Simple ways predictive analytics can boost your bottom line
Double your impact in half the time and money
When you send mailers to an entire ZIP code, your marketing costs skyrocket and messaging tends to suffer.
When you narrow your target audience down to just the 10 or 20 percent of your farm most likely to sell this year, you’ll see better results because you’re able to send the right message, at the right time, to the right people: the marketing trifecta.
The hundreds of dollars you’ll save on mailers that never make it past the front door and online ads that never get clicked is icing on the cake.
Don’t just make contact – make a connection
Your prospects can tell when they’re on the communication conveyor belt. They won’t remember or hire you if you can’t initiate a casual, earnest conversation.
With predictive analytics, you don’t just get a list of likely sellers. You get deep insights into why and when people might be ready to list.
This means that you can naturally steer the conversation toward their potential reasons for selling, then reinforce your value as the agent who can meet their needs. The result? Real conversations with real sellers ready for on-point advice on listing their homes.
Boost your confidence because you’ll hear “no” less often
Farming often requires cold calls and knocking on doors — two activities that most agents abhor or ignore altogether. But there’s a stark difference between contacting an entire subdivision where 90 percent of the residents have no plans to move and initiating a conversation with the 10 percent of homeowners most likely to list.
When working with data-backed predictions, agents have higher confidence, as
they experience more receptive responses (and fewer curse words).
Beat other agents to the door
Losing business to competing agents? Predictive analytics can also reverse that trend by unveiling seller signals that other agents can’t see.
As other agents and teams robo-dial the entire neighborhood, you could be well on your way to securing listing presentations for the next crop of local sellers.
For more helpful tips, visit the SmartZip blog.