NextHome Owner Heidi Powell Recognized as a Powerful Woman in Franchising

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Pleasanton, CA — April 23, 2021 — As part of Franchise Business Review’s annual Top Franchises for Women research, FBR surveyed over 8,000 female franchise owners to get their perspective on owning a franchise business in 2021. Earlier this year, NextHome was named a Top Franchise for Women in Franchise Business Review’s 2021 report.

The past year has been difficult for many business owners yet women franchise owners have demonstrated their resilience and commitment to their local communities.

While franchising has historically been a male-dominated industry, women business owners have made significant strides in the past decade. Today, women are opening one out of every three new franchise businesses and female franchise ownership has increased significantly.

Franchise Business Review shared a series of 27 inspiring stories from female franchise owners who are experiencing success as business owners – breaking through the barriers and challenges unique to being a woman in the business world. One of those stories featured Heidi Powell, Owner of NextHome Dynamic located in Freeport, Pennsylvania. Read on to learn more about Heidi, and click here to read the full article. 

As a real estate agent, Heidi Powell wanted to support her community in finding their next homes.

“It’s not about the houses, the land, the numbers – it’s about the human factor,” she says. “We’re dealing with the human factor: The view over the kitchen table as you watch the kids play in the yard. The memories that will be made around the dining room table.”

Heidi initially started her career with a different franchise, but quickly found that her morals clashed with the numbers-driven goals of corporate. When her agreement ended, her research led her to NextHome and in July 2018 she became the 300th business with the franchise. 

“Anyone who’s thinking of franchising, the research is so very important,” says Heidi. “To meet and speak with other franchisees.”

The NextHome franchise community has supported and uplifted Heidi while allowing her to follow her own initiatives. Early on in the pandemic and realizing how many in her community were struggling, Heidi partnered with a group of volunteers to provide and deliver free lunches to those in need.

“Any time you can do something for your local community, it’s not about business,” Heidi says. “It’s so important to support the community that takes care of us every other time of the year.”

We’re thrilled to see Heidi’s dedication to her community and being a proud example of being a woman in business recognized by Franchise Business Review. Her passion for putting humans over houses couldn’t be more of an encompassing representation of a NextHomie. 


Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at

Each office is an independently owned and operated business.

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