home buyers

NextHome opens new office in Sahuarita, Arizona

Pleasanton, CA— August 18, 2017 — NextHome is proud to announce our newest addition to the franchise, NextHome Complete Realty. The brokerage is the fourth NextHome franchised location in the state of Arizona. The company will be owned and operated by the husband and wife team of Jim Snodgrass and Maria Serino. Based in Sahuarita, NextHome Complete Realty …

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8 Common Mistakes That Cost Real Estate Agents Repeat and Referral Business

1) Not asking for referrals (simple, right?!) It may seem like a no-brainer, but – again – too many agents simply think that repeat and referral business will just happen on its own.  While this is true in very select and sporadic circumstances, this is a considerably weak strategy to bet on. When it comes down …

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Leads are People Too: Four Ways to Persist Without Turning People Off

Industry visionary Brian Boero, of 1000 Watt Consulting, recently wrote about how many top real estate companies are working their leads in highly aggressive ways — in short, he says, real estate agents are starting to “digitally waterboard” their leads with between 21 and 43 touches designed to convert at any cost. What agents aren’t considering, Boero, …

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The NextHome Franchise announces 200th Franchised Location

Pleasanton, CA— August 9, 2017—Real estate franchisor NextHome proudly announces the opening of their 200th office location – Palm Harbor, Florida. The company’s growth has been unlike anything seen in the real estate industry. NextHome began franchising in January of 2015 and since launching, the company has expanded nationally into 41 states. “To be able …

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Successfully Market Your Agency on Social Media

Today, hundreds of millions of people, including growing numbers of homebuyers and sellers, are active on social media. For savvy real estate professionals looking to compete in the current marketplace, having a memorable presence on Facebook, Twitter, Instagram, Pinterest and other social channels is crucial. It’s not just enough to have a few social media …

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​Four Ways to Rise Above Dangerously Low Inventory This Summer

If you’re like most real estate agents, you’re staring down an influx of anxious summer buyers who are competing over a major shortage of inventory (and realizing that home price appreciation and sales prices are rising at historically fast rates). In other words, it’s a great time to represent sellers — if you can find them …

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Real Estate Agent as Therapist: 5 Tips to Soothe Your Buyers and Sellers

Have you ever felt like a therapist to your home buyers and sellers? If you’re like many of our real estate customers, the answer is an easy and immediate “heck, yes!” Dealing with unrealistic expectations, compromises, negotiations, difficulty letting go, the thrill of finding “the one” … homeownership is most likely the largest investment of …

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