Blog : San Diego

Conference – Being Prepared

Conference – Being Prepared

e·vent ho·ri·zon



1. a theoretical boundary around a black hole beyond which no light or other radiation can escape.

2. a point of no return.


As someone who not only attends real estate conferences, but also is fortunate to speak from the stage as a keynote speaker at my fair share of events, I have had the chance to attend over 75 conferences in my real estate career.

Some are free to attend. Some cost some serious coin (one conference I went to cost me $7500 for three days of training). No matter the cost, one thing is for certain for all attendees: there is time spent away from your business and family, so you better make the most out of every event.

Yet time and time again, I see attendees looking on social media, texting, taking phone calls, and generally… not paying attention.

I remember teaching at an event on the east coast with seven other speakers. While I was on stage, I noticed that more than 50% of the crowd was face down in their mobile distraction device. I thought it was my presentation, but speaker after speaker; the audience was engrossed in their mobile device. It’s like there is an irresistible force that pulls them away from their main focus – the real estate event. That force just so happens to be the reason why we can’t even talk to each other anymore and has made the younger generation incapable of having a face-to-face conversation.

So when real estate professionals make the decision to step away from their business, spend money and time to be at the event, travel distances to attend, why are they so unfocused and why do they even waste time attending?

For those that are attending a real estate conference or seminar this year, here are some of the things that I do to make sure I have a successful conference experience and able to make the most out of my time away at the event:

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