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Leads are People Too: Four Ways to Persist Without Turning People Off

Industry visionary Brian Boero, of 1000 Watt Consulting, recently wrote about how many top real estate companies are working their leads in highly aggressive ways — in short, he says, real estate agents are starting to “digitally waterboard” their leads with between 21 and 43 touches designed to convert at any cost. What agents aren’t considering, Boero, …

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​Four Ways to Rise Above Dangerously Low Inventory This Summer

If you’re like most real estate agents, you’re staring down an influx of anxious summer buyers who are competing over a major shortage of inventory (and realizing that home price appreciation and sales prices are rising at historically fast rates). In other words, it’s a great time to represent sellers — if you can find them …

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