Generation Z, loosely defined as the generation born anywhere from 1995 or 1998 to 2016, is predicted to hit the post-college marketplace in much the same way as millennials — managing considerable debt. Yet simultaneously, they’re gaining traction as the next consumer powerhouse representing billions of dollars for retailers and more. Regarded as the most …
Gen Z — the Next Wave of Consumer Game-Changers? Read More »
From time to time, you’ve probably noticed a dip in the number of homes listed for sale. During times like these, when there is greater competition amongst buyers vying for fewer homes, savvy buyer agents know that successful closings are more crucial than ever. In addition to driving up asking prices, a low-inventory market can …
Get to know this group of potential buyers and find out how you can best help them by finding out what it is they most expect from you. As many as ten million Americans were forced into foreclosure when the housing bubble burst. Now, 1.5 million Americans, or boomerang buyers, are poised to re-enter the …
Boomerang Buyers Should Be a Focus For Real Estate Professionals in 2018 Read More »
Hesitation is a natural reaction for anyone thinking of making a substantial investment. Understanding that may be the first step in overcoming your clients’ objections, but it takes additional preparation and some practice to get to the bottom of that reluctance. To help you get started, here is a step-by-step strategy to handling some of …
With roughly 1.5 million employer-assisted relocations per year, these types of referrals can make a real estate professional’s phone ring regularly, making it an important niche to explore for your business. The Stress Effect Moving family across the country, away from friends and the familiar and into new schools and neighborhoods, can create a great …
Relocating Clients: Challenges and Opportunities Read More »
Often real estate professionals spend a lot of time and energy with clients who don’t end up in a transaction. But then along comes a buyer who is ready to go! This article provides a list of things you can do to attract the “A-Buyer.” When it comes to the current market, there are numerous …
Tips to Attract A-Buyers Who Are Qualified and Motivated Read More »
What’s that smell? The sense of smell is the strongest of all the senses to connect buyers to a home. While a bad smell can really deter buyers, a good smell can tempt buyers to a sale. From “green” scents to seasonal scents, discover the right smells for triggering positive emotions and home sales. 1. …
Hyper-targeted marketing has emerged as a definite trend in the real estate market. The ability to reach prospective clients according to closely targeted locations via ZIP code and neighborhood data can be an effective way to establish and grow connections. Find out some tips to put hyper-targeted marketing to use in your agency. In today’s …
Use Hyper-Targeted Marketing to Create Connections Read More »
Today, hundreds of millions of people, including growing numbers of homebuyers and sellers, are active on social media. For savvy real estate professionals looking to compete in the current marketplace, having a memorable presence on Facebook, Twitter, Instagram, Pinterest and other social channels is crucial. It’s not just enough to have a few social media …
A few key trends may hold the answers and provide some important insights for your business. For one, both millennials and baby boomers could be your biggest buyers. Interesting trends are taking shape across home buyers. For one thing, both millennials and baby boomers will be big buyers. No longer is the sweet spot only …