NextHome expands in Fair Lawn, New Jersey

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Nanci Lieneck

Pleasanton, CA — December 10, 2020 — NextHome is pleased to announce the newest addition to the franchise, NextHome New Beginnings, based in Fair Lawn, New Jersey. The brokerage represents the 13th office location opened in New Jersey for the NextHome franchise and the 531st NextHome office opened nationally.

Located just 10 miles from New York City, Fair Lawn is a charming Bergen County borough that attracts home buyers with excellent schools, charming neighborhoods, and convenient train access to New York City. NextHome New Beginnings will serve all types of residential clients across Bergen, Passaic, Hudson, and Monmouth counties.  

NextHome New Beginnings is owned by Nanci Lieneck, a real estate management professional who offers compassionate and caring service to each individual client. 

Nanci spent many years in regional management positions for various companies before embarking on her real estate career. She obtained her license in 2009 after realizing she wanted more variety in her professional life. 

“I loved that every client is unique and different,” Nanci said. “Each of these clients has something interesting about them, and I love getting to know their individual stories.”

Throughout the next 11 years, Nanci was able to build her brand and reputation with national franchises such as Sotheby’s, Coldwell Banker, and Keller Williams. During her career, Nanci had the opportunity to step into a management role and truly enjoys building her management and leadership skills. 

Nanci still recognizes her greatest accomplishments in the first-time homebuyers she was able to guide seamlessly through their home buying process. 

“I enjoy nurturing the relationship and helping people feel that this is more than just a transaction,” Nanci said. 

In 2020, Nanci began to think seriously about opening her own franchise. As she began to talk about her ideas with industry friends, someone mentioned NextHome. As she looked into the company, Luke immediately caught her eye. 

“I thought that Luke was so unique,” Nanci said of NextHome’s Frenchie Bulldog mascot. “I used to work at an animal shelter and we are a foster dog family.”

In addition to an attention-grabbing mascot, NextHome offered cutting-edge marketing that was crisp, clean, and everything Nanci wanted. 

“I found a franchise model that works,” Nanci said. 

Today, Nanci is leveraging NextHome’s tools and support to bring New Jersey clients unparalleled service.

“We truly believe that price point shouldn’t matter when it comes to the level of service you receive,” Nanci said. “Our tagline is: ‘When your Needs Matter.’ When somebody needs something, I am there to give them the highest level of service that they deserve.”

As she grows her brokerage, Nanci is looking for professional, full-time agents who will also treat each client as a unique individual. 

“I want somebody who truly cares about the result,” Nanci said. “Whether they are working with a first-time buyer, an investor, or with divorce, that client should be treated with the same amount of respect and time and effort, no matter what.”

Outside the office, Nanci is a mom to three dogs who she connected with through foster care.  In addition to her passion for helping animals, Nanci also contributes to the American Cancer Society and participates in Relay for Life. She is also a supporter of her local suicide awareness organization. 

Please join us in congratulating Nanci on the opening of NextHome New Beginnings in Fair Lawn, New Jersey!


Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at


Each office is an independently owned and operated business.

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