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Headshot of Lana Soroka

Lana Soroka

Agent
SRES, REALTOR, GREEN
License Number: 10401347088

As a dedicated and eco-conscious realtor serving the Rochester, NY area, I am committed to providing personalized and caring real estate services for both residential and commercial clients. With specialized designations in GREEN and as a Senior Real Estate Specialist, I am equipped with the knowledge to offer sustainable and senior-friendly solutions for all your real estate needs.

I pride myself on building strong relationships with my clients, becoming a trusted advisor and friend before, during, and after the transaction. My passion for helping people is evident in my hands-on approach, as I guide you through every step of the process with care and expertise.

Outside of work, I am a parent of four kids and two dogs, and I enjoy exploring the beautiful outdoors. You can often find me hiking at Ellison Park, Webster Park, Durand Eastman Park, and Highland Park, soaking up the sun at the Finger Lakes, and visiting Letchworth Valley Campground and Resort. I also love attending various local festivals throughout the year, which deepens my connection to the community. This love for the local area and its natural beauty, fuels my dedication to helping clients find their perfect homes.

Choose me as your realtor, and experience a personalized and relationship-driven approach to real estate that puts your needs first.

Я говорю по-русски.

Coverage

Brighton, Canandaigua, Fairport, Gates, Greece, Henrietta, Penfield, Pittsford, Rochester, Victor and Webster

Languages

English, Russian

More about Lana...

Luke
Where were you born?
Kazakhstan
Lana Soroka
Luke
What do you like to do when you’re not selling real estate?
Spend time with family, hiking, refinish furniture, read books, meditate.
Lana Soroka
Luke
Your favorite thing about your neighborhood?
Parks, close proximity to shops, schools
Lana Soroka
Luke
What’s your favorite book?
Law of Attraction
Lana Soroka

Recommendations

Nov 8, 2025 at 10:04 AM

David Mason recommends Lana Soroka

Recently, I unexpectedly inherited a parcel of undeveloped land. Circumstances arranged themselves in such a way that it was important that the land be sold as quickly as possible. Therefore an endeavor that is already fraught with some tension had an additional level of stress and anxiety. I was like a fish out of water, and needed someone knowledgeable and competent to do the heavy lifting to get this done.
I had the good fortune to retain the services of Lana, based on the recommendation of our family lawyer. Lana made this entire experience not only palatable but even enjoyable. She anticipated my every question, and guided us (me, the buyer and the buyer’s agent) through each step of the process. Lana is a fantastic realtor and a lovely person as well. I can’t say enough about what a great real estate agent she is. Would I use her services again? Absolutely! Would I recommend her to others? You bet!
Oct 23, 2023 at 11:08 AM

James Pritchett recommends Lana Soroka

We had a great experience with Lana. Her recommendations have been extremely helpful. She’s always ready to go the extra mile.
Sep 6, 2023 at 10:49 AM

Dennis Kieper recommends Lana Soroka

Lana was very patient with us as we looked at both rental and properties to purchase. In a very timely manner, she provided us with many locations to look at. My wife Tammy and I would highly recommend working with Lana considering her knowledge and personality as a plus.
Jul 14, 2023 at 2:06 PM

Amy Cabral recommends Lana Soroka

Lana is amazing! Our family was relocating from another state. From the moment we spoke, Lana worked with me to find the perfect home for our family. She took the time to listen to my concerns, what I wanted in a home, and the time frame we had to relocate. Lana went above and beyond! She adjusted her schedule to work with us daily (all day long) while we visited. She scheduled additional showings in order to provide us with several options. She has a close eye for details while keeping in mind what you are looking for in a home. Lana provided me with several options, information, and details about each home. All while working with the time zone differences. She cares about her clients and is excellent at her job! Lana, really worked hard to make our transition possible. She was there every step of the way to make sure things were in order. Her honesty, open communication, and detailed following up let me know she had our best interests in mind. Lana made the entire experience a perfect move for our family. I highly recommend working with Lana when you are searching for the perfect home!
Jul 14, 2023 at 7:27 AM

John Sniffen recommends Lana Soroka

As a first time homebuyer, Lana helped to make this the smoothest process ever. She was always quick with responses and a great resource for information. I would absolutely recommend her to anyone looking to buy a house. I would give more than 5 stars if possible.
Jul 10, 2023 at 6:00 PM

Abigail Bush recommends Lana Soroka

My partner and I cannot say enough about how wonderful it was working with Lana. As first time home buyers, she made the process unbelievably easy and seamless. She handled the bulk of scheduling and administrative tasks which removed much of our stress and allowed us to enjoy the process of home hunting. Once we decided on a home, she guilded us skillfully through the closing process. Lana was always willing to answer questions and demonstrated prompt communication skills. She also has an amazing network of contractors in the Rochester area which proved extremely valuable post-closing.

Lana went above and beyond what we expected and made our home buying experience the best we could have ever hoped for. She is trustworthy, kind, and extremely knowledgeable. I would not hesitate to recommend her to anyone searching for a new home!
Oct 14, 2022 at 7:22 AM

Raihan Arafin recommends Lana Soroka

Lana is a true professional and very knowledgeable in her field. She was very helpful to new buyers like us and gave some helpful insights on future endeavor as well.
Apr 8, 2022 at 10:36 PM

Winema Windham recommends Lana Soroka

I live in Idaho and wanted to make the big move to Rochester, NY. I was introduced to Lana through my mortgage agent and the rest is history. I am not exaggerating when I state that Lana is amazing. She is responsive, kind, considerate of my time, and offered to do Facetime walk throughs so I could see each home from her perspective. She gave meaningful advice on every house and called out points of concern and greatness. She shared her expansive knowledge with me, a first time buyer and made the process almost effortless. I could not have done it without Lana.
Feb 12, 2022 at 7:31 AM

Patrick McIntosh recommends Lana Soroka

Although I have only recently began working with Lana, I am truly impressed with her "can-do" attitude, caring, and uncanny ability to successfully effectively manage what is often a very unorganized real estate transactional process. Lana's work work ethic is beyond unusual in that she is always working tirelessly on the behalf of her client(s), ensuring continuous forward progress toward meeting target closing dates. I have had the opportunity to work with numerous Real Estate Agents in my nearly 20 years of real-estate investing and Lana is by far one of the best. I would highly recommend Lana to any of my family members and friends.
Feb 8, 2022 at 6:20 AM

David Rhodes recommends Lana Soroka

There isn't enough space to write all the positives about Lana Soroka. She’s a fantastic realtor, and above that, she’s an even better person. When it was time to sell my parent’s house, the home they owned for nearly 50 years, and the one I grew up in, I needed a realtor who would do more than the research, paperwork, listing, and normal stuff. I needed help with pricing, staging, getting it ready to put on the market, negotiating, and dealing with a lifetime of things.

At every step, Lana made the entire process easy by doing countless little things that go above and beyond, like buying a new welcome mat for the front door and putting shiny apples in the kitchen table’s bowl. She makes you feel like there is nothing more important in the entire world than helping you. She communicates incredibly well, with tiny texts and quick calls for updates.

This was the 17th house I have sold. I know a slew of realtors. I don’t know anyone better than Lana Soroka. She is honest and has the highest integrity. I would trust her again in a heartbeat. In fact, I have already recommended her to my closest friends.

Feb 3, 2022 at 8:41 PM

Pershae P. recommends Lana Soroka

Lana was such a pleasure to work it! She was always kind, attentive and knowledgeable with any questions or concerns that we had during our home buying process. She worked diligently to make sure things went as quickly and as smoothly as possible. We couldn’t have asked for a better realtor. She’s a true gem & we greatly appreciate all of her help with getting into our first home!!!!!

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