Blog : california real estate

NextHome Real Estate Dogs opens in Orange County, California

NextHome Real Estate Dogs opens in Orange County, California

Jerry Salyers

Pleasanton, CA — August 7, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome Real Estate Dogs. Thirty-year real estate veteran Jerry Salyers will be the owner and operator for the brokerage. The company represents the 58th office location opened in the state of California for the NextHome franchise.

NextHome Real Estate Dogs will provide real estate services such as single-family residential sales, first-time home buyers, and investment properties to the areas of Irvine, Newport Beach, Costa Mesa, Mission Viejo, Aliso Viejo, and the remainder of Orange County.

The city of Irvine is a master-planned community developed by the private real estate development company, The Irvine Company. They started building in the 1960’s and by 1971, the community was formally incorporated as a city. Irvine has a population of just over 260,000 residents.

Licensed since the 1980’s, Jerry has done it all in the real estate industry. From owning a mortgage company to working for a new home builder to providing a development company consulting work for apartment and condo conversions, Jerry has seen most anything in real estate.

Since 2016, Jerry has owned and operated Salyers Home Design & Staging, a staging consulting business. Staging over 30 properties a year, Salyers Home Design & Staging mainly helps new home builders set their new homes to make buyers fall in love with the floor plans and layouts.

Over the past two years, Jerry had expanded his business to not only serve new home builders, but REALTORS® in the area as well. Realizing some agents could improve on the marketing of their listings, Jerry saw an opportunity he would like to be a part of.

“I’ve worked with agents marketing homes and business prospecting for some time now,” said Jerry. “I see what they could be doing better and how a brokerage with support to help these agents could really do well in our local market.”

Jerry first found NextHome like many brokers do – via REALTOR® Magazine and the Franchise Comparison Report. After further research, he contacted NextHome’s VP of Sales, Charis Moreno, and found her leadership approach and non-pressure attitude to be a refreshing difference in a world of pushy salespeople.

Although Jerry found NextHome to be the right fit for his brokerage, he was not always a fan of franchises.

“Previous to partnering with NextHome, I found franchises to block creativity of the business,” said Jerry. “But after researching NextHome and seeing the focus on great looking marketing as well as the completeness of the brokerage services, I think the franchise is unique to real estate.”

“NextHome has done what I would have done if I started my own franchise,” he added with a laugh.

Born and raised in Southern California, Jerry is a father to three daughters in their thirties – Katherine, Lauren and Stephanie. He enjoys golfing and going to sporting events, especially football. He describes himself as a huge Denver Broncos fan. Jerry is also an accomplished screenwriter and poet and has several projects in development.

Please join us in congratulating Jerry and the rest of the team at NextHome Real Estate Dogs on the opening of their new NextHome office in Irvine, CA!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at

Each office is an independently owned and operated business.

3 Ways Technology is Changing Real Estate

3 Ways Technology is Changing Real Estate

From digital open houses to Artificial Intelligence (AI) platforms to bitcoin cryptocurrency, new technologies are taking over the real estate industry by storm and accelerating the pace of business. With tech-savvy Millennials and Generation Y representing the largest group of homebuyers, it is important to power up your career by staying on top of these swiftly evolving trends and learning how new tech can work for you.

Over 70% of customers look for homes online and more than half of house tours are booked through a website. Now more than ever, keeping up with the latest tech can help you differentiate yourself from your competition. Learn how to leverage the real estate tech revolution with these three emerging trends:

1. Artificial Intelligence can be an intimidating and even threatening idea to some. Science fiction has conditioned us to view it as something that will ultimately overpower human intelligence and bring about our demise. But, today’s AI solutions do not dream of electric sheep yet, and are used to meet a growing need for convenience and efficiency. Real estate AI platforms can range from robots giving house tours to immersive virtual tours offered from the comfort of your client’s couch. Beyond its consumer-centric approach, AI can streamline processes for agents by automating repetitive tasks, like answering questions in real-time with chatbots, and use predictive analytics to sift through large amounts of data to target hot leads.

2. Virtual Reality (VR) and Augmented Reality (AR) offer a unique try-before-you-buy model in real estate. Thanks to aerial footage obtained from drones and 3D technology, your clients can now “step into” a space and have an immersive virtual experience while you assist another client. Agents may soon no longer need to spend time and money staging a space, because clients are able to personalize it with virtual furniture. Many international investors already use VR before considering a real estate purchase, and this trend will increase as the VR experience becomes more immersive and sophisticated. Allowing your clients to evaluate a space will help speed up their decision-making process and is more likely to put you in touch with an interested buyer.

3. Blockchain Technology. While Blockchain Technology is still in its infancy, it has already demonstrated its vast potential with the recent use of bitcoin currency in luxury real estate sales. Bitcoin, a digital cryptocurrency created by blockchain technology, is essentially a decentralized electronic money used for transactions worldwide. The appeal of this peer-to-peer currency is that it is borderless, not controlled by a monetary authority and has created a wave of new digital wealth valued at about $200 billion — in less than a decade. Despite bitcoin’s potential tax implications and tech bubble “feel”, sellers are willing to accept the currency for large-scale projects fueling speculations that bitcoins may be revolutionizing the financial sector next.

It is important for real estate professionals to adjust to these technological advances and diversify their strategies, as new tech will continue to accelerate the pace of business. Consumers will increasingly seek centralized experiences that integrate all facets of a real estate transaction. One way you can diversify your strategy is by offering an AHS® Home Warranty along with your listing. This can help save your clients’ time and reassure them that their budget is protected from unexpected covered breakdowns.

For more helpful tips, visit the American Home Shield® Home Matters blog

NextHome All Island Opens in New York

NextHome All Island Opens in New York

Ed SvecPleasanton, CA — June 13, 2018 — NextHome is proud to announce our latest addition to the franchise, NextHome All Island. Owned and operated by top-producing REALTOR® Ed Svec, the brokerage represents the sixth NextHome location in the state of New York.

Based in Garden City, the brokerage will provide residential real estate services to the areas of Garden City, Franklin Square, Mineola, West Hempstead, and the remainder of Western Nassau County.

NextHome All Island will provide services such as first-time homebuyer representation, investment purchases, and new home builder business.

Located 20 miles east of Midtown Manhattan, Garden City is home to nearly 25,000 residents.

Starting his real estate career in 2014, Ed worked for Signature Homes, as a new home construction sales person. Selling the neighborhood of West Hempstead, Ed was in charge of selling inventory directly to the home purchaser as the representative of the subdivision.

Over the next four years, he was able to sell through dozens of homes worth of inventory for the home building company.

In 2018, Ed felt it was the right time to take his residential sales experience to buyers and sellers throughout the Garden City area.

“I really enjoyed my time working for a new home builder,” he said. “But I wanted to expand my business to cater to anyone who needed real estate assistance. Opening my own brokerage made the most sense.”

Ed was looking for a company that would allow him to offer top-notch tools and services to prospective agents. It was a colleague and friend who introduced him to NextHome.

“A friend of mine, who is a home inspector, told me that he went to a real estate convention and found out about NextHome,” recalled Ed. “He told me about what the company offered, but more importantly, he talked about how amazing the people are at the franchise.”

“I really like how the company’s focus is not about the number of agents, but the quality of the agents,” he added. “I’m all about working with agents who want to be productive. Having the right people on the team will make all the difference in the world.”

The NextHome All Island difference will be putting client needs above all else. Protecting the client’s rights and negotiating on their behalf is a responsibility the brokerage does not take lightly.

When not selling real estate, Ed loves to spend time with his family. He and his wife of three years, Tanya, have a 14-month-old boy, Ed. The couple are expecting their second child in September 2018.

An avid hockey fan, you’ll find Ed playing hockey at least twice a week. He also enjoys snowboarding and fishing.

Please join us in congratulating Ed and the rest of the team at NextHome All Island on their brand new NextHome office!


Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at


Each office is an independently owned and operated business.

NextHome Yvette Sloan Opens Second Location

NextHome Yvette Sloan Opens Second Location

Yvette Sloan
Yvette Sloan

Pleasanton, CA — June 5, 2016 — NextHome is proud to announce our latest addition to the franchise, NextHome Yvette Sloan. The brokerage represents the second NextHome location for Broker Owner and top-producing REALTOR® Yvette Sloan.

The Lakeport-based brokerage will provide residential and commercial real estate services to the areas of Middletown, Kelseyville, Clearlake, Lakeport, Hidden Valley Lake, and the remainder of Lake County.

Lake County is one of the most beautiful, yet affordable places to live in Northern California. Noted for its clean air and the beautiful waters of Clear Lake, the community sits north of the San Francisco Bay Area.

As a veteran of the insurance industry, Sloan got her start in real estate in 2003 after realizing she no longer wanted to work in a field that required her to sit behind a desk.

“I wanted to enjoy what I did for a living,” recalled Sloan. “Sitting behind a desk, working in insurance no longer appealed to me.”

She joined Century 21 House of Realty (now known as Century 21 North Bay Alliance) as an assistant to the #1 agent in the area, Suzette Bodiot, and her team. As a member of the team, Sloan had a front row seat to learn from one of the best agents in the area.

In 2006, Sloan made the decision to stay at the company, but become a solo agent. The market shifted later the same year and Sloan adjusted accordingly. She began focusing on helping those in the community with loan modifications, short sales, and families relocating when foreclosure was upon them.

As the market began to improve, Sloan made the move to Morgan Lane Real Estate in 2009. Her expertise in distressed properties created the confidence in banks to list their foreclosed properties with her.

Over the next seven years, Sloan saw significant increases in her business year-over-year. With over $7 million in closed sales volume and 34 transactional sides closed, Sloan was recognized as one of the top agents in her area.

Additionally, in 2015, she was named REALTOR® of the Year by her local Board of REALTORS®.

While Sloan continued her successful sales career as an independent broker, high producing and motivated agents asked if they could be a part of her dynamic brokerage.

Originally not wanting to take on agents, Sloan realized she could provide local agents an opportunity to work at a forward-thinking brokerage with a hands-on leader. Since opening her company in early 2016, Sloan has been systematically adding talented REALTORS® to the team.

Sloan found out about the NextHome brand as many interested real estate brokerage owners do – through an existing, successful NextHome broker.

“While attending a C.A.R. meeting in Anaheim, I met Melia Campbell (owner of NextHome Campbell Realty),” said Sloan. “We got to talking about her switchover to the NextHome brand and how it positively affected her business. After researching the company, I knew this was a fantastic opportunity to convert our brokerage to NextHome and be high tech and high touch with our clients.”

In 2017, Sloan had her best year ever. Ranked as the #1 agent in Lake County, she closed more sales than anyone in her market. Her office was ranked #8 in the county for listings and #6 in buyer represented sides.

“With us growing our market share and bringing on two talented agents (Trista Fossa and Veronica Baylor), it was the right time to expand into a second location,” said Sloan.

Sloan loves being a part of the community and proves it with her volunteer work. She served as an elected Board Member of the Middletown Unified School District from 2007 until 2014. Sloan also was the President of the Middletown Merchants Board – an organization committed to helping local small businesses.

In addition to her service in town, Sloan also gives back to the real estate community. Sloan has served as a Director for the California Association of REALTORS® since 2014. She has also been on the Lake County Board of Directors since 2013 and served as the President of her Board in 2015.

When not selling real estate, Sloan enjoys spending time with Bruce, her husband of 25 years, and two children – their son, Justin (26) and their daughter, Taylor (24). In between real estate deals, the couple loves to spend time outdoors in their motorhome and playing with their two dogs, Buddy and Bella.

Please join us in congratulating Yvette and the rest of the team at NextHome Yvette Sloan on their second NextHome location!


Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at


Each office is an independently owned and operated business.

NextHome adds another seven new office locations in April 2018

NextHome adds another seven new office locations in April 2018

Pleasanton, CA — May 2, 2018 — NextHome is proud to announce that the franchise has launched seven new NextHome franchised locations in the month of April 2018.

NextHome started off the month with the opening of NextHome Victors in Ann Arbor, Michigan. Business partners Kelly Boyd and DJ Kaufman bring a fresh and new vision to the Ann Arbor real estate market. Their world class service combined with the NextHome tools will provide locals with an alternative to the traditional real estate brokerage.

Real estate broker Anyiesa “AJ” Johnson launched her brokerage – NextHome Overflow Realty Group in Pineville, North Carolina. The company will provide real estate services to North Carolina communities of Union, Gaston, Cabarrus, and Mecklenburg counties. The brokerage will also service areas on the South Carolina side in York and Lancaster counties.

NextHome opened the first franchise location in Chico when Jacob Darr and Casey Smyth launched their brokerage – NextHome North Valley Realty. The business partners and longtime friends are two of the top producing REALTORS® in the Chico area.

Two franchise owners expanded in to their second locations – Owen Freiburger of NextHome Pro Realty opened his second location in Lawrence, Kansas. The NextHome Pro Realty – Lawrence Branch is located in the heart of Lawrence, where the University of Kansas calls home.

Kent Swenson opened his second location as well. Launching NextHome Horizons – Staples Branch in Staples, Minnesota. With this second location, Kent continues his expansion throughout the state with NextHome Horizon offices.

NextHome was thrilled to announce the addition of one of the top real estate teams in the entire state of Nevada – The Pete Torsiello Group. Business partners Pete Torsiello and Michael Johnson opened NextHome Community Real Estate located in Las Vegas, NV. With annual sales that often exceed $40 million, the company will continue to be a powerhouse in the Vegas market.

Oklahoma was the final stop in NextHome’s national expansion as Bobby Gideon III and Jason Phillips opened the doors of NextHome Central Real Estate in Oklahoma City, OK. The business partners are experienced builders and will be bringing a tech-heavy focus to marketing listings in the Oklahoma City region.

The NextHome franchise is proud to announce 32 new offices opened since the beginning of 2018.

Which just leaves one question…


Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at

Each office is an independently owned and operated business.

NextHome North Valley Realty opens in Chico, California

NextHome North Valley Realty opens in Chico, California

Jacob Darr (left) and Casey Smyth
Jacob Darr (left) and Casey Smyth

Pleasanton, CA — April 10, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome North Valley Realty. The brokerage represents the 55th location opened in the state of California for the NextHome franchise.

Based in Chico, the company will be owned and operated by business partners Jacob Darr and Casey Smyth. Their brokerage will provide real estate services such as single-family residential sales, first-time home buyers, investment, luxury, multi-family properties, and land sales to the communities of Chico, Paradise, Durham, Magalia, Forest Ranch, Orland, and the remainder of Butte County.

Located 90 miles north of Sacramento, Chico is the most populated city in all of Butte County with more than 85,000 residents.

Both in real estate since 2014, Jacob and Casey have known each other since college. They first met at Chico State University where Jacob’s girlfriend (now wife) Morgan and Casey’s girlfriend (now wife) Kelli introduced the two men to each other.

After graduating college, Casey started as a member of the Cory Meyer Home Selling Team in Chico. Jacob started around the same time as an agent with a nationally franchised brokerage in Chico.

While working at separate companies, the men remained friends – each building their own exceptional business.

Casey grew and was able to create his own business separate of the team. He and Kelli formed their own team – The Smyth Home Selling Team. Growing quickly, they added a Buyer’s Agent, Ivy Lenahan. In 2017, the team sold 62 transaction sides, putting them squarely at the top of the team rankings for the area.

Jacob had a successful 2017 as well, selling 36 homes as a single agent.

Seeing success in their own methods, Jacob and Casey saw an opportunity to come together and start their own brokerage.

“We self-built our businesses,” said Casey. “Knowing this, we wanted to reinvest in our own resources rather than waiting for our companies to incorporate the technology and services we needed to grow.”

“What we really liked about NextHome is the new and fresh approach the company took in today’s real estate landscape,” added Jacob. “We believe that it’s a world of ‘adapt or die’ and that the technology and marketing NextHome offers is exactly what is needed to succeed in 2018 and beyond.”

Outside of real estate, both Jacob and Casey are about to become first-time fathers.

Jacob and Morgan are excited about having Oliver, their son due May 31st, 2018. The Darrs have been married for three years and enjoy hiking and all outdoor activities.

Casey and Kelli are expecting their baby boy, Cooper, due July 1st, 2018. Also married for the past three years, the Smyths like to snowboard, exercise and hike.

Please join us in congratulating Casey, Jacob, Kelli, Morgan, and the rest of the team at NextHome North Valley Realty on the opening of their brand new NextHome office in Chico, CA!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at

Each office is an independently owned and operated business.

NextHome East Bay Group is the newest NextHome franchisee

NextHome East Bay Group is the newest NextHome franchisee

Michael Bardales (left) and Chris Strange
Michael Bardales (left) and Chris Strange

Pleasanton, CA — March 30, 2018 — NextHome is proud to announce our newest addition to the franchise, NextHome East Bay Group. The brokerage represents the 54th location opened in the state of California for the NextHome franchise.

Based in Pittsburg, the company will be owned and operated by business partners Michael Bardales and Chris Strange. Strange will serve as the Chief Executive Officer and will handle all sales related activities for the brokerage. Bardales will serve as the Chief Operating Officer and be in charge of all technology and day-to-day operations for the company.

The brokerage will provide real estate services such as single-family residential sales, first-time home buyers, investment, luxury, new construction, and relocation property services to the communities of Pittsburg, Antioch, Concord, Oakland, Alameda, Berkeley and the remainder of Contra Costa and Alameda counties.

Pittsburg is located one hour west of San Francisco and is home to just over 65,000 residents.

Bardales started in the real estate space in 2004 as an in-house lender for a local franchised real estate office. Over the next six years, Bardales built a significant mortgage business. In 2010, he made the move to loan officer for a local independent real estate brokerage.

In 2013, Bardales opened Total Real Estate – a brokerage that featured both mortgage and real estate under one roof.

That same year, Bardales met Strange at a local National Association of Hispanic Real Estate Professionals (NAHREP) event. Finding commonality in business acumen and professional goals, Strange began working with Bardales on various real estate transactions.

In 2014, the partners closed 20 transactions. Just one year later, Bardales and Strange opened a physical office in Oakland and took on eight additional agents. Soon after, they opened a second office in Pittsburg.

In 2017, they wanted to provide better technology and services for their agents. After searching for the right franchise fit, all roads led back to NextHome.

“Even though Chris and I did 40 deals for about $25 million in volume, we still wanted to improve our company’s service for our clients,” said Bardales. “Partnering with NextHome helps us reach that goal.”

“The difference in our brokerage is that we are all about helping an agent build their career,” he added.

Bardales doesn’t just put efforts into sales and the brokerage, but in his community as well. He volunteers at Montera Middle School in Oakland in various events such as the Annual Fall Fest and the “Dad’s Club” – a group of parents who donate time into fundraisers throughout the year.

Bardales currently serves as the 2018 Vice Chair for the Contra Costa Association of REALTORS®.

Both Strange and Bardales are proud husbands and fathers and enjoy time off with their families.

Bardales has been married to his high-school sweetheart, Jennifer, for the past 20 years. The couple have three children – Isabella (age 14), Elizabeth (13), and Marcello (11).

Strange and his wife of 15 years, Jacqueline, have four children – Angie, Quinten, Emilio, and Antonio.

Please join us in congratulating Michael, Chris and the rest of the team at NextHome East Bay Group on the opening of their brand new NextHome office in Pittsburg, CA!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at

Each office is an independently owned and operated business.

Gen Z — the Next Wave of Consumer Game-Changers?

Gen Z — the Next Wave of Consumer Game-Changers?

Generation Z, loosely defined as the generation born anywhere from 1995 or 1998 to 2016, is predicted to hit the post-college marketplace in much the same way as millennials — managing considerable debt. Yet simultaneously, they’re gaining traction as the next consumer powerhouse representing billions of dollars for retailers and more.

Regarded as the most diverse and inclusive generation yet, Gen Z represents those around 19 years of age and younger.

Perhaps most significant to Real estate professionals, Gen-Zers are expected to account for about 40 percent of all consumers by 2020. And according to the New York Times, they represent “billions in spending power.” Here’s a look into this post-millennial next generation.

They are more conscientious

According to the Times, members of Gen Z are generally conscientious, hard-working and mindful, if not anxious about the future. For real estate professionals, this generation could be seeking more than just a home — they could be looking for a positive, and secure living experience where they’re actively engaged with their neighborhoods and communities.

Technology is more than just influential

Members of Gen Z are the first generation born in the age of smartphones. According to a profile featured in Business Insider, technology doesn’t just play a key role in their lives, but it shapes their entire world views. This could mean future homebuyers from this generation are looking for smart homes, complete with appliances and systems that enhance their daily routines with just a voice command or a tap.

Early starters are the norm

According to some analysis, Gen Z may be considered more self-starting and entrepreneurial than previous generations. This could mean members are looking to enter the workplace sooner or start their own businesses out of high school. For the housing market, it could also mean a new generation looking toward homeownership earlier than Gen Yers (millennials).

For a generation conscious of safety and security, a home warranty may be a perfect complement to a new home purchase. American Home Shield® offers a range of plans and packages to help protect the homes and budgets of customers at every step of the homeownership journey — learn more now.

For more helpful tips, visit the American Home Shield® Home Matters blog

The NextHome franchise launches 11 new locations in January

The NextHome franchise launches 11 new locations in January

Pleasanton, CA — February 7, 2018 — NextHome is proud to announce that the franchise has launched 11 new NextHome franchised locations in the month of January 2018.

The company opened five offices during the first week of the new year alone.

On New Year’s Day, the high-producing real estate team of Cherrie Brown and Zach McReynolds launched their brokerage – NextHome Real Estate Rockstars. The Valencia, California based team sold 100 transactions in 2017. With a new office renovation completed just after the new year, they had their Grand Opening on January 6th with more than 150 people in attendance.

Jody Ashley opened his new brokerage – NextHome Village Realty. Relocating from Indiana, Jody made the move to Lady Lake, Florida to open his NextHome office. A second-generation REALTOR®, he will focus on growing his company with talented agents from throughout the Orlando metropolitan area.

NextHome Cornerstone Real Estate opened in Davis, California with broker/owner Cory Gold. A longtime real estate veteran, Cory will take his more than four decades of real estate experience and leadership to the Yolo County/Sacramento region. Recently leaving his role as an office manager for one of the top Coldwell Banker offices in the Sacramento region, Cory is looking forward to helping others achieve their goals.

Speaking of the Sacramento region, top-producing REALTOR® Debbie Mitchell will bring her nearly 20 years of real estate sales to the NextHome franchise as she opens NextHome Signature Properties. Based out of Granite Bay, California, Debbie will lead an office of talented agents using her personal sales experience of more than 15 years selling 75+ transactions annually to help guide the REALTORS® working at her company.

Amy Farrow launched NextHome Generator in Milwaukee, Wisconsin. The veteran real estate investor brings her talent of rehabbing and flipping properties to the NextHome franchise and will specialize in investment and rental properties.

Owned and operated by business partners Rick Hanby and Will Barnes, San Angelo, Texas is the home to NextHome Legends Realty. Located in the center of the state of Texas, San Angelo is home to just over 110,000 residents. The city has a large military and veteran presence with Goodfellow Air Force Base being a central part of the community. With more than $15 million in sales volume annually, Will and Rick will lead an office of eight associates.

With over 40 years in real estate, NextHome is excited to add Paul Milam as the owner and broker of NextHome In The Triad in Greensboro, North Carolina. Paul’s leadership of the office will include his experience running a office of over 125 agents. That wisdom and incredible personal real estate sales background will serve as a huge asset for NextHome.

Karen and Lee Hammonds opened NextHome Realty Advisors in Texarkana, Texas. Located on the state border of Texas and Arkansas, this high-volume brokerage closes in excess of 100 transactions annually. As a long-time top producing REALTOR®, Karen personally sells more than 70 homes a year, ranking her as one of the top selling agents in her region.

Scott Louser, along with his wife Alexa, opened their second NextHome office location in North Dakota. Bismarck-based NextHome Legendary Properties launched with nine of the top producing agents in the city, including team leader and office manager Desri Neether. Having more than 50 listings within weeks of opening their doors, NextHome Legendary Properties is already positioned to be one of the top offices in the city.

Wethersfield, Connecticut is home to NextHome Property Seekers. The brokerage is owned by 15-year REALTOR® David Cirinna and will service Tolland and Harford Counties. As a suburb of South Hartford, the town of Wethersfield is home to just under 30,000 residents. An area of the town known as “Old Wethersfield” is Connecticut’s largest historic district, with more than 1,100 historic buildings dating as far back as the 17th century.

And finally, the husband and wife real estate team of Mike and Tanya Scott of Joplin, Missouri opened NextHome SoMo Life. As one of the top selling real estate teams in the region, the Scotts sell in excess of 70 transactions annually. NextHome SoMo Life will operate on the principle of “people before profits” and will focus on growth for their agents, making sure they have all the tools necessary to give clients a first-class experience.

The NextHome franchise is proud to announce 11 new offices opened in the first month of 2018.

Which just leaves one question…..


Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at

Each office is an independently owned and operated business.

Five common mistakes agents make when farming — and how you can avoid making them

Five common mistakes agents make when farming — and how you can avoid making them

When it comes to farming a local market area, are you doing everything you can to drive in real estate seller leads? Here are five common mistakes real estate agents make when farming.

Mistake #1: Agents tend to “stick to what they know”

It takes time to build a brand via farming techniques, and agents are often unlikely to select a new farm outside their usual market area. Sometimes, this means that agents stick to areas with homes that earn them smaller commissions, even though nearby areas may have higher turnover or more expensive homes (or both).

Advice: If you’re already farming a local market area and you’re not seeing great results, don’t start over. Do some research and find a small pocket of high turnover or high commission homes. Expand your farming efforts to that mini-farm to see if you can land your first listing there. Then, use a “Just Listed/Just sold campaign” to entice additional homeowners to hire you based on your local market success.

Mistake #2: Agents don’t include calls to action on their mailers and campaigns

When asked if they have a call to action on their recipe cards, refrigerator magnets or postcards, agents often point to their phone number and email. Offering your contact information is different than offering a specific service — and consumers won’t always make the jump on their own.

Advice: Before you design or send any campaign, ask yourself how you can tie the marketing piece back to one of your specialties or services. Then, add a specific call to action to everything you send out. Ask your targets to fill out a short form on your website or affiliated marketing site in exchange for something they get in return. For sellers, offer an automated CMA, a market update report or a staging and selling guide. For buyers, offer an online pre-approval with an affiliated lender. Track your follow-up success, and change your CTAs if you’re not seeing any results.

Remember, you should never send your contacts to a general “contact me” form.

Mistake #3: Agents retarget people who just bought or sold from them

Most agents hope for referrals after they have worked with a buyer or seller but many times, they don’t have separate campaigns for this segment of their sphere. The result? Some agents without targeted marketing may send postcards saying “It’s a great time to sell!” to a homeowner who just closed with them six weeks ago.

Think of how much time you spend reviewing marketing pieces before you toss them in the garbage. It’s very unlikely that a past client will see a seller-targeted piece and think about referring their friends as a result.

Advice: If you want referrals, it’s better to ask for them outright. Send a quick note (after the closing and any potential issues have been resolved) saying that you enjoyed working with them, and that you’d be thrilled if they would keep you in mind when their friends/family are in need of a real estate agent.

You’ll save money on mailers that aren’t getting you any results, and you’ll know for certain that your past clients understand you would be grateful for any referrals sent your way.

Mistake #4: Sending the same postcard or campaign to everyone

Does the couple in the rambler on the main drag just have their third child? Did the single woman in the condo development just get engaged? Did the retirement-age couple in the McMansion send their last kid off to college? If you don’t know the answers to these questions, then you can’t possibly be targeting each homeowner with messages and campaigns that resonate.

We live in a world where Facebook can target you with concerts or products you’ll love, and Amazon’s “People also bought” carousel drives in a reported 30% of their total sales. Consumers are too smart for one-size-fits-all marketing campaigns, and that goes double for your real estate seller leads.

Advice: To get the response you’re looking for, you need to segment homeowners in your farm by their propensity to move up or down, and target them with marketing campaigns that resonate deeply and have a clear call to action.

Mistake #5: Not being ready with a response — whether it be an 8 x 8 campaign or a door knocking script!

Most agents spend hundreds, if not thousands, of dollars to drive in new real estate sellers leads through their farming efforts. And when those leads arrive, they realize they don’t have a coordinated follow-up plan ready. Yikes!

Advice: Unless you already have a follow-up plan that works, we recommend following up in kind to any leads. If you get a real estate seller lead via email, follow up via email. If you miss a phone call, return it as soon as you can. You can also drop off a small Wow Package that offers a peek into you and your business. If you want to doorknock or door drop but don’t have a full Wow Package, here are three outside the box ideas you can implement.

Remember, the key is to plan your follow-up even before you get an inbound lead. When you use the same techniques, you’ll be able to measure how well your plan is converting your real estate seller leads and tweak your follow-up to get the best results possible.

For more helpful tips, visit the SmartZip blog.