Author name: SmartZip

Few things in life are scarier and more exciting than starting your real estate business. It’s a little bit like jumping out of an airplane: exhilarating, but terrifying. The feeling of ownership over your success is incredibly motivating, even if you’re unsure of the next steps to take.   While all business owners know that no […]

Postcard marketing is a foundational practice for any long-term real estate farming strategy. After months and months of brainstorming new campaign ideas, your creative well might start to run dry.   What else can you say to prospects? How can you be differentiated from every other direct mail piece they receive – especially from competitors?  There’s no

Perhaps, one of the many things you’ll not be told before venturing into real estate is that generating leads can be tedious – especially for someone who doesn’t know the rudiment.  Before venturing into real estate, you must learn how to source for clients and not only that but also how to turn leads into

What is real estate farming? We know – it sounds like it’s done with a shovel and tractor. While it does take time, patience, and a little hard work to get results (just like actual farming) real estate farming is the term agents used to describe the process of long-term relationship building.  Buying or selling a

Many agents use social media marketing to grow their brand awareness, connect with new leads, and nurture existing relationships. Because most social media platforms are highly visual, they’re a great way to market listings for free using simple posts and high-quality photography. Turning social media into a successful real estate lead generation tool can, however, feel difficult

When their business is slow, agents start researching how to improve their real estate farming results and keep their pipeline full. Despite what sales gurus say, the solution to this problem can’t just be to call more, knock more, and work harder.  We were founded on the idea that the right data and tools can

Why a Good Real Estate Marketing Funnel Matters  “Let’s stay in touch.”   These are 4 words no real estate agent wants to hear. Why? Because it means that a potential lead isn’t interested in talking now, if ever. Plus, the potential lead might wait so long to make a decision that they end up working