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NextHome introduces its newest Maryland office

NextHome introduces its newest Maryland office

Phillip Hobby

Pleasanton, CA — December 12th, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Chesapeake Realty. Located in Annapolis, the brokerage represents the 6th office location opened in Maryland for the NextHome franchise.

The brokerage is owned by Maryland-native Phillip Hobby and will bring client-centric customer service to all of Central Maryland. In January, NextHome Chesapeake Realty will also be licensed to help clients in Washington, D.C.

“We are a local, home-grown business where community members know the people who work here,” Phillip said. “As we grow, we are looking for experienced, community-related agents who are invested in our mission to be a hometown brokerage with small-town values.”

In addition to helping people find the perfect home, NextHome Chesapeake Realty can also serve clients who want the perfect investment or multi-family property.  

NextHome Chesapeake Realty is committed to serving Maryland-area military families. Each agent is licensed as a military relocation specialist. 

“Military families are an important part of the fabric of Annapolis,” Phillip said. “We want to make the process of buying and selling real estate as seamless as possible for military families and all our clients.”

Phillip spent much of his career in publishing as the owner of Exclamation Publishing. As the company produced magazines and hard-bound reference books, Phillip maintained a customer-first philosophy throughout the company. In 2014, Phillip had the opportunity to sell the company. However, not ready for retirement yet, he began a career in real estate and obtained his Maryland license. 

Over the past five years, Phillip has already sold over $56 million in real estate and has over 300 perfect 10 out of 10 customer satisfaction surveys.

Phillip’s search for a company with a truly client-centric philosophy eventually led him to NextHome. 

“NextHome is able to help me create something that I’ve always felt passionate about,” Phillip said. “They have the tools and consumer-based marketing I’ve been searching for, allowing me to run my brokerage the way I want and work with people I respect and trust.”

Phillip knows that relocations rank high in life’s most stressful experiences. Today, with NextHome’s suite of tools the brokerage aims to ease that stress. 

“Working in real estate is not only about helping clients buy and sell – a big part of it is helping people through a stressful experience,” Phillip said. “With the marketing tools NextHome provides, I can spend my time developing a personal relationship with the client rather than having to spend hours creating eye-catching marketing and other materials that NextHome’s system automatically generates for me.”

NextHome Chesapeake Realty’s top-tier agents also receive the best training and support in the business. 

“We want our agents to be industry leaders, and NextHome helps us achieve that goal by providing industry-leading tools and support,” Phillip said. 

Each agent at NextHome Chesapeake Realty aims to be a member of the Maryland Master’s Club, an elite real estate group that maintains some of the highest standards for entry in the industry. 

“You must be accepted into it by your peers and continue to maintain a spotless customer service record, as well as maintain at least $7.5 million in annual sales,” Phillip said. “Every single one of my agents is in that group.”

Outside of building his business, Phillip enjoys traveling and coaching elite soccer players. Phillip played professional soccer for the Washington Diplomats after college. He is a U.S. Soccer staff member and a nationally licensed coach with the organization. As an Olympic development coach, Phillip has traveled around the country training soccer coaches and helping players reach the highest echelons of their sport. 

Phillip has been married to Roberta for 25 years. The two began dating in the 10th grade and are the proud parents of four children. 

Please join us in congratulating Phillip on the opening of NextHome Chesapeake Realty in Annapolis, Maryland!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

 

NextHome announces Treasure Coast brokerage

NextHome announces Treasure Coast brokerage

Cristi Hernandez & Karen Luther

Pleasanton, CA — December 1oth, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Treasure Coast. The brokerage represents the 62nd office location opened in Florida for the NextHome franchise.

The brokerage is based on the Treasure Coast in the town of Stuart and is owned by Cristi Hernandez and Karen Luther. Cristi and Karen provide decades of area expertise as they lead an office of 20 professional agents. Cristi will be NextHome Treasure Coast’s broker of record. Karen will handle administrative operations – a role she is well suited for following a career as a business director at one of the nation’s largest law firms. 

NextHome Treasure Coast provides unparalleled service for residential buyers, condo purchases, and those seeking the perfect vacation home. The team also has unique expertise in beachfront properties, multi-family, luxury, and farmland.

Stuart is located about 40 miles north of West Palm Beach, and NextHome Treasure Coast will serve a metro population of more than 167,000. The brokerage will help clients across Stuart, Palm City, Jensen Beach, Hobe Sound, Jupiter, Palm Beach Gardens, Port St. Lucie, Fort Pierce, Sewells Point, and the remainder of North Palm Beach, Martin, and Saint Lucie counties.

Cristi began her real estate career in 2002 with a nationally franchised brokerage in Lake Worth, Florida – an eclectic coastal community in Palm Beach County. After one year there, she transitioned to Illustrated Properties, one of the largest independents in the state. Within her first three years, Cristi’s hard work propelled her to the top 10% of agents in a brokerage of more than 650. 

Although she started at the company’s Lake Worth location, Cristi soon moved to the Sewells Point office where she continued to build her database of happy clients.

In 2013, Cristi began working with a Stuart-based Keller Williams office where she became a team leader. 

Cristi’s hard work helped the brokerage grow from a $167 Million company to a $450 million company. 

“We grew to a 250 agent office with an average 1,500 plus closed units per year,” Cristi said. 

The fact that the entire market area had about 850 agents total makes Cristi’s accomplishments even more remarkable. 

Meanwhile, as Cristi was building her real estate career, Karen was climbing the corporate ladder as a Business Director. 

Karen began her career as a legal secretary with Greenberg Traurig – one of the top 10 largest law firms in the nation. In 2000, she became a Business Director for two of the firm’s many offices, a position she held until leaving in 2014. 

After years of non-stop, high-pressure, frantic work, Karen left the firm needing something new. 

“I needed a chance to recover from burnout,” Karen recalled. 

After taking time to rediscover what brings her joy, Karen started working as an Assistant Marketing Center Administrator at the same Keller Williams office as Cristi. Karen used her years of business expertise and incredible work ethic to handle the office’s on-boarding and retention. 

Eventually, Cristi was drawn to the appeal of owning her own brokerage and found NextHome during her search on where to implement her talents. She knew that she wanted Karen to be a part of it. 

“I realized I could build an empire for someone else or I could build my own,” Cristi said. “Karen has all the attributes that I don’t have, she is the ying to my yang, and I knew we would make a phenomenal team.”

Karen agrees that the combination of their professional skills, experience, and personalities will create great value for Treasure Coast clients. 

“Cristi has this unique ability to dial in on someone when meeting them for the first time,” Karen said. “She has an ability to quickly understand unique needs and personalities. I knew we could build something great together.”

“Cristi came to me and asked if I would look through the NextHome materials and give her my opinion,” Karen said. “Then we sat down and had a conversation about becoming partners.”

As NextHome franchisees, Cristi and Karen look forward to providing buyers, sellers, and agents with phenomenal marketing, time-saving tools, and great leadership. 

“I came from a very strong leadership background and one thing that was appealing about NextHome was the structure and the strong direction the company provides,” Cristi said. “If you don’t have strong leadership, you are going nowhere.”

Today, Cristi and Karen are making NextHome Treasure Coast stand out by providing their agents with unparalleled support and leadership. 

“I think that we do bring a very unique value to this market,” Karen said. “We offer a tremendous amount of agent support and we are very hands on. At NextHome Treasure Coast, we offer the personal touch.”  

Cristi’s main focus is building the NextHome brand with an occasional sale to help keep a watchful eye on market changes and the challenges her agents might face. 

“If you are training agents you want to know what they are experiencing,” Cristi said. “You want to know what’s going on out there. The only way to know those things are great communication and keeping yourself out there.”

Karen and Cristi are active in various community service organizations, including Children Achieving Radical Educational Success (C.A.R.E.S.) and Kane Center Council on Aging of Martin County.

C.A.R.E.S. works with St. Lucie County schools to provide the county’s more than 1,400 homeless K-12 students with basic supplies. Thanks to the organization’s work, kids living homelessly get essential hygiene and other basic need supplies and educational resources to keep them engaged year-round. 

Once a quarter, Cristi and several other agents provide a delicious meal for seniors at the Kane Center. Along with the food, Cristi gives her time, staying to chat and play games. She and Karen also participate in a monthly Womens Power Lunch where 150 of the area’s leading professional women come to support each other and network. In addition, Cristi is a past president of the St. Lucie chapter of Women REALTORS® and past GRI Instructor.

When she isn’t selling real estate, building her business and helping her community, Cristi loves to boat, fish, and going snorkeling with her family. She has been married for 25 years to Roy Hernandez III and together they have two sons: Roy Hernandez IV (24) and Robert (22). Together, Roy and his namesake son operate a roofing and construction business – ACI Century, and Robert is in law school. 

Karen has been married for 31 years to Don and together they have two sons: Michael (28), a resident of Savannah, Georgia who also works in real estate, and Bradley (26), a student at the University of Tampa. When she isn’t building NextHome Treasure Coast and volunteering, Karen loves to cook, read, and walk.  

Please join us in congratulating Cristi, Karen, and their team on the opening of NextHome Treasure Coast in Stuart, Florida!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

Newest NextHome franchise fills a niche in NC relocations

Newest NextHome franchise fills a niche in NC relocations

Pleasanton, CA — November 22, 2019 — NextHome is proud to announce the latest addition to the franchise, NextHome Built By Referral Realty. The Jacksonville-based brokerage represents the 18th NextHome franchised location opened in the state of North Carolina. The office is owned and operated by Jacksonville-local Karen Stewart and Rodger Thixton will be the broker of record. 

NextHome Built By Referral Realty is happy to serve clients around Jacksonville including Onslow and surrounding counties. 

Located just 30 miles north of Wilmington, Jacksonville is known as the home of Camp Lejeune – the largest Marine Corps base on the East Coast. The area is also known for its beautiful beaches, picturesque riverfront properties, and ocean breezes. Jacksonville is one of the fastest-growing small cities in the United States.

With their decades of combined experience in Jacksonville real estate, the NextHome Built By Referral Realty team is well-positioned to help first-time homebuyers and residential relocations. 

Karen began her career in real estate after spending decades married to a military officer, whose career caused them to move all over the country and abroad. Because of her own frequent experiences with relocations, Karen wanted to use her experience and knowledge to help others. 

“Being an officer’s spouse for 25 years and moving over a dozen times (often single-handedly), relocating became part of my routine,” Karen said. “I saw an industry with challenges, and I wanted to shift my abilities toward helping people deal with those relocation challenges in a better way.”

In 2011, she obtained her real estate license and began working with a large franchise. However, because Karen was starting her career following a national recession, those first years were both a struggle and a priceless learning opportunity. 

“I learned by trial and error,” Karen said. “And because of those obstacles, I became more passionate about succeeding and refining my systems to better serve my clients.”

After five years with the national firm, Karen had the opportunity to become a trainer and office manager at a family-run, independent brokerage. She utilized all the lessons learned through trial and error and helped agents at the boutique brokerage find new levels of success. While working there, Karen was also tasked with recruiting new talented agents and working as the backup broker in charge.  

 

During that time she met Rodger through mutual friends in the real estate training business. Rodger had decades of experience in Jacksonville’s real estate and had extraordinary insights pertaining to marketing and “out of the box” problem-solving. Rodger gave her some advice that she will never forget. 

“I thought I just needed some marketing wisdom from him,” Karen recalled. “He said, ‘You either need to get into this industry or get out. If you think that you can do this halfway, you are fooling yourself.’”

The advice changed the trajectory of Karen’s career.

“I thought a lot about it and I had accomplished my mission with the small brokerage,” Karen said. “One morning I woke up and it occurred to me that I’ve done this for someone else, why can’t I do it for myself? Then Rodger introduced me to the NextHome franchise.” 

NextHome had everything that the team was looking for: the streamlined tools, eye-catching marketing, and a nation-wide network of agents who share a common philosophy. NextHome had the culture that made sense.

“I love NextHome’s ‘Humans over Houses’ platform,” Karen said. “Whether agents or clients, we want people to be happy and succeed.”

Karen and Rodger are setting NextHome Built By Referral Realty apart in their area by providing tailored training and support for agents.

“My philosophy is to help agents identify their goals, create a strategy to get there, and to consistently work that strategy,” Karen said. “It’s profoundly simple and action-based. Implement a system.”

When it comes to clients, NextHome Built By Referral Realty is building relationships that last long beyond the home buying process.

“When we sit down at the settlement table with our clients our relationship is just beginning, not the ending,” Karen said. “We establish lifetime relationships with people, many become incredible friends.”

To do that, the Jacksonville natives have compiled an extensive list of trusted vendors for those who are new to town. After moving so frequently, Karen understands how stressful it can be to create connections in a new place. NextHome Built By Referral Realty keeps up with a network of businesses with options for just about anything: attorneys, home inspectors, plumbers, and even hairdressers. 

“We have an extensive list and plenty of choices for first-time homebuyers and those relocating to the area,” Karen said. “Our team provides a solid foundation in the area for someone who is new to the community.”

Karen is the proud mother of three boys: Ryan (21) who is studying biology at North Carolina State University, Connor (15) a freshman in high school, and Aiden (12) who just started sixth grade. 

Outside of building her business and helping people relocate, Karen enjoys going to the beach and indulging her sons’ love of roller coasters and theme parks.

Please join us in congratulating Karen and Rodger on the opening of NextHome Built By Referral Realty in Jacksonville, North Carolina!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

How to Sell a Home in the Off-Season

How to Sell a Home in the Off-Season

In many parts of the country, conventional wisdom often dictates that the best time to sell a home is in the spring or summer. While the most productive selling season can vary by region and by market, many sellers strive to get their home listed during these months for the best shot at selling quickly – and for the right price. But what happens if clients need to sell their home during an off-season in your market? Here are some suggestions:

Make the price attractive.

With fewer potential buyers, setting a realistic price right out of the gate is a smart strategy to help attract interest.

Manage seller expectations around interest and the number of showings they might get.

There may not be as many showing appointments, listing viewings, or inquiries about the home as there might be in busier seasons.

Include videos in online listings.

Taking video footage will add an extra step to the busy pre-listing preparation, but could pay dividends in attracting interest.

Host a realtor open house to spur interest.

During the off season, you may get better attendance and you won’t be competing with a lot of other listings for attention.

Creatively advertise.

Look for seasonal avenues, such as holiday circulars and programs for sporting and performance events.

Play up the best features of the property in listing descriptions, photographs, and videos to drum up interest.

Remember, you may need to appeal to buyers who aren’t actively looking to purchase at this time.

Share the home on social media, and ask your friends and family to share, too.

Talk about the property at social and business events.

Keep former clients in mind. Let them know about the property in case they are interested or know someone who might be.

Add an American Home Shield® Real Estate Home Warranty to differentiate the property and reassure potential buyers.

The Seller Coverage Option gives your sellers and buyers valuable coverage at Real Estate Edition prices, including American Home Shield ShieldEssentialSM protection for major components of crucial home systems that can be the most expensive to repair or replace. In addition to important coverage for your clients, American Home Shield gives you a dynamic marketing tool that can attract interest and help smooth the negotiation and closing process.

The fact is that people need to sell homes throughout the year, and real estate transactions are completed year-round. Tell sellers not to be discouraged just because they may have missed the “best” selling window. With your guidance and expertise, a successful sale can happen in any season.

For more helpful tips from our partners at American Home Shield, check out their blog!

NextHome Turn Key Realty opens in Raleigh

NextHome Turn Key Realty opens in Raleigh

Danielle & Chad Weeks

Pleasanton, CA — November 12th, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Turn Key Realty. The brokerage represents the 20th office opened in North Carolina for the NextHome franchise.

Based in Raleigh, NextHome Turn Key Realty is owned by husband and wife team Danielle and Chad Weeks. Danielle has a wealth of experience in relocations, especially for seniors who are looking to downsize, right-size, or relocate to a 55+ or retirement community. Chad is the quintessential analytical businessman and together they deliver superior service for all types of residential real estate. 

Although NextHome Turn Key is based in Raleigh, the team will also serve clients across Durham, Wake Forest, Holly Springs, Morrisville, Apex, Garner, and the remainder of Wake and its 15 surrounding counties. 

In recent years, Danielle has served the sellers of Wake and Durham counties as a top-producing listing specialist. However, prior to real estate, she spent more than a decade managing retirement communities. Part of that job was helping seniors transition from one home to another. 

“I spent time helping seniors through that relocation process from the other side,” Danielle recalled. “It helped me understand the unique and very diverse needs of older generations.”

In 2016, her skills caught the attention of a local real estate broker and she was recruited to a small, boutique firm. Danielle eventually transitioned to a larger, national brokerage where she catapulted her career to regional success. 

“My time as a listing consultant taught me to door knock, cold call, and do whatever it took to build relationships with clients,” Danielle said. “I gained great confidence and discovered that I could walk into a house, give a killer presentation, and sell that house quickly.”

Danielle continued to work on two high-producing teams as a listing specialist until she and Chad opened their NextHome brokerage in early August. 

“We wanted to deliver a higher quality experience and have more flexibility for our family,” Chad said of their attraction to NextHome. “Having our own franchise allows us to create the culture we want – where clients can feel valued and not like they are being cranked through an assembly line.”

NextHome had been a re-appearing presence in Danielle and Chad’s lives for many years. A North Carolina NextHome broker had tried to recruit Danielle just six months into her real estate career, and Chad’s best friend worked with another NextHome broker. Then, Danielle and Chad began to consistently see eye-catching orange NextHome signs popping up on properties everywhere they looked. 

“NextHome kept coming back into my life,” Danielle said. “Then I took a good look at the franchise and it was really cool. I like the ability franchises have to take NextHome’s great tools and tailor them to the way we do business and what our clients need.”

The NextHome Turn Key Realty team is now using the franchise’s superior tools to list and sell residential properties. Together, Danielle and Chad are building their business with a known name in Raleigh. 

“NextHome is well respected in our community,” Danielle said. “It’s a recognized and well-respected brand in the marketplace. Plus, combining my consumer-focused way of doing business with NextHome’s humans over houses motto made it a good match.”

When Danielle and Chad aren’t building their business, they enjoy getting together with friends and serving in their church’s ministry. Danielle is also active with many senior-related organizations that tackle all sorts of issues surrounding seniors by identifying problems and working towards solutions. Danielle has been active with Health Affairs Round Table (HART) for several years. 

Chad and Danielle are enjoying seven years of marriage and are the proud parents of Aubree (6) and Haven (3).

Please join us in congratulating Danielle and Chad on the opening of NextHome Turn Key Realty in Raleigh, North Carolina!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome expands in the Houston area

NextHome expands in the Houston area

Chantell Hypolite & Kenneth Gabriel

Pleasanton, CA — November 7th, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Realty Executives. The brokerage represents the 26th office location opened in Texas for the NextHome franchise and the eighth office location in the greater Houston area. 

NextHome Realty Executives is led by former City Planner Chantell Hypolite and her partner Kenneth Gabriel. Together with her team of top-notch agents, Chantell serves residential buyers and sellers across Houston. Her areas of expertise also extend to the suburbs, serving clients in Richmond, Sugar Land, Katy, and Spring. 

Chantell began her career as a City Planner in Hattiesburg, Mississippi, after obtaining her Master’s Degree in Urban Development and Environmental Policy with a Specialization in Housing & Community Development. Chantell has also been a City Planner in League City, Texas. For four years, Chantell specialized in housing and community development. Her days were filled with writing ordinances, considering zoning regulations, and mulling over the best way to use League City land resources. 

“I just naturally fell into the real estate side of things,” Chantell said.

Her evolution to real estate began with a job performing site acquisitions for cell phone towers.

“The site acquisition agent I was working with said he was really impressed with my knowledge and how easy I was to work with,” Chantell recalled. “He recruited me and soon I was finding properties to build cell towers on all across Houston, as well as into the valley, all the way to Mexico border towns.”

Chantell began negotiating land leases for the cell towers, resulting in the company paying for her to get her real estate license. In a matter of weeks, the sharp city planner had her license and a new career path. 

In 2018, after two years of negotiating land leases, Chantell dove into real estate sales full-time.  She was recruited through mutual friends to the RE/MAX Allstars brokerage based out of Cypress. Chantell worked with the brokerage for two and a half years where her resourcefulness and drive helped her build a successful career in real estate. Chantell then began working for a small boutique brokerage, Sky Real Estate Professionals, where she remained for another two years. 

Eventually, Chantell’s drive for constant improvement and innovation sparked her interest in opening her own brokerage.

One evening, she was at a continuing education class and began picking the brain of a well-established broker in the area. 

“This woman had owned her own brokerage for 10-15 years and I really respected her,” Chantell recalled. “She said, ‘You know, I think you might want to look at NextHome. If I had to do it again, I would open a NextHome franchise.’ I reached out to NextHome and the rest is history.”

Chantell was impressed with the members and leadership team she met at NextHome and how friendly everyone was. 

“My first thought was, ‘Are these people real?’ It was just a different environment,” Chantell said. “People were so nice. Kindness and treating people with respect is a differentiating factor in business and NextHome does it so well.”

Today, Chantell is blending her real estate expertise with NextHome’s suite of top-level tools to bring quality service to Houston homebuyers. 

“They can expect to have their needs put before our commissions,” Chantell said about what NextHome Realty Executives clients can expect. “We give world-class service. We are going to answer the phone, be available, and communicate often. If you have a property under contract, we will send daily updates as needed. You are never going to wonder where you are or what is going on in the process.”

Chantell is very active in her community, especially in serving Houston’s homeless and needy. NextHome Realty Executives is sponsoring a garden bed at the Blodgett Community Garden. Sponsors grow, tend, and cultivate the food grown there and then the fresh fruits and vegetables are available to residents across Houston’s Third Ward. 

In addition, Chantell volunteers with The Bag Ladies Organization. The group gathers feminine hygiene supplies and distributes kits to local homeless women. Chantell continues to put her city planning skills to great use with the area’s homeless coalition. 

“We identified through GIS mapping where resources were available for the homeless,” Chantell said. “Then we look for duplications or areas where resources are lacking and make suggestions.”

She is also an active member of the Wheeler Avenue Baptist Church where she serves on the Courtesy Corp leadership team. 

Chantell is the proud mother of Carter (7) and the family recently welcomed Lilly (16) into their home. She is also the proud dog mom of a Yorkie Jase and a Lab mix rescue Cooper. 

When Chantell isn’t helping clients and her community, she enjoys riding bikes, DIY projects, and visiting the zoo with her family.  

Please join us in congratulating Chantell and her team on the opening of NextHome Realty Executives in Houston, Texas!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

Great Technology Emphasizes Great Agents – Not Replaces

Great Technology Emphasizes Great Agents – Not Replaces

It’s a topic covered exhaustively at every real estate conference, every coaching call, every new agent orientation: Technology is your friend, but it isn’t your replacement. New tools, apps, and systems can help you win more deals by making you more productive and engaged. But they can’t bridge the gap between a brand-new lead and the closing table.

What tech can do — and can’t do

We know that’s a strange thing to hear from a real estate technology company, but at SmartZip, we’re acutely aware of the advantages and constraints of technology.

Our predictive analytics can help you identify sellers from your farm and from your sphere. Our automated marketing campaigns can help you build your brand and identify selling intent from predicted prospects. Our mobile CheckIn app can help you find the right time to call, email or doorknock these top seller prospects. And, our Reach150 referral and testimonial management platform can help spread your great reputation around for more business.

Each component together or separately helps an agent and team free up their time to focus on developing a relationship with a prospect or feeding the relationship with a client. Technology can help warmup and organize your introduction but only you can start that communication. Only you can learn the personal and financial factors that may be motivating a seller, and only you can build a relationship of trust and shared goal-setting. And only you can win their business and ensure they get to the closing table safely and with all their needs met.

Keeping the agent at the center of the transaction

Can outreach and lead conversion be a hassle? Sure.

But if an app or system replaces the relationship-building of the industry, how long before it replaces agents altogether? That’s a reality that none of us want, and all of us have to fight against.

Instead, the focus should be on systems that organize and consolidate, tools that boost production and efficiency. Let the machines be machines and the agents be the human advocates for buying and selling real estate.

How can you make this happen? Here are our top four ways to ensure you pay for technology that solves real problems and avoid the tools or systems that over-promise and under-deliver.

1. Don’t pay for leads you won’t follow up with

Bulk leads can be enticing. Who doesn’t want to have a pipeline of 250 potential buyers to work with? But for the average agent, bulk leads present two main issues:

  • Any company with that many leads can’t possibly be vetting them, so the quality tends to be pretty low.
  • There’s just no way to follow up meaningfully with that many leads. And when you know the leads are low-quality, you won’t have much motivation to follow up anyway.

2. Don’t pay for a farm if you can’t go “all-in”

Farming isn’t something you can check off a list. It’s an all-encompassing strategy that should inform your marketing, outreach, events and community engagement.

And if you’re working with a company that promises to handle your farm’s marketing or seller lead generation but never mentions that you’ll also need to engage deeply in the area, beware! The leads are likely to be from FSBOs or Expireds that you could drum up yourself, and the marketing is likely just a mass-produced flyer sent to a local ZIP code.

At SmartZip, our SmartTargeting platform automates as much as possible — from predicting sellers to sending smarter, targeted marketing campaigns to those most likely to sell — but we also have outreach tools that help you close the gap with your top listing prospects.

We know that farming takes a combination of automation and real-life follow-up and we make it as easy as possible to hit those top targets at the right time.

3. Don’t buy lists that hundreds of agents have access to

Psssst, lean in close so we can tell you a secret: the vendors who offer “seller lead lists” are usually just condensing FSBO, Expired and Probate data into one place.

And when you contact sellers who have shown a specific “trigger” in county records — like taking their home on and off the market — you’ll usually find that they are bombarded with calls from eager agents who have the same data as you do. If a new tool or system makes you come off more like an ambulance chaser than a trusted professional, you may want to reconsider it.

4. Don’t pay for generalizations

We’ll let you in on a little secret: Building technology is a very specific process. To create a new tool or platform the parameters of the service have to be clearly defined upfront — and sold on the other side.

We’ve never been afraid to say that SmartTargeting was built primarily to help real estate agents win sellers identified by predictive algorithms. It’s our main focus, and the underlying features and offerings all support that focus.

If you’re speaking with a sales agent who speaks in generalized promises, and who can’t answer your questions with screenshots or a live demo, then be cautious about proceeding. The best tech companies know what their product is, but they also know what it isn’t. If the product is impressive enough to drive in real results, their sales team won’t be afraid to share its limits.

For more helpful tips from our partners at SmartZip, check out their blog!

NextHome announces 400th franchised location

NextHome announces 400th franchised location

Kelly Curran

Pleasanton, CA — November 5, 2019 — NextHome is proud to announce the 400th addition to the franchise, NextHome In The Pines. Nestled in picturesque downtown Southern Pines, North Carolina, the brokerage marks a milestone for the flourishing NextHome franchise. 

“NextHome’s ‘humans over houses’ philosophy and one-of-a-kind branding is catching the eye of brokers across the nation and we are thrilled to be making a difference in 400 (and counting) communities across the U.S.,” said Imran Poladi, NextHome’s Vice President. 

The brokerage represents the 18th office opened in North Carolina for the NextHome franchise. 

NextHome In The Pines is led by local real estate veteran Kelly Curran. While Kelly is using her talents to serve local clients, Belinda Tucker will serve as the broker of record and administrative lead for NextHome In The Pines. 

Alongside her growing team of agents, Kelly is bringing people-first service to Moore, Harnett, Lee, Hoke, and Cumberland counties. Located just over an hour south of Raleigh, the town of Southern Pines is an attractive market for military families serving at Fort Bragg. The area also offers easy access to North Carolina’s stunning mountains.  

Kelly and her team offer a wealth of experience in military relocations, first-time home buying, resales, and investment properties. 

Kelly’s experience in real estate began at the brink of the 2000s in Connecticut, where she started working as an agent with a small regional company. Kelly remained with that company after it was bought by Coldwell Banker. While there, she worked with both buyers and sellers to create a seamless experience.  

In 2007, Kelly and her family moved to Seven Lakes where she obtained her North Carolina real estate license. She started at a small independent firm, then soon migrated over to a nationally franchised brokerage where she remained for six years. 

“The sheer volume of growth we achieved there was incredible,” Kelly said. “I was able to build a team and top $6 million in sales volume in an area where the average home price hovered around $190,000.”

In 2016, Kelly decided to move her talents to another small independent brokerage. She was there for three years and continued to grow and expand her business. Kelly was able to increase her team’s sales volume to more than $11 million, and she added two buyer agents and an administrative staff member to the team.

In 2018, after experiencing what both small independent and nationally franchised brokerages had to offer, Kelly felt it was time to find the best of both worlds. 

“Opening my own brokerage was what I saw as the next step in my growth,” Kelly said. “I was very attracted to the idea of being able to set the policy and directions of my own company to best serve the needs of agents and clients.”

After reading positive news articles about NextHome, Kelly knew she had found a good fit for her goals. 

“If I was going to do this, I knew I needed a good franchise,” Kelly said. “I didn’t want to reinvent the wheel. At the same time, I wanted to give clients and agents something they could not get anywhere else.”

She gave NextHome a call and the rest is history. 

Today, Kelly is poised to provide North Carolina agents and homebuyers with unparalleled resources and service. 

“Our agents love the fact that they don’t feel a crushing pressure to simply sell, sell, sell,” Kelly said. “Yet, they feel pressure to be better than they were the day before. With our small team and NextHome’s resources, we have the ability to help agents build their own personal business. We want to make the lives of our agents better so they can make the lives of their clients better. As we do that, we all will continue to grow our business.”

For clients, Kelly has created a culture of consumer-focused service. 

“I believe in treating people as I would want to be treated,” Kelly said. “As a kid, we moved all over the place. Today, I can be that person who helps take a little bit of the fear out of such a big life change. At NextHome In The Pines, we follow through and we are always available. We will always put your needs first.”

Kelly is married to her sweetheart of 21 years, Tim, and together they have a son Ryan (19) who is a freshman at Embry-Riddle Aeronautical University in Prescott, Arizona. 

In the rare moments when Kelly isn’t helping her clients or building her business, she enjoys traveling and relaxing at home with her husband. 

Please join us in congratulating Kelly on the opening of NextHome In The Pines in Southern Pines, North Carolina!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Exclusive Properties: upstate New York’s premier listing brokerage

NextHome Exclusive Properties: upstate New York’s premier listing brokerage

Carlos Lozano

Pleasanton, CA — October 29, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Exclusive Properties. The brokerage represents the tenth office location opened in New York for the NextHome franchise.

NextHome Exclusive Properties is based in the Long Island hamlet of Melville and is led by Carlos F. Lozano – a veteran real estate investor and flip property specialist. 

Just 45 minutes from Manhattan, Melville is an affluent area of Suffolk County and home to about 19,000 people. Carlos and the NextHome Exclusive Properties team are looking forward to serving buyers and sellers in towns across Suffolk and Nassau counties. Between the two counties, Carlos’s market area will include almost 3 million people, positioning NextHome Exclusive Properties to be the premier listing brokerage in the area. 

“At the end of the day, we say we are in the real estate business, but we are really in the people business,” Carlos said. “It’s all about problem-solving, so I’m developing programs and systems to assist my clients.”

With more than 30 years in the banking and real estate industry, Carlos is bringing a wealth of knowledge to Melville-area clients. 

Carlos began his professional career in investment banking, eventually becoming a co-owner of PacBanc Services. Carlos’s mortgage and banking investment company helped developers and corporations with larger commercial projects in the $15 million range and above. 

As a mortgage professional, Carlos began dabbling in investment properties in the late 1990s. This wise addition to his portfolio provided Carlos a new career avenue to pursue when the small banking industry fell on hard times during the Great Recession. Soon, investment and flip properties became his full-time job. In 2016 he founded Inland Empire Asset Management. 

“I became the acquisition specialist,” Carlos said. “I would find properties, negotiate deals, and work out the details. Then, I would work with a general contractor to achieve the property’s best value.”

At any given time, Carlos could successfully juggle two or three flips per month. The business became so successful that for the past four years, real estate investment has been Carlos’s sole source of income. 

However, the savvy investor wanted to create a long-term strategy for success – he wanted to own his own brokerage. 

“The flipping industry is interesting,” Carlos said. “You make money doing it, but it’s hard to grow equity in that kind of business.”

Through a franchised brokerage with NextHome, Carlos found the perfect solution to his long-term business goals. 

“I was looking for a company that already had it together,” Carlos said. “I researched numerous companies, and when I came across NextHome, I saw everything I wanted. I’m very tech-driven and love the tools NextHome provides, as well as the leadership and outlook. The corporate team is always looking for new opportunities, always pushing forward. That never-satisfied attitude is very important to me.”

Today, Carlos is building a small office of real estate rockstars. 

“I always want to keep my brokerage small, tight, mean, and lean,” Carlos said. “We are working to sharpen the few agents we have and make them superstars. I feel like we can provide superior support with a tight-knit, well-trained office of agents. That way, we can get agents to a level of success that exceeds even their expectations – helping them to truly excel.”

When it comes to clients, Carlos’s philosophy is centered around service. 

“My focus is to exceed our clients’ exceptions,” Carlos said. “I want them to be able to tell their friends that NextHome Exclusive Properties did everything they expected, and then some.”

When he isn’t building his business, Carlos enjoys spending time outdoors with his wife, Olga, and their son Daniel (10).  

“I’ve made a fantastic choice with NextHome,” Carlos said. “The franchise has provided more than what I thought was possible.” 

Please join us in congratulating Carlos and his team on the opening of NextHome Exclusive Properties in Melville, New York!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

Meet your October 2019 NextHomie of the Month!

Meet your October 2019 NextHomie of the Month!

Please join us in celebrating our NextHomie of the Month for October 2019, Beth Smoot, Broker/Owner of NextHome Triangle Properties in Raleigh, North Carolina! Beth is a courageous leader, a hands-on problem solver, and has a passion for giving back and serving her community. These traits made her the perfect candidate for the NextHomie of the Month title. Congratulations, Beth!  

Beth has been in real estate for over 15 years and opened her NextHome office in January of 2016. From the moment she found NextHome and everything the organization had to offer, she knew it was where she belonged. She now manages 10 agents in her office and together they’ve done over 85 transactions so far this year. Prior to real estate, Beth spent 10 years practicing law, then she transitioned into managing a very successful nonprofit organization. With real estate being her third career, she brings a wide variety of experience and skills to the table.

Outside of real estate, Beth continues to serve her community any chance she gets. Ten years ago, Beth co-founded The Green Chair Project with just $100. The goal was to gather furniture that was no longer being used and make it available to low-income families throughout the community. What started off as a few items being distributed from a closet in her church has blossomed into a 32,000 sq. ft. storefront that employs over 20 people. 

“Asking for help is hard. The difference between The Green Chair Project and other food banks is dignity,” said Beth. They boost confidence by creating a space that families in need are proud to walk into. “This project has taught me so many lessons, the greatest being that you don’t need to know what the end looks like in order to start.” 

Beth set a perfect example of how relentless determination can generate exemplary results and we are so proud to be able to recognize her efforts. 

Beth and her husband David, a child psychologist, have been married for 31 years and have two adult children together. Hannah, 24, who is a reporter, and Jake, 26, who works in a lab at Duke University. In her downtime, Beth enjoys painting and reading. She has also participated in a local book club for 23 years and hosts their Church Community Group every two weeks at her home.

When Beth was asked what characteristics make up a NextHomies, she proudly answered, “A NextHomie is someone who is committed to excellence and service to families in their community.” Her best piece of advice to finding happiness and success was to never forget it’s about, “Humans over Houses.” 

We are honored to recognize Beth as the NextHomie of the Month for October 2019. Congratulations once again, Beth!