Training & Education

Home showings require a lot of time and effort from agents, sellers, and buyers. Sellers have to prepare and maintain the property to look its best, agents spend time arranging appointments and conducting tours, and buyers may look at multiple properties over weeks and even months before making a single offer. Make your showings count …

Maximize Showings with These Tips Read More »

Marketing to potential clients isn’t always about complicated sales plans, expensive customized advertising, and time-consuming promotional campaigns. When it comes to attracting new clients, sometimes it’s the small things that can make a big difference. Here are some quick ways to get noticed by potential clients that don’t require a lot of time or money: …

Quick Attention Grabbers to Catch Clients Read More »

This isn’t the first time the housing market has been here. In the late 1970s, inflation climbed to 14% and home prices surged 14%. It was a seller’s market; buyers were taking what they could get. Eventually, the Federal Reserve raised interest rates to calm down the economy. By 1980, mortgage rates had soared to …

Looking Back: The Current Housing Market is All Too Familiar Read More »

At various points in building your real estate business, you will likely find yourself in the position of making a “cold call.” Generally, a cold call is when you contact a potential client or business before they’ve contacted you or expressed interest in your services. First impressions matter in business, so conquering the art of …

Mastering the Cold Call Read More »

Few things in life are scarier and more exciting than starting your real estate business. It’s a little bit like jumping out of an airplane: exhilarating, but terrifying. The feeling of ownership over your success is incredibly motivating, even if you’re unsure of the next steps to take.   While all business owners know that no …

A Real Estate Business Plan You Can Create in 30-Minutes [With Template] Read More »

Rates are continuing to trend higher, giving many home buyers pause about their purchase. But rising rates are just the tip of the iceberg. Beneath the surface, the housing market is shifting in favor of home buyers. Prices are falling, competition is dwindling, and sellers are doing anything to reach the closing table. The power …

What Can Buyers Negotiate When Buying a Home? Read More »

Whether you have sellers who need to keep their homes shipshape for showings or you just wish to stay in touch with former and potential clients, passing along seasonal home maintenance tips is a helpful and thoughtful thing to do. Reminding clients about necessary home maintenance tasks can help them avoid possible problems and shows …

Fall Maintenance Tips for Your Clients Read More »

Postcard marketing is a foundational practice for any long-term real estate farming strategy. After months and months of brainstorming new campaign ideas, your creative well might start to run dry.   What else can you say to prospects? How can you be differentiated from every other direct mail piece they receive – especially from competitors?  There’s no …

5 Creative Messaging Ideas for Seasonal Real Estate Postcards Read More »