Blog : Real Estate Franchise

NextHome Orange Blossom Real Estate is the Newest NextHome Office

NextHome Orange Blossom Real Estate is the Newest NextHome Office

Ana Afshin

Pleasanton, CA — April 16, 2019 NextHome is proud to announce our newest addition to the franchise, NextHome Orange Blossom Real Estate. The new brokerage represents the 56th office location opened in the state of Florida by the NextHome franchise. The Minneola-based brokerage will be owned and operated by broker Ana Afshin.

NextHome Orange Blossom Real Estate will provide real estate services such as first-time buyer, investor, rehab & resale, commercial, senior living, and traditional single-family sales for the areas of Minneola, Claremont, Groveland, Kissimmee, and the remainder of the North Orlando area.

Ana also works with investors from overseas, particularly from Europe and South America.

Based in Lake County, the city of Minneola is located 40 minutes northwest of Orlando and is home to just under 15,000 residents.

Ana started her real estate career right out of high school in 1999 in Ann Arbor, Michigan. Her stepfather convinced her to work with him at his commercial real estate business. The two of them focused on purchasing and managing apartment complexes.

Ana worked as the leasing agent for one of his complexes and was responsible for filling the units with qualified tenants, as well as maintaining each unit. Shortly after, she assisted in selling and acquiring those apartment complexes.

After moving to the Dallas-Fort Worth area of Texas in 2004, Ana got her real estate license, but not for commercial real estate reasons.

“While the money was good in commercial real estate, I really didn’t enjoy it,” said Ana. “My passion was in residential real estate, so I changed my focus to selling homes.”

Over the next five years, Ana worked at a local franchised office, before opening her own brokerage in late 2009. With residential sales slowing due to the recession, Ana went back to her roots and focused mainly on multi-family and commercial sales. During this time, she also purchased a large apartment complex that she rehabbed and resold for more than $1 million in profit.

“I take pride in not only knowing how to help investors evaluate how to buy and sell commercial and multi-family properties, but as an investor myself, I can share with them ideas and strategies on how to maximize their profits,” said Ana. “Additionally, I really loved being able to provide people with a nice home to live in.”

In 2015, Ana and her family moved to Florida after selling her Texas brokerage.

“My husband, Cameron, is from the Dallas area, but we always went to Florida for vacations with the family,” said Ana. “Since we spent so much time there, I was finally able to convince him to make the move and we relocated after we sold our brokerage.”

After making the move, Ana focused on raising the couple’s three children, while Cameron bought and flipped properties from 2015 to 2017.

In 2018, Ana was ready to come back and sell real estate full time and that’s when she found NextHome.

“I Googled every phrase related to ‘real estate franchise’ and NextHome kept coming up no matter what I searched,” said Ana with a laugh. “I was instantly intrigued because the orange colors were exactly what I used in my previous brokerage. But the thing that made me most interested in the franchise was the camaraderie between brokers– not competition.”

The NextHome Orange Blossom Real Estate difference will be the constant goal of earning client trust.

“I want our agents to know it’s not about the commission, but rather the families that are entrusting us to represent them as best as we can,” said Ana. “If we take care of our clients with top-level service, the money takes care of itself.”

Ana and Cameron have been married for 13 years and they have four wonderful children – sons Skyler (13 years old), Blaze (10), Jax (eight-months-old), and daughter Hailo (4). The family loves spending one full day a week enjoying the beach, Universal Studios or Disneyworld.

Please join us in congratulating Ana and the rest of the team at NextHome Orange Blossom Real Estate on the opening of their NextHome office in Minneola, FL!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome launches first Rhode Island office for the franchise

NextHome launches first Rhode Island office for the franchise

Brian Buonaiuto

Pleasanton, CA — April 9, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Ocean State Realty Group. This new brokerage represents the very first office location opened in the state of Rhode Island by the NextHome franchise. The Cranston-based brokerage will be owned and operated by broker Brian Buonaiuto. He will be joined at the brokerage by his wife, Tara, who is also a licensed agent.

NextHome Ocean State Realty Group will provide real estate services such as first-time buyer, investor, rehab & resale, military relocation, and traditional single-family sales for the entire state of Rhode Island. The brokerage also works closely with the Homes For Heroes program – a home buying program specifically designed for first responders, military personnel, medical professionals, and school teachers.

“Our brokerage takes pride in being able to service the entire state,” said Brian. “Based on the size of Rhode Island, an agent can drive from one side of the state to the other in 45 minutes.”

Brian comes from a background in corporate management, where he had previously worked at several different Fortune 500 Companies such as Burger King, Enterprise Rent-A-Car, and Public Storage.

Knowing he was no longer interested in corporate America, Brian had an eye on pursuing his passion for real estate and in 2018, he left his management role to make the move to selling homes full time.

“I wanted to take my business experience and direct it towards a career where I felt I could really make a difference with buyers and sellers who were looking for great representation,” said Brian.

He started with a small independent brokerage in Cranston and did very well in his first year. But it was a conversation with a friend from Florida that caught his attention.

“I was anxious to start my own brokerage as soon as I was able,” said Brian. “My friend told me about her brokerage (NextHome Gulf Coast) and I looked into the franchise.”

“Everything I saw, I absolutely loved,” he added.

Brian says the NextHome Ocean State Realty Group difference will be having “a company that delivers high level technology that not only helps the buyers and sellers, but also allows agents to provide a ton of value for their clients.”

Brian and Tara have been married for six years and they have a five-year-old son, Jack. With Jack having autism, the couple are very involved with multiple charities and organizations that provide support to families with autistic children.

Please join us in congratulating Brian, Tara and the rest of the team at NextHome Ocean State Realty Group on the opening of the first NextHome office in the state of Rhode Island!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

Meet your March 2019 NextHomie of the Month!

Meet your March 2019 NextHomie of the Month!

Please join us as we celebrate our NextHomie of the Month for March 2019, Scott Louser of NextHome Legendary Properties! With offices in Minot and Bismarck, North Dakota, Scott serves his community in more ways than one making him the perfect fit for the Culture Committee’s NextHomie of the Month title.

For Scott, real estate and public service are a part of his DNA. His father owned a real estate franchise when Scott was growing up, and at the same time, his mother served on the state’s real estate regulatory board. While he started in a retail career, it wasn’t long before Scott realized his calling was in real estate, and that is exactly where he went.

In 1997, Scott obtained his real estate license in North Dakota and got straight to work. In 2001, Scott served as the President of the Minot Board of REALTORS® Association. In 2005, he served as the North Dakota State Real Estate President. In 2006, he was recognized as REALTOR® of the Year. In 2007, he purchased his first franchise. Oh, and in 2012, he went on to serve as the Vice President of a little group called the National Association of REALTORS®, you may have heard of them.

Scott Louser is a true servant leader and to him, that’s what life is all about. “It’s not a dirty little secret, it’s a clean big secret,” said Scott. “I get back way more than I give by tenfold. If you give back and pay it forward, you’ll always get back more than you give.”

Even after all of that, he still wanted more. In 2010, he decided to run for public office and he was selected to serve as Minot District 5’s State Representative. Since then, he has won two additional elections and continues to serve as the Assistant Majority Leader of the House today.

“I’ve always had a passion for politics,” said Scott, “I was tired of sitting back and just complaining.”

Scott first found NextHome in 2015, where he had a unique start. “I was involved in putting together the Danger Report for NAR,” said Scott, referring to the report first released in 2015 that targets the dangers and risks that impact the residential real estate market. “I talked to James Dwiggins [the CEO of NextHome] about the report twice, then we hired him to present that report to the National Association of REALTORS®.”

While working on the Danger Report together, Scott and James began working on a project of their own. Shortly after, in December of 2015, Scott announced his move to NextHome and he opened his first NextHome Legendary Properties office in Minot, North Dakota.

So, why NextHome?

“I stole this quote from (NextHome Vice President of Sales) Charis Moreno,” Scott said with a laugh, “but I wanted to be a part of something bigger. Culture is everything. They (NextHome Corporate) feel it and they work it. You can’t just say you have it, you have to work it. There’s a feel in this brand that doesn’t exist anywhere else. I was nervous, but I knew together I couldn’t fail.”

So, what’s next for Scott?

He and his wife, Alexa, have three beautiful children together. For now, serving as a father, a husband, a legislator, and a NextHome Franchise Owner of two office locations is more than enough to keep him busy.

“If I’m fortunate enough to get reelected, I’ll continue with the legislature. I’d like to expand and open other NextHome offices, but we’ll just have to see how things go.” Whatever Scott’s future may hold, we are certain it will be filled with passion and the same desire to serve that has filled his life in both real estate and politics.

“Being a REALTOR® means making a lasting difference in a client’s life, and being a Broker means making a lasting difference in a REALTOR®’s life,” said Scott.

“And being Scott Louser means making a lasting difference for what you believe in,” added Randy Lenz, Culture Committee Chair.

Congratulations, Scott Louser!

NextHome opens newest brokerage in Waynesville, Missouri

NextHome opens newest brokerage in Waynesville, Missouri

Lisa Ellis

Pleasanton, CA — March 26 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Team Ellis. This new brokerage represents the sixth office location opened in the state of Missouri by the NextHome franchise. The Waynesville-based brokerage will be owned and operated by top REALTOR® and Broker of record, Lisa Ellis.

NextHome Team Ellis will provide real estate services such as first-time buyer, investor, multi-family, land, military relocation and traditional single-family sales for all of the St. Robert and Fort Wood area. More than 90% of NextHome Team Ellis’ business is working with military families. The agents at the brokerage are experts in working with unique military loans and programs such as Veteran’s Assistance and Homes For Heroes.

Located two-and-a-half hours west of St. Louis, the town of Waynesville is known for its deep military roots. As a military post, Waynesville is the home to the United States Army Chemical, Biological, Radiological and Nuclear School.

Now in her 21st year, Lisa started real estate in 1998 at a local independent brokerage in St. Robert.  She made the move to a Coldwell Banker franchised brokerage in 2000 and saw a huge rise in her business.

In 2004, Lisa moved to a local RE/Max and grew her personal real estate sales year-over-year and was consistently a top producer in her market.

In keeping up with her business, Lisa moved to Century 21 Prestige in 2010 to manage the 12 agent brokerage, while forming her own personal real estate team – Team Ellis. She grew the team to three agents, selling more than 60 transactions annually.

After seven years of managing and running a real estate team, Lisa returned to the RE/Max brand to fully focus on sales with Team Ellis. In 2018, the five-person Team Ellis group sold more than $12 million and 87 transaction sides. Incredible numbers for an area with an average sales price of $133,000.

Lisa attributes the growth and success of the team to focusing on world-class service and client care that has her buyers and sellers returning again and again.

After 20 years in real estate and selling at the highest level, Lisa was ready to take the next step in her career – owning a brokerage.

“As I was doing some research about various franchise models, a real estate friend of mine suggested I check out NextHome,” said Lisa. “Everything I saw about the NextHome franchise fit what I was looking for. The branding, marketing and friendly feel of the company really had me intrigued. I had a great conversation with (NextHome’s VP of Sales) Charis Moreno and I brought all the info back to our team.”

“The Team Ellis members were excited and totally onboard,” she added.

Besides Lisa, NextHome Team Ellis is comprised of five dynamic REALTORS® – Angie Masterton, Hazel O’Donnell, Maryanne O’Brien, JP Macormic and Linda Wyatt.

Lisa and Team Ellis are very involved in the community. They work closely with Fort Leonard Wood, supporting military events as local sponsors and volunteers. Team Ellis also sponsors local youth sports teams in basketball and soccer.

Lisa and her husband, retired US Army E7 First Sergeant, Renard, have four children and four grandchildren.

Please join us in welcoming Lisa and the rest of the team at NextHome Team Ellis on the opening of their brand new office in Waynesville, MO!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

‘Lazy’ Millennials Do More Work When Buying, Selling Homes

‘Lazy’ Millennials Do More Work When Buying, Selling Homes

An overhyped stereotype about millennials is that they’re entitled narcissists who can’t be bothered to do homework, legwork or even stash a few dollars in the bank (see avocado toast). That caricature can be taken apart in many ways – including by research from the Zillow Group Consumer Housing Trends Report that shows millennial home buyers and sellers are extremely motivated: They go on more tours, give more open houses, do more research on real estate professionals, and fix up their homes at higher rates than older generations.

Tours, tours, tours!

When buying a home, millennials go on more tours than their older counterparts. The average millennial goes on 4.4 tours — slightly more than Gen X and baby boomers — and outdoes the average of 2.7 for the silent generation.[1] They also attend more open houses: 42.7 percent of millennials go to at least two – a higher share of buyers than Gen X (30.4 percent), boomers (24.9 percent), and the silent generation (16.3 percent).

When millennials use an agent, they still do more themselves. Among millennials that use an agent, 20.2 percent go on tours themselves, higher than the 12.2 percent of Gen X, 10.4 percent of boomers, and 3 percent of the silent generation who do the same. Millennials selling their homes also give more tours on their own before getting their agents involved: 30.3 percent of them give tours to potential buyers before engaging an agent, compared to 18.1 percent of Gen X, 8.5 percent of boomers and 10.1 percent of the silent generation.

Millennials do their homework

Millennial buyers also do more research throughout the process. Among those who enlist the help of an agent at some point in their search, 37 percent of them preview or screen homes themselves, compared to 28.3 percent of Gen X, 29.6 percent of boomers and 14.5 percent of silent generation buyers. More millennial buyers also identify the homes they consider: 42.6 percent, compared to 32.7 percent of Gen X, 29.5 percent of boomers, and 10.3 percent of the silent generation.

When hiring the many professionals that play a part in the buying and selling processes, millennials are more likely to research and evaluate agents, contractors, inspectors, and other professionals. When looking for an agent, the average Millennial seller contacts 2.5 agents before settling on one – more than the 1.7 agents that Gen X and baby boomer sellers contact and more than the 1.4 that silent generation sellers reach out to.

When searching for an agent to help them buy a home, 81.2 percent of Millennials do at least one of the following to evaluate them:

  • Read online reviews
  • Visit their brokerage website
  • Look up their past sales history
  • Ask a friend or family member about their experience with the agent or broker
  • Figure out their market knowledge / how well they know the area
  • Interview agent(s) or broker(s)

Older generations also research their agents, but at lower rates than millennials: 75.9 percent of Gen X buyers do at least one of the above, as do 68.7 percent of Boomers and 71.1 percent of the Silent Generation.

Among buyers who use an agent, millennials are more likely to find their own inspector than older generations: 22.5 percent of millennials find their own, compared to 17.2 percent of Gen X, 11.7 percent of Boomers and 11.6 percent of the Silent Generation.

The average millennial buyer also outdoes other generations when it comes to contacting lenders: Millennials contact an average of 2.8 lenders before choosing one, more than the 1.7 lenders contacted by Gen X, 1.8 by Boomers and 1.3 by the Silent Generation.

Younger sellers are more likely to fix up before selling

Millennials are more likely than all older generations to fix up their homes for sale. They outdo baby boomers and the silent generation when it comes to painting, redecorating, landscaping, replacing or buying new furniture, and kitchen and bathroom improvements. Ninety percent of millennials do some sort of improvement, compared to 84.6 percent of Gen X, 69.1 percent of boomers and 58.8 percent of the silent generation.

You might think millennials are doing more work because of the kinds of houses they own: If the houses are older, for example, they might need more repairs. But the data show that millennials sold homes that are on average about eight years newer than homes sold by older generations.

The DIY Generation flexes tech skills

Millennial sellers that use an agent are also more likely than older generations to do a lot of the work that agents often handle. For example, millennials are more likely to have photographs taken of their home: 31.7 percent do, compared to 18 percent of Gen X sellers, 11.4 percent of boomer sellers and 4.3 percent of silent generation sellers. In addition to photos, millennials also make print ads and have video or other media taken of their homes at higher rates. Given how tech savvy they are, it’s no surprise that they’re big on promoting their homes on real estate sites (22.7 percent) at nearly triple the rate of older generations (8.5 percent) and on social media (38.0 percent compared to 15.5 percent for older sellers).

Younger sellers learn as they go

Seventy-eight percent of millennial sellers are doing so for the first time; this is their first rodeo. The fact that they’re overwhelmingly learning the ropes for the first time may partially explain why they are doing more work: 58.1 percent of them have at least one offer fall through, compared to 37.9 percent of Gen X sellers, 30 percent of boomer sellers and 22 percent of silent generation sellers. Because a large proportion are first timers, they also are less likely to have an established network of professionals to rely on, which means they have to do more research to find a team.

Even so, they are more eager than older generations to do work themselves. When asked whether they prefer to take the lead themselves or rely on guidance from professionals, 57.5 percent of millennial sellers say they are more inclined to take the lead themselves – a higher percentage than older generations. Among Gen X sellers, 40 percent report taking the lead, compared to 29.5 percent for boomers and 24 for the silent generation. This preference may explain why millennials often outdo older generations when it comes to the homework, fixing up and other jobs associated with the home selling process.

[1] Millennials refers to people between the ages of 24 and 38. Gen X is 39 to 53. Baby boomers are 54-73. Silent generation refers to people age 74 and up.

For more helpful tips, visit the Zillow blog!

The Step by Step Guide to Creating Community Videos That Will Grow Your Business

The Step by Step Guide to Creating Community Videos That Will Grow Your Business

Community Videos can be a really big part of your marketing strategy as a real estate agent. They not only show that you’re passionate and knowledgeable about your community but they also can show what a buyer would get when moving to that part of town. As a realtor, you’re not just selling a home – you are selling an area or neighborhood! Below we’ve made a list of steps to help you confidently film and share a great community video!

What to expect

Time commitment: 3 days total per video
(one day planning, one day filming, one day posting and promoting)

Average budget: between $500 – $2k

Potential outcomes:

  • More followers and viewers on social media
  • More community connections
  • New clients/prospects
  • You establish yourself as a local expert
  • You help promote something you love

1. Decide What You’re Passionate About

The very first step in this process is to decide what part of your community to highlight. You need to pick something you’re excited about and passionate about, whether that be restaurants, parks, non-profit organizations, etc. Judy Weiniger, a community video master, says, “Chose the businesses that excite you.” Don’t force yourself to get excited about a subject you don’t gravitate towards.

We know it can be hard to choose the topic of your first community video, especially if you love a lot of things in your area. We put together a list based on passions and interests to help you get started.

Do you love food & drinks? You could feature….

  • Coffee Shops
  • Restaurants
  • Bars
  • Local Chefs or Bartenders

Do you love shopping and supporting local businesses? You could feature…

  • Small Shops & Boutiques
  • Any New Shop/Business
  • Outdoor Markets

Do you love being active? You could feature…

  • Parks/Trails
  • Gyms
  • Yoga/Dance Studios
  • School Sporting Events

Do you love music & art? You could feature…

  • Art Galleries
  • Local Bands
  • Local Artists
  • Festivals
  • Craft/Pottery Studios

Do you value family? You could feature…

  • Schools/School Programs
  • Libraries
  • Family-Friendly Activities in the Area

Do you love animals? You could feature…

  • Local dog parks
  • Pet-Friendly Restaurants/Bars
  • Local Vets
  • Local Animal Shelters

If you really want to go ALL IN on community videos, you can challenge yourself to feature your 30 favorite places in town over 30 days like Craig Veroni. Craig is one of our Real Estate Video Influencer winners who found a creative way to highlight the best parts of his community on social media. He was trained by Jesse Peters, and Michael Thorne of RE Video Studio.

Also keep in mind that you don’t just have to feature places or events, you can specifically feature people as well! Every community has inspiring individuals that your viewers will love learning more about. Craig Veroni has done another series called My Favourite Humans in Vancouver where he showcased different people.

2. Create a List of Specific Businesses to Reach out to

Once you’ve decided on what type of community videos you want to start with, it’s time to pick specific businesses/places/people to feature! When creating your list, we recommend focusing on a specific part of town. Marguerite Martin, a Real Estate Video Influencer winner in the Community Video Category, specializes in downtown Tacoma, instead of trying to cover her whole city. We also recommend keeping an eye on the news channels, papers and bloggers to see what people are talking about!

Pick the top three things you’d like to feature. Figure out who you need to contact for each topic and gather emails. If you can’t decide between a few places or businesses, ask some other people in the community what they’d prefer to see a video feature on. And like we said before, keep an eye on blogs and the news. Though it’s important to be passionate about what you feature, it’s also important that it will spark your viewer’s interest.

3. Reach Out with Video

Now it’s time to see if you’re able to film your community videos at the places you’ve chosen. Depending on what you choose, you’ll need to reach out to the person who owns or runs the establishment. If you have picked something like a park, you could try to find & contact a person through the City Government. If you’ve picked a business, then you’ll need to reach out to the owner and get permission to do a feature.

We think the very best way to reach out is through a video! It’s a great way to introduce yourself and explain what you are wanting to do. BombBomb makes this very easy to do. You could even go to the place you want to feature and record your introduction video there! (If you’d like to try BombBomb free for 2 weeks – click here!)

Not sure what to say in your email or video? We put together a script that we used to reach out to local businesses here in Colorado Springs!

Hi (Owner/Employee Name),
My name is (first name), I’m the (job title) at (company name).
As a real estate agent, I need to establish myself as an expert on our community and a great way to do that is by filming what we call a community video. For this video, I would really love to highlight your establishment, (business name).
INSERT BOMBBOMB VIDEO
My goal is to show off some awesome places in the community. I absolutely love your business, which is why I’m reaching out to you. If possible, I’d like to come by for a couple hours during a slower time and film a quick video with you. My goal is to capture the story of your business – so I’d love to interview you for part of the filming as well.
Let me know if that is something you’d be interested in! We want nothing in return. Our goal is to simply highlight our community on social media.
Sincerely,
(full name)

One last thing to remember is to make it clear that you aren’t asking for money. Ask for nothing in return. Community videos will be an investment on your part but trust us, it is an investment that’s worth it. Community videos establish you as a local expert. They will grow your following and viewership. They will help people connect you with. They will even help you establish relationships with local business owners who may eventually need to buy or sell their home! Ultimately, your community videos should bring you new clients and prospects as you grow your connections and community presence.

4. Plan a Time to Film Your Videos

The business owner might want to meet with you to plan your video. In that case, make sure to set aside time to meet and plan. You may also be able to work things out over email. We estimate most community videos take around 2 hours of filming on location. Try to schedule all your community videos for one day so you can knock them all out at once.

It’s important to pick the best time for the business owner. They likely won’t want you coming during their busiest time of day. Try to go when you won’t be disruptive with your filming and when the business owner/employees will have the most time to talk with you! If you’re filming a lot outside, try to pick a day where the weather will be nice and pick a time where the sun won’t be too harsh.

5. Hire a Videographer

**Note: This is not mandatory! Many of our video influencers shoot their community videos on their cell phones. But if you’re new to filming, a videographer is a good place to start. We jump to our tips on how to do it yourself in the video below.

We suggest using Judy Weiniger’s method of finding videographers. She says, “How I found mine is through searching videographers who do weddings.” Ask around or post something on Facebook asking for good, local wedding videographers. Most weddings are on weekends so these videographers will often be excited to get side jobs like this during the week.

When choosing a videographer, we suggest watching some of their previous videos to make sure their style aligns with what you want! The average wedding videographer gets paid between $1,000 – $2,500 for a day of filming and editing. If that is outside of your budget, we suggest trying to find an aspiring wedding videographer or a film student. They will probably work with you for a lower budget. (Thank you to BombCast Guest & John L. Scott Real Estate Agent, Paul Balzotti, for this tip!)

If you and a coworker or partner are wanting to tackle this project without hiring anyone, it’s doable! Here are some tips from Visual Storyteller, Matt Mead and Content Marketing Specialist, Alexa Franck. They walk through all the gear you need – both the basic setup and the pro setup.

6. Create a Video Outline

Now it’s time to plan out your video so you’re ready for filming! This plan should include a list of video shots you want, questions you’d like to ask the business owner, details you want the community to know, etc. Write down the script of how you want to intro and outro the video. You don’t have to stick strictly to this script, but it’ll keep you on track while filming! While planning your video, plan out the story that it will tell. Every business and person has a story to tell!

Depending on who you hire, you might sit down with your videographer to plan this out. You can also send this plan over to the business owner for them to approve before the filming. It’s always good to have a second pair of eyes (like the business owner or videographer) to look over your plan so you don’t miss any key points. You don’t want to get done filming and then realize a day later that you missed an important shot or piece of information.

It’s also important to plan for how long you want your videos to be. The ideal length of a YouTube Video is 5-10 minutes so you should shoot for getting enough footage to create this length of video.

Here’s an outline example that we used for our community videos:

Carnelian Coffee Community Video Filming Outline
Video Shot: Alexa in front of the coffee shop
Opening Script: “I’m here at Carnelian Coffee Co in Old Colorado City – only a few minutes away from the BombBomb Office! We’re going to go chat with the owner, and hear all about this cozy little spot!”
B-Roll: Alexa walking down the street into the coffee shop
Video Shot: Kate (coffee shop owner) sitting for interview
Interview Questions:
Tell us about the beginning of your coffee shop and what inspired you to start it!
Walk me through what a typical day at the coffee shop looks like for you!
What are some of the best things you serve/best selling drinks?
What do you want people to experience when they come here?
What makes your place unique?
B-Roll: Kate making a cup of coffee, pulling espresso, steaming milk, etc.
Extra B-Roll Shots:
-Shots of the shop interior and decor.
-A pan shot of the inside and outside.
-Shot of two people talking and drinking coffee.

While we were in the shop, we learned that Kate will only sell merchandise from Colorado Businesses. Because of that, we also got some footage of all of the trinkets she sold at Carnelian. It’s important to remain observant as the owner tells their story, and get shots of the amazing details they share!

Once your video is planned, you have the option of coming up with a clever name for your community video series! Here’s a few great names used by our Community Real Estate Video Influencers! See what other community video creators are doing and get some inspiration:

7. ACTION! It’s Time to Film Your Videos

Filming day has come. If you’ve followed each step and taken our advice, you’ll have scheduled to film a couple of places/business for the day. You will want to have a videographer who’s ready to go and knows what shots are needed. You’ll want to have your outline ready. And fortunately, you’ll also have already built a relationship with the business owner or manager through video or meetings so you’ll feel comfortable filming with them!

Things should go smoothly if you’ve planned accordingly. Our main piece of advice at this point is to have fun and enjoy the process! To build interest in your upcoming community videos, you should go LIVE on Facebook or Instagram before wrapping up your day of filming. You can include the business owner and quickly introduce them or give people a sneak peak of the places you’ll be featuring. Consider it a promo video for your community videos! We recommend going live for at least 5 minutes. If you’re worried about taking a video that long, try to prepare an outline for that video as well.

Try to film another promo video apart from going LIVE. When you go live, it’ll just air on Facebook or Instagram. You’ll want a promo video for other social platforms as well. Film a quick intro in front of each place you’re highlighting. In a promo video, you can inform your viewers when the community video will premiere on your social accounts. You can also give people a sneak peak into the things you’ll be talking about in the community videos.

Here are some examples of our promo videos here at BombBomb: BombBomb Facebook Videos

8. Create a Social Media Plan for the Videos

While your videographer is hard at work getting your videos edited, you can start planning out your social strategy. Here’s the distribution process we recommend for your videos!

Short Community Video Promo

General Guidelines:

  • Video Size: 1080 x 1080 pixels
  • Video Length: 1 minute

Where to Post:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Short Community Video Teaser

General Guidelines:

  • Video Size: 1080 x 1080 pixels and 1080 x 1920 pixels
  • Video Length: 15-60 Seconds

Where to Post:

  • 30-60 second square teaser on Instagram and Twitter
  • 15 second vertical teaser on Instagram Story

Full Length Community Video

General Guidelines:

  • Video Size: 1080 x 1920 pixels and 1280 x 720 pixels
  • Video Length: 5-10 minutes

Where to post:

  • Vertical on IGTV
  • Horizontal on YouTube

Medium Length Community Video

General Guidelines:

  • Video Size: 1280 x 720 pixels
  • Video Length: 2-3 minutes

Where to post:

  • Facebook
  • LinkedIn

Create an ad budget for promoting your video on Facebook. You need to pay to get views. We suggest creating a Facebook audience that includes people in your area. You can make your lists more specific as well! If you featured a yoga studio, target people who are interested in yoga, a specific yoga studio, etc.

Another great way to help your videos do well on social is to have the business themselves use the video however they want! Let them use it on their website. Let them share it on their social pages. For them, it’s like a free promotional video so they will probably love sharing it. You can ask them to tag you in their posts.

9. See What Your Audience Loves and Give Them More

If you did three different videos and one performed better than the rest, try to replicate what you did. If your video on a coffee shop performed the best, maybe try to feature another coffee shop. Don’t try to cover all the things in your community. Find your niche and stick to it. If you’re planning to do a series, stick to the topic of your series until you have between 5-10 videos. Then start planning your your next series. You’re becoming a community expert!

Here is the community video we did here at BombBomb! We went out and visited a local coffee shop to film our community video. We used a lot of the tips we listed here in this post and the results have been great. Thanks to Kate Firoved and Carnelian Coffee for letting us stop by!

For more helpful tips, visit the BombBomb blog!

Don’t Be That Neighbor… Tips to Increase the Value of your Home

Don’t Be That Neighbor… Tips to Increase the Value of your Home


Tip 1: Let the experts help

 

Invite a NextHome realtor or interior designer over to give your home an initial assessment. You’ll avoid wasting time or money on less significant renovations and you’ll walk away with new inspiration. Remember: not every home improvement is cosmetic. Deteriorating roofs, termite infestation or outdated electrical systems severely affect the value (not to mention SAFETY!) of your home. Hire an inspector and make a checklist of urgent, important, and someday renovations

 

Tip 2: Landscaping Matters

 

Curb appeal is basically a love language in itself. Get rid of trash, clutter, and any other eyesores that might detract from a first impression. Purchase plants that are native to your region or plants that are drought-tolerant; these require less water and maintenance, which means cost savings for you.

 

Tip 3: Paint, Paint, Paint

 

One of the simplest and most cost-effective improvements of all is paint. When selecting paint colors, keep in mind that neutrals appeal to the greatest number of people.

 

Tip 4: Owning Less is Better than Organizing More

 

Your home tells a story and a clutter-free, bright space is always going to attract more potential buyers. It can be a worthy investment to hire a professional cleaning service to deep clean your home.

In addition to cleanliness, visual space or how large your home feels also matters. Replace heavy closed draperies with vertical blinds or shutters to let light in or try adding a single large mirror to a room to visually double the space.

 

Tip 5: Big Return on Bathroom & Kitchen Updates

 

A great room to update for less than $750 is the bathroom. The two rooms that benefit most from even small renovations are the kitchen and bathroom. One cost-effective change — like replacing an outdated vanity, old plumbing, and lighting fixtures or adding a new tile floor — will guarantee a lot of bang for your buck and give your bath an updated, modern look.

You don’t have to start from scratch to increase value in the kitchen. Start by swapping out just one item, such as a stained sink or ancient microwave for shiny new stainless models. Even small kitchen updates will add big value to your home.

Be sure to reach out to Gateway Insurance Group to learn more about simple tips that can make all the difference for the value of your home. Visit us at www.gfapandc.com/nexthome

The NextHome franchise opens location in Bethpage, New York

The NextHome franchise opens location in Bethpage, New York

Joseph Saldana (left) and Anthony Pellicane (right)

Pleasanton, CA — March 7, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Revere. The brokerage represents the 7th location opened in the state of New York for the NextHome franchise.

The company will be owned and operated by long-time business partners Joseph Saldana and Anthony Pellicane.

Based out of Bethpage, NextHome Revere will provide real estate services such as single-family residential sales, first-time home buyers, multi-family, commercial, new construction, second homes, vacation homes, retiree services, and veteran relocation services in the boroughs of Queens, Bronx and Brooklyn, as well as Suffolk and Nassau Counties.

Both Anthony and Joseph followed similar real estate paths before linking up and partnering in 2012.

After a 20+ year career in law enforcement with the New York Police Department, Anthony started his real estate career in 2000 on the lending side. In 2004, he joined the Douglas Elliman real estate company and did both mortgage and real estate.

Successfully selling real estate, Anthony focused his attention to only real estate sales and in 2010 opened Simplicity Homes Real Estate.

Joseph started his real estate career as a mortgage lender in 2000. Working strictly on loans, he owned his own mortgage company until 2008, when he joined Cruz Real Estate, a real estate foreclosure firm. Joseph solely worked on REO and foreclosure properties until 2012.

While on their independent real estate paths, the future business partners met each other in 2010 when Joseph previewed a property that Anthony was holding open. The two men stuck up a friendship and worked together several times over the next few years.

Seeing an opportunity to work together, the formed a partnership in late 2012 and opened Joseph Anthony Homes in 2013.

“Joseph’s business savvy and how he makes confident and quality decisions for our team has been invaluable for our partnership,” said Anthony. “Joseph has been a great friend and a perfect partner to work with.”

“I’ve always loved that the two of us put in equal effort in making our business successful,” added Joseph. “So many times, we’ve seen other business partnerships not work because of one person not carrying their weight. I’ve never had to worry about that with Anthony. His work ethic is unmatched and I’m proud to be in business with him.”

The partners found NextHome in 2018 completely by accident. Interestingly enough, the introduction to the company came during a presentation from a competing franchise.

“We were looking at real estate franchises and while in a presentation with a well-known real estate franchise, they presented NextHome on the screen as a ‘disruptor’ and that piqued my interest,” said Joseph. “After researching what NextHome had to offer, we knew we found our franchise partner.”

On February 1st, 2019, NextHome Revere held its Grand Opening and had over 100 friends, family, past clients and community members in attendance. Also in attendance was NextHome’s Vice President Imran Poladi.

“Being there in person to see the launch of NextHome Revere was something special,” said Imran. “To see the outpouring of support and how dedicated these men are to not only providing great service to their clients and community, but also to their wonderful group of agents, I couldn’t be more proud of them. I speak for all of us at NextHome in saying we couldn’t be happier to have Anthony and Joseph be part of the NextHome family.”

Please join us in congratulating Anthony, Joseph, and the rest of the team at NextHome Revere on the opening of their NextHome office in Bethpage, NY!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

NextHome All American opens second location

NextHome All American opens second location

Teresa Saraco Cole, Terrie White, and Brad Pavek

Pleasanton, CA — February 28, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome All American – DeLand Branch. The brokerage represents the 54th location opened in Florida for the NextHome franchise.

The company will be owned and operated by real estate broker and second-generation REALTOR® Teresa Saraco Cole. As the CEO/Owner of the company, Teresa will handle all day-to-day operations, as well as all training for the agents. She will be joined on the leadership team by Codie Tennant who will serve as the Agent Relationship Manager. Codie will be responsible for onboarding all agents and will help them with marketing and business development.

Opening her first location in DeBary in September 2018, Teresa felt it was the right time to expand into DeLand.

“Among our great roster of passionate and committed agents, we have two exceptional DeLand-based agents in Terrie White and Brad Pavek of the Terrie and Brad Team,” said Teresa. “With them coming on board in late 2018 and our need to have an office to serve the residents of DeLand, it was the perfect opportunity to open our second location.”

“Having a powerhouse team in Terrie and Brad doing more than 80 transactions a year has the DeLand location rocking and rolling right from the start,” added Teresa.

NextHome All American – DeLand Branch will provide real estate services such as single-family residential sales, first-time home buyers, multi-family, land, new construction, condos, second homes, vacation homes, retiree services, and veteran relocation services in DeBary, Daytona Beach, New Smyrna Beach, DeLand, Orange City, Deltona, Osteen, Sanford, Lake Mary, Longwood, and the remainder of North Orlando Area.

Teresa started in real estate in 1996 while working for her parents, Joe and Maria Saraco, at their brokerage, Choice Properties Inc. As a 17-year-old, Teresa wrote real estate ads, took photos of properties and delivered MLS books.

Teresa got her real estate license in 2002 and worked as a sales and leasing agent for a local new home builder. As her parents moved the brokerage from an independent to a Century 21 franchisee, Teresa came back in 2002 to manage the brokerage. At 23, she was one of the youngest real estate managers in the area.

In 2006, she moved to the state of Texas for school. In 2009, Teresa started her own massage therapy business.

Three years later, she returned to Florida and opened her own massage therapy clinic – Avalon Massage and Body Works. Running a successful business was very rewarding, but in 2013, she was asked to help the family once again.

“I really enjoyed owning my own company, but the physical demands of massage therapy coupled with the opportunity to keep the family brokerage going meant it was the right time for me to return to real estate,” said Teresa. “My parents have given me so much, I could never repay them. It was important to come back and help them in any way I could.”

Not only did Teresa manage the brokerage, but she sold homes too. Selling more than $4 million dollars annually (in a market with an average sales price of $160,000), Teresa practiced what she preached.

While still managing, as well as moving into active sales, Teresa began her involvement with the Women’s Council of REALTORS®. She first served as the Women’s Council of REALTORS® – Volusia Area President in 2016.

In 2017, she was recognized by the West Volusia Association of REALTORS® as REALTOR® of The Year.

She currently is President of the Women’s Council of REALTORS®– Volusia Area President (for the second time) and 2018 Director for the West Volusia Association of REALTORS®. In 2019, Teresa will serve as the 2019 Treasurer for the Association.

Teresa found NextHome via her connections through Women’s Council of REALTORS®.

“Paige Brewer and Robyn Stahl opened their NextHome office in Daytona Beach and I sat back and watched their progress as a company,” said Teresa. “I saw how they ran their NextHome brokerage and I just couldn’t stop thinking about opening my own NextHome office.”

“I love the fact that at NextHome everything works,” she added. “No broken parts. No empty promises from the franchise. And to have direct access with the corporate team is so unique and different than I had ever experienced in the past. I’m thrilled to be a part of the NextHome family.”

When not selling real estate, Teresa loves spending time with her family. She is married to her husband of three years, Jeremy. Jeremy has two children – his daughter Madison (age 10) and son Carson (age 8).

The family loves kayaking, boating, or any other water activity.

Please join us in congratulating Teresa, Codie, Terrie, Brad and the rest of the team at NextHome All American on the opening of their NextHome office in DeLand, FL!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHomie of the Month for February 2019: Jenny Walton

NextHomie of the Month for February 2019: Jenny Walton

Our February NextHomie of the Month has brought to us a sea of enthusiasm, a field of passion, a cloud of positivity, and a giant ball of energy. These characteristics belong to the one and only Jenny Walton of NextHome Kel Mitchell in Huntsville, Alabama!

There’s nothing Jenny can’t tackle once she sets her mind to it. “She is selfless, enthusiastic, a dreamer, and a cheerleader,” said Kelvin Mitchell, Jenny’s broker. “Jenny is the ultimate example of a servant leader. I am amazed at her work ethic and ability to juggle multiple tasks and transactions so effortlessly,” added Kelvin.

For Jenny, that’s just who she is. “I’m a single mom and I’ve raised my daughter in real estate and I want to be a role model for my daughter, for women and for other people who think they can’t do it all as a single parent and still be successful,” said Jenny.

Jenny’s daughter, Ella Rose (6), taught her early on that she had to focus when it comes to the real estate business. “You can get distracted and let this business consume you,” said Jenny. “It’s a balance.”

That balance is also how Jenny found her success. “To me, success is happiness. It’s being able to help others, it’s being mindful and enjoying your life and enjoying the people you love.”

Jenny’s real estate journey started while working at several marketing companies and led to working at an attorney’s office. In 2010 she began her journey into real estate as she found a home builder who offered her the opportunity to sit at his model homes on the weekends. Jenny eventually found a full-time position sitting on-site for some of Huntsville’s top builders.

Ella Rose came along in 2012, and although Jenny’s passion lies in new construction, she realized that lifestyle would not allow her the flexibility she needed to raise her daughter, so she reached out to high school classmate Kelvin Mitchell. Jenny left her other positions behind and joined Kelvin’s NextHome office in 2015.

Today, Jenny is both a working REALTOR® and NextHome Kel Mitchell’s Marketing Director where her and Kelvin have been thrilled to work together.

“Jenny consistently goes above and beyond for her clients as well as her fellow NextHome agents,” said Kelvin. “Jenny recently organized an event to feed the homeless. We put together care boxes that included food, hand warmers, socks, toothpaste, and essentials. We were able to bless 80 homeless people because of her vision.”

To Jenny Walton, that’s all in a day’s work.

“Always persevere,” said Jenny. “Always do the thing you fear most because on the other side of fear is success.”

Bent on focusing her life on her two main passions – Ella Rose and Real Estate – Jenny started a networking group called “Coffee is for Closers” which meets Wednesday mornings, right after she drops off Ella Rose at school.

Whether it be her networking group, her daughter, or her real estate clients, Jenny understands what every person wants out of life. “Life is about connections, about connecting with people. For me, being a REALTOR® means I’m able to be a part of one of the most important times of my clients’ lives, and I get their trust to help me navigate them through it.”

That sense of trust, passion, and positivity is what drew Jenny to NextHome.

“To be a NextHomie means putting people first, helping others and reaching out when others need you,” said Jenny. “It means being an ambassador for your company.”

Even today, Jenny still marvels at what she sees unfolding in front of her. “For NextHome, it’s the people, the culture, the tools, and technology,” she added. “No matter how big we’ve grown, we still have that sense of family and community.”

If there is anyone who understands real estate and family, it’s Jenny Walton. We’re thrilled to recognize her as our NextHomie of the Month.