Pleasanton, CA — August 5, 2020 — NextHome is pleased to announce the newest addition to the franchise, NextHome King Realty, based in Miami Lakes, Florida. The brokerage represents the 74th office location opened in Florida for the NextHome franchise and the 499th NextHome office opened nationally.
The brokerage will serve clients across central and south Florida, covering three MLS areas.
Under the ownership of Howard Li, NextHome King Realty has the unique ability to serve clients in both English and Mandarin Chinese. Howard operates RE School LLC, the only real estate school in Florida that can teach in Mandarin Chinese.
Howard’s remarkable career has spanned continents and industries. He began his professional life as editor of CCB Dragon Magazine, the official trade publication of China Construction Bank. Howard also spent several years as a professional banker in Singapore.
After moving to the United States in 2012, Howard obtained his MBA in finance from Tulane University in New Orleans. He is currently a Ph.D. candidate at Florida International University’s School of Business with an emphasis in management.
Howard obtained his real estate sales license in 2014 and delved into the industry while studying for his MBA. After four years of selling success, Howard became the broker of record at Century 21 King Realty in Miami. Soon after becoming a broker, Howard also opened RE School. Throughout his years in the industry, he has also obtained numerous MLS designations and certificates.
“Education is incredibly important,” Howard said. “And when you can combine education, superior marketing, and technology together, you can create an ecosystem of success.”
The desire to create that ecosystem drove Howard to check out NextHome.
“I did an incredible amount of research and looked into just about every franchised company,” Howard said. “NextHome was it for me.”
The franchise’s pioneering approach to the real estate industry made it stand out from other franchise choices.
“Real estate companies need to innovate continuously,” Howard said. “If you don’t improve yourself, you will quickly find that you are shut out from the market. NextHome’s entire model was contemporary, it was up to to date.”
NextHome combined all the things Howard was most interested in: cutting-edge technology, eye-catching marketing, and people-first customer service.
“In the end, it was really the people who helped me know that NextHome was the right company to partner with,” Howard said. “NextHome’s leadership is open, straight-forward in their communication and I have the feeling of actually being listened to.”
Today, NextHome King Realty is providing educated agents who offer the brokerage’s unparalleled tools to clients across Florida. NextHome King Realty is already home to four professional agents.
Howard’s list of accomplishments extends beyond his educational and professional success. Howard is a member of The Chartered Financial Analysts (CFA) Institute. The organization is the world’s largest association of investment professionals. Howard is also a member of the Chartered Alternative Investment Analysts Association (CAIA). According to its website, The CAIA Association operates in 95 countries worldwide and is “a global professional credentialing body dedicated to creating greater alignment, transparency, and knowledge for all investors, with a specific emphasis on alternative investments.” The alternative investments that a Chartered Alternative Investment Analyst is trained to assess include hedge funds, venture capital, private equity, funds of funds, derivatives, and real estate investments.
Howard is also a Professional Certified Marketer and is a member of the American Marketing Association.
Howard and his wife Yuan are the proud parents of two children: Jane (7) and Leon (2). When the family has a chance to enjoy time together, they love all things Disney.
Please join us in congratulating Howard on the opening of NextHome King Realty in Miami Lakes, Florida!
Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.
Each office is an independently owned and operated business.