Blog :

NextHome Highlighted by the Franchise Business Review

NextHome Highlighted by the Franchise Business Review

Pleasanton, CA — August 29th — The NextHome Franchise was recently featured on the Franchise Business Review charts in four different categories. NextHome has been named a Top Services Franchise, a Top Franchise for Women, a Top Innovative Franchise, and a Top Franchise for Veterans. 

Franchise Business Review, a market research firm that performs independent surveys of franchisee satisfaction, provides the only ranking of franchises based solely on actual franchisee satisfaction and performance. Franchise Business Review publishes rankings of the top franchises in its annual Guide to Today’s Top Franchises, as well as guides throughout the year ranking the top franchises in specific sectors.

NextHome’s franchisees were surveyed on 33 benchmark questions about their franchisor that focused on areas such as leadership, training, and core values as well as more personal questions concerning their business lifestyle and overall enjoyment of running their franchise. 

“A franchise is only as strong as it’s members. We’re incredibly grateful to have built a franchise that attracts those who want to make a difference in the real estate industry,” said James Dwiggins, CEO of NextHome, Inc. “Being recognized within these categories reminds us why we started.”

In February of 2019, Franchise Business Review also named NextHome as the No. 4 top franchise in 2019 out of 310 of the country’s top franchise brands. 

Founded in 2014, NextHome has been committed to changing the way consumers work with local agents and adapting to the modern real estate landscape to meet the ever-changing needs of agents and clients altogether.

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome Named on the 2019 Inc. 5000 List of America’s Fastest-Growing Private Companies

NextHome Named on the 2019 Inc. 5000 List of America’s Fastest-Growing Private Companies

Pleasanton, CA — August 14, 2019 — Inc. magazine revealed its annual Inc. 5000 list today, and NextHome is among the nation’s fastest-growing private companies. The five-year-old company has been dubbed one of the fastest-growing real estate franchise and it shows from their spot on the list at #1897. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses.

NextHome is a part of a list that achieved an astounding three-year average growth of 454 percent, and a median rate of 157 percent. The Inc. 5000’s aggregate revenue was $237.7 billion in 2018, accounting for 1,216,308 jobs over the past three years. 

“The companies on this year’s Inc. 5000 have followed so many different paths to success,” said Inc. editor in chief James Ledbetter. “There’s no single course you can follow or investment you can take that will guarantee this kind of spectacular growth. But what they have in common is persistence and seizing opportunities.”

The 2019 Inc. 5000 is ranked according to percentage revenue growth when comparing 2015 and 2018. To qualify, companies must have been founded and generating revenue by March 31, 2015. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2018. 

Considering NextHome was founded in 2014, the franchise was headed for exponential growth within their first year of induction. As their unique and modern marketing hits the real estate industry by storm, there’s no slowing down. 

“This recognition is a testament to the hard work of our team to deliver a consumer-centric brand and an innovative technology platform that resonates with agents and brokers,” said James Dwiggins, CEO of NextHome. “More than that, it speaks to the level of professionalism of our members who are truly the absolute best in the business. We couldn’t be prouder of their accomplishments, helping Nexthome grow at such a tremendous rate.”

The NextHome franchise would like to extend a huge thank you to all members across the country. Without them, they would not have the great pleasure of being on a list that has held other well-known names like Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, and other power-hitters. 

From day one, NextHome has made it their mission to enrich lives by helping people find their next home. Are you NEXT?

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

You provide portals your listing data, but what are you getting in return?

You provide portals your listing data, but what are you getting in return?

(Article originally posted on Inman Select on March 23, 2015)

In a previous article I wrote, “Zillow Group’s game of ‘chicken,’” and another written by Paul Hagey this past week, “Brokers facing tough choices when portals raise prices for ‘featured’ listings,” we both addressed the future plans Zillow, Trulia and realtor.com are taking to price brokers and franchisors out of featuring their listings on these sites to increase revenue through agent advertising.

First, I’d like to clarify my position: I believe, as an industry, we should be sharing listing information with the consumer in as many places as possible. In fact, we should be sharing all data with them, including sold data. I do not agree with many in this industry who believe the right approach is holding on to the data in order to increase consumer engagement. The common ground is that we both believe we should be the stewards of our sellers’ information. We should make sure it’s shared responsibly and accurately, and we should receive some benefit for providing it. I believe our sellers expect this, and I’ll outline more below.

I’ve now heard from several former Zillow employees that every non-featured listing on their site is valued at $25 to $65 per month in possible revenue depending on the local market. That’s as much as $780 per year on every single non-featured listing. Sadly, only the top 30 percent of agents in the industry can actually afford these “prime advertising spots.”

This large source of possible revenue is also why Zillow does not want brokerages or franchises paying for featured listings placement, which locks out the possibility of selling individual agent space. Zillow makes far more money selling Pro accounts and ZIP code placements to individual agents.

So, the fundamental question every agent or brokerage in the country needs to ask themselves is: If it’s not in your budget to pay for featured listings placement, what are you getting in return for providing these portals your listing data?

Let’s break down each of these portals from three different perspectives: today’s buyers, your sellers and you as a listing agent.

Read More

Zillow Group’s Game of “Chicken”

Zillow Group’s Game of “Chicken”

(This article was originally published via Inman.com Select on March 2nd, 2015)

For months now, the rumor mill has been flying with talk of Zillow and Trulia (now Zillow Group) ending the featured listings placement for brokers and franchisors by the end of 2015.

Large brokers and franchisors who pay $5 to $10 to feature a listing, with all competing agents stripped from the detail pages, are hurting Zillow’s revenue opportunity. Agents within these brokerages and franchises see no need to upgrade to Zillow Pro accounts because they already receive most of the benefits. In addition, these listings are not eligible for ZIP code placement advertising that other agents are willing to pay for in their respective markets, once again hurting Zillow’s ability to increase revenue.

In the past week, I have spoken to three other major real estate company executives — all of whom stated that they are hearing the same thing. They are also all contemplating whether to pull their listings by year’s end if Zillow continues down this projected track.

But from what I can tell, Zillow doesn’t seem to care whether brokers and franchisors will have to pay “market rate” for it. That seems to be code for, “We’re making it unaffordable, so we’ll have access to your listings and agents.” Let the game of “chicken” begin.

Read More

How REALTOR.com Can Change the Listing Portal Game

How REALTOR.com Can Change the Listing Portal Game

It’s no secret that REALTOR.com has lost its mojo over the past 5 years due to Zillow, Trulia, their lack of vision and other market and industry factors. The result is a majority of the REALTOR community seeing little to no value in their site, and has little interest in its success. The only value for REALTOR members comes from paying extra money to showcase their listings or advertise on the site. With traffic being half of Zillow, that value has only been decreasing. I surveyed some of our associates over the past few weeks on how many leads they receive from REALTOR.com. They all said pretty much none. Only when I talked to a few agents who showcase their listings, did they say they received any leads. That is the crux of the problem with REALTOR.com and all of the third party listing portals. REALTORs are tired of giving their listing data to portals for free and receiving basically nothing in return for it. All while these sites make tons of advertising money off their hard work and their listings. But REALTOR.com is now under new ownership, new management, and has little influence from NAR. They have an incredible opportunity in front of them to change the entire portal game if they listen to the REALTOR community, and the next generation of buyers and sellers. But first, they need to recognize the chess pieces on the board, and make strategic moves to win the hearts and minds of the REALTOR membership. More importantly, they need to even the playing field with their competition.

Here are the current pieces on the board:

Read More

The real threat to organized real estate… Ourselves

The real threat to organized real estate… Ourselves

For years now, we’ve been debating about online portals changing the real estate industry and displacing REALTORS, for fear that they will become a real estate company or franchise. But as my colleague wrote in an article last week: http://nexthome.com/2014/11/my-first-90-days-on-the-brokerage-side-thoughts-from-a-former-trulia-executive/, the online search is only about 5% of the process for buying real estate and we’ve focused way too much on this one subject.

Let’s face it… the most intricate and important part comes after a buyer has found the home they want to purchase, or a seller has decided to sell. That’s truly where a REALTORS’s value proposition shines, and always has. This listing data debate, and ownership over it, is such a minimal part of a REALTOR’s value proposition. Anyone who focuses on this is missing what REALTOR’s actually do. The only reason it’s a never ending, big debate is because these online portals cannot survive without it. They have very little value proposition beyond that 5%.

That said, it’s no secret that pretty much all buyers use the Internet to find their home, research the buying process or learn about neighborhoods, but what’s of great concern to me is the minimal voice REALTORS now have online. Unfortunately, it’s a result of the lack of participation, and daily local contributions by our own industry. Let me explain…

Read More

Our New Real Estate Franchise Brand

Our New Real Estate Franchise Brand

Today marks an exciting next step in the future of our company. Our new real estate franchise brand, NextHome, joins our established network and real estate franchise, Realty World Northern California and Northern Nevada. NextHome was designed for mid to smaller sized independent real estate brokerages across the U.S., who account for up to 84% of our industry. We partnered with one of the most prestigious design firms to create the new brand identity and marketing of NextHome. We focused on creating a consumer-oriented brand with a fresh, modern and warm identity with personality. The NextHome model is flexible, allowing members to choose from several different options designed to increase their profits and maintain success when market conditions change.

NextHome is a company where change and future is embraced. Our industry faces many challenges, and is consistently impacted by outside companies. In our business the average age of a REALTOR is increasing with only 12% of the industry under the age of 44. Yet the age of homebuyers and sellers is decreasing, and real estate brokerages must adapt and innovate to stay relevant. NextHome offers an all-inclusive technology platform and proven business model which helps our brokers and agents streamline operations, keep overhead low and services high for their clients. Our team consists of visionary leaders in the most important areas of our business; all with a passion and determination to help brokers and agents become the voice of real estate again.

View our press release for a full copy on the announcement and stay tuned for more exciting news in the coming months.

James Dwiggins
Chief Executive Officer

Charis Moreno Joins NextHome as Vice President of Sales

Today it gives me great pleasure to announce a new addition to our leadership team. Charis Moreno joins us as our new Vice President of Sales. As the former Senior Manager of Strategic Partnerships for Truila, Charis oversaw their broker and franchisor relationships for the western half of the U.S., where she trained and educated over 400 major brokerages and thousands of real estate agents. Prior to joining Trulia in 2009, she was the Vice President of Inside Sales for Realtor.com where she grew and directed a team of 7 managers and 152 sales executives.

I have had the distinct pleasure of working with Charis over the past several years while she handled our Realty World relationship at Trulia. She is one of the most well-respected and highly regarded thought leaders in our industry. Her passion, expertise, and experience brings new energy and vision to our organization. We are truly blessed to have her on board, helping guide us into the future.

As we have mentioned, our company has ambitions to take the NextHome organization on a national scale. This plan includes growing the Realty World franchise network, licensing our technology and marketing with strategic partners as we’ve done with Realty World – The Carolinas, as well as acquiring additional companies in new markets and franchising nationally. Charis is a perfect fit for helping us achieve all these goals.

We hope all of you are as excited about the future as we are. We’re pouring resources into new leadership, marketing, and technology to grow and make our company the best choice for success in this fast-evolving industry.

View our press release for a full copy on the announcement and stay tuned for more exciting news in the coming months.

James Dwiggins
Chief Executive Officer

The Beginning of NextHome’s Expansion

It’s been just over a month now since NextHome, Inc. acquired the Realty World franchise network and we have been very busy working on new and exciting things for you as well as the growth of the Realty World brand. There has already been much speculation as to our future plans and how we will grow the company nationally, all of which will be shared with you by the end of summer.

However, today we’re excited to share one of these directions. We have officially signed a 3 year software licensing deal with Realty World – The Carolinas to supply them the same technology and marketing already provided to our Realty World Family, in order to help them grow the franchise network in North and South Carolina. I’ve had the opportunity to get to know the President, Maurice Johnson, over the past few months and he is someone we’re looking forward to collaborating with. Together, we believe we can grow his region from 31 offices and 250+ agents to 60+ offices and 500+ agents within the next 24 months. We are truly excited to help him achieve that goal.

What does this mean for our region? Well… as we continue to rollout our plans for national expansion, our focus is to create a national referral network our members can use to exchange business. You would be surprised how often I hear from Realtor friends all over the U.S. who have clients relocating to California. This new affiliation is just one way we’re going to help drive business by working more closely with companies in other markets. In addition, all the innovation and ideas we develop from these markets will be shared with all our members using our technology, marketing and services.

If you’d like to view the full press release, you can download it here.

Finally, in the next couple of weeks, we’ll be making the announcement about our new Vice President of Sales who will be coming on to lead our national expansion. Very exciting times are ahead!

James Dwiggins
Chief Executive Officer

Startup NextHome, Inc., Acquires Realty World Northern California & Northern Nevada Franchise Network

FOR IMMEDIATE RELEASE

SAN FRANCISCO, CA (June 1st, 2014) – NextHome, Inc., a newly funded startup out of San Francisco, announced today it has acquired the Master License Agreement to Realty World Northern California & Northern Nevada. With this acquisition, NextHome picks up 180+ franchised locations and 900+ agents responsible for 5,600 transactions in 2013 valued at $2 Billion.

“We are proud and excited to sell the Realty World Northern California & Northern Nevada Franchise Network to Nexthome, as the owners are former executives of our company” said Scott LeForce, President of Realty World Northern California, Inc. “We know the Realty World members are in great hands moving forward. We’ve owned the region for over 30 years and it was time to hand the reins over to a team who could continue to innovate and take the company into the future.”

James Dwiggins, CEO of NextHome, welcomed the company. “The Realty World Northern California & Northern Nevada franchise network is a fantastic organization and is the first of several acquisitions scheduled this year for Nexthome. We mentored under the leadership of the LeForce family for over eight years, and nothing makes us more proud than to know we have earned their trust to continue building the Realty World Franchise network.”

In addition to the acquisition, NextHome has selected Imran Poladi to serve as the company’s new Vice President. Poladi, a well-known speaker, trainer, and industry executive, was recently named by Inman News as one of their Top 100 most influential real estate leaders in 2013.

About NextHome, Inc.

NextHome, Inc. is a new real estate startup based out of San Francisco, Ca. It is an independently owned company with a focus on changing the way consumers interact with local agents and shop for real estate online.

About Realty World Northern California, Inc.

Tracy, CA-based Realty World Northern California, Inc. has been franchising the Realty World brand in the territories of Northern California & Northern Nevada since 1982. The LeForce family has owned it from its inception until May 30th, 2014. The company can be found at www.rwnc.com.

Media Contact:

Christine Dwiggins
415-595-8787
Christine@nexthome.com