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How to Build a High-Converting Real Estate Marketing Funnel – Start to Finish

Why a Good Real Estate Marketing Funnel Matters  “Let’s stay in touch.”   These are 4 words no real estate agent wants to hear. Why? Because it means that a potential lead isn’t interested in talking now, if ever. Plus, the potential lead might wait so long to make a decision that they end up working …

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Real Estate Marketing in a Pandemic: How to Dominate Your Farm in 2021

2020 was a year for history books – and truly was a remarkable year for residential real estate. After Covid-19 initially rocked all sectors of the economy, the housing market rebounded quickly with demand from homebuyers off the charts. In fact, listings under contract were up 20% year-over-year. But many real estate agents struggled to …

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Great Technology Emphasizes Great Agents – Not Replaces

It’s a topic covered exhaustively at every real estate conference, every coaching call, every new agent orientation: Technology is your friend, but it isn’t your replacement. New tools, apps, and systems can help you win more deals by making you more productive and engaged. But they can’t bridge the gap between a brand-new lead and …

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7 Ways to Win More Listings Regardless of Market Conditions

A changing market, summer selling season, low inventory, high inventory, queasy economy, fluctuating interest rates… are all, without question, factors affecting your production potential. However, regardless of current conditions and circumstances beyond your control, the question remains, what can you do to find more sellers and get more listings? Here are seven ways you can …

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