Today marks an exciting next step in the future of our company. Our new real estate franchise brand, NextHome, joins our established network and real estate franchise, Realty World Northern California and Northern Nevada. NextHome was designed for mid to smaller sized independent real estate brokerages across the U.S., who account for up to 84% of our industry. We partnered with one of the most prestigious design firms to create the new brand identity and marketing of NextHome. We focused on creating a consumer-oriented brand with a fresh, modern and warm identity with personality. The NextHome model is flexible, allowing members to choose from several different options designed to increase their profits and maintain success when market conditions change.
NextHome is a company where change and future is embraced. Our industry faces many challenges, and is consistently impacted by outside companies. In our business the average age of a REALTOR is increasing with only 12% of the industry under the age of 44. Yet the age of homebuyers and sellers is decreasing, and real estate brokerages must adapt and innovate to stay relevant. NextHome offers an all-inclusive technology platform and proven business model which helps our brokers and agents streamline operations, keep overhead low and services high for their clients. Our team consists of visionary leaders in the most important areas of our business; all with a passion and determination to help brokers and agents become the voice of real estate again.
View our press release for a full copy on the announcement and stay tuned for more exciting news in the coming months.
Chief Executive Officer