Blog : home ownership

NextHome RGV Realty opens two office locations in Texas

NextHome RGV Realty opens two office locations in Texas

Ronnie Ontiveros

Pleasanton, CA — February 14, 2019 — NextHome is proud to announce our two newest additions to the franchise, NextHome RGV Realty in Port Isabel and McAllen, Texas. The two brokerage locations represent office locations #21 and #22 opened in the state of Texas for the NextHome franchise. The offices are approximately 20 minutes from each other.

The brokerage will be led and owned by top-producing REALTOR® owner Ronnie Ontiveros. She will handle all day-to-day operations for the company in both locations. She will be assisted on the leadership team by her mother, Nora Flores, who will handle back office details. Scarlett Pardo will serve as the Team Leader for the office.

The team at NextHome RGV Realty will handle all types of residential property sales such as first-time home buyers, investors, military and veteran services, land, relocation, foreclosures, short sales, and all forms of residential sales of 1-4 units. With nearly 20 associates between both offices, the company is poised to make a mark in South Texas.

The McAllen-based NextHome RGV Realty location will work in the cities of McAllen, Edinburg, Mission, Alamo and the entirety of Hidalgo County.

The Port Isabel office will handle clients in the cities of Port Isabel, Harlingen, South Padre Island, Brownsville and the remainder of Cameron County.

McAllen is the largest city in Hidalgo County with a population with nearly 150,000 residents.

A REALTOR® since 2004, Ronnie started her career in Dallas as a manager for the #1 Keller Williams agent in the United States at that time, Patrick Iommi. Working in that environment allowed Ronnie to learn the ins and outs of running a high-volume, highly productive real estate sales location.

After two years, Ronnie decided to make the move back to her hometown of McAllen and started working with a real estate team at Select Properties as a buyers agent. Shortly after, she switched to becoming a listing agent and had a very successful three year run as a member of the team.

In 2009, Ronnie and a business partner, made the move to Keller Williams in McAllen. Slowly building her business, her first year at the company, she sold nearly $4 million in volume – a huge achievement in a market where $179,000 is the average sales price of a home.

For nearly a decade at Keller Williams, Ronnie was one of the top producing agents in the entire city of McAllen. In 2018, Ronnie sold more than $14 million in real estate.

With ten years of high-volume sales, Ronnie was ready to go into 2019 as a business owner rather than just a REALTOR®.

“Prior to joining NextHome, I knew I wanted to either own my own brokerage or buy into an existing company and be part of the ownership team,” said Ronnie. “When I realized that an ownership opportunity wasn’t possible at the brokerage I was working at, I knew this was the time for me to go out on my own.”

After researching several different companies, Ronnie eventually decided to franchise with NextHome due to the strong organizational structure of the franchise.

“Having someone of Ronnie’s caliber join our company is an honor for us at NextHome,” said NextHome’s Vice President Imran Poladi. “As a long time real estate icon, she brings a stellar reputation and a brokerage full of talented and committed real estate agents who are really making an impact in their community. I speak for our entire corporate team when I say that we are beyond excited to have NextHome RGV Realty team join our NextHome family.”

Please join us in congratulating Ronnie and the rest of the team at NextHome RGV Realty on their office openings in Port Isabel and McAllen, Texas!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

Salesperson’s Guide to Video

Salesperson’s Guide to Video

There’s no denying it – video is everywhere.

It’s clear that video is the right direction to move your business. In fact, 65% of those who were surveyed that did not use video planned to start using video this year. Whether it’s through simple video, or more polished professional video, this guide has the recommendations you need to get a lay of the land and understand what type of video setup and equipment is best for your business. Hint: you may already have everything you need.

In this guide we go through four main types of video setups, including tips and gear suggestions.

We’ll cover Desk, Mobile, Studio and On-the-Go Setups. We provide links to several products to get your search going (and none are affiliate links – simply suggestions). We also cover both BASIC setups and PRO setups. Whether you’re trying to get out of the gate and get going with video or you’re working to up your game and your gear, you’ll find helpful information in this guide.

We also cover 7 Video Setup Strategies to sum everything up

Video doesn’t need to be overwhelming! We sum up the guide with video strategies so you know what the best next steps might be. For instance, we make some camera suggestions in the guide but that doesn’t mean you need to immediately go out and purchase a camera – sometimes the best camera is the one you already have.

If you’re thinking about hiring a video professional or creating your own videos for your own marketing needs, this guide is definitely for you! Start using video for sales at every budget & level.

Looking for an easy way to get started with video? Rehumanize your communication with BombBomb.

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Get the Guide!

 

For more helpful tips, visit the BombBomb blog.

NextHome opens newest office in Ashland, Ohio

NextHome opens newest office in Ashland, Ohio

Bill Stepp

Pleasanton, CA — February 5, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Next Stepp. The brokerage represents the fifth office location opened in the state of Ohio for the NextHome franchise.

The brokerage will be led by broker/owner Bill Stepp and he will handle all day-to-day operations for the company.

The team at NextHome Next Stepp will handle all types of residential property sales such as first-time home buyers, investors, land and farms, relocation, foreclosures, short sales, and all forms of residential sales of 1-4 units. Additionally, the brokerage will serve the community with an auction platform for all real estate properties.

Located an hour south of Cleveland and one hour north of Columbus, the Ashland-based NextHome Next Stepp will service various areas throughout Central Ohio including the cities of Ashland, Mansfield, Wooster, Millersburg, and the remainder of the Richland, Wayne and Holmes Counties.

A professional auctioneer since 1990, Bill brings a unique advantage to the local community. In 1997, he became a full-time auctioneer and has adapted his auction model to serve as a way of selling homes for over 30 years.

In 1997, Bill started in real estate with Dilgard and Associates – a real estate and auction company. Shortly after, Bill purchased it from the owner of the company, who started it in 1953, when he expressed a desire to retire. The company has been known for their real estate auctions and has been consistently auctioning more than 30 homes a year.

As the owner and broker of Dilgard and Associates, Bill grew the company to 14 agents with an annual sales volume of over $13 million – no small feat when the average sales price of a home is around $125,000. In 2018, the company closed over 100 real estate transactions.

While very successful, Bill did look at various real estate franchise models, but always decided to not franchise due to a lack of value. However, in mid-2017, he found NextHome through a real estate magazine. After researching for over a year, Bill made the decision to franchise with NextHome.

“As NextHome Next Stepp, I’m excited about bringing this fresh, new look and feel to our agents and our community,” said Bill. “Adding what NextHome offers, along with our auction platform, we really will be a cut above in what our agents can offer buyers and sellers.”

Bill has been recognized for his service to the real estate industry and auction community for many years.

Bill served as the 2011 President of the Ohio Auctioneers Association and in 2018, he was inducted into the Ohio Auctioneers Association Hall of Fame. In 2019, the company has been nominated by the Ashland Chamber of Commerce as a semi-finalist for the Sales and Marketing Award.

Bill and his wife of 34 years, Connie, have two sons – Zane, who is the Office Manager at NextHome Next Stepp, and Zach, a nurse based in Tampa, Florida.

Please join us in congratulating Bill and the rest of the team at NextHome Next Stepp on their new NextHome office in Ashland, OH!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome CREA Real Estate is the newest NextHome franchised office

NextHome CREA Real Estate is the newest NextHome franchised office

Sal Torres

Pleasanton, CA — February, 1 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome CREA Real Estate. The brokerage represents the 64th office location opened in the state of California for the NextHome franchise.

The brokerage will be led by broker/owner Sal Torres and he will handle all day-to-day operations for the company.

Located in Ontario, the team at NextHome CREA Real Estate will handle all types of residential property sales such as first-time home buyers, investors, farms, ranches and land, veteran’s assistance buyers, relocation, foreclosures, short sales, and all forms of residential sales of 1-4 units. The brokerage will serve the needs of both English and Spanish speaking clients.

NextHome CREA Real Estate will service various areas throughout Southern California including the cities of Ontario, Rancho Cucamonga, Fontana, Chino, Chino Hills, Upland, Claremont, and the remainder of the San Gabriel Valley and the Inland Empire Region.

Licensed since 2000, Sal started his real estate career at a local independent boutique brokerage as an agent, but quickly moved into management.

In the four years that he was there, he grew the company to 20 agents while still personally selling more than 30 transactions annually.

In 2004, Sal opened his own brokerage, Realty Professional. He described the experience of running his own company as a valuable learning lesson in upping his skills in negotiation, problem-solving, and working with various personalities. Additionally, Sal also purchased 13 homes for his personal portfolio for rental properties.

In 2012, Sal converted his brokerage into CREA Realty Inc. The purpose of the rebrand of the brokerage was to create a company that was a community resource that residents could count on for solid real estate advice. The company grew to 42 agents and was becoming well known for helping residents throughout the Inland Empire Region.

“Our local communities during 2007 to 2012 were filled with homes that were either in foreclosure or in short sale status,” said Sal. “I wanted to make sure homeowners had a resource to help them either keep their home or at the very least work out a short sale that would help them get out of a tough financial situation.”

Whether it was assisting with loan modifications, avoiding foreclosure, or helping list and sell their home via short sale, Sal and his team provided a valuable resource to homeowners who were looking for help.

In 2018, Sal found the NextHome franchise via REALTOR® Magazine and started researching the company.

“I felt that partnering with NextHome was the best option to help our agents grow and further their career,” said Sal. “Our company will help agents build a sustainable business, help them with personal and professional accountability, and create a brokerage with a fun, supportive culture.”

When not selling real estate, it’s all about family for Sal.

He and his wife of 20 years, Desiree, have three children – daughters Odyssey (age 19), Heidi (13) and son Noah (7). The Torres’ will be welcoming a grandchild in March of this year.

Desiree is also a REALTOR® and will be working along Sal in growing NextHome CREA Real Estate.

Please join us in congratulating Sal and the rest of the team at NextHome CREA Real Estate on their new NextHome office in Ontario, CA!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHomie of the Month for January 2019: Joe Montoya

NextHomie of the Month for January 2019: Joe Montoya

Sometimes all it takes is a “regular Joe” to have a profound impact on the lives of hundreds of people. Such is the case with Joe Montoya of the Sacramento area’s NextHome Select and our January 2019 NextHomie of the Month.

When people are in need, Joe gets rolling. “Never go to help empty handed,” Joe said in a recent interview.

“Joe’s inspiring,” said Tiffany Lewis, broker/owner of NextHome Select along with her husband, Jason. “He’d give you the shirt off his back. I was at a party at Joe’s home recently and past clients of his told me they could have lived anywhere, but they picked a house near Joe so they could be closer to him.”

Joe’s story is about one man deciding to step up.

Joe and his wife, Julie, had taken some time off and were vacationing in the Paradise, CA area when her brother showed up in his truck and said the authorities wouldn’t let him go back to his house. They didn’t know it at the moment, but Julie’s brother’s house had been destroyed and his dog killed in the wildfires that recently raged through the Paradise area. By that time, thousands of people had been displaced and many were living in a makeshift campground in a Wal-Mart parking lot.

That was all Joe needed to hear. He headed home where Joe and Julie cut up meat and vegetables and made pounds and pounds of hot posole stew. He loaded it into his burner stove on his truck and took off for Paradise.

“It was getting colder and colder up there,” Joe said. “We just had to do something.”

When he arrived, Joe was amazed at the scene –  the parking lot was already packed with people, tents, and vehicles.

“But just as we arrived, one car just happened to pull out and we pulled right into that spot,” Joe said. And when the word got out, there was almost immediately a long line behind Joe’s truck.

“One guy told me the people there hadn’t had a hot meal in over a week,” Joe said. Most of the donated food items were non-perishable items such as jerky, canned goods, or snacks. With the declining temperatures, they needed a hot and heavy meal.

That afternoon, Joe and Julie served over 300 people – until all the posole was gone.

“I can still see all those faces in need and how cold they looked and …,” Joe said, his voice cracking and going silent for a moment as he recalled that day.

But according to Tiffany, this selfless act is just who Joe Montoya is – and why the Culture Committee easily selected Joe as our NextHomie of the Month.

“Joe’s language of love is food,” Tiffany said. “I haven’t known him for a long time, but what I do know is he is our kind of people – personable, fun-loving, passionate for what he does, and completely dedicated to his clients.”    

Joe has been licensed since 1993. For a few years he worked for Realty World Northern California & Nevada where he met two “geeky, tech guys” by the names of James Dwiggins (NextHome’s CEO) and Tei Baishiki (NextHome’s Chief Operating Officer).

“They were just the guys who fixed my computer when I had a problem,” Joe said with a laugh.

Fast forward, Joe was treading water in his real estate career. He had married Julie and they moved from Tracy, CA to Roseville, CA.

“I was in this room and sitting at this conference table and I remember just thumbing through this white book and I was stunned,” Joe said, remembering the first time he flipped through a NextHome presentation book. “As I flipped through that book, I saw the two guys who used to fix my computer. I knew I needed to be branded and what James and Tei were offering was clean and looked like the perfect way to go to me.”

And today, Joe is home at NextHome Select.

“I feel at home,” Joe said. “This place is tailor-made for me. I list a home and I get an email with all my marketing materials done for me. I am a servant of others and so is this company. They operate from a servant mentality and they always have my needs in mind.”

Just like Joe had in mind the needs of hundreds of people in Paradise, CA who hadn’t met him or enjoyed a hot meal in over a week – until Joe Montoya and his truck pulled in.

$33.3 Trillion Housing Market Up 49% Since 2012 – A Third of the Gain From California

$33.3 Trillion Housing Market Up 49% Since 2012 – A Third of the Gain From California

  • The total value of the U.S. housing market rose $1.9 trillion in 2018 to $33.3 trillion.
  • A third of the market’s $10.9 trillion gain since its housing-bust low in 2012 has come from California.
  • The New York metro area’s $3 trillion in value makes it the most valuable market in the country, representing 9.1 percent of the country’s total value.

The value of the U.S. housing market continues to climb, gaining 6.2 percent in 2018 to reach a total value of $33.3 trillion. That’s up $10.9 billion from the bottom of the market in 2012 – and a third of the gain has come in California. The Golden State’s value has climbed $3.7 trillion since February 2012, the nation’s housing-crash low. No other state has gained more than $1 trillion in that same span.

The total value of all homes in the New York metro is the highest among metros analyzed, at $3 trillion – on its own accounting for 9.1 percent of the country’s total housing value. Four of the country’s 10 most valuable markets are in California: Los Angeles, which rose 5.2 percent to $2.9 trillion; San Francisco, up 9.3 percent to $1.6 trillion; San Jose, which gained 10.4 percent to $799.6 billion and San Diego, up 3.4 percent to $673.5 billion.

The housing stock in some pricey metro areas is so valuable, in fact, that the total value in one market often eclipses that of all housing in an entire state. For example, all homes in the Washington, D.C. metro are worth a combined $892 billion – which is more than the values of all homes in 40 individual states, including Colorado ($833.8 billion), Arizona ($708.1 billion), Ohio ($695 billion) and Oregon ($451.8 billion).

These numbers are so gargantuan that it’s tricky to put them in perspective. For example, even the total cinematic earnings from top 10 highest-grossing movies of all time – including Avatar, Titanic, three Avengers movies, Black Panther and Harry Potter and the Deathly Hallows – total $17.9 billion, a drop in the housing market bucket. And Amazon CEO Jeff Bezos’ net worth of $160 billion is still only about half Detroit’s $314.9 billion housing value.

Better comparisons come from the gross domestic products of entire nations. The U.S. total housing value of $33.3 trillion is equivalent to the combined GDPs of the United States ($19.4 trillion), China ($12.2 trillion) and Canada ($1.7 trillion).

Even individual metros dwarf entire countries’ economies.

For more helpful tips, visit the Zillow blog.

7 Tips on How to Prepare for the 2019 Real Estate Market

7 Tips on How to Prepare for the 2019 Real Estate Market

What’s ahead for the real estate market in 2019? While there’s plenty of speculation about new construction slowdowns, a low inventory of existing homes and rising housing prices and mortgage interest rates, nobody knows for sure yet exactly what the new year will bring. Even without a crystal ball to see into the future, there are some things real estate professionals can do to prepare for what’s in store for the coming year. Here are some tips:

1. Do Your Own Research

Read a wide variety of different forecasts and opinions from financial and real estate experts from different parts of the country. In addition to trade publications and online sources, listen to podcasts, radio programs, and watch financial news programs. Then, draw your own conclusions based on what you’ve seen and heard so that you can answer questions and give informed opinions when clients turn to you for expert advice about what’s ahead. Be sure to make copies of any articles that you find particularly interesting to share with clients and colleagues, or save the links to pass along.

2. Attend Industry Functions

This is an ideal time to network and to hear speakers address predictions and projections for 2019. Local and national industry and association meetings, conventions, and seminars can provide valuable market information as well as provide opportunities for question-and-answer sessions and the exchange of ideas. Make time to attend as many events as your calendar and schedule can accommodate.

3. Talk to Your Mortgage and Banking Contacts

Now is a good time to meet with your partners in the mortgage and banking sectors to find out what they see happening in the coming year. They may also be able to provide information about any changes to the mortgage application or approval process that could affect your clients and closing timeframes.

4. Survey Clients

Sending a brief, informal survey to your clients by mail or by email is a good way to gauge their real estate market outlook as well as whether they have plans to buy or sell a home in 2019. A survey also provides you with a touch point for helping to maintain client relationships. In addition, it gives clients the opportunity to ask you questions about the market in your area.

5. Update Technology

Whatever is in store for real estate market trends, one thing that is for certain in 2019 is that technology will continue to play an important role. Update your cell phone, computer, tablet, or any other outdated technology so that you can have the tools you need to succeed next year.

6. Revise Your Provider Network

Sometimes it takes a village to sell a home, and the relationships you have with provider partners can be crucial in closing transactions. Review your provider network and touch base with any partners you haven’t worked with in a while. In addition to a mortgage broker or lender, it’s a good idea to have established relationships with a home inspector, a home warranty provider, an appraiser, a pest control professional, a home stager, and movers. Clients may also ask you for other referrals, including roofers, pool inspectors, home stagers, movers, painters, and other services.

7. Add Value to Your Service

To be prepared for whatever the 2019 real estate market brings, look for ways to add value to the service you provide to your real estate clients. For example, adding an American Home Shield® Home Warranty to each transaction is a great way to reassure buyers and sellers, build client loyalty, and help deals close smoothly.  Make sure your clients know that while markets may fluctuate, the caliber of service you deliver never will. To learn more about an American Home Shield Home Warranty and how it can help protect your client’s budgets, contact your local Account Executive.

For more helpful tips, visit the American Home Shield® Home Matters blog.

Meet our December NextHomie of the Month

Meet our December NextHomie of the Month

If Pat Vosburgh were to get a papercut, don’t be surprised if she bleeds orange. Since joining NextHome Gulf to Bay along with her husband, Chuck, in spring 2015, Pat has been an enthusiastic NextHome supporter. And because of all the ways she’s wrapped herself completely in NextHome orange and gray, our Culture Committee selected Pat as this month’s NextHomie of the Month.

“It was such a fresh, new company,” Pat said, recalling the first time NextHome crossed her radar. “Our brokers were enthused, the brand had great colors and a very youthful feel to it. The tech is awesome – and [NextHome’s mascot] Luke really did it for me.”

And did it in a big way for Pat, as on any given day today, you will find Pat wearing an orange accented dress, carrying her orange purse, wearing an orange Luke watch, and driving in her orange 1972 Volkswagen Karmann Ghia.

“If I wear a different color, people say, ‘Oh my, why aren’t you in orange?” Pat said with a laugh. “And Luke goes with me almost everywhere!”

Pat, a native of Brooklyn, New York, migrated to St. Petersburg, Florida, in the early 1990’s to get away from the high costs and taxes in New York and enjoy a more temperate climate. It was there in 2009 that she met her now husband, Chuck.

“Chuck is so patient and kind, and I really need that in my life,” Pat added. “I’m very fortunate to have found Chuck.”

Pat and Chuck were married in 2013.

At the time, Chuck had been a professional photographer in the St. Petersburg area for nearly 30 years. Having met Pat, Chuck realized he no longer enjoyed hefting heavy photographic equipment out to photo shoots. He knew it was time for a career change.

Today, Pat and Chuck are REALTORS® at NextHome Gulf to Bay, which is run by Broker/Owners Michael Bindman and Jan Bruzas.

“We love our brokers,” said Pat. “They are devoted and committed to the NextHome model.”

Pat is battling a second go around with Lyme Disease, but she faces it with the same “I got this” attitude that she takes on everything.

“Everyone has a story,” Pat added. “I thought I knew [NextHome Vice President] Imran Poladi’s story until he shared the whole story at last year’s conference. There wasn’t a dry eye in the house. Imran has a grateful heart and those kinds of stories are meant to be told. Watching all of that makes me want to be a kinder, better person. NextHome is all about having a grateful heart.”

Pat is delighted with the way NextHome leads by example.

“I love our corporate integrity and our loyalty to our brand,” Pat said. “I love the genuine way management treats our people. [NextHome CEO] James Dwiggins just getting on a plane to go help after the floods in Houston. That kind of thing. It’s a corporate culture of caring and love and you feel it up and down the corporate team. Being in a company that is that dedicated to its people makes it easy to act similarly and feel at ease about making the right decision to be at NextHome.”

When Chuck and Pat travel around the country they intentionally point their vehicle so they can stop and visit other NextHome offices along the way.

“It’s absolutely the people,” Pat said. “We’re one big family, and I don’t think there’s another real estate company out there where you’d have that same feeling of camaraderie and belonging.”

Giving back in their own way, the Vosburghs open their home every Thanksgiving and Christmas to those who want a free meal or to come by and enjoy a sense of being together.

“I love to cook and so we have these two open houses and invite people to come and eat for free,” added Pat. “I love to give back that way – by doing something that I love to do.”

Pat and Chuck get every morning off to a fast start by hosting a nationwide book club – at 5 am Eastern time.

“We host it on Zoom every morning,” Pat said. “We’ve been doing it for about two years. Right now, we’re doing ‘Three Feet from Gold’ [by Sharon Lechter and Greg Reid]. Our club is all entrepreneurs.” And they are always looking for new members.

Among Pat’s personal mentors is poet Maya Angelou, citing this statement as one of her own personal mantras: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

For Pat, it all comes down to her belief that NextHome is the right place for her.

“It’s all about the people – all those NextHomies out there,” Pat said. And her goal for NextHome: “We just surpassed 3,000 NextHomies – let’s double that and go for 6,000!

NextHome Realty By Design opens office in Oregon City

NextHome Realty By Design opens office in Oregon City

Trammell Family

Pleasanton, CA — December 21, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome Realty By Design. The brokerage represents the eighth office location opened in the state of Oregon for the NextHome franchise.

The company will be led by owner/operator Kasia Trammell. Additionally, she will have veteran real estate icon Debbie Rainforth on the leadership team as the principal broker for the company.

The Oregon City brokerage will serve clients in cities across Clackamas County such as West Linn, Lake Oswego, Gladstone, Milwaukie, Canby, Happy Valley, and the remainder of the Portland metropolitan area.

The agents at NextHome Realty By Design will provide services such as first-time home buyer representation, investor purchases, multi-family purchases and sales, land representation, relocation services, foreclosure and short sales services, real estate design and development, and new construction.

Originally from Poland, Kasia comes from a background of architecture and design. Back in Poland, she studied at a technical high school with a focus on the homebuilding process.

In pursuit of a new adventure, she ended up moving to the United States and working as an au pair, where she learned English through a host of new experiences.

She enrolled at Portland State University, where she earned a degree in architecture – all while in the midst of her first pregnancy.

After earning her degree, she and her husband, Sky, made the move to Oregon City where they started building their own individual businesses.

Sky is an entrepreneur who started the international ATM distribution business, Puloon USA. Simultaneously, Kasia started the very successful design and real estate remodeling firm Realty By Design.

Thirteen years later, both businesses are thriving and have made a mark in their local community.“Sky and I made the decision to not only have our own personal businesses that we fully support one another in, but we even have our companies share the same building,” said Kasia with a smile.

Kasia not only has a commitment to the community, but to the environment as well. She has her Green Housing Certification and very much believes in re-using materials that protect the environment.

NextHome Realty By Design is a boutique brokerage filled with repurposed furniture from all-natural or recycled materials. Her designer’s touch and eye towards sustainability have taken old pieces of material and created beautiful furniture with materials that would have otherwise been thrown out.

Kasia found her connection to the NextHome franchise to be one of shared vision of how real estate should be done.

“NextHome really aligned with my values,” recalled Kasia. “The franchise allows me to have the boutique feel, but still have a national presence. I was looking for a company who wanted consistency and high standards and found exactly that in NextHome.”

When not selling real estate, Kasia and Sky do everything based around family. They have three children – daughters Ionye (age 8), Oriah (7) and son Makai (3). The family loves spending time together and enjoying the natural beauty the Pacific Northwest has to offer.

Please join us in congratulating Kasia, Debbie and the rest of the team at NextHome Realty By Design on their brand new NextHome office location!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

What Kind of Homebuyer Is a Millennial?

What Kind of Homebuyer Is a Millennial?

The Millennial generation is entering the real estate market in numbers way beyond than before. But when it comes to buying a home, how do they view the home buying process?

With a population of 83.1 million, the Millennial Generation now outnumbers Baby Boomers and represents more than one quarter of our nation, according to the United States Census Bureau. The Pew Research Center defines a millennial as anyone born between 1981 and 1996, or those age 22 to 37 as of 2018. Millennials are entering the workforce and the real estate market in greater numbers than ever before, bringing with them a new set of values and expectations. Here are some things to keep in mind when helping millennials with real estate transactions.

The may not be sure they want to buy a home. In fact, according to the Urban Institute, home ownership rates are down for millennials when compared to the two previous generations, Gen X and Baby Boomers, at the same age. Many millennials may prefer to continue renting, for a variety of reasons that include delayed marriage and job flexibility. Preferring to live in cities and urban environments with higher real estate prices is another often-cited reason by millennials for renting instead of purchasing a home.

They may be more frugal than you think. Millennials often carry significant student debt or they may be in underpaid jobs when compared to their education level. Another factor that could influence spending habits is that millennials likely remember the most recent recession and housing bubble, which could sway their real estate purchase decisions.

They embrace technology. Because they grew up with technology at their fingertips, they use it frequently and expect their real estate partners to do the same. Millennials are likely to employ technology to do their own home searches and associated research.  Because they communicate largely through technology, their perspective of a normal workday is outside of the traditional Monday through Friday, 8 a.m. to 5 p.m. timeframe.

They are influenced by social media.  More than just for socializing, millennials use social media for professional purposes as well as for consumer choices. They are active on channels like Facebook, Instagram, LinkedIn, YouTube, Twitter and others, where they like to connect with business colleagues and service partners (like you) as well as with friends.

They care about energy efficiency. When looking at homes, millennials are likely to take the energy performance of systems, appliances, and the structure into consideration. They care about energy efficiency from an environmental as well as from a cost savings standpoint. Their comfort with technology extends to energy-saving devices and advancements for the home.

They’re relationship driven. For all their dependence on technology, millennials still value one-on-one time and personal relationships. When making important decisions, millennials tend to seek out expert advice as well as solid information and hard data. Building relationships with millennials can help win their trust as well as their future business.

They may not know much about home ownership. Particularly if they are first-time homebuyers, millennials may not be familiar with what it takes to run and maintain a home.  An American Home Shield® Home Warranty can provide valuable coverage for many of the most expensive home systems and appliances to repair or replace. An American Home Shield Home Warranty can also provide reassurance and be a resource for millennials to use when covered items break down due to normal wear and tear. Telling millennials about the many benefits of American Home Shield Home Warranty protection is a great way to answer some of their concerns and build lasting relationships in the process.