Blog : North Carolina Real Estate

NextHome announces newest brokerage in the Triad Area

NextHome announces newest brokerage in the Triad Area

Doug & Adriane Witcher, Tracy Turner

Pleasanton, CA — November 27, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Realty Partners. The brokerage represents the 19th office location opened in North Carolina for the NextHome franchise.

NextHome Realty Partners is owned by Tracy Turner and Doug Witcher. Adriane Witcher, Doug’s wife, works as a REALTOR®/broker for the office and David Turner, Tracy’s husband, is NextHome Realty Partner’s project manager. 

Based in High Point, NextHome Realty Partners’ agents are looking forward to serving clients across Greensboro, Kernersville, Jamestown, High Point, Winston-Salem, and the remainder of the Triad.

High Point, nestled between Greensboro and Winston-Salem, is known as the “Furniture Capital of the World” and is the home of High Point University and a brand new minor league baseball team, the High Point Rockers. The Triad boasts a veterans hospital, as well as six additional major universities, two more minor league baseball teams and the Greensboro Swarm, a basketball team owned by the Charlotte Hornets.

With 12 agents and growing, NextHome Realty Partners provides expertise in all types of residential real estate including first-time home buying, investment properties, and veteran relocations.

“We want to bring on agents that are like-minded as us and will go the extra mile to take care of their clients,” said Tracy. “We want agents who will be creative and think outside the box to get the job done.”

NextHome Realty Partners can trace its origins to 2009 when Tracy first obtained her real estate license. Prior to that, Tracy was a Director of Sales and Marketing for Sheraton Hotels where she developed an interest in real estate investing. In 2006, she and her husband started a real estate investment company and purchased over 45 foreclosures properties. They would fix up and rehab the properties to sell or rent. 

Tracy initially worked for a small, independent firm, and eventually a larger firm where she sharpened her skills over the next six years. In 2014, she became broker-in-charge of a nationwide real estate firm.

In 2016, Adriane Witcher obtained her real estate license and started working for Tracy.  Adriane, Doug, Tracy, and David had been friends for over 20 years. Tracy had no reservations about hiring Adriane as a new agent because of Adriane’s successful business background. 

Doug and Adriane started a trucking company, Worth Transportation Systems, in 1998. They grew it from one truck and a small warehouse to a multi-million dollar business delivering furniture throughout the United States. They sold the business in 2004 and bought Balance Day Spa in Greensboro, NC. They soon added two more locations in the Triad. They sold the spas in 2010 and became involved in a couple other businesses until they realized real estate was undoubtedly their calling. 

“Doug and I have purchased 11 homes that we have lived in, all in the Triad, during our almost 20 years of marriage,” said Adriane. “We have always enjoyed the home buying, selling, and remodeling process. With our interest in real estate, becoming a REALTOR® seemed like the perfect fit.”  

Doug soon followed with getting his real estate license and in Spring of 2017, the Turners and the Witchers once again got the entrepreneurial itch. In Fall of that year, they opened their own firm called Turner Witcher Realty. A brick and mortar office soon followed and they quickly grew to six agents.  

The company thrived in its first year, with Doug, Adriane, and Tracy closing over 60 transactions themselves along with dozens more from their agents. 

Their connection to NextHome began not by looking for a franchise to partner with, but because they were looking for a way to improve their logo and have consistency in marketing

“While I was researching logos, I remembered a REALTOR® that I had a deal with earlier this year who worked with NextHome Triad Realty,” Adriane said. “The logo and mascot caught my attention. We were not fans of franchises, but the branding was really good. We were interested, but hesitant. I presented it to Doug and Tracy and it wasn’t long before we were on the phone with NextHome’s vice president of sales Charis Moreno.”

The trio knew they wanted to give their agents and clients the best, most up-to-date technology and tools. They wanted to improve their logo to be sharp and consistent in all advertising and marketing. The search for a logo morphed into an upgrade for their entire business. 

“When I looked at franchises, I always associated them with an old and stuffy feeling,” Doug said. “Then I saw NextHome and it was new and fresh. They offered everything we were looking for while still allowing us to operate our own business. They didn’t impose all the rules and regulations of a typical real estate franchise.”

Adriane found the branding tools to be a significant time saver for a brokerage that was doing it all independently before. 

“Adriane is our in-house tech guru and she was usually the one who was searching the Internet for better and more efficient ways to get things done,” Tracy said. “With NextHome, everything is in one place, right at our fingertips.” 

“There is consistency and comprehensiveness in the branding and marketing. NextHome offers everything we wanted and needed, including things we didn’t even know we needed,” said Adriane. 

Today, NextHome Realty Partners offers that outside-the-box thinking and unparalleled marketing to all of their clients, and it shows. So far in 2019, the brokerage helped clients with more than 100 successful transactions and did $24 million in sales. Tracy, Doug, and Adriane are still selling as successfully as ever. 

Outside of helping clients find their next home, Doug and Adriane enjoy cheering on the Carolina Panthers and Adriane’s alma mater, the UNC Tarheels. They are the proud parents of two children: Hayden (20) and Sofiya (19) whom they adopted from Russia in 2002. 

Tracy has been married to David for 27 years and she is the mother of four, Lauren (24), Brittany (23), and twins Jack and Kristen (14). Lauren is married to the firm’s newest agent, Spencer Harrell, and they are expecting a baby girl in early January. In the summer months, the family enjoys going to Smith Mountain Lake and supporting their kids as they play soccer and golf. 

Please join us in welcoming Tracy, Doug, Adriane, and the rest of the team at NextHome Realty Partners to the NextHome family!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Turn Key Realty opens in Raleigh

NextHome Turn Key Realty opens in Raleigh

Danielle & Chad Weeks

Pleasanton, CA — November 12th, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Turn Key Realty. The brokerage represents the 20th office opened in North Carolina for the NextHome franchise.

Based in Raleigh, NextHome Turn Key Realty is owned by husband and wife team Danielle and Chad Weeks. Danielle has a wealth of experience in relocations, especially for seniors who are looking to downsize, right-size, or relocate to a 55+ or retirement community. Chad is the quintessential analytical businessman and together they deliver superior service for all types of residential real estate. 

Although NextHome Turn Key is based in Raleigh, the team will also serve clients across Durham, Wake Forest, Holly Springs, Morrisville, Apex, Garner, and the remainder of Wake and its 15 surrounding counties. 

In recent years, Danielle has served the sellers of Wake and Durham counties as a top-producing listing specialist. However, prior to real estate, she spent more than a decade managing retirement communities. Part of that job was helping seniors transition from one home to another. 

“I spent time helping seniors through that relocation process from the other side,” Danielle recalled. “It helped me understand the unique and very diverse needs of older generations.”

In 2016, her skills caught the attention of a local real estate broker and she was recruited to a small, boutique firm. Danielle eventually transitioned to a larger, national brokerage where she catapulted her career to regional success. 

“My time as a listing consultant taught me to door knock, cold call, and do whatever it took to build relationships with clients,” Danielle said. “I gained great confidence and discovered that I could walk into a house, give a killer presentation, and sell that house quickly.”

Danielle continued to work on two high-producing teams as a listing specialist until she and Chad opened their NextHome brokerage in early August. 

“We wanted to deliver a higher quality experience and have more flexibility for our family,” Chad said of their attraction to NextHome. “Having our own franchise allows us to create the culture we want – where clients can feel valued and not like they are being cranked through an assembly line.”

NextHome had been a re-appearing presence in Danielle and Chad’s lives for many years. A North Carolina NextHome broker had tried to recruit Danielle just six months into her real estate career, and Chad’s best friend worked with another NextHome broker. Then, Danielle and Chad began to consistently see eye-catching orange NextHome signs popping up on properties everywhere they looked. 

“NextHome kept coming back into my life,” Danielle said. “Then I took a good look at the franchise and it was really cool. I like the ability franchises have to take NextHome’s great tools and tailor them to the way we do business and what our clients need.”

The NextHome Turn Key Realty team is now using the franchise’s superior tools to list and sell residential properties. Together, Danielle and Chad are building their business with a known name in Raleigh. 

“NextHome is well respected in our community,” Danielle said. “It’s a recognized and well-respected brand in the marketplace. Plus, combining my consumer-focused way of doing business with NextHome’s humans over houses motto made it a good match.”

When Danielle and Chad aren’t building their business, they enjoy getting together with friends and serving in their church’s ministry. Danielle is also active with many senior-related organizations that tackle all sorts of issues surrounding seniors by identifying problems and working towards solutions. Danielle has been active with Health Affairs Round Table (HART) for several years. 

Chad and Danielle are enjoying seven years of marriage and are the proud parents of Aubree (6) and Haven (3).

Please join us in congratulating Danielle and Chad on the opening of NextHome Turn Key Realty in Raleigh, North Carolina!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

Kelly Myers opens NextHome At The Lake in North Carolina

Kelly Myers opens NextHome At The Lake in North Carolina

Phoenisa & Kelly Myers

Pleasanton, CA — July 25, 2016 — NextHome is proud to announce our newest addition to the franchise, NextHome At The Lake. The brokerage represents the 15th office location opened in the state of North Carolina for the NextHome franchise.

Owned and operated by Kelly Myers, he will be joined on the leadership team by Broker In Charge, Dawn McGinn.

Based in Mooresville, NextHome At The Lake will provide real estate services such as single-family residential sales, first-time home buyers, investment, luxury, and land deals for the areas of Lake Norman, Mooresville, Troutman, Davidson, Statesville, Huntersville, and all surrounding areas.

Mooresville is located 30 minutes north of Charlotte and is home to approximately 35,000 residents. It’s well known for being the home of many NASCAR racing teams and their drivers. This has caused the city to be titled “Race City USA.

Kelly has had an extensive career as a business entrepreneur. With successful ventures in restaurant franchises, business investments and real estate portfolio investments, Kelly made the natural progression towards building a real estate brokerage.

Kelly has been around real estate for his entire adult life, as his father has owned various commercial properties and has a portfolio of over 100 rental properties.

Starting his real estate investing in 2000, Kelly has been a successful real estate flipper for more than 18 years. Flipping more than 40 properties, Kelly brings a wealth of experience to NextHome At The Lake. Additionally, he and his real estate construction team have built several custom high-end new construction properties.

In 2017, Kelly was having more and more people he knew asking if he would assist them in buying investment properties. Seeing this as an opportunity, Kelly decided to open his own real estate brokerage.

“I had already taken part in owning a successful sandwich shop franchise, so I knew the value of following a franchise model,” said Kelly. “Within minutes of seeing what NextHome had to offer, I fell in love with the brand and all that it stands for.”

Kelly needed a broker for his brokerage and found Dawn to be the right person for the role. Introduced from a close family friend, Kelly saw Dawn’s 15+ years of real estate experience to be the perfect scenario to have her bring her strong leadership to the company.

NextHome At The Lake has represented quite a few high-profile clients, including one of the most recognized NASCAR drivers in the world, Kurt Busch.

When not selling real estate, Kelly spends time with his family. Kelly and his wife of 12 years, Phoenisa, have two daughters – 10-year-old Phoenix and seven-year-old Piper. The Myers family love spending time out on Lake Norman. Kelly has become synonymous with the lake and is locally known as “Mr. Lake Norman”.

Please join us in congratulating Kelly, Dawn and the rest of the team at NextHome At The Lake on the opening of their new NextHome office in Lake Norman, NC!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome In The Triangle opens in Cary, North Carolina

NextHome In The Triangle opens in Cary, North Carolina

Mary Ann Wilson
Mary Ann Wilson

Pleasanton, CA — July 6, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome In The Triangle. The brokerage represents the 14th location opened in the state of North Carolina for the NextHome franchise.

The office will be owned and operated by top-producing REALTOR® Mary Ann Wilson.

NextHome In The Triangle will provide real estate services such as single-family residential sales, first-time home buyers, investment, luxury, short sales, and land deals for the areas of Cary, Apex, Fuquay Varina, Wake Forest, Durham, and the remainder of Wake, Orange and Johnston counties.

As a designated Luxury Home Marketing Specialist, Mary Ann has a passion for working with higher end properties.

Located 20 minutes west of Raleigh, The Research Triangle region refers to the communities of Raleigh, Durham and Chapel Hill. Home to approximately two million residents, The Triangle is the second largest metropolitan area in the state of North Carolina.

Mary Ann started her real estate career in 2014, but has been around real estate as an investor for more than a decade.

Originally from Kansas, Mary Ann has a background in business and technology. As a graduate of Kansas State University, she received her degree in Finance. She moved to New York and was the lead recruiter for a technology consulting firm. During her two years in that leadership role, she grew the division from nine employees to more than 200 individuals.

Mary Ann met her husband, Reid, while working in New York when she interviewed him for a position at her firm.

After relocating to North Carolina, the Wilsons and several business partners formed a real estate investment LLC in 2006.

They purchased three investment properties in North Carolina which worked out very well for their portfolio. Mary Ann has been able to provide expertise to other potential investors about buying cash flow properties.

In 2014, Mary Ann made the choice to get her real estate license and jump into the sales side of the business.

“It was the perfect time for me to become a REALTOR®,” said Mary Ann. “My youngest daughter was old enough for me to put in the time to start my real estate sales career.”

She started at RE/MAX as a key member of a high-producing established real estate team. As someone who lived in a development of 600 homes, Mary Ann tapped into a builder’s purchase of 10 acres to jump start her sales career.

“A national builder, K Hovnanian, purchased this large parcel of land near my home,” said Mary Ann. “I reached out to the regional President of the company and scheduled an appointment to present what we could do to help sell these properties.”

“The company had us be a part of the sales process and we sold two-thirds of the entire development,” she added.

In 2017, Mary Ann left the team to start her own business and it took off, selling more than $7 million in volume in her first year as an individual agent.

Her 2018 is going even better. She is currently on pace to exceed over $10 million in sales volume.

Mary Ann found herself in a position to go out on her own and open her own brokerage. With her business experience and a booming real estate sales business, it made a lot of sense to take this next step.

She found NextHome online in an Inman News article. After speaking with NextHome’s Vice President of Sales, Charis Moreno, Mary Ann knew the franchise was the right fit for her new brokerage.

“With NextHome’s tech platform and tools, it was a perfect addition to my focus of high-level, full-service marketing for each of our listings,” said Mary Ann. “I feel great about what NextHome In The Triangle will be able to offer sellers in our market.”

The Wilsons have been married for 22 years and have two daughters – Rosie (age 20), a junior at the University of Maryland, College Park, and Kerry (age 18) a Communications major at the University of North Carolina, Asheville.

Please join us in congratulating Mary Ann and the rest of the team at NextHome In The Triangle on the opening of their new NextHome office in Cary, NC!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

 

 

NextHome opens newest office in Raleigh, North Carolina

NextHome opens newest office in Raleigh, North Carolina

Mark Anderson
Mark Anderson

Pleasanton, CA — May 9, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome The Ideal Group. The brokerage represents the 13th location opened in the state of North Carolina for the NextHome franchise.

Based in Raleigh, the company will be owned and operated by real estate broker, Mark Anderson. The brokerage will provide real estate services such as single-family residential sales, first-time home buyers, investment, luxury, multi-family properties, and new home sales to the communities of Raleigh, Durham, Cary, Wake Forest, Holly Springs, Fuquay and the remainder of the greater Raleigh metropolitan area.

As the capital of North Carolina, Raleigh is home to approximately a half million residents. The city is the second largest in the state behind the city of Charlotte.

Starting real estate in 2006, Mark has begun his career working in auctions with Real Estate Owned (REO) foreclosure properties. Over a period of three years, he worked with bank asset managers and participated in selling off foreclosed homes that were taken back by the bank.

In 2009, Mark moved to a more traditional approach to selling real estate. He moved to a local independent brokerage and sold as a REALTOR®. Over the next five years, Mark not only sold single family residences for sellers and buyers, but also focused on working with hedge funds in acquiring properties for long term hold and rental.

As his business grew to see more than 100 transactions annually, it made a lot of sense to go out on his own and open a brokerage. In 2013, he opened The Ideal Group. From December 2013 to December 2017, The Ideal Group has closed more than 900 transactions to the tune of more than $117 million in sales volume.

In late 2017, Mark made the decision to diversify his business model and become less reliant on hedge fund business. Seeing the need for more tools and services to provide his agents, Mark joined the NextHome franchise.

“I checked with various franchises, but found NextHome to have everything that I wanted in a partnership,” recalls Mark. “NextHome’s VP of Sales Charis Moreno was the deciding factor for me. Her knowledge of what today’s brokerage would need to be successful really impressed me.”

“After coming out to meet the team in California, I texted my wife Wendy ‘This is where we are supposed to be,’” he added.

NextHome The Ideal Group will be focused on having career-oriented REALTORS® who want to provide better service and technology than the competition.

In addition to the sales the brokerage provides, Mark and the team give back to the community they serve. He’s involved in his local church and has participated in local Habitat For Humanity home building events for those in low income areas.

Mark and Wendy have been married for 20 years and have two daughters – Makenzie (age 11) and Ashlyn (7). The Andersons love all outdoor activities including lake swimming and tubing.

Please join us in congratulating Mark and the rest of the team at NextHome The Ideal Group on the opening of their brand new NextHome office in Raleigh, NC!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

The NextHome franchise expands in North Carolina

The NextHome franchise expands in North Carolina

Anyiesa (AJ) Johnson
Anyiesa (AJ) Johnson

Pleasanton, CA — April 5, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome Overflow Realty Group. The brokerage represents the 12th location opened in the state of North Carolina for the NextHome franchise.

Based in Pineville, the company will be owned and operated by real estate broker Anyiesa (AJ) Johnson. Her brokerage will provide real estate services such as single-family residential sales, first-time home buyers, investment, luxury, multi-family properties, land sales, and commercial tenant representation services to the North Carolina communities of Union, Gaston, Cabarrus, and Mecklenburg counties. The brokerage will also service areas on the South Carolina side in York and Lancaster counties.

Located 15 miles south of Charlotte, Pineville is a suburban town of nearly 8,000 residents.

AJ started her real estate career in 2005 in St. Louis, Missouri. During her first two years of selling real estate, she worked for two firms – Prudential Properties and William French Buyers Agency.

In 2007, she relocated to Northwest Arkansas with her husband, Reginald. As a labor employment attorney, Reginald represents large companies such as Tyson Foods, Family Dollar, and Signet Jewelers.

After settling down in Arkansas, AJ began working as a commercial property manager with Colliers International.

When the couple had to relocate again in 2010, they moved to Charlotte, NC. AJ continued on as a commercial property manager – this time with Lincoln Harris Commercial.

After five years in North Carolina working exclusively with commercial clients, AJ diversified her services in 2015 by offering residential real estate representation. A year later, she opened her residential brokerage Overflow Realty.

2017 was a successful year in residential real estate, as AJ hit her career high in both transactions closed and volume sold. With a new focus in adding talented agents to her brokerage, she looked to find a real estate franchise that best suited her needs as a broker.

“I originally wasn’t thinking about franchising,” recalled AJ. “But after seeing what NextHome could offer – branding, technology, and marketing all packaged in an affordable way – I was sold on the company.”

AJ describes her vision for NextHome Overflow Realty Group as a company with “quality agents with a heart to serve that build relationships where selling the home is a byproduct of the service.”

When not selling real estate, AJ volunteers time for the Parent-Teacher-Student Organization (PTSO) at Cuthbertson High School Executive Board, where she serves as Secretary for the organization.

The Johnsons have been married for 23 years and have two children – daughter Reana (age 19) who is a student at the University of North Carolina and son Ryan (18) who attends the University of Findlay in Ohio.

The couple love to travel and have plans to visit Italy and the South Caribbean before the end of 2018.

Please join us in congratulating AJ and the rest of the team at NextHome Overflow Realty Group on the opening of their brand new NextHome office in Pineville, NC!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

Five common mistakes agents make when farming — and how you can avoid making them

Five common mistakes agents make when farming — and how you can avoid making them

When it comes to farming a local market area, are you doing everything you can to drive in real estate seller leads? Here are five common mistakes real estate agents make when farming.

Mistake #1: Agents tend to “stick to what they know”

It takes time to build a brand via farming techniques, and agents are often unlikely to select a new farm outside their usual market area. Sometimes, this means that agents stick to areas with homes that earn them smaller commissions, even though nearby areas may have higher turnover or more expensive homes (or both).

Advice: If you’re already farming a local market area and you’re not seeing great results, don’t start over. Do some research and find a small pocket of high turnover or high commission homes. Expand your farming efforts to that mini-farm to see if you can land your first listing there. Then, use a “Just Listed/Just sold campaign” to entice additional homeowners to hire you based on your local market success.

Mistake #2: Agents don’t include calls to action on their mailers and campaigns

When asked if they have a call to action on their recipe cards, refrigerator magnets or postcards, agents often point to their phone number and email. Offering your contact information is different than offering a specific service — and consumers won’t always make the jump on their own.

Advice: Before you design or send any campaign, ask yourself how you can tie the marketing piece back to one of your specialties or services. Then, add a specific call to action to everything you send out. Ask your targets to fill out a short form on your website or affiliated marketing site in exchange for something they get in return. For sellers, offer an automated CMA, a market update report or a staging and selling guide. For buyers, offer an online pre-approval with an affiliated lender. Track your follow-up success, and change your CTAs if you’re not seeing any results.

Remember, you should never send your contacts to a general “contact me” form.

Mistake #3: Agents retarget people who just bought or sold from them

Most agents hope for referrals after they have worked with a buyer or seller but many times, they don’t have separate campaigns for this segment of their sphere. The result? Some agents without targeted marketing may send postcards saying “It’s a great time to sell!” to a homeowner who just closed with them six weeks ago.

Think of how much time you spend reviewing marketing pieces before you toss them in the garbage. It’s very unlikely that a past client will see a seller-targeted piece and think about referring their friends as a result.

Advice: If you want referrals, it’s better to ask for them outright. Send a quick note (after the closing and any potential issues have been resolved) saying that you enjoyed working with them, and that you’d be thrilled if they would keep you in mind when their friends/family are in need of a real estate agent.

You’ll save money on mailers that aren’t getting you any results, and you’ll know for certain that your past clients understand you would be grateful for any referrals sent your way.

Mistake #4: Sending the same postcard or campaign to everyone

Does the couple in the rambler on the main drag just have their third child? Did the single woman in the condo development just get engaged? Did the retirement-age couple in the McMansion send their last kid off to college? If you don’t know the answers to these questions, then you can’t possibly be targeting each homeowner with messages and campaigns that resonate.

We live in a world where Facebook can target you with concerts or products you’ll love, and Amazon’s “People also bought” carousel drives in a reported 30% of their total sales. Consumers are too smart for one-size-fits-all marketing campaigns, and that goes double for your real estate seller leads.

Advice: To get the response you’re looking for, you need to segment homeowners in your farm by their propensity to move up or down, and target them with marketing campaigns that resonate deeply and have a clear call to action.

Mistake #5: Not being ready with a response — whether it be an 8 x 8 campaign or a door knocking script!

Most agents spend hundreds, if not thousands, of dollars to drive in new real estate sellers leads through their farming efforts. And when those leads arrive, they realize they don’t have a coordinated follow-up plan ready. Yikes!

Advice: Unless you already have a follow-up plan that works, we recommend following up in kind to any leads. If you get a real estate seller lead via email, follow up via email. If you miss a phone call, return it as soon as you can. You can also drop off a small Wow Package that offers a peek into you and your business. If you want to doorknock or door drop but don’t have a full Wow Package, here are three outside the box ideas you can implement.

Remember, the key is to plan your follow-up even before you get an inbound lead. When you use the same techniques, you’ll be able to measure how well your plan is converting your real estate seller leads and tweak your follow-up to get the best results possible.

For more helpful tips, visit the SmartZip blog.

NextHome In The Triad opens in Greensboro, North Carolina

NextHome In The Triad opens in Greensboro, North Carolina

Paul Milam
Paul Milam

Pleasanton, CA — January 10, 2018  NextHome is proud to announce our newest addition to the franchise, NextHome In The Triad. The brokerage represents the 10th location opened in North Carolina for the NextHome franchise.

Based in Greensboro, the company will be owned and operated by husband and wife team, Paul and Virginia Milam. NextHome In The Triad will provide real estate services such as single family residential sales, first-time home buyers, rehab and resale property listings, and investment sales to the areas of Greensboro, Burlington, Winston-Salem, Summerfield, Oak Ridge, High Point, and all other communities in Guilford, Alamance and Forsyth Counties.

With more than 40 years in the real estate industry, Paul brings tremendous experience and a second-to-none track record to the NextHome franchise.

Starting his career in 1978 in Charleston, West Virginia, he sold homes with a local franchised real estate office before taking over as the Assistant Director of Sales for Smith Mountain Realty in Moneta, Virginia in 1981.

Leading an entire sales division over the next five years, Paul was involved in the selling of 12 lakefront resort communities in Moneta.

In 1986, Paul moved to Wilmington, North Carolina and began working with mentor and friend, Don Gilstrap. As a broker in Wrightsville Beach, Paul opened his own real estate brokerage, Milam Williams & Associates, and sold more than $600 million in real estate volume over the next five years.

In 1993, Paul franchised his brokerage with Coldwell Banker. Starting with just two agents, Paul organically grew his company, Coldwell Banker SeaCoast, to more than 125 agents five years later at the time of the sale of his company.

From 1997 on, Paul has focused on new home developments and new builder inventory at Lake Hogan Farms in Chapel Hill and then Henson Farms, Henson Forest, Autumn Lake, Riverside, and various active adult communities in the Triad. His wife, Virginia, joined to work alongside him to help maintain stellar new home marketing services while keeping up with the sales growth.

In 2016, Paul saw an Inman News article about a fast-growing real estate franchise.

“In the past, my leadership team and I were able to grow our brokerage under a franchise model,” recalled Paul. “After reading more about NextHome, I wanted to re-open a brokerage and build a tech-based company and grow with smart, talented and forward-thinking agents. I think this is the perfect time to bring a fresh new brokerage to the market.”

“We are excited to launch NextHome In The Triad and see nothing but great things in the future for our company,” added Paul.

In addition to Paul and Virginia, the initial leadership team will feature a Marketing Coordinator, Sadie Jones.

When not selling real estate, the Milams focus on spending time with their family. The couple have been married for 22 years and have three children.

Please join us in congratulating Paul, Virginia, and the rest of the team at NextHome In The Triad on the opening of their brand new NextHome office on Lawndale Drive across from Target in Greensboro, NC!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome expands in North Carolina with NextHome Triad Realty

NextHome expands in North Carolina with NextHome Triad Realty

Rich and Amy Manzi
Rich and Amy Manzi

Pleasanton, CA— December 28, 2017  NextHome is proud to announce our newest addition to the franchise, NextHome Triad Realty. The brokerage represents the ninth location opened in North Carolina for the NextHome franchise.

Based in Greensboro, the company will be owned and operated by husband and wife real estate professionals Rich and Amy Manzi. NextHome Triad Realty will provide real estate services such as single family residential sales, first-time home buyers, rehab and resale property listings, and investment sales to the areas of Greensboro, Summerfield, Oak Ridge, High Point, and the remainder of Guilford, Rockingham and Forsyth Counties.

Rich started his real estate career in 2011 at Keller Williams Realty in Greensboro. With a background in direct sales, he was quickly able to build his annual business to more than 25 transactions with sales volume exceeding $5 million. Even more impressive, Rich hit these numbers in an area where the average sales price is under $200,000.

In 2015, while selling real estate at a high level, Rich also gave time and guidance to other agents in his Keller Williams office when he took over as the company’s Productivity Coach.

As Rich’s business grew, so did the need for additional help. After more than 15 years working as a teacher, Amy joined Rich on the sales side of the business in 2016. Together, the duo increased their sales significantly compared to previous years. While both Manzis can handle all aspects of a transaction, Rich typically works with listings and investors, while Amy handles working with buyers.

In 2017, Amy encouraged Rich to look into opening their own brokerage. As he researched various real estate franchises, Rich decided affiliating with NextHome made the most sense.

“I just loved the technology and the websites that NextHome could offer us,” recalled Rich. “Knowing that we didn’t want to start from scratch when it came to opening our own company, NextHome provided a cost-effective option for us to be a part of and give our clients the service and technology they deserve.”

“Our goal at NextHome Triad Realty is to provide our clients such outstanding service, that they would never have a bad thing to say about our company and our agents,” he added.

When not selling real estate, the Manzis spend time with their three children – daughters Kelsey (age 22) and Katelyn (17), and son Austin (15). Rich describes himself as an automobile enthusiast and loves working on rebuilding cars. He also enjoys spending time flipping properties and finds the challenge to be rewarding. Married for 22 years, Amy and Rich enjoy traveling and seeing the world whenever they aren’t listing and selling homes.

Please join us in congratulating Rich, Amy and the rest of the team at NextHome Triad Realty on the opening of their brand new NextHome office in Greensboro, NC!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome RARE Properties is the newest addition to the NextHome franchise

NextHome RARE Properties is the newest addition to the NextHome franchise

Denise Zirker (left) and Patty Topakian
Denise Zirker (left) and Patty Topakian

Pleasanton, CA— December 21, 2017  NextHome is proud to announce our newest addition to the franchise, NextHome RARE Properties. The brokerage represents the 9th location opened in North Carolina for the NextHome franchise.

Based in Raleigh, the company will be owned and operated by business partners, Denise Zirker and Patty Topakian. NextHome RARE Properties will provide real estate services such as single family residential sales, first-time home buyers, land sales, relocation, veteran purchases, and new construction sales to the areas of Raleigh, Wake Forest, Cary, Garner, Holly Springs, Fuquay-Varina, Durham and the remainder of the greater Raleigh metropolitan area – known as the “Triangle Area”.

The city of Raleigh is the capital of North Carolina and home to nearly 500,000 people. As one of the fastest growing cities in the United States, the population increases to nearly 1.75 million residents when counting all of the greater Raleigh Metropolitan area.

The partners met while working at a local Coldwell Banker brokerage in Raleigh. Both Zirker and Topakian started at about the same time as new agents in 2009. Seeing each other often, they admired each other’s work ethic and business acumen.

Both Zirker and Topakian worked as individual agents, but wanted to partner together as a team. In 2011, they left the brokerage to open their own company, Raleigh Area Real Estate Properties also known as RARE Properties.

“Leaving to go out on our own was definitely a leap of faith by two people who were only in real estate for two years,” recalls Topakian. “But with the support of our families and with the commitment from the community to having us represent them for their real estate needs, it was the best thing we could have ever done.”

Their brokerage would call each of their listings a “RARE Property”, providing a standard level of service not typically seen in their market.

“Every listing from our brokerage was a RARE Property,” said Zirker. “That meant it had nothing to do with size or price, but rather how we marketed the home. We focused on making sure the home had buyer traffic both online and in person. The high level of service and marketing was a commitment we gave to every one of our clients and stood by that promise.”

Investing heavily in lead generation and listing marketing, Zirker and Topakian saw a huge swing upwards in business. However, they noticed that business was not growing because of purchasing leads, but rather because of relationships with past clients and current clients and the referrals that came with it.

That referral-based way of doing business attracted like-minded agents to the company, which in 2016 grew to 12 agents and over $22 million in sales.

In the spring of 2017, Zirker and Topakian wanted to improve services and tools to offer their agents. It was at that time they found the NextHome franchise.

“We had an agent leave our brokerage which made us reevaluate our business model,” said Zirker. “When we looked at how we could be more supportive for our agents, we had no intention of affiliating with a franchise. But after speaking with (NextHome’s Vice President of Sales) Charis Moreno, I felt so comfortable with joining NextHome.”

“Patty had left the country for vacation when I found NextHome,” recalls Zirker. “I wanted to make a compelling argument for us joining NextHome. So, I worked with my husband in creating a spreadsheet for the pros and cons to be able to show Patty when she returned.”

“After seeing what NextHome could do for our brokerage, it was a no brainer,” added Topakian. “We were going to be NextHome RARE Properties.”

“Since joining NextHome, we have added four talented agents,” said Topakian. “We are fortunate to have such dedicated, hard-working agents who trust us and our decision to join the franchise. Our agents have loved the support by the Member Services team.”

Please join us in congratulating Denise, Patty and the rest of the team at NextHome RARE Properties on the opening of their brand new NextHome office in Raleigh, NC!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.