Gratitude as a culture. Sounds great. But is it possible, sustainable or desirable? For years the proponents of positive have preached the attitude of gratitude. At Thanksgiving the volume gets cranked way up and all; gracious and querulous, optimist and naysayer, happy camper and malcontent are called to join for one day in unison to …
Ask most anyone which season is the best to sell a home, and likely, with little hesitation they will respond, summer. This stands to reason. Schools are out, giving families a clean break to transfer children to a new area. The weather is much nicer for attracting people to open houses. Many have a starry-eyed, …
A changing market, summer selling season, low inventory, high inventory, queasy economy, fluctuating interest rates… are all, without question, factors affecting your production potential. However, regardless of current conditions and circumstances beyond your control, the question remains, what can you do to find more sellers and get more listings? Here are seven ways you can …
7 Ways to Win More Listings Regardless of Market Conditions Read More »
We spend so much time talking about the importance of repeat business and referral business… but the reality is that MOST agents have still not come up with the right way to keep in touch naturally over the long-term. The result? Will your clients hire you the next time you buy or sell your home? …
The new year is approaching fast and so is your chance for a blog reboot! If your goal is to put out more content in 2019, there’s no better time to step back and reframe your blog ideas and posting goals. Before you get started, think about what makes you likely to come back to …
Blog Reboot: 5 Ways to Revive a Tired and Neglected Real Estate Blog Read More »
When it comes to real estate farming or prospecting, the traditional approach is to go “wide” — to hit every house in a given neighborhood or ZIP code. Real estate marketing, too, was conducted with a wide approach; we hoped that drivers would see our open house signs or bus benches, that consumers would see …
Throwing WIDE aside: How to go DEEP with your marketing Read More »
If you’ve targeted your top prospects, and you’re sending mailers and hitting them online with digital ads, that alone is an amazing start. But it’s not the extent of what you can be doing to get and keep the attention of your prospects. Here we offer seven great ways, sourced from top agents across the …
9 STEPS TO CONSISTENCY When it comes to winning new or repeat business, it’s critical that agents develop and sustain a consistent presence with top prospects and members of their sphere. However, any agent can tell you that this real estate is, by nature, an inconsistent business. Whether you look at the day-to-day schedules of …
Are you consistently inconsistent? Break your bad habit in 9 steps Read More »
If you’re anything like us, you’re channeling the Olympic spirit each and every night. While not every sport gets our blood pumping (sorry, ice dancing), we have been especially excited about watching the bobsledding teams in PyeongChang. Both the male and female teams are so well-synced that they somehow make the mad initial sprint and …
Going for the Gold: 3 Things Agents Can Learn from Olympic Bobsledders Read More »
When it comes to farming a local market area, are you doing everything you can to drive in real estate seller leads? Here are five common mistakes real estate agents make when farming. Mistake #1: Agents tend to “stick to what they know” It takes time to build a brand via farming techniques, and agents …
Five common mistakes agents make when farming — and how you can avoid making them Read More »