Pleasanton, CA — November 9, 2020 — NextHome was recently named to Franchise Business Review’s first annual “Culture100” list. The list recognizes the top 100 franchise brands in a 2020 report on the Best Franchise Cultures.
Franchise Business Review, a franchise market research firm that performs independent surveys of franchisee satisfaction, provides the only rankings of franchises based solely on actual franchisee satisfaction and performance. Franchise Business Review publishes its rankings of top franchises in its annual Guide to Today’s Top Franchises, as well as in special interest reports throughout the year that identify the top franchises in specific sectors.
NextHome was among over 300 franchise brands, representing over 27,000 franchise owners, that participated in Franchise Business Review’s research on the best franchise cultures. NextHome franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including leadership, training & support, the franchisee community, and work/life balance.
The NextHome Culture has been a differentiator for the franchise since its inception in 2014. Their Humans Over Houses motto and mindset puts people first in an industry that so commonly forgets about the human connection in a tech-driven world.
“Many franchise organizations ‘talk the talk’ when it comes to culture, but it’s clear that they don’t all ‘walk the walk’,” said Eric Stites, CEO of Franchise Business Review. “A strong culture doesn’t just happen within a company—it has to be designed, built, and constantly maintained. The franchise companies that have the honor of being named to our first-annual Culture100 list are clearly among the best of the best franchises in the business.”
Another key factor of NextHome’s culture is growing with the right people.
“The most empowering word in our language is the word “no” and we use this word often when we discuss franchising opportunities with prospective brokers and agents,” said Charis Moreno, Vice President of Sales at NextHome. “We’re not looking to bring in everyone, and we think most people respect that.”
NextHome’s specific process for bringing on new franchising partners is heavily weighed on whether or not the new office would be a good, “culture fit” above growing numbers.
“While metrics are important in some conversations, we don’t find them important when it comes to the overall success of NextHome,” said Charis. “At the end of the day, you can have the best marketing, technology, and integrated systems and tools, but if you don’t have the right people the rest doesn’t even matter.”
Visit FranchiseBusinessReview.com to see the full list of the 2020 Best Franchise Cultures.
Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.
Each office is an independently owned and operated business.