Pleasanton, CA — May 6, 2026 — After more than a decade of building one of real estate’s most relevant and respected franchise brands, NextHome today announced a new growth model designed specifically for large, high-performing brokerages and multi-office operators.
The announcement reflects what many brokerage leaders are feeling across the industry right now: running a large real estate company has become more complicated, more expensive, and more demanding than ever before.
Margins are tighter as technology costs continue to rise. Brokerages are managing more vendors, more systems, more training, and more operational moving parts, all while trying to support agents, grow market share, and deliver a better experience for consumers.
For many brokerage owners, the job has slowly shifted from leading people and growing the business to managing software, solving tech problems, and keeping disconnected systems working together.
“Many large operators, particularly those within legacy franchise systems or long-standing independent models, have built incredibly successful businesses,” said Charis Moreno, Chief Revenue Officer of NextHome. “But it’s becoming harder and more expensive to keep those businesses running profitably and smoothly through traditional models. We built this to help simplify the day-to-day so brokers can get back to focusing on their people, their culture, and the growth of their business.”
Built specifically for larger operators, the new NextHome model offers two technology paths under a single five-year agreement: Full Tech Stack and Lite Tech Stack.
The Full Tech Stack brings key brokerage systems into one connected experience, including CRM, marketing tools, CMA solutions, transaction management, and other operational platforms. Instead of asking brokers and agents to manage multiple disconnected systems, the goal is to create a simpler, more consistent experience across the brokerage.
Brokers also retain ownership of their data, something that has become increasingly important as brokerage leaders evaluate long-term technology partnerships.
The Lite Tech Stack offers a more streamlined option for brokerages with agents and teams that want access to the NextHome brand, support, and resources, while keeping costs lower and avoiding unnecessary technology overlap.
“The future of real estate is not one-size-fits-all,” said James Dwiggins, Co-CEO of NextHome. “Large-office operators shouldn’t have to choose between scale and simplicity. Different brokerages have different needs, and we wanted to build something flexible enough to support their reality while still protecting the culture and independence that make those businesses special.”
NextHome’s new model is just as much about operational relief as it is about technology.
“Entrepreneurial leaders didn’t get into real estate to manage vendors, troubleshoot software, or spend their days onboarding tools,” Moreno said. “Yet that’s where many brokerage owners have found themselves. Our role is to help remove some of that burden so leaders can spend more time recruiting, coaching, supporting agents, and building a profitable company.”
In addition to the technology solutions, the Full Tech option includes support from NextHome’s U.S.-based Member Services team, which provides hands-on assistance six days a week. The company also offers training and various resources designed specifically for brokerage leaders and agents navigating today’s market.
For eight consecutive years, NextHome has ranked in the top tier of franchise owner satisfaction in blind, third-party surveys conducted by Franchise Business Review, earning the No. 1 ranking five times.
“In today’s environment, every dollar and every hour matter,” said Keith Robinson, Co-CEO of NextHome. “Brokerage leaders are looking closely at where they’re spending money, where they’re losing time, and whether the systems around them are truly helping the business grow. We built this model to reduce some of that pressure and create a path that feels more sustainable long term.”
While the offering has evolved, the company says its core philosophy remains unchanged.
“Culture can be difficult to measure, but its impact on a business is very real,” Moreno said. “The right people create momentum. They create trust and stability. We’ve always believed that when you support people at a high level and build a company around relationships, strong business results follow naturally. That’s what Humans Over Houses® has always meant to us.”
Today, NextHome supports over 550 offices and more than 5,000 agents nationwide, with over 30,000 transactions closed in 2025, representing approximately $11 billion in sales volume.
As the real estate industry continues to evolve, NextHome believes brokerages need more flexibility, fewer operational headaches, and partners who understand what it actually takes to run a profitable real estate company.
Interested in being a part of the NextHome Real Estate Franchise? Contact Charis Moreno at Charis@NextHome.com.
Each office is an independently owned and operated business.