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NextHome Inclusive Realty brings home the American Dream

NextHome Inclusive Realty brings home the American Dream

Charles Olaleye

Pleasanton, CA — October 8, 2019 — NextHome is proud to announce the latest addition to the franchise, NextHome Inclusive Realty in Ventura, California. The brokerage will represent the 70th NextHome franchised location opened in the state of California. NextHome Inclusive Realty will serve clients across Ventura County, including the cities of Oxnard, Ventura, and Camarillo. 

The NextHome Inclusive Realty team will be led by Charles Olaleye, who approaches his business with a passion for helping all types of home buyers. 

“There are a lot of agents who are only interested in working with homebuyers who have a pre-approval in hand and the leg work is already done,” Charles said. “I want to take an interest in the whole process and help people through all phases of homeownership.”

Charles was born and raised in Nigeria and, after some time in London, settled in Maryland in 2002. Charles began a career as a credit counselor, then became a banker. 

“I’ve always loved helping people learn how they can financially achieve homeownership and what’s possible for them,” Charles said.

Coming from a country where buying or renting a home was usually a cash transaction, Charles learned through experience the necessity of good, long-standing credit as a U.S. homebuyer and the roadblocks that immigrants, especially, can run into. 

“I lived that experience first-hand,” Charles said. “A lot of the help with coaching and credit and education that I provide my clients wasn’t available for me. Agents wanted to only work with ready buyers and I was once that guy who wasn’t ready.”

Eventually, Charles found himself working as a licensed home inspector in Lanham, Maryland. One of the broker/agents Charles worked with was so impressed with the way he interacted with new homebuyers that he asked if Charles would consider getting his real estate license and coming to work for the brokerage.  

“The broker approached me one day and said he loved the way I help the homeowners and asked if I might consider helping people with the preparing and purchasing of their home versus just making sure their investment was sound,” Charles said. 

In 2006, Charles began working as a real estate agent for Homeland Real Estate. He remained with that company until 2013 when he moved to Home Resource Realty in Laurel, Maryland.  

Then, in 2017, Charles learned that the unique educational program that his kids were attending in Maryland was phasing out. 

“My wife is from the bay area and went to high school in Oxnard, so we had always planned on moving to Ventura County for retirement,” Charles said. “When we learned that a similar education program existed in Ventura for our kids, we moved up our plans by a few years.”

Charles spent the past year working through all of California’s real estate and brokerage licensing processes in anticipation of joining a large brokerage. However, earlier this year, his mentor and former broker in Maryland called and told Charles he needed to look into a fantastic company he heard about called NextHome.

“There are little things that larger brokerages do that I’ve always questioned,” Charles said. “NextHome recognizes those pain-points that need innovation in the real estate industry, and they do things differently. From there, it was a no-brainer. I placed a call and that was it.”

Charles is now providing Ventura homebuyers with an option they might not get with other agents – a real estate team that is willing to help anyone, including the complete novice. 

“I don’t mind helping others get ready for smart home buying,” Charles said. “The biggest part of the American dream is owning your own home. It’s a great achievement for many and an opportunity to leave a legacy for their kids. I want to serve everyone. The Fair Housing Act says that, but I truly live by that. I want to be able to help others who want that – not just as a one-touch thing.”

That continued relationship through all phases of homeownership is important to Charles, and NextHome’s CRM system gave him the tools he needs to maintain those relationships. 

“I’m that guy who is totally inclusive and I want to be with you from start to finish,” Charles said. “I don’t want to be that touch and go person and NextHome gives me the tools to accomplish that goal.”

Outside of work, Charles is a self-proclaimed homebody who enjoys spending time with his family. He has been married to his wife Adria for 14 years and together they are the proud parents of five kids and a teacup Yorkie.

The family enjoys a weekly tradition of Friday pizza and movie nights as well as walks around the neighborhood with a playful group of kids on skateboards and strollers.  

Please join us in congratulating Charles on the opening of NextHome Inclusive Realty in Ventura, California!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Envision brings people-first service to Metro D.C. market

NextHome Envision brings people-first service to Metro D.C. market

Leon & Lisa Nasar

Pleasanton, CA — October 3, 2019 — NextHome is proud to announce the latest addition to the franchise, NextHome Envision. Although NextHome Envision is based in Maryland, the brokerage will serve clients across the Maryland, D.C. and Virginia areas.

NextHome Envision is led by real estate power couple Leon and Lisa Nasar. Veterans in the Maryland real estate industry, Lisa got her real estate license in 1993 and Leon followed getting his license that same year. The two met while Lisa was showing a commercial property in 1993. A few years later, they were married. 

With 26 years in the industry, the Nasars have built successful careers in various real estate subspecialties. Lisa has extensive expertise in residential transactions, specifically investment properties and rentals. Leon is a seasoned business leader with years of expertise in commercial real estate, multi-family properties, office space, and small shopping center deals. 

Lisa started her career with Long & Foster, a large firm that has offices across the eastern United States. Her love of real estate began as a college student when her father bought and rented out a home near The University of Maryland. Ever since, the University of Maryland graduate has enjoyed following the ups and downs of the residential investment property market. Shortly after getting her license, Lisa began working with commercial buyers. However, she soon migrated to the company’s residential and investment side where she found her niche. 

“I absolutely love what I do,” Lisa said. “It’s really easy for me to help people find the right house for them and their investing needs.”

While at Long & Foster, Lisa became one of the brokerage’s top-producing agents. She remained with the company for almost 26 years.  

After obtaining his real estate license, Leon started in commercial real estate. He found continued success and stayed in the commercial sector for five years. In 1998, Leon left full-time real estate to open a series of Nextel stores across the D.C. area. With three stores and all their various employees, Leon was able to put his leadership skills to work. Then, in 2005, Leon decided to sell his Nextel locations and jump back into full-time real estate with Long & Foster. During this time in his career, Leon started residential sales and quickly moved into management. 

As a manager, Leon had the opportunity to promote growth at various offices for the company. Before Leon took the lead at the Spring Valley location in D.C., the brokerage was handling about $81 million in sales. One year later, Leon was able to help that same office reach a $182 million sales volume. At another office, Leon was able to help guide growth from $860,000 in sales to $1.3 billion within two years.

Leon says the success came from encouraging a friendly, people-first philosophy with his team. 

“Many people have it stuck in their heads that real estate needs to be done a certain way,” said Leon. “I help agents realize that it is okay to have fun while they go out and help people.”

That relaxed culture prompted agents to strike up casual conversations about fun things that were happening at work.  

“It helped people get out of their shell a bit,” Leon recalled. “Just by the simple fact that they were talking about it, their friends started saying, ‘Oh, you are in real estate? By the way, I have this need or that property.’ I helped people connect with other people.”

The success of their office caught the eye of Berkshire Hathaway, which eventually acquired Long & Foster. The change prompted the Nasars to think about the direction of their own professional lives. That’s when NextHome and its humans over houses motto caught their eyes.

“Everything with NextHome was new, fresh, and exciting,” Lisa said. “NextHome offers brokerages great technology, great marketing, and a great vibe. Now we get to bring a whole new dynamic to an area that is lacking that.”

The Nasar’s business philosophy dovetailed perfectly with NextHome’s company mission, “Enriching lives by helping people find their next home.” 

“It’s all about caring about the people you are working with,” Leon said. “What makes NextHome different is the fact that the vice president calls me, and the company leaders have become my colleagues and still text me. It’s all about relationship building. You want to work in an environment where people care about each other and look out for each other – that is exactly the reason I chose NextHome. All the other benefits are a bonus.”

Lisa added that NextHome Envision wants to tailor its business to clients who want to be treated like humans, not transactions. 

“We don’t want to be the brokerage that has 250 agents,” Lisa said. “We want to create a family-like environment where we are here for everybody. While we still have the best of the best, NextHome Envision is a friendly and connected brokerage.”

When they aren’t helping their clients and agents, the Nasars enjoy spending time with their two kids and refining their talents. Lisa is an exceptional painter with a love for the performing arts. Leon is a classic car collector and marathon runner who enjoys working out and caring for his garden. The Nasar’s have been married for 21 years and are the proud parents of Sam (20) and Jackie (17). Sam is studying musical theater at Baldwin Wallace University in Berea, Ohio, and Jackie is applying for college as she starts her senior year in high school. 

Please join us in congratulating the Nasars on the opening of NextHome Envision in Maryland!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

6 Follow Up Sales Email Templates That Get Responses

6 Follow Up Sales Email Templates That Get Responses

Quick, what’s the most convenient way to communicate in the business world?

The phone is an effective way to speak with a client or prospect, but that’s assuming they answer. And even then, the conversation can derail quickly if the discussion strays from your script.

Email, on the other hand, provides an easy way to get your point across, in the format and manner in which you feel most appropriate. In fact, 86 percent of professionals say email is their preferred method of communication.

But, there’s a hitch.

Your message is literally one of the hundreds of emails that the average businessman receives every day. So even if your client or prospect opens your email, they are most likely skimming and not giving it their full attention.

That’s not to say you shouldn’t be sending emails. Follow up sales emails remain a necessity to maintain your relationship with your clients and potential clients. If you do it correctly, you can create great follow up emails to help increase your sales.

What Makes a Great Sales Follow Up Email

While your marketing department probably tends to send out beautifully designed emails with flashy graphics and call to action buttons, your follow up sales email doesn’t need all the bells and whistles to be great.

You just need to focus on a few key areas:

  • Personal Message – Your follow up sales emails need to be personal. Focus on your client’s specific needs and challenges.
  • Helpful Content – Give your client a reason to read your email, other than to just say hello. Offer information about a service that your business provides that can address their needs.
  • Get to the Point – No one wants to read a novel. Clearly and quickly explain why you’re emailing and what you are offering. If this email is coming after a meeting, provide a recap and action items so there are no miscommunications.
  • Subject Line – Give your client a reason to read your email. You might have the best message, but if you don’t have a great email subject line, your email might go right to the trash.

Of course, all emails will be unique and should be used at different times in the sales cycle. But if you focus on these four key areas, you can craft winning messages.

6 Great Follow Up Sales Emails

There are endless situations in which you’ll need a great follow up sales email. Anything from your first contact with a prospect to the end of a major contract, and everything in between.

Here are examples of follow up emails to clients for some of the most common situations.

1. Follow Up Sales Email After Leaving a Voicemail or Speaking on the Phone

Most of the time when you first call a prospective client, you’ll get a voicemail. Your chances of getting a call back are pretty slim, so you’ll need to send a follow up email.

That email should briefly introduce you, explain why you’re calling, and clearly map out next steps.

Subject Line: I must have just missed you

Hi [Name],

My name is [Your name] from [Your company]. I just left you a voicemail regarding [briefly explain the reason you called].
I’d love to chat with you more about how [Your service] can improve [What it can improve]. I will try to call you back on [Day].

If this time is inconvenient for you, please email or call me back and we can schedule another time to speak.

I look forward to talking with you soon.

[Signature]

You can use the same style of email after speaking with that person on the phone. Just briefly recap your conversation and what will happen next.

2. Follow Up Sales Email After Client Opens an Email and Doesn’t Respond

In most cases, when you send emails to clients and they’ll never respond. There’s a chance they never opened the message, or maybe they did open it but took no action – there are ways you can track email opens.

There’s a chance your clients wanted to reply to your messages, but the emails got buried in their inboxes and they forget. There’s a simple sales follow up email trick that can work to entice a response.

Simply find the original email in your sent folder, and reply all to it so you are copying your original message in your new email. This prevents your client from having to dig through their inbox to find it.

Subject: Let’s try this again

Hi [name],

I sent you an email a few days ago about [Email topic] and noticed you haven’t had a chance to respond. You may be busy and forgot about it – that’s understandable.

For your convenience, I’ve included the original message below.

Thanks,

[Signature]

3. Follow Up Sales Email After an Event

Local events like conferences and networking sessions are a great way to meet new prospects.

However, in most cases, you only had a few minutes to speak with these prospects before exchanging contact information and going on your way. Make sure your follow up email includes information about something you spoke about to help them remember you. They are more likely to respond if they don’t view you as a stranger.

Subject Line: Great meeting you at [Event]!

Hi [Name],

I enjoyed speaking with you at [Event] last week. I noticed on your LinkedIn profile that you [What they do]. My company actually helps people like you with [Services]. If you have a few minutes, I’d love to meet up for coffee and chat.

I’ve available [Date/Time], does this work for you?

[Signature]

4. Follow Up Sales Email After Closing a Deal

The conversation doesn’t end after your client signs on the dotted line.

You want that client to be a repeat customer and refer their colleagues, so it’s important to maintain the relationship that you’ve built during the sales process.

This email should include a thank you and invitation for them to contact you with any questions or issues.

Subject Line: Welcome to the [Company] family!

Hi [Name],

I wanted to send a quick note to thank you for [recent order/partnership]. I know you’ll be thrilled with the service and quality [Your company] will provide to help you address your business needs. If you have any questions or concerns, please do not hesitate to contact me at any time.

I look forward to our professional relationship.

[Signature]

5. Follow Up Sales Email After a Client’s Contract Ends

In a perfect world, every client would be a repeat customer.

Unfortunately, the world isn’t perfect and some of your customers won’t buy again.

Even though your professional relationship is ending, you still need to send a follow up sales email to thank them for being a loyal customer and offering your services again in the future. Plus, you never know if they might come back one day.

Subject line: Thank you for being a loyal customer

Hi [Name],

I’m sorry to see our partnership come to an end. Thank you for being such a loyal customer over the past [Length of contract]. Please keep me in mind if you need additional [Type of service] in the future.

Thank you,

[Signature]

6. Follow Up Sales Email After Client Stops Responding

At some point, it becomes apparent that your client has lost interest and won’t be buying from you. Before you cut your losses, try one more follow up email to see if they’ll re-engage. At the very least, you might receive confirmation that they aren’t interested.

Your previous templates obviously haven’t been working, so this is your opportunity to show a little creativity, humor, and personality in your message.

Subject line: Is this thing on?

Hi [Name],

I’ve tried to get in touch with you over the past few months, and it appears I’ve been unsuccessful.

I understand the timing might not be right, you’re just plain not interested, or you’ve cut the cord and are now living a new life off the grid. It’s ok, I won’t take it personally.

I’ll stop emailing you, but please keep me in mind should you ever need [Type of service].

I hope this isn’t goodbye.

[Signature]

Creating Great Follow Up Emails to Increase Sales

Obviously, our sales follow up email templates are just suggestions.

You understand your clients and their needs, and you know what has worked in the past.

If you have a system that’s worked for you in the past, keep using it. But, if you’re looking for a new way to increase your numbers, consider trying some new follow up sales emails.

For more helpful tips from our partners at BombBomb, check out their blog!

Meet your September 2019 NextHomie of the Month!

Meet your September 2019 NextHomie of the Month!

Kacy Wallis

Please join us in congratulating our NextHomie of the Month for September 2019, Kacy Wallis, an agent with NextHome Signature Properties in Granite Bay, CA. Congratulations, Kacy!

Kacy’s journey into real estate began just 10 short months ago when Debbie Mitchell, Franchise Owner of NextHome Signature Properties, invited her to discuss all things real estate. Kacy had no real estate experience at the time, but she spent the last 20 years in the lobbying industry and was ready to make a career change. Debbie was Kacy’s personal real estate agent for many years, so when Kacy wanted an inside look into what real estate had to offer, Debbie was the first person she called.

After meeting with Debbie, Kacy knew right away that real estate was where she belonged. Kacy signed up for her real estate courses, passed her tests, and got straight to work with NextHome Signature Properties. So far this year Kacy has closed over 3.9 million in volume and is working towards being a Premier Sales Award winner at our next conference. Way to go, Kacy!

So, what’s her secret? Kacy has submerged herself in all things NextHome. She is an avid user of the NextHome tools and is committed to raising the minimum standards in all aspects of her marketing. She attended our annual conference in Las Vegas earlier this year and enjoyed making connections with hundreds of NextHomies from all around the country. Kacy is passionate about helping educate people on the buying and selling process, and her past clients appreciate the level of transparency and integrity she brings to the table.

Outside of work, Kacy enjoys spending time with family. Her husband of 22 years, Chris, and their 10-year-old daughter Karly enjoy camping, cooking, and spending time with their two dogs, Tater and Nellie.

We are so excited to have Kacy as our NextHomie of the Month for September 2019. Congratulations again, Kacy!

NextHome expands into New Hampshire

NextHome expands into New Hampshire

Adam Silvestri

Pleasanton, CA — September 20, 2019 — NextHome is thrilled to announce the franchise’s official expansion into New Hampshire. NextHome Freedom, led by Adam Silvestri, is the newest addition to the company. 

NextHome Freedom is located in beautiful Brentwood, New Hampshire. Located about 40 minutes southeast of Concord, the office will serve clients and agents across the New Hampshire Seacoast including Manchester, Portsmouth, and communities up and down the Atlantic coast. 

Adam has been working as a licensed real estate agent since 2003 when he was 19 years old and finds his best professional fulfillment helping first-time homebuyers. His years of experience have also given him great expertise in working with investment buyers and sellers and resale clients. 

Brentwood sits in between Manchester and Portsmouth – access to either city is about a 30-minute drive. The area boasts picturesque boating in the summer as well as other recreational activities throughout all four seasons.  

“All of these opportunities are within 30 minutes of us in Brentwood,” Adam said. “It really is an amazing place to live.”

As a young man just out of high school, Adam began his career with a small boutique firm. He then built a relationship with Keller Williams Portsmouth and became the company’s first charter agent for the Portsmouth office in 2004. Adam remained a producing agent with that office for more than 15 years, growing his sales volume steadily. By his third year with the group, Adam handled $5 million in sales volume. In a market where the average listing price is around $350,000, Adam’s accomplishments were something to be proud of. 

“It was networking,” Adam said when asked about the key to his success. “It was pounding the pavement, getting out there and connecting with my sphere of influence.”

By 2017, Adam was closing nearly 20 transactions per year. Around that same time, he started thinking about opening his own brokerage. 

At first, he considered opening his own independent boutique brokerage. One day, he was doing market research on the internet about his preferred brokerage name – NextHome. What he found was NextHome, Inc. and its suite of top-level marketing tools and built-in support. 

“It was everything I was wanting, but already built out,” Adam said. “I wanted to build my own business where I could give agents the tools they need to be successful. At the same time, I like that as a NextHome franchisee I have tools for agents that are more streamlined. Plus, my agents get top-notch leader support from their office. I feel like that is something I can offer that sets NextHome Freedom apart.”

Now that he owns his own brokerage, Adam has plans to grow steadily over the next several years. 

“I want to grow with the right agents and the right talent,” Adam said. “For me, it is about quality and support. If the agents are first-class, we will be able to provide superior service for buyers and sellers.”

NextHome Freedom also has plans to be involved in the Seacoast community. The brokerage is planning a 5K charity run, an effort that will be organized by Adam’s sister Maeghan. Maeghan will also be handling NextHome Freedom’s social media presence and finding opportunities for the business to get involved in community events.  

When he isn’t helping Seacoast locals with their real estate needs, Adam enjoys snowmobiling, boating, and spending time with a large crew of aunts, uncles, cousins, and extended family.

“From the start, I wanted to be an entrepreneur,” Adam said. “My grandfathers on both sides are incredible inspirations to me. My grandfather had nine children all while being an entrepreneur, running his own businesses and providing for the whole family. He always wanted somebody in the family to get into real estate – I didn’t know that until a couple of days after he passed away. My dad told me as I was studying for the real estate exam. Both my grandfathers were salt-of-the-earth kind of guys and I hope that I can continue their legacy and make them proud.”  

“Adam is a fantastic addition to the NextHome family and we look forward to seeing him continue to break new ground as he opens NextHome’s first franchise in New Hampshire,” said Imran Poladi, NextHome’s vice president. 

Please join us in congratulating Adam on the opening of NextHome Freedom in Brentwood, New Hampshire!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

Real Estate Marketing Ideas for Real Results

Real Estate Marketing Ideas for Real Results

Is your marketing strategy getting stale? If you’ve been in a promotional rut or have not been seeing the results that you’d like, maybe it’s time to revamp your efforts with new ideas. First, take an inventory of your marketing efforts and expenses over the past 12 months. Analyze how much money you invested, how much time you spent, and which efforts were the most successful. If you think your marketing approach would benefit from new concepts, you might want to consider these:

Ask for testimonials from former clients. First-person testimonial statements can be an effective and persuasive marketing tactic for agents, mainly because prospective clients can often identify with other home buyers and sellers. Include testimonials from satisfied clients on your website as well as in email communications, social media postings, and printed materials.

Give your business cards and marketing materials to service providers that you recommend sharing with their own clients. These types of referrals and cross-selling efforts can often benefit both parties. Be sure to keep family and friends supplied with your business cards and promotional materials, too.

Post some YouTube videos featuring your services and industry expertise. Unlike printed materials, online video sharing helps you get your personality across as you demonstrate your real estate market expertise and knowledge. The videos don’t have to be lengthy, but should incorporate topics that would interest prospective home buyers and sellers.

Update your photographs and videography. If you haven’t had a set of professional photos done in a while, book an appointment soon. In addition to traditional headshots, consider having some informal photos taken, too, to give marketing materials a more relaxed and relatable vibe. If possible, have some photos taken that show you interacting with clients and showing properties.

Revamp your personalized promotional giveaway items to reflect the lifestyles, habits, and interests of prospective clients today. Instead of refrigerator magnets, pens, and fans, consider putting your name and logo on koozies, cell phone accessories, memory drives, reusable shopping bags, or environmentally friendly notepads made from recycled paper.

Get help from American Home Shield®. In addition to distinguishing homes from others on the market and attracting prospective buyers, AHS® can help you with your own marketing strategies. For example, AHS offers a dynamic marketing automation tool that lets agents build and send personalized marketing materials to their clients, as well as open house kits and other selling instruments. Your knowledgeable AHS Account Executive will gladly share additional resources to help you build your business and reach your goals.

Whatever your marketing strategy, it’s a good idea to take stock and re-evaluate your efforts periodically to gauge your results. Talk to colleagues and find out what works for them, and be sure to ask your clients, too, about what factors they consider when choosing a real estate professional.

For more helpful tips from our partners at American Home Shield, make sure to check out their blog! 

Michael and Dee Norris Open NextHome’s Newest Franchised Location

Michael and Dee Norris Open NextHome’s Newest Franchised Location

Michael and Dee Norris

Pleasanton, CA — August 30, 2019 — NextHome is proud to announce the latest addition to the franchise, NextHome Norris & Company Realty. The brokerage will represent the 59th NextHome franchised location in the state of Florida.

The company will be owned and operated by the top-producing husband and wife team Michael and Dee Norris.

Based out of Winter Haven, NextHome Norris & Company Realty will provide residential sales, investment property, second-home and vacation rental property, luxury, multi-family, condos, land sales, as well as commercial services to the counties of Winter Haven, Lakeland, Auburndale, Davenport, Lake Wales, Haines City, Dundee, Lake Hamilton, and the remainder of Polk County.

Winter Haven is located 50 miles west of downtown Orlando and is home to more than 45,000 residents. The city is home to the Legoland theme park, and is well known for being a part of the “Chain of Lakes” – a body of water that connects 25 different lakes.

After a career in buying and selling restaurants, Michael started his real estate journey in 1980 and worked at Sunset Realty in Winter Haven. Three years later he met Dee and the couple started working in real estate together in 1993.

The Norris’ did much of their own business, with Michael leading the way selling commercial real estate with his stepfather. Whether it was shopping centers, restaurants, bars and lounges, or even hotels, they were involved in selling all types of commercial real estate. 

In 1996, Michael and Dee moved to Brokers Realty, a real estate brokerage in Winter Haven. They did very well, often selling in excess of $20 million in volume annually. 

In 2011, they made the decision to go out on their own and open their brokerage, Norris & Company Realty. They made the decision to run the office as a small independent brokerage with no additional agents. It proved very successful and they continued to do well in the Winter Haven community.

In 2018, things changed as Michael and Dee opened up to the idea of adding agents to their company. 

“We reached that point in our career where we wanted to help other agents and we now had the desire and time to do just that,” said Michael.

“We Googled various real estate franchise companies when we came about NextHome,” said Dee. “It really seemed too good to be true, so I had our daughter research the company as well. We all loved what we saw, but it was meeting the leadership team in Boston at the National Association of REALTORS® Conference in November 2018 that confirmed NextHome was the right company to partner with.”

The Norris’ are proud of their commitment to the Winter Haven community and have recently opened the doors to their brand new centrally located office in the heart of the city. You’ll often find them at local events and working with organizations such as the Winter Haven Boys and Girls Club. 

Outside of  selling real estate, Michael and Dee are proud parents of two daughters, two grandchildren and one great-grandchild. When they have the chance, they visit their beach house in Vero Beach to relax.

Please join us in congratulating Michael, Dee  and the rest of the team at NextHome Norris & Company Realty on their new office in Winter Haven, FL!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome Highlighted by the Franchise Business Review

NextHome Highlighted by the Franchise Business Review

Pleasanton, CA — August 29th — The NextHome Franchise was recently featured on the Franchise Business Review charts in four different categories. NextHome has been named a Top Services Franchise, a Top Franchise for Women, a Top Innovative Franchise, and a Top Franchise for Veterans. 

Franchise Business Review, a market research firm that performs independent surveys of franchisee satisfaction, provides the only ranking of franchises based solely on actual franchisee satisfaction and performance. Franchise Business Review publishes rankings of the top franchises in its annual Guide to Today’s Top Franchises, as well as guides throughout the year ranking the top franchises in specific sectors.

NextHome’s franchisees were surveyed on 33 benchmark questions about their franchisor that focused on areas such as leadership, training, and core values as well as more personal questions concerning their business lifestyle and overall enjoyment of running their franchise. 

“A franchise is only as strong as it’s members. We’re incredibly grateful to have built a franchise that attracts those who want to make a difference in the real estate industry,” said James Dwiggins, CEO of NextHome, Inc. “Being recognized within these categories reminds us why we started.”

In February of 2019, Franchise Business Review also named NextHome as the No. 4 top franchise in 2019 out of 310 of the country’s top franchise brands. 

Founded in 2014, NextHome has been committed to changing the way consumers work with local agents and adapting to the modern real estate landscape to meet the ever-changing needs of agents and clients altogether.

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

How to Send Video in LinkedIn Messages – 3 Simple Steps

How to Send Video in LinkedIn Messages – 3 Simple Steps

According to LinkedIn, InMail messages get a 10-25% response rate, 300% higher than emails. The two main factors behind this increased response rate include:

  1. People go to LinkedIn to connect and learn. LinkedIn shows you when your contacts are live on the site, so you can hit them a message at a time when they’re thinking about business/career goals and how they might achieve them.
  2. Your professional profile is attached to your message. With a single click, your prospects can learn more about you, your company, your experience and expertise, and your connections without leaving the platform. They can quickly qualify you and your message, respond, and get back to what they were doing on LinkedIn.

Although these benefits are very real, the massive influx in sales practitioners leveraging “social selling” has resulted in your decision makers’ LinkedIn inboxes becoming nearly as saturated as their email inboxes. You must differentiate yourself and your messages from the crowd if you want to capitalize on the benefits of LinkedIn and earn time with your hard-to-reach prospects.

The best way to win the LinkedIn inbox (and prospecting in general!) is by making your messages as engaging and impactful as in-person interactions. BombBomb helps make this possible by making it simple to record, embed, and send personal videos through LinkedIn InMail.

Engage Prospects More Effectively with Video in LinkedIn

Someone using the BombBomb Video Chrome Extension to record a video

With BombBomb Video, you can quickly and easily record yourself, your screen, or a combination of both, and embed those videos into your LinkedIn messages to humanize your message and scale your best sales asset: YOURSELF.

Step 1: Record or Select a Video for your LinkedIn Message

Once you’ve downloaded the BombBomb Video Chrome Extension, pressing the BombBomb logo in your extension toolbar will immediately activate the BombBomb Video recorder without leaving LinkedIn.

Within BombBomb Recorder you can:

  • Record a webcam and/or screen capture video
  • Choose a video from your library
  • Edit your camera/mic settings

BombBomb’s proprietary video tech uploads your video while you’re recording it. No waiting around for your video to be ready to send. In fact, you’ll actually save time compared to typing your message out because you talk way faster and more effectively than you type!

Step 2: Customize Your Video Thumbnail

Once you hit stop on your video, you’ll be given the options to save, re-record, or customize your video thumbnail. By default, LinkedIn will select a random frame from your video to save as your BombBomb Video thumbnail, so customizing your thumbnail can help to provide context for your video and drive engagement. We recommend using a whiteboard or piece of paper with your prospect’s name written out to help show that the video was created just for them.

 

To apply a custom, still-image thumbnail to your video, you can capture a new thumbnail with your webcam using the “Thumbnail” button. Hovering over the button will activate your webcam and clicking “Thumbnail” will instantly capture and save a new image. This can be done unlimited times until you’re happy.

Whenever you’re ready, click “Save.”

Step 3: Copy and Paste Your Video

Once you’ve customized your thumbnail and saved your video, it’s time to paste your video into your LinkedIn message. In order to do this properly, you’ll want to use the “Copy URL” option.

 

LinkedIn InMail shows link previews to your message recipient, so when you paste the URL into the message and send, your link will “unfurl” and your BombBomb video thumbnail will appear as a clickable button alongside any accompanying text you provide within the message.

Upon clicking on your video, your prospect will be redirected to your BombBomb Video page. Our pages are solely designed to deliver your unique message to a captive audience. There are no ads, no distracting exit links or images, no suggested videos, just you and your message.

Building relationships on the world’s largest professional network has never been easier.

Humanize your LinkedIn Messages

If you’re ready to go from a faceless blurb of text that goes ignored to a real person who stands out in the LinkedIn inbox, then request a demo of BombBomb Video today and start getting face to face at scale with the people that matter most to your business.

To learn more tips from our partners at BombBomb, check out their blog!

Top-Producing Real Estate Broker Opens NextHome’s Newest Franchised Location

Top-Producing Real Estate Broker Opens NextHome’s Newest Franchised Location

Garrick Olerud

Pleasanton, CA — August 21, 2019 — NextHome is proud to announce the latest addition to the franchise, NextHome Prime Real Estate. The brokerage will represent the ninth NextHome franchised location in the state of Wisconsin.

The company will be owned and operated by top-producing REALTOR® and real estate broker, Garrick Olerud.

Based out of Westby, NextHome Prime Real Estate will provide residential sales, investment property, land and farm sales, and commercial services to the counties of Vernon, La Crosse, Crawford, Monroe, Trempealeau, and Richland.

Westby is located two hours northwest of the state’s capital Madison and is home to just under 2,500 residents, but the larger metro area has a population of nearly 300,000. The city is known for its strong agricultural economy and cooperative business partnerships. Westby is sometimes referred to as “Co-Op City” with seven business co-ops still actively in business including Westby Cooperative Creamery, Vernon Telephone Cooperative, Heartland Country Coop, Westby Coop Credit Union, Vernon Electric Cooperative, and Accelerated Genetics.

Garrick started his real estate career right after graduating from college in 2014 with Coldwell Banker River Valley REALTORS® based out of La Crosse, WI.

His father, Gary, was an auctioneer and had auctioned everything from personal items to farm equipment. In 2015, he partnered with his father to help with auctioning off real estate properties.

In addition to the real estate auctions, Garrick built a very successful real estate sales business. In 2018 alone, Garrick sold more than 100 homes. One of the proudest moments of his career was when he received the President’s Award out of 100 agents at his company. He consistently was ranked in the top two percent of the company year after year.

Garrick attributes much of his success to his commitment to community relationships.

“Before real estate, I thought about working in politics,” said Garrick. “I love connecting with those in our community. Being in real estate allows me a rewarding career with a high level of community involvement.” 

Garrick serves on the Vernon County Board of Supervisors and is also the Vice President of the Westby Coon Prairie Church. 

In 2018, Garrick was ready to take the next step and open his own brokerage.

“I wanted to open a real estate company that allowed me to modify my existing methods and systems so I could help other hard-working agents build their own business,” said Garrick. “By creating an environment that allows agents to flourish, the result helps better serve those in our community.”

Garrick knew NextHome would be the franchise that would allow him to provide the technology he was looking for, while still allowing him to run the brokerage his way.

Outside of selling real estate, Garrick and his wife of seven years Kassi love spending time with their two daughters – Peyton (age 5) and Piper (age 2). The Olerud’s are expecting their first son in October 2019.

Please join us in congratulating Garrick and the rest of the team at NextHome Prime Real Estate on their new office in Westby, WI!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.