To discover ways to truly push the boundaries of progression or innovation, focusing on patterns, behavior and desires of tomorrow’s consumer is essential. Demographics, in their traditional sense, will no longer conform to segmented categories – age, gender, income, marital status, geographical location. Today and tomorrow’s consumers are creating identities more freely and openly than ever before. The impact of which will change our assumptions, redefine data analytics and shift consumer targeting across a multitude of consumer profiles.
Let’s focus on three trends significantly impacting business development, which are quickly applying to every demographic, no matter how they are defined.
NextHome is proud to announce our newest addition to the NextHome franchise – NextHome North Valley Realty.
Owned and operated by business partners Len Sterling and Shaunda Holt, this Lincoln, CA based brokerage is located 30 miles northeast of Sacramento. NextHome North Valley Realty is dedicated to serving the needs of clients in Lincoln, Roseville, Rocklin, Northern Sacramento County and Southern Placer County.
Started in 2004, Sterling focused on staying small and maintaining a boutique brokerage focused on the client experience as the most important part of his real estate service.
“Life is what happens in a home. A child’s first steps. Family gatherings. Playing catch with the kids in the front yard. Those are all important events that a family remembers when it’s all said and done. I’m happy to be a small part of helping a family find that home that helps them frame those experiences,” said Sterling.
Sterling prides himself in staying on top of industry trends and technology that helps his brokerage be more efficient.
Chromebooks had a rough and slow start when it was released in mid-2011 and were primarily met with doubt and mockery. But that was then and this is now. 2014 has come to a close and currently, Chromebooks represent 3 out of the top 10, and 7 out of the top 20 best selling laptops on amazon.com today.
But before we get too ahead of ourselves in answering the question if a Chromebook is for you, we should first cover our bases as to what a Chromebook is. Chromebooks run on Chrome OS which is based on Linux. The OS is browser-based and leverages cloud-based applications and apps. Chromebooks are predominantly a lightweight and reliable mobile device.
Let’s face it… the most intricate and important part comes after a buyer has found the home they want to purchase, or a seller has decided to sell. That’s truly where a REALTORS’s value proposition shines, and always has. This listing data debate, and ownership over it, is such a minimal part of a REALTOR’s value proposition. Anyone who focuses on this is missing what REALTOR’s actually do. The only reason it’s a never ending, big debate is because these online portals cannot survive without it. They have very little value proposition beyond that 5%.
That said, it’s no secret that pretty much all buyers use the Internet to find their home, research the buying process or learn about neighborhoods, but what’s of great concern to me is the minimal voice REALTORS now have online. Unfortunately, it’s a result of the lack of participation, and daily local contributions by our own industry. Let me explain…