Blog : San Francisco

NextHome Expands into the Bay Area with NextHome Generations

NextHome Expands into the Bay Area with NextHome Generations

Jerry Tran
Jerry Tran

Pleasanton, CA— May 31, 2016 — NextHome is proud to announce our latest addition to the franchise, NextHome Generations. The brokerage is the 20th NextHome franchise in the state of California.

Owned and operated by local top-producing REALTOR® and broker, Jerry Tran, the Oakland-based brokerage will provide residential real estate sales and to the areas of Oakland, Emeryville, Berkeley, San Leandro, San Lorenzo, Newark, Hayward, Fremont, Union City and the rest of Alameda County.

A graduate of San Francisco State University, Tran originally sought a career in Criminal Justice after attaining his degree in May of 2011. At that time, the California Department of Real Estate (now known as CalBRE) allowed four-year degree graduates to test for their broker’s license without any prior real estate experience. Tran took advantage of the opportunity and passed his broker exam in June 2011.

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NextHome Announces Strategic Alliance with Sindeo

NextHome Announces Strategic Alliance with Sindeo

Pleasanton, CA— October 28, 2015NextHome and National mortgage provider, Sindeo, have created a strategic alliance that will benefit the rapid growth of both companies and offer home buyers a fresh, streamlined and positive real estate purchase experience.

NextHome began franchising in January of 2015 and has since taken the industry by storm. Their unique concept of providing high level technology, new consumer-centric marketing and efficient systems designed for today’s small to mid-sized brokerages, provides a breath of fresh air to an industry lacking options for these firms.

With over 50 office locations in 20 states in just under ten months, NextHome has proven that its concept, and brand, is one that real estate brokers had been looking for.

NextHome has become synonymous with a consumer-centric, tech-forward, innovative company. As the company continued national growth, it only made sense to create a strategic alliance with a mortgage company that embodied the same values as NextHome.

Enter Sindeo.

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Dig Deep: If It’s Not Challenging You, It’s Not Changing You

Dig Deep: If It’s Not Challenging You, It’s Not Changing You

The beginning of a new year always brings reflection. We think about where we started the last year and what we want to achieve next year. As I go through this reflection, it is founded upon perspective, a perspective from many angles in our business. I’ve had the fortune, and opportunity to experience different roles…agent, broker, VP, board member, president, director and more. When I began my journey in real estate I didn’t know the extent of diverse roles in our industry. This diversity has pushed me to learn, grow and think in different ways.

A couple months ago I began the Barry’s Bootcamp workout. I have always been someone who loves, needs and believes in working out. I have times where I am more on track, and times where I have fallen off. But physical health is always something I strive for. That’s partly why I love the name. Most people think one goes through boot camp and then graduates to the next level…well, not with Barry’s! It’s a boot camp every time, every day. I am always being challenged and pushed in each class as if it is my first.

At the location I go to in San Francisco, they have a quote above the door, “If it’s not challenging you, it’s not changing you.” When I first started going…and based on what I heard from friends…I was hoping to just make it through the class. I thought I would always lift a certain weight or sprint at a certain speed. But Barry’s Bootcamp drives you to think more of yourself. Just when you think you can’t run another second or lift that weight one more time…you do. The energy in the room is fueling your shaking muscles to do more. The instructor is in your ear pushing you, motivating you to go just a little bit farther…to dig deep.

The first time I read that quote I immediately thought of our industry. I wished it could be on the doors of every real estate office, training room or company meeting. This is what our industry needs…to challenge, change and dig deep. We need to think differently.

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The real threat to organized real estate… Ourselves

The real threat to organized real estate… Ourselves

For years now, we’ve been debating about online portals changing the real estate industry and displacing REALTORS, for fear that they will become a real estate company or franchise. But as my colleague wrote in an article last week: http://nexthome.com/2014/11/my-first-90-days-on-the-brokerage-side-thoughts-from-a-former-trulia-executive/, the online search is only about 5% of the process for buying real estate and we’ve focused way too much on this one subject.

Let’s face it… the most intricate and important part comes after a buyer has found the home they want to purchase, or a seller has decided to sell. That’s truly where a REALTORS’s value proposition shines, and always has. This listing data debate, and ownership over it, is such a minimal part of a REALTOR’s value proposition. Anyone who focuses on this is missing what REALTOR’s actually do. The only reason it’s a never ending, big debate is because these online portals cannot survive without it. They have very little value proposition beyond that 5%.

That said, it’s no secret that pretty much all buyers use the Internet to find their home, research the buying process or learn about neighborhoods, but what’s of great concern to me is the minimal voice REALTORS now have online. Unfortunately, it’s a result of the lack of participation, and daily local contributions by our own industry. Let me explain…

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