Pleasanton, CA— August 9, 2017—Real estate franchisor NextHome proudly announces the opening of their 200th office location – Palm Harbor, Florida. The company’s growth has been unlike anything seen in the real estate industry. NextHome began franchising in January of 2015 and since launching, the company has expanded nationally into 41 states. “To be able …
The NextHome Franchise announces 200th Franchised Location Read More »
Online leads… should I or shouldn’t I? That is the question that people forget to ask first. Too often in this industry we follow the leader – our fellow real estate agent is doing online leads and having some reported success, so we think we need to do the same. Here is the deal with …
(Article originally posted on Inman Select on March 23, 2015) In a previous article I wrote, “Zillow Group’s game of ‘chicken,’” and another written by Paul Hagey this past week, “Brokers facing tough choices when portals raise prices for ‘featured’ listings,” we both addressed the future plans Zillow, Trulia and realtor.com are taking to price brokers and …
You provide portals your listing data, but what are you getting in return? Read More »
(This article was originally published via Inman.com Select on March 2nd, 2015) For months now, the rumor mill has been flying with talk of Zillow and Trulia (now Zillow Group) ending the featured listings placement for brokers and franchisors by the end of 2015. Large brokers and franchisors who pay $5 to $10 to feature …
To discover ways to truly push the boundaries of progression or innovation, focusing on patterns, behavior and desires of tomorrow’s consumer is essential. Demographics, in their traditional sense, will no longer conform to segmented categories – age, gender, income, marital status, geographical location. Today and tomorrow’s consumers are creating identities more freely and openly than …
Over the course of my career serving the real estate industry, I have spoken to thousands of agents and brokers and there hasn’t been one that ever said their consumers were “national”. Not one has told me they want to attract a consumer located 10,000 miles away nor have they told me they do not …
It’s no secret that REALTOR.com has lost its mojo over the past 5 years due to Zillow, Trulia, their lack of vision and other market and industry factors. The result is a majority of the REALTOR community seeing little to no value in their site, and has little interest in its success. The only value …
How REALTOR.com Can Change the Listing Portal Game Read More »
Looking back over my last 11 years in this industry, I have seen a lot of growth, a lot of change and a lot of disruption…I have even been a part of that disruption. Spending my entire career with two of the top three consumer portals, Realtor.com and Trulia, has been nothing less than ground-breaking …
My first 90 days on the brokerage side… Thoughts from a former Trulia Executive Read More »
Today it gives me great pleasure to announce a new addition to our leadership team. Charis Moreno joins us as our new Vice President of Sales. As the former Senior Manager of Strategic Partnerships for Truila, Charis oversaw their broker and franchisor relationships for the western half of the U.S., where she trained and educated …
Charis Moreno Joins NextHome as Vice President of Sales Read More »