Blog : Brokers

NextHome Realty Select expands with third location

NextHome Realty Select expands with third location

Curtis Siever

Pleasanton, CA — December 7, 2018 — NextHome is proud to announce our latest addition to the franchise, NextHome Realty Select – Front Royal Branch. This brokerage is the fourth NextHome franchised location in the state of Virginia.

The Front Royal location will be owned and operated by 24-year real estate veteran, Curtis Siever. The brokerage will provide residential real estate, new construction sales, land sales, and lot development services to the areas of Winchester, Front Royal, Woodstock, Linden, and the Northern Shenandoah Valley. Siever and his team also serve the West Virginia Eastern Panhandle which offers many growth possibilities.

“The Front Royal branch is almost like a homecoming,” said Siever. At the recent grand opening and ribbon-cutting ceremony, Front Royal Mayor Tharpe congratulated Siever on returning to the city and opening a business on the revitalized Main Street. The local chamber of commerce was on hand along with 75 other business owners, town council members, fellow REALTORS®, and past clients to open the new location.

The town of Front Royal is located 90 minutes west of Washington DC and is home to nearly 15,000 residents. The newest office location is 30 miles south of the first NextHome Realty Select office in Winchester, VA and 30 miles from the Woodstock, VA branch.

Opening his third office just a week after announcing his Woodstock branch office, Siever says the quality of his trusted agents gave him the confidence to continue his area expansion.

Opening his first NextHome office in 2016, Siever started with only one agent and has since built his REALTOR® base to over 25 agents in just over 2 years. The reason for this growth is the collaborative and open policy he has implemented with all of his agents.

Originally from Front Royal, Siever was licensed in 1994 and started his career with Weichert Realtors. His brother, Terry, was the owner of a successful real estate construction business. Blue Ridge Construction created beautiful homes but needed someone to market and sell these properties. Siever was the perfect person to provide that service.

The early years of his career were spent selling homes in the Front Royal and Linden areas to many clients moving from the Northern Virginia and DC area. Siever also had a desire to build new construction homes and managed a construction company from 2003 to 2008, building 35 new homes.

Over the next two decades, Siever leveraged his new construction sales background to create an incredibly successful real estate sales career. Averaging over 40 transactions yearly, Siever consistently ranks as one of the top producers in his area.

In early 2016, Siever felt the need to follow his passion of not only helping those in need of real estate services. He wanted to help mentor and lead agents and felt it was the right time to open his own brokerage. Siever attained his broker’s license and began looking for a franchise that would best help him deliver services and technology to his brokerage.

“I found NextHome through a simple Google search,” recalled Siever. “I was hooked on the website and found myself researching the company pretty thoroughly before reaching out to (NextHome’s Vice President of Sales) Charis Moreno.”

While he was pretty sure he was moving forward with NextHome, it was his visit to the NextHome Conference in May of 2016 that sealed the deal for him.

“Spending time with the entire NextHome leadership team in Nashville really helped me understand the quality of the company,” said Siever. “In speaking with (NextHome’s Chief Executive Officer) James Dwiggins, I found his business knowledge to be exceptional, but it was his sincerity of wanting to see me succeed as a broker that made me confident that NextHome was the right choice for me.”

When not selling real estate, Siever enjoys spending time with his wife, Donna. After three years together, the couple were wed in the spring of 2016. The couple enjoy spending time traveling and spending time with Siever’s daughter, Amanda.Please join us in congratulating Curtis and the rest of the team at NextHome Realty Select on their third NextHome location!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

Run Your Own Race

Run Your Own Race

This November marked my 14th year attending the National Association of REALTORS® Conference and Expo. I spent the first 11 as one of the 1,000+ vendors peddling product as REALTORS® go from booth to booth, trick or treating for tchotchkes and the next shiny piece of technology that promises to change their business forever. It is only the last three years I have been on the franchisor side, searching for speakers who inspire and share the latest real estate trends. Attending usually results in lots of lobby meetings, networking with today’s influencers and reminiscing of yesterday’s newsmakers. It’s also interesting to see the many real estate legislators, councils, and state reps debating and lobbying for their own political gain and the protection of those they were elected to serve. While it is an exhausting five days, NAR Annual is guaranteed to be anything but boring!

What I found most fascinating is we, as an industry, seem to be reacting to our fear of people, companies, and technology rather than moving our industry forward. The world around us is changing and evolving at a pace that we are scientifically not able to adapt with. This is a fact. It is said that 65 percent of kindergarteners today will end up in careers that don’t even exist yet. Ten years ago, the title “Social Media Manager” or “Mobile App Developer” would have been an imaginary job. Today, we cannot imagine waking up without checking our notifications or snapping photos for social media or using apps that remind us when to stand up at work, how to get places, how our stocks are doing, and so much more! As a society, we have become dependent on technology to do the simplest things. So why do we as an industry keep circling and repurposing the same topics and fears year after year?

We are all consumers. I would even go as far as saying 10:10 of us could not go one week without internet/WiFi connection. And find me one REALTOR® in our industry who is not happy about the progression of things like email, paperless contracts, UBER, Netflix, iTunes, Alexa, 3D tours, or Amazon. Why do we accept and welcome change and progress in every aspect of our life but fight it in our own industry? As if the buyers and sellers of real estate are not the same?

So while the real estate industry is still sorting out some version of “How do we take our data back? When will Zillow become a brokerage? Are iBuyers the next disruptors? Should we consolidate the MLSs (or remain 690 too many)? Does responding to leads in under 5 minutes result in more business?” and so on… NextHome will celebrate the fact that we are opening an average of almost 3 offices and adding more than 50 NextHomies each week. We will continue to refine our systems to make them better and more competitive. We will continue to expand beyond the boundaries of what everyone says is possible while delivering the very best experience to our franchisees, so they can extend it to their agents who can then extend it to their clients.

What was my greatest takeaway from this year’s NAR Annual? Run your own race, love those running it with you, and do not get lost in the noise. Do not become complacent or stagnant and stop worrying about what your competition is doing. This is a journey with a lot of pit stops and the scenery is changing fast. If you keep pressing forward and moving your business to the next destination, you will open yourself to a world you never knew was possible.

Ready to take your journey to the NEXT level?

How Community Service Can Help Real Estate Professionals

How Community Service Can Help Real Estate Professionals

Real estate professionals play a unique role in the community and are in a great position to get more involved with charitable and community-based service organizations. Not only does it feel wonderful to work for a worthy cause, but it is also a great way to network with people who share a passion for the community where you live and work. Here’s how to make the most of it.

They say one of the best things you can do for yourself is to do something for someone else. That is especially true if you are a real estate professional doing a service project in your community. It feels good, it relieves stress and infuses you with positivity. As a real estate professional, you have a unique role in the community. You come in and out of the lives of so many residents. The more relationships you have, the broader your business becomes. The more your community pulls together, the stronger the community becomes. It’s a win all around. It is also good to associate your name with causes you believe in.

Network with people who share your passion for your community

Charitable projects are a great bonding experience for people who want to improve their community. Serving this cause speaks volumes about your belief in your community being a great place to live. Plus, it gives you something else to talk about other than business.

What you can do: Find creative ways to leverage your philanthropic role in the community.

Looking for your next charitable activity? In addition to volunteering for an established organization such as the local Rotary Club chapter, here are some ideas that have worked well for other real estate professionals.

1. The quality of the schools in any community is an important benefit to local families. Why not support the local schools and teachers by organizing a school supply donation drive? It’s a great way to attract people to your office.

2.  Do the furry citizens in your community have a place in your heart? Organize a donation drive for pet supplies for a local animal shelter or organize a donation drive for their medical needs.

3.  A great way to support or partner with local businesses-—organize a charitable gathering at a local restaurant with proceeds benefitting your charity of choice. Add a table of silent auction prizes donated by other local businesses. Come up with a catchy name, i.e. “Brunch for Books” supports a local library, “Happy Hour to Support Happy Kids” provides scholarships to a local Arts Camp or an After-School Program.

4. Sponsor a walk or run for a cause, such as for cancer awareness or a local children’s hospital. Be sure to include donation opportunities for people who don’t attend the race.

5. Tie into the home theme by serving on the board of a homeless shelter or a soup kitchen.

6. Tie with the moving theme by co-sponsoring a charitable garage sale or rummage sale. Sometimes these are organized by a local church or community center. You can mention it on your marketing materials and they can mention you on theirs.

7. Offer to donate a portion of your commission to your favorite local cause, whether that might be an animal shelter or a program for kids with disabilities. This is a great way to differentiate yourself and create awareness on social media. This is a successful technique for some realtors in creating buzz and helps encourage referrals.

8. Find a cause that benefits your business AND your community directly—historic preservation, walkable communities, affordable housing or sustainable economies.

What it can do for you: Supporting a deserving cause can also support your business.

While your main goal is likely to help a great cause, there are added benefits for your business to consider, too, including the following:

1. Networking with other people involved in the charitable effort helps build your sphere of influence. This is especially important for newer realtors just starting to build their customer base.

2.  Building awareness, especially on social media. Supporting a charitable cause helps your business brand and your personal brand stand for something.

3. Having the ability to support local causes reinforces your business success. People like to work with successful people.

4.  Having a philanthropic presence strengthens your community ties.

5.  More and more, younger people are involved in activism — and they are the next generation of homebuyers.

Choose the charitable option that suits you best and enjoy the good that comes of it.

For more helpful tips, visit the American Home Shield® Home Matters blog.

7 Qualities of a Good Neighbor

7 Qualities of a Good Neighbor

Win and woo your next-door friends with a little neighborly know-how.

If you want good neighbors, you’ll first have to become one yourself. Master these seven techniques, and even you (yes, you!) can win the approval of your entire neighborhood.

1. Good neighbors bring cookies

Whether you’re new in town or haven’t kept in touch, a delivery of freshly baked goods is a perfect way to break the ice and let neighbors know that you’re thinking of them.

If cookies can keep Santa returning year after year with a bag full of loot, then surely they can train your neighbors to do your bidding. Consider the following scenario.

“Honey, somebody’s robbing the neighbor’s house again.”
“Wait, Janet. The ones who brought cookies yesterday?”
“Exactly. This time I’ll call the cops.”

2. Good neighbors rarely gossip

If your neighbor seems to know the dirt on everyone within a two-block radius, you can count on them to keep tabs on your personal life as well.

The next time Nosy Nellie gleefully describes the contents of the Rickenbacker’s trash again, move the conversation along by refocusing the conversation on her. “So, what are you growing in your garden this year?”

You aren’t in high school anymore, so preserve relationships with your neighbors and avoid the gratuitous gab fests.

3. Good neighbors share phone numbers

For such a connected age, you should really question why you don’t have your neighbors’ phone numbers. After all, what if they receive your package by mistake? What if the house floods while you’re on vacation? Worse yet, what if you need a babysitter?

If you feel uncomfortable bringing it up, ask during one of your cookie deliveries (you are following rule number one, right?) or right before a trip. Jot down your name, number and email address on a piece of paper and ask if your neighbor is comfortable sharing theirs.

 

4. Good neighbors help before they’re asked

The neighbor who says, “Let me know if you need anything,” probably isn’t going to help whenever you actually need something. You, on the other hand, are a good neighbor and genuinely want to help out.

To get ahead of the meaningless small talk, anticipate their needs. If they have kids and you’re comfortable babysitting, tell them up front. If they’re clearly struggling to mow the lawn during a heat wave, ask for the best time to stop by with your lawnmower.

5. Good neighbors are tidy

Even if you lack self-respect, respect the sensitive tastes of others and clean up your act.

Keep the ironic lawn ornaments to a minimum. Keep trash receptacles hidden in the side yard, or better yet, the garage.

Whenever you’ve finished gardening or landscaping for the day, put away your tools and bags of unused mulch. Rake the leaves and clean up grass clippings and all the other stuff your dad used to bug you about.

And if it’s not too much trouble, pressure wash and paint your house periodically.

6. Good neighbors mow the lawn

An unkempt and weedy lawn is embarrassing for your neighbors, so it should be embarrassing for you as well. Keeping it mowed every week or two is a good start, but it will take more than that to win the approval of the locals.

Trim the edge of your lawn regularly, fertilize on schedule and keep weeds to a minimum. Keep your foundation plantings simple, neatly trimmed and topped off with mulch.

If your neighborhood allows it, go the no-lawn method by planting swaths of low-maintenance, drought-tolerant ground covers. Crucially, don’t overdo it on the sprinklers — especially when it’s raining.

7. Good neighbors communicate

That old “good fences make good neighbors” quote had to come up at some point, right? A good neighbor must respect boundaries. That said, they should also be crossed when the fences themselves start losing pickets and falling over in a storm.

Even if it’s technically their fence, you might not be happy with the shoddy workmanship and resentment that you’ll have to live with when they get around to fixing it themselves.

Address shared interests like fences, drainage ditches and troublesome trees ahead of time so that you can work out a plan that both parties can agree to.

Oh, and don’t forget to bring cookies.

 

For more helpful tips, visit the Zillow blog.

NextHome announces eight new office locations in October 2018

NextHome announces eight new office locations in October 2018

Pleasanton, CA — November 7, 2018 — NextHome is proud to welcome eight new franchised locations announced in the month of October 2018.

Mike and Tanya Scott opened the doors to their second office location, NextHome SoMo Life in Springfield, Missouri. With the addition of top-producing real estate team, The 417 Sisters, the Scotts knew it was the right time to expand in the area.

October also marked the launch of NextHome VIP Realty in Coeur d’Alene, Idaho. An experienced recruiter, Heath Van Patten took over as the owner of NextHome Treasure Valley in Meridian in 2017. Bringing on a trusted broker gave him the opportunity to leap into a new market with a second office location.

Nathalie Ames, Ross Beede, and Eileen Turner opened not one but two NextHome franchised locations in Colorado. With offices in Mesa and Grand Junction, NextHome Grand is poised to make a significant impact on the local real estate market.

Serving the Greater Orlando Area, NextHome Central Realty in Lake Mary, Florida became the newest addition to our franchise. With a strong background in lead generation and internet marketing, Roger Michaels will take the brokerage to new heights.

Business partners Dan Pizzi, Pete O’Brien, and Mike Schmidt opened NextHome Brandywine in Downingtown, Pennsylvania. With each partner focusing on their core strengths, the dynamic brokerage is set up for success.

Continuing NextHome’s expansion in Idaho, October brought us the opening of NextHome Solid Ground in Post Falls. Broker/owner Janna McRoy brings a wealth of experience to the agents joining her brokerage. We are excited to see Janna and her team grow their presence in Post Falls, Hayden, Sandpoint, and the surrounding communities.

Finally, October ended with another strong office opening in Florida. Based in Apopka, Natalie Arrowsmith opened her brokerage, NextHome Arrowsmith Realty. Through her involvement in the Women’s Council of REALTORS® and her local association, Natalie continues to make a real impact on the Florida real estate community.

The NextHome franchise is proud to announce 81 new offices opened since the beginning of 2018.

Which just leaves one question…

#WhosNext?

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome Preview Properties opens in Washington

NextHome Preview Properties opens in Washington

Marty (left) and Jasmine (right) Loberg

Pleasanton, CA — November 7, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome Preview Properties. The brokerage represents the sixth location opened in the state of Washington for the NextHome franchise.

Based in Mount Vernon, NextHome Preview Properties will be owned and operated by longtime real estate veterans and husband/wife team of Marty & Jasmine Loberg. Joining them on the management team will be David Huynh, Sara Fish, and John Combel. Teri Huynh will handle all financials for the company.

The brokerage will provide real estate services such as single-family residential sales, first-time home buyers, rehab and resale property listings, investment sales, commercial, second home and vacation home purchases, and land sales for buyers and sellers for the cities of Mount Vernon, Burlington, Clear Lake, Big Lake, Whitney, Bay View, and the remainder of Skagit County.

Located one hour north of Seattle, Mount Vernon is the largest city in Skagit County, with more than 30,000 residents.

Marty has been in real estate for more than 30 years. Getting his real estate license in 1987, he came from a background of selling camping and vacation memberships. Jasmine worked in escrow and title in the local area before she attained her real estate license in 1994.

The Lobergs opened their Skagit-based real estate brokerage, Preview Properties, in 1999 after working for Preview Properties in Everett. The couple moved to Skagit County for better weather and a better quality of life.

After moving to Skagit, Marty felt renting a location for their brokerage didn’t make sense, so they purchased a building to house their company. Once they opened Preview Properties, they remodeled the location to best fit serving the agents in the area.

While starting the business on their own and growing to more than 50 agents, Marty and Jasmine are quick to credit the leadership team at Preview Properties as the big reason for the company’s growth and success. All of the leadership team are top-producing agents in addition to leaders at the company.

“David’s 28 years of experience has been invaluable for our company,” said Marty. “He’s in the office every day and is not only an office manager who helps agents on a daily basis, but also is a top-producing agent himself.”

“John steps up to help our agents with all things technology,” he said. “His steady work ethic and his commitment to growing as a leader are an example of why we trust him to be a leader here.”

“Sara has an incredible personality and is always available to help out any agent in our company,” added Marty. “Knowing how much she dedicates herself to learning, she is our primary educator for Preview Properties.”

The Lobergs were running a top-producing brokerage with hundreds of closings a year, but they felt they could be better and provide more for their agents.

“We needed a better technology platform to offer not only our agents, but for other agents in our area that we would like to join us,” said Jasmine. “After researching NextHome and seeing how our brokerage could benefit from the partnership, we knew joining the franchise would be the right move for us.”

“We are really happy about our new method of consistent branding and now having a national network of real estate brokerages to refer to,” she added.

NextHome Preview Properties recently had their Grand Opening and NextHome Chief Executive Officer, James Dwiggins, was on hand for the launch of the newest NextHome franchisee.

Please join us in congratulating Marty, Jasmine, and the rest of the team at NextHome Preview Properties on the opening of their new NextHome office in Mount Vernon, WA!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Oracle Realty is the newest NextHome franchisee

NextHome Oracle Realty is the newest NextHome franchisee

Fadi Toma (left) and Sundus Lewis (right)

Pleasanton, CA — November 5, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome Oracle Realty. The brokerage represents the 12th location opened in the state of Michigan for the NextHome franchise.

Based in Warren, NextHome Oracle Realty will be owned by business partners Fadi Toma and Sundus Lewis. Fadi will be the Broker of Record and handle all financials for the company, while Sundus will lead the sales division.

The brokerage will provide real estate services such as single-family residential sales, first-time home buyers, rehab and resale property listings, investment sales, commercial, luxury purchase and sales, and land sales for buyers and sellers for the cities of Warren, Sterling Heights, Troy, Rochester, Rochester Hills, West Bloomfield, Bloomfield Hills, and the rest of Oakland and Macomb counties.

While based in Warren, the majority of business for NextHome Oracle Realty will be in the city of Troy, which is the center of Oakland County. This area is often known as “Automation Alley” due to the automotive industry and the businesses involved.

Fadi comes from a law background of over 14 years and has been a partner at Hakim, Toma & Yaldoo PC law firm since 2010. He started his real estate brokerage, Oracle Realty, in 2011 after several law clients were looking for real estate representation from someone they had already built trust with.

With a specialization in commercial real estate, business transactions and corporate law, Fadi is uniquely qualified as a broker who can provide expert advice for all agents working at his brokerage.

Before starting her real estate career in 2012, Sundus was a corporate financial analyst. After years in finance, Sundus felt it was the right time to start her own business.

“After looking at several different business options, I found real estate to be the most interesting and a career where I could help many people through home ownership,” said Sundus.

From 2012 to 2018, Sundus worked at Keller Williams Realty in Troy. Successfully increasing her sales volume year over year, she closed 32 transaction sides in 2017.

Fadi and Sundus met each other via a real estate transaction. Sundus had a client who was looking for commercial legal representation and she turned to Fadi for help.

“I was so impressed with the way Sundus represented her client and how detail-oriented she was,” said Fadi. “Add in her go-getter mentality and her unbelievable work ethic and you have someone who I am proud to be in business with.”

“Fadi is incredibly knowledgeable when it came to all things real estate and I knew that being in business with him would be a huge benefit for me and my clients,” added Sundus. “I’m excited to see what NextHome Oracle Realty can do in our community.”

Sundus was the one who found the NextHome franchise. She found the technology, the branding, the professional image, and being fully cloud-based – all wrapped up with the forward-thinking leadership of the company – to be exactly what she wanted in a franchise affiliation.

While they are dedicated professionals, Fadi and Sundus find family to be their real motivation to succeed.

Fadi and his wife of nine years, Mariam, have three children – Jacob (age 7), Joelle (4) and one-year-old John.

Sundus and her husband, Walden, have been married 17 years. The couple has three children – Kenzie (age 16), Louie (14), and Kaylie (12).

Please join us in congratulating Fadi, Sundus and the rest of the team at NextHome Oracle Realty on the opening of their new NextHome office in Warren, MI!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Hive Properties Opens in the San Diego Area

NextHome Hive Properties Opens in the San Diego Area

Jose Frausto (left) and Nichole Quiroz (right)

Pleasanton, CA — November 1, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome Hive Properties. The brokerage represents the 60th location opened in the state of California for the NextHome franchise.

Based in Chula Vista, NextHome Hive Properties will be owned by Jose Frausto and will have Nichole Quiroz serve as the Director of Operations for the brokerage. Warren Barrett will be the Broker of Record for the company.

The brokerage will provide real estate services such as single family residential sales, first-time home buyers, rehab and resale property listings, investment sales, commercial, luxury purchase and sales, vacation home purchases, and land sales for buyers and sellers for the cities of Chula Vista, La Jolla, Carlsbad, Oceanside, Encinitas, North Park, South Park, Kensington, Point Loma, and the rest of the greater San Diego area.

With more than 14 years in real estate, Jose is no stranger to all phases of property development. An experienced house flipper, he started a holding company, Main Group Holdings LLC, in 2016 in order to acquire properties for rehab and resale.

After meeting Nichole in 2017, Jose found her to be a perfect fit to run the real estate division of Main Group Holdings LLC. At that time, Nichole was working for a hard money lender who was working on funding of a development project Jose was involved in.

“I was so impressed with Nichole’s attention to detail and her straightforward honesty and her ambitious nature,” said Jose. “She says what she is going to do and always delivers on her promises.”

“The opportunity to work with Jose came at a perfect time in my career,” said Nichole. “I have a background in land development for more than ten years, so expanding the real estate division of Jose’s company was something I was very interested in.”

Jose and Nichole say that the NextHome Hive Properties difference is their ability to provide several services a home buyer or home seller would want.

“NextHome Hive Properties is just one division under the Main Group Holdings LLC family of companies,” said Jose. “With companies that handle solar, plumbing, and title just to name a few, we can provide a one stop shop for all of our clients.”

Wanting to provide that edge for Nichole and the real estate division, Jose looked into franchising and found NextHome to be the right fit.

“By aligning with NextHome, we are now able to leverage a nationwide network of real estate professionals,” said Jose.

“We really love the clean and beautiful branding, the forward-focused technology, and the ability to run our local business as we see fit,” added Nichole. “We love having a real estate company where adding value is easy for us to do.”

When not selling real estate, Jose and Nichole each find family to be their real focus.

Jose and his wife, Xilma, have been married 15 years. They have two children – Isabella (age 7) and Aaron (4). Jose says his favorite activity is anything that allows him to spend time with the family. You’ll often find them enjoying most Southern California theme parks, specifically Disneyland.

Nichole and her husband, Alfonso, have also been married 15 years and the couple have two children – Dylan (age 14) and Nora (12). Nichole is a Certified Holistic Health Coach and helps people achieve optimal health through workout and nutrition. She also volunteers time and efforts in helping with breast cancer research.

Please join us in congratulating Jose, Nichole and the rest of the team at NextHome Hive Properties on the opening of their new NextHome office in Chula Vista, CA!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

Blog Reboot: 5 Ways to Revive a Tired and Neglected Real Estate Blog

Blog Reboot: 5 Ways to Revive a Tired and Neglected Real Estate Blog

The new year is approaching fast and so is your chance for a blog reboot! If your goal is to put out more content in 2019, there’s no better time to step back and reframe your blog ideas and posting goals.

Before you get started, think about what makes you likely to come back to a website. People tend to revisit sites that offer value — and we don’t just mean monetary value. As a real estate agent, you have a wealth of knowledge about topics that most buyers and sellers will have to research before they get started on a transaction. Put this knowledge to use to gain blog fans who come back for more.

Below are five foolproof content ideas that real estate agents can deploy as they make a 2019 blog plan.

1. Don’t please everyone at once. Segment your audience and speak to them separately

If you work with first-time buyers, move-up buyers, empty nesters looking to downsize, relocating buyers, military personnel, celebrity or frequently relocating buyers, you know you’ll need pointed and timely content to entice them to read your blog. Start out the year by making a list of your top five buyer or seller segments, then write out 2-3 different posts you could write that would appeal to each of those segments.

Once posted, boost traffic to the post by running a targeted Facebook ad. Set up an ad group dedicated to each market segment in your area.

Looking for inspiration? One of our clients, Dana Hall Bradley, Better Homes and Gardens in Celebration, FL, recently wrote this post aimed at military officers preparing for retirement or deployment.

2. Channel your inner Dear Abby and write an advice column

Buyers and sellers turn to you advice every day. Why not leverage your knowledge by creating an advice column blog where you offer these same insights?

We love this post from SmartZip client, The Loken Group sharing their professional knowledge by offering the uncommonly known details surrounding Home Warranties.

Important: Be sure to present pros and cons for any decision and stop short of making a recommendation that could be construed as legally binding. Notice that Katie mentions that for the right buyer who understands the risks, buying a rental home on a college campus can be a good investment.

3. Create engaging FAQs for your visitors

Not sure about an advice column? If you want a less personal approach, create separate FAQs pages for both buyers and sellers. List out typical questions then briefly answer how you handle these scenarios as the agent in charge.

FAQs are also excellent for cross-linking opportunities. Remember to link to a free CMA offer, your contact page, free content offers or to your mortgage loan officer’s page. Check out this excellent example of an FAQ page with optimal cross-links.

4. Create a buyers’ dictionary or sellers’ dictionary

If you ask buyers and sellers to define FHA, DTI or MLS, their response will likely be IDK (or something a little more colorful). Consider creating a list of terms that buyers and sellers need to know, then update it as you have time. The NAR has a glossary that can be a good resource as you get started.

Another idea — which may provide more SEO juice — is to take one term per week and tackle it in an individual post. Because you’ll be familiar with these terms, each post should take you only 15-30 minutes to write. Then, you can continue to cross-link to the specific terms across your site, ensuring that visitors stay on your turf even when they run into words or terms they don’t understand.

5. Create evergreen or market-based infographics without the help of a designer

Infographics haven’t lost their popularity, so consider tackling this visual content tactic in 2019 with the use of a free infographic generator.

Our favorite free infographic tool is Canva. But if you’re willing to spend a bit of money, Piktocharthas more than 500 templates that can greatly reduce the time it will take you to concept and design an infographic.

Looking for inspiration? Here’s our Pinterest board of past infographics we’ve created, plus more trending infographics from the real estate industry.

 

For more helpful tips, visit the SmartZip blog.

NextHome Solid Ground Opens Brokerage in Idaho

NextHome Solid Ground Opens Brokerage in Idaho

Janna McRoy

Pleasanton, CA — October 23, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome Solid Ground. The brokerage represents the sixth location opened in the state of Idaho for the NextHome franchise.

NextHome Solid Ground will be owned and operated by designated broker and top-producing REALTOR® Janna McRoy. With over 18 years in the real estate industry, Janna will bring a wealth of experience and guidance to agents at the brokerage.

NextHome Solid Ground will provide real estate services such as single-family residential sales, first-time home buyers, rehab and resale property listings, investment sales, and land sales for buyers, sellers, and builders in the cities of Coeur d’Alene, Post Falls, Rathdrum, Hayden, Sandpoint, and the remainder of Kootenai County. The brokerage will also specialize in relocation services for out-of-area buyers and sellers.

Janna started her real estate career in 2001 on the mortgage lending side. As a senior loan officer and manager for a national mortgage company, not only was she one of the top loan officers for her company, but Janna was also responsible for hiring and training new loan officers who joined the company.

In 2005, Janna made the switch to the real estate sales side. Her business continued to thrive, and she helped many families through the difficult change of the market and economic downturn.

Selling as many as 52 transactions in a single year, and with demand increasing, she made the conscious decision to shift her focus to providing more quality service to a select number of clients instead of taking on many different clients.

“When my business was growing, I decided to restructure and grow my team in order to provide first-class service to the community I serve,” said Janna. “By doing that, not only were my clients happier, but I was a better agent in representing them.”

In 2015, Janna opened her own brokerage – Solid Ground Real Estate. It was important to tailor her business specifically for her clients using high- level marketing and technology, with a foundation of integrity and personalized service. By owning a brokerage committed to those standards, clients could count on a great experience.

After three very successful years as owner/operator of Solid Ground Real Estate, Janna wanted to add another dimension to her company.

“It was a tough decision for me to franchise but having the NextHome support team to assist in the branding and technology integration was key in choosing NextHome,” said Janna. “There was no need to duplicate efforts. It was very easy aligning with a company who had the same beliefs as I did.”

“Aligning with NextHome allows our agents to have the competitive edge and a level of marketing and technology not normally seen in our area,” she added. “Sellers will have confidence that their home will be marketed aggressively and with the highest quality. My clients will have access to the best tools in the industry.”

Janna says NextHome Solid Ground will be a community-based company with a family-oriented feel. The company’s agents will work together to create a year-round brokerage committed to helping the community not only with real estate needs, but charitable events as well.

When not selling real estate, Janna and her husband, Eric, spend time with their 11-year-old son, Ryan. The family enjoys camping, spending time outdoors and taking in all that Northern Idaho has to offer.

Please join us in congratulating Janna and the rest of the team at NextHome Solid Ground on the opening of their new NextHome office in Post Falls, ID!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.