Pleasanton, CA — March 6, 2026 — NextHome is proud to announce its newest addition to the franchise, NextHome Thrive Realty, located in Myrtle Beach, South Carolina. The brokerage joins the growing NextHome franchise that currently has more than 600 active office locations across the country.
NextHome Thrive Realty serves clients throughout Myrtle Beach, Conway, Surfside Beach, Garden City, Murrells Inlet, North Myrtle Beach, Loris, and the remainder of Horry and Georgetown counties. Under the leadership of Broker/Owner Brian Geesaman, NextHome Thrive Realty offers decades of local expertise in investment properties, residential resale, property management, and all other types of residential real estate.
Brian’s nearly 30 years in the region and more than a decade in real estate have created a reputation for trust and community connection.
“Myrtle Beach is home,” Brian said. “I’ve watched the area grow and had the privilege of being part of that growth through buying and selling my own investment properties. Our community includes retirees, young professionals, families, and second-home buyers, all discovering the power of this place. Where we live shapes our happiness, and being trusted to help someone discover their home is a privilege.”
Real estate has been part of Brian’s life since childhood, when he helped his grandmother manage her portfolio of rental properties. That experience sparked an early appreciation for architecture, property design, and the value of real estate investment.
In 2012, Brian obtained his real estate license and began growing parallel careers as both a healthcare executive and real estate professional. Brian’s executive experience sharpened his talents for leadership and navigating complex regulatory situations. Meanwhile, real estate gave Brian the opportunity to deeply connect with people and share his wealth of local knowledge.
“Real estate is ultimately about relationships,” Brian said. “From my earliest days in customer service to today, I’ve built lasting connections with clients because I genuinely enjoy connecting with people and nurturing relationships. That ability to connect, to listen, and to care is at the heart of why I love real estate.”
Brian’s love for real estate led to the launch of his independent brokerage, BG Coastal Real Estate Company, LLC, in 2020. Over the next five years, he grew the firm into a multi-agent team serving residential buyers and sellers, investors, and property management clients throughout the region.
As his independent brokerage grew, Brian recognized that to support his agents and clients at the highest level, he needed more than talent and experience — he needed a platform built for scale, education, and modern real estate.
“I loved being independent,” Brian said. “But training, technology, marketing, and web presence are incredibly expensive and time-consuming to build on your own. As you bring in agents with different experience levels and needs, you need systems that can meet everyone where they are.”
After nearly two years of research and conversations, Brian knew that NextHome was the right franchise partner. NextHome’s commitment to training, business development, and human-centered real estate was unmatched by any other franchise.
“I wanted a franchise that was modern, forward-thinking, and truly puts people first,” Brian said. “NextHome’s Humans Over Houses philosophy isn’t just a tagline — it’s how they operate. It aligns perfectly with how I already believe real estate should be done.”
He also credits NextHome’s leadership for creating a franchise culture that balances innovation with genuine relationship-building. From cutting-edge technology to accessible support and marketing platforms, NextHome gives Brian the ability to operate at a nationally competitive level while maintaining service that feels deeply local.
Today, NextHome Thrive Realty is a place where clients can connect with professionals who are deeply enmeshed in the Myrtle Beach community.
“Our agents have a desire to be helpful, not just transactional,” Brian said. “Through our deep connections to the area, we hope every client feels completely at ease working with their own personal real estate advisor. We know where the flood zones are, where the risk areas may be, and how housing has evolved here, and we use that local experience to guide our clients.”
Brian is excited about deepening community connections through volunteer partnerships. He has been an advocate for Feeding America, Feeding South Carolina, and Habitat for Humanity.
Please join us in congratulating Brian and his entire team on the opening of NextHome Thrive Realty in Myrtle Beach, South Carolina!
Interested in being a part of the NextHome Real Estate Franchise? Contact Charis Moreno at Charis@NextHome.com.
Each office is an independently owned and operated business.