Ways to Make the Winter Selling Season Bearable

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The winter season can be challenging for real estate professionals. In many areas of the country, listings, and lookers may be fewer. If you live in a cold-weather climate, just getting around town can be difficult or unpleasant when temperatures drop and snow and sleet roll in. Here are some ways to make the best of the winter real estate season.

Prepare your car for inclement weather.

Make sure your tires are in good shape, have sufficient tread, and are properly inflated. Keep plenty of gas in your tank. Put together an emergency kit for your car with a flashlight, blanket, gloves, jumper cables, and tow strap. If it snows frequently where you live, also include a windshield brush, scraper, and a small shovel. The National Weather Service offers these winter weather driving tips.

Dress for the elements.

The best way to stay warm and comfortable in cold weather is to dress in layers. Make sure the layer closest to your skin is a breathable fabric and add accessories like a scarf, gloves, and a hat for extra warmth. Keep a water-resistant jacket or coat in the car, as well as several umbrellas to use yourself and to share with clients when unexpected rain and snow showers pop up.

Take a thermos of coffee, tea, hot chocolate, or apple cider with you in the mornings.

Being able to warm up with a hot drink between showings and appointments can give you a needed boost and help you save money at coffee shops.

Take advantage of slower business to help advance your career.

Take continuing education classes, seek a certification you’ve been wanting, or sign up for a class at a local college.

Make sure to eat healthy foods and find ways to exercise.

If walking or running outdoors isn’t pleasant where you live, join a gym or use exercise equipment at home.

Use this time to rest and recharge with a change of scenery and possibly a warmer climate.

Slow winter months are the perfect time to schedule a vacation.

If you find that your days aren’t as tightly scheduled with client appointments, take advantage of the time to network.

Meet colleagues and suppliers for lunch or coffee to exchange ideas, share experiences, and build relationships.

Even if the winter season means fewer listings in your market, it’s still important to help properties stand out in the market and appeal to potential buyers. An American Home Shield® Home Warranty offers your clients industry-leading coverage at special Real Estate Edition prices. Contact your AHS® Account Executive today to find out more.

For more helpful tips from our partners at American Home Shield, check out their blog!

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