that they end up working …

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Real Estate Marketing in a Pandemic: How to Dominate Your Farm in 2021

2020 was a year for history books – and truly was a remarkable year for residential real estate. After Covid-19 initially rocked all sectors of the economy, the housing market rebounded quickly with demand from homebuyers off the charts. In fact, listings under contract were up 20% year-over-year. But many real estate agents struggled to …

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Great Technology Emphasizes Great Agents – Not Replaces

It’s a topic covered exhaustively at every real estate conference, every coaching call, every new agent orientation: Technology is your friend, but it isn’t your replacement. New tools, apps, and systems can help you win more deals by making you more productive and engaged. But they can’t bridge the gap between a brand-new lead and …

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