Training & Education

At various points in building your real estate business, you will likely find yourself in the position of making a “cold call.” Generally, a cold call is when you contact a potential client or business before they’ve contacted you or expressed interest in your services. First impressions matter in business, so conquering the art of […]

Few things in life are scarier and more exciting than starting your real estate business. It’s a little bit like jumping out of an airplane: exhilarating, but terrifying. The feeling of ownership over your success is incredibly motivating, even if you’re unsure of the next steps to take.   While all business owners know that no

Rates are continuing to trend higher, giving many home buyers pause about their purchase. But rising rates are just the tip of the iceberg. Beneath the surface, the housing market is shifting in favor of home buyers. Prices are falling, competition is dwindling, and sellers are doing anything to reach the closing table. The power

Whether you have sellers who need to keep their homes shipshape for showings or you just wish to stay in touch with former and potential clients, passing along seasonal home maintenance tips is a helpful and thoughtful thing to do. Reminding clients about necessary home maintenance tasks can help them avoid possible problems and shows

Postcard marketing is a foundational practice for any long-term real estate farming strategy. After months and months of brainstorming new campaign ideas, your creative well might start to run dry.   What else can you say to prospects? How can you be differentiated from every other direct mail piece they receive – especially from competitors?  There’s no

With Fall right around the corner, this is the time that people start pulling out the Fall decorations. For many, this is the time to spruce up the front porch with pumpkins, straw bales, and more fun Fall decor.  Below are five ways to turn your porch into a festive Fall paradise!  Keep it simple –

Once considered a luxury found mostly in high-end properties, today home offices are mainstream features found in dwellings of all sizes. For real estate professionals, a home office is crucial for being available and responsive to clients in today’s 24/7 world and for keeping real estate transactions moving forward. The way you organize and set

Perhaps, one of the many things you’ll not be told before venturing into real estate is that generating leads can be tedious – especially for someone who doesn’t know the rudiment.  Before venturing into real estate, you must learn how to source for clients and not only that but also how to turn leads into

An economic slowdown is coming, according to countless experts. Consumers are becoming more concerned about the future state of the economy and the likelihood of another recession. Here are five ways you can financially prepare for a recession. Create a Monthly Budget – Sit down and do a deep dive through your monthly expenses and learn

Being a busy real estate professional means conducting business on the go and often away from many office conveniences. To stay productive in the field, it’s necessary to have the right technology and accessories with you to keep deals moving forward. Here are some ideas for items that may help you to be more efficient