With the holidays rushing in and your business slowing down it may seem tempting to trade in your hustle for hibernation and take a long winter’s nap. With many agents doing just that this becomes an even hotter time to make yourself stand out and be known. This season is also a fantastic time of …
5 Ways to Prepare Now for a Strong 2018 Listings Year Read More »
Simple ways predictive analytics can boost your bottom line Big data powers predictive analytics. As the field grows, these massive data sets propel some of the biggest companies in new, unexpected ways. Netflix reports it saves $1 billion each year by optimizing the predictive engine that recommends content and programming to its customers. Google Translate’s reputation is …
How Real Estate Agents can Capitalize on Big Data for Big Results Read More »
We spend so much time talking about the importance of repeat business and referral business… but the reality is that MOST agents have still not come up with the right way to keep in touch naturally over the long-term. The result? Will your clients hire you the next time you buy or sell your home? …
4 Ways to Build More “Client for Life” Relationships Read More »
While our strong summer market continues to keep agents busy across the country, fall is just around the corner…. And you have only five months to close out 2017 with a bang! Below are five foolproof ways you can assess your business goals, tweak your projections and ramp up your business so 2017 is your …
Industry visionary Brian Boero, of 1000 Watt Consulting, recently wrote about how many top real estate companies are working their leads in highly aggressive ways — in short, he says, real estate agents are starting to “digitally waterboard” their leads with between 21 and 43 touches designed to convert at any cost. What agents aren’t considering, Boero, …
Leads are People Too: Four Ways to Persist Without Turning People Off Read More »
If you’re like most real estate agents, you’re staring down an influx of anxious summer buyers who are competing over a major shortage of inventory (and realizing that home price appreciation and sales prices are rising at historically fast rates). In other words, it’s a great time to represent sellers — if you can find them …
Four Ways to Rise Above Dangerously Low Inventory This Summer Read More »
The ads and flyers you run to your geographic farm often act as an introduction to you, your brand and your business niche. It’s acceptable (and expected) that your Just Listed flyers explain who you are and what you do. But when it comes to marketing to your sphere — the people who know you …
Win more business from your sphere: 3 ways to tweak your marketing Read More »