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6 Follow Up Sales Email Templates That Get Responses

6 Follow Up Sales Email Templates That Get Responses

Quick, what’s the most convenient way to communicate in the business world?

The phone is an effective way to speak with a client or prospect, but that’s assuming they answer. And even then, the conversation can derail quickly if the discussion strays from your script.

Email, on the other hand, provides an easy way to get your point across, in the format and manner in which you feel most appropriate. In fact, 86 percent of professionals say email is their preferred method of communication.

But, there’s a hitch.

Your message is literally one of the hundreds of emails that the average businessman receives every day. So even if your client or prospect opens your email, they are most likely skimming and not giving it their full attention.

That’s not to say you shouldn’t be sending emails. Follow up sales emails remain a necessity to maintain your relationship with your clients and potential clients. If you do it correctly, you can create great follow up emails to help increase your sales.

What Makes a Great Sales Follow Up Email

While your marketing department probably tends to send out beautifully designed emails with flashy graphics and call to action buttons, your follow up sales email doesn’t need all the bells and whistles to be great.

You just need to focus on a few key areas:

  • Personal Message – Your follow up sales emails need to be personal. Focus on your client’s specific needs and challenges.
  • Helpful Content – Give your client a reason to read your email, other than to just say hello. Offer information about a service that your business provides that can address their needs.
  • Get to the Point – No one wants to read a novel. Clearly and quickly explain why you’re emailing and what you are offering. If this email is coming after a meeting, provide a recap and action items so there are no miscommunications.
  • Subject Line – Give your client a reason to read your email. You might have the best message, but if you don’t have a great email subject line, your email might go right to the trash.

Of course, all emails will be unique and should be used at different times in the sales cycle. But if you focus on these four key areas, you can craft winning messages.

6 Great Follow Up Sales Emails

There are endless situations in which you’ll need a great follow up sales email. Anything from your first contact with a prospect to the end of a major contract, and everything in between.

Here are examples of follow up emails to clients for some of the most common situations.

1. Follow Up Sales Email After Leaving a Voicemail or Speaking on the Phone

Most of the time when you first call a prospective client, you’ll get a voicemail. Your chances of getting a call back are pretty slim, so you’ll need to send a follow up email.

That email should briefly introduce you, explain why you’re calling, and clearly map out next steps.

Subject Line: I must have just missed you

Hi [Name],

My name is [Your name] from [Your company]. I just left you a voicemail regarding [briefly explain the reason you called].
I’d love to chat with you more about how [Your service] can improve [What it can improve]. I will try to call you back on [Day].

If this time is inconvenient for you, please email or call me back and we can schedule another time to speak.

I look forward to talking with you soon.

[Signature]

You can use the same style of email after speaking with that person on the phone. Just briefly recap your conversation and what will happen next.

2. Follow Up Sales Email After Client Opens an Email and Doesn’t Respond

In most cases, when you send emails to clients and they’ll never respond. There’s a chance they never opened the message, or maybe they did open it but took no action – there are ways you can track email opens.

There’s a chance your clients wanted to reply to your messages, but the emails got buried in their inboxes and they forget. There’s a simple sales follow up email trick that can work to entice a response.

Simply find the original email in your sent folder, and reply all to it so you are copying your original message in your new email. This prevents your client from having to dig through their inbox to find it.

Subject: Let’s try this again

Hi [name],

I sent you an email a few days ago about [Email topic] and noticed you haven’t had a chance to respond. You may be busy and forgot about it – that’s understandable.

For your convenience, I’ve included the original message below.

Thanks,

[Signature]

3. Follow Up Sales Email After an Event

Local events like conferences and networking sessions are a great way to meet new prospects.

However, in most cases, you only had a few minutes to speak with these prospects before exchanging contact information and going on your way. Make sure your follow up email includes information about something you spoke about to help them remember you. They are more likely to respond if they don’t view you as a stranger.

Subject Line: Great meeting you at [Event]!

Hi [Name],

I enjoyed speaking with you at [Event] last week. I noticed on your LinkedIn profile that you [What they do]. My company actually helps people like you with [Services]. If you have a few minutes, I’d love to meet up for coffee and chat.

I’ve available [Date/Time], does this work for you?

[Signature]

4. Follow Up Sales Email After Closing a Deal

The conversation doesn’t end after your client signs on the dotted line.

You want that client to be a repeat customer and refer their colleagues, so it’s important to maintain the relationship that you’ve built during the sales process.

This email should include a thank you and invitation for them to contact you with any questions or issues.

Subject Line: Welcome to the [Company] family!

Hi [Name],

I wanted to send a quick note to thank you for [recent order/partnership]. I know you’ll be thrilled with the service and quality [Your company] will provide to help you address your business needs. If you have any questions or concerns, please do not hesitate to contact me at any time.

I look forward to our professional relationship.

[Signature]

5. Follow Up Sales Email After a Client’s Contract Ends

In a perfect world, every client would be a repeat customer.

Unfortunately, the world isn’t perfect and some of your customers won’t buy again.

Even though your professional relationship is ending, you still need to send a follow up sales email to thank them for being a loyal customer and offering your services again in the future. Plus, you never know if they might come back one day.

Subject line: Thank you for being a loyal customer

Hi [Name],

I’m sorry to see our partnership come to an end. Thank you for being such a loyal customer over the past [Length of contract]. Please keep me in mind if you need additional [Type of service] in the future.

Thank you,

[Signature]

6. Follow Up Sales Email After Client Stops Responding

At some point, it becomes apparent that your client has lost interest and won’t be buying from you. Before you cut your losses, try one more follow up email to see if they’ll re-engage. At the very least, you might receive confirmation that they aren’t interested.

Your previous templates obviously haven’t been working, so this is your opportunity to show a little creativity, humor, and personality in your message.

Subject line: Is this thing on?

Hi [Name],

I’ve tried to get in touch with you over the past few months, and it appears I’ve been unsuccessful.

I understand the timing might not be right, you’re just plain not interested, or you’ve cut the cord and are now living a new life off the grid. It’s ok, I won’t take it personally.

I’ll stop emailing you, but please keep me in mind should you ever need [Type of service].

I hope this isn’t goodbye.

[Signature]

Creating Great Follow Up Emails to Increase Sales

Obviously, our sales follow up email templates are just suggestions.

You understand your clients and their needs, and you know what has worked in the past.

If you have a system that’s worked for you in the past, keep using it. But, if you’re looking for a new way to increase your numbers, consider trying some new follow up sales emails.

For more helpful tips from our partners at BombBomb, check out their blog!

How to Send Video in LinkedIn Messages – 3 Simple Steps

How to Send Video in LinkedIn Messages – 3 Simple Steps

According to LinkedIn, InMail messages get a 10-25% response rate, 300% higher than emails. The two main factors behind this increased response rate include:

  1. People go to LinkedIn to connect and learn. LinkedIn shows you when your contacts are live on the site, so you can hit them a message at a time when they’re thinking about business/career goals and how they might achieve them.
  2. Your professional profile is attached to your message. With a single click, your prospects can learn more about you, your company, your experience and expertise, and your connections without leaving the platform. They can quickly qualify you and your message, respond, and get back to what they were doing on LinkedIn.

Although these benefits are very real, the massive influx in sales practitioners leveraging “social selling” has resulted in your decision makers’ LinkedIn inboxes becoming nearly as saturated as their email inboxes. You must differentiate yourself and your messages from the crowd if you want to capitalize on the benefits of LinkedIn and earn time with your hard-to-reach prospects.

The best way to win the LinkedIn inbox (and prospecting in general!) is by making your messages as engaging and impactful as in-person interactions. BombBomb helps make this possible by making it simple to record, embed, and send personal videos through LinkedIn InMail.

Engage Prospects More Effectively with Video in LinkedIn

Someone using the BombBomb Video Chrome Extension to record a video

With BombBomb Video, you can quickly and easily record yourself, your screen, or a combination of both, and embed those videos into your LinkedIn messages to humanize your message and scale your best sales asset: YOURSELF.

Step 1: Record or Select a Video for your LinkedIn Message

Once you’ve downloaded the BombBomb Video Chrome Extension, pressing the BombBomb logo in your extension toolbar will immediately activate the BombBomb Video recorder without leaving LinkedIn.

Within BombBomb Recorder you can:

  • Record a webcam and/or screen capture video
  • Choose a video from your library
  • Edit your camera/mic settings

BombBomb’s proprietary video tech uploads your video while you’re recording it. No waiting around for your video to be ready to send. In fact, you’ll actually save time compared to typing your message out because you talk way faster and more effectively than you type!

Step 2: Customize Your Video Thumbnail

Once you hit stop on your video, you’ll be given the options to save, re-record, or customize your video thumbnail. By default, LinkedIn will select a random frame from your video to save as your BombBomb Video thumbnail, so customizing your thumbnail can help to provide context for your video and drive engagement. We recommend using a whiteboard or piece of paper with your prospect’s name written out to help show that the video was created just for them.

 

To apply a custom, still-image thumbnail to your video, you can capture a new thumbnail with your webcam using the “Thumbnail” button. Hovering over the button will activate your webcam and clicking “Thumbnail” will instantly capture and save a new image. This can be done unlimited times until you’re happy.

Whenever you’re ready, click “Save.”

Step 3: Copy and Paste Your Video

Once you’ve customized your thumbnail and saved your video, it’s time to paste your video into your LinkedIn message. In order to do this properly, you’ll want to use the “Copy URL” option.

 

LinkedIn InMail shows link previews to your message recipient, so when you paste the URL into the message and send, your link will “unfurl” and your BombBomb video thumbnail will appear as a clickable button alongside any accompanying text you provide within the message.

Upon clicking on your video, your prospect will be redirected to your BombBomb Video page. Our pages are solely designed to deliver your unique message to a captive audience. There are no ads, no distracting exit links or images, no suggested videos, just you and your message.

Building relationships on the world’s largest professional network has never been easier.

Humanize your LinkedIn Messages

If you’re ready to go from a faceless blurb of text that goes ignored to a real person who stands out in the LinkedIn inbox, then request a demo of BombBomb Video today and start getting face to face at scale with the people that matter most to your business.

To learn more tips from our partners at BombBomb, check out their blog!

How to Use Gmail: 6 Tips and Tricks That Will Make You Unstoppable

How to Use Gmail: 6 Tips and Tricks That Will Make You Unstoppable

You’re a busy working professional.

You don’t have enough time to tackle your email inbox, and it’s hard enough for you to remember all of the tasks that come with having a busy inbox.

You use Gmail because – you get it. Google creates some of the best technology for working professionals.

Because you’re a working business professional that relies heavily on email, it is imperative for you to find ways to organize and enhance your Gmail inbox and increase your work productivity as a result.

That’s why we’ve pulled together eleven tricks that exist both within Gmail, and through external Google Chrome Extensions, that will show you how to use Gmail better. These tricks will allow you to enhance your inbox, save time, and scale your business.

1. Unsend an Email (Yes, you read that right)

We’ve all been there. That moment when you send an extremely important email, and then you realize there’s an error in the email. You panic. How can you fix it? There’s a solution.

Gmail has a created a feature that will allow you to unsend emails seconds after sending.

After sending an email in the bottom left hand corner of your screen you’ll see an option that says “undo send.” That will recall your email send.

To change the time setting on how quickly you can recall a message, select the “settings” gear in the top right corner. Scroll down to “Undo Send.”

Gmail Email Sent Undo Button

Finally select a cancellation period of either 5, 10, 20 or 30 seconds.

2. How to Clean Out Gmail – Unsubscribe from Emails You No Longer Read!

Most people are subscribed to far too many newsletters. If you’re constantly getting emails that no longer provide you value, do something about it.

Unroll.me is a website that will connect to your email inbox and instantly show you a list of all of your subscription emails. You can take that list and determine which emails you would like to be removed from by selecting an “x.”

 

This process will save you a significant amount of time, as you will not be required to individually unsubscribe from every email send. You will instead be able to unsubscribe from multiple lists at once.

Hello organizational heaven! Your Gmail Inbox will thank you.

3. Email Tracking in Gmail

Wouldn’t it be incredible if you could find out the exact who, what, and when of every interaction with the emails you send from Gmail? This information would allow you to follow up with the right people at the right time.

With the BombBomb Google Chrome Integration, you can track all of your email sends. When you know exactly who’s opening your emails and playing your videos and exactly when they do it, you can follow up much more efficiently and effectively!

 

How to Set Up Gmail Tracking

  • Add a video to your Gmail emails and the extensions will track email opens and video plays.
  • Just send text and BombBomb will track the email open. Click tracking off and we won’t track it at all.
  • Once you’ve got the BombBomb Chrome extension added and you’re logged in, the PowerWheel appears automatically in every Compose and Reply window. You can click and drag it around – move it wherever you’d like.

Gmail Tracking: What’s New with PowerWheel

  • Before you send any email, you can keep tracking on or click to turn it off.
  • Tracking is always on by default in any Compose or Reply email. Clicking it off turns the Tracking circle on the PowerWheel a lighter gray.

You must keep tracking turned on if you want to use the Schedule or Remind features.

When you activate Scheduling, Reminders, Videos, or Help/Feedback from the PowerWheel, you’re taken into a window that gives you access to all the other work areas. Here, too, you’ll find tracking to turn off or on.

The gear icon in the lower left corner of that window gives you access to more Gmail tracking options.

  • Fly-in desktop notifications for email opens and video plays
  • Tracking action bar across the top of your inbox
  • Activity list panel on the right side of your inbox

4. Schedule an Email in Gmail – (& set a reminder too!)

Timing is everything. You can send that email now, or schedule it to be sent later. Set reminders before sending so you never miss an opportunity.

Whether text, video, or some of both, the email you just made in Gmail can be sent right now – or be scheduled to send at any day and time in the future!

To do so, download the BombBomb Google Chrome Extension.

Once you’re setup with the extension, just click “Schedule” on the PowerWheel in any Compose or Reply window.

From that click, you’ll be brought to a calendar starting with today and the next half hour. Schedule the send later that day or for any day in the future. Schedule it on any half hour of the day.

After you pick your day and time, click “Save.” You’ll be returned to your Compose or Reply window and the “Send” button now says “Schedule” and the day and time you selected will appear when you hover over the Schedule button on the PowerWheel.

When you’re done creating the email, click “Schedule” (formerly “Send”). The email goes to your Drafts folder, where it’ll stay until its scheduled day and time arrive for sending with a little “BB Scheduled” tag on it.

 

Change your mind? Just click that “Schedule” button on the PowerWheel and “Unschedule.”

5. Gmail Spell Check

We’ve already talked about how terrible it feels to send an email with typo in it. Even with Gmail’s spellcheck feature you can still misuse words, or use improper grammar. This is where Grammarly comes in as your saving grace.

 

Grammarly is Google Chrome Extension (among many other things) that will connect within Gmail and check every single email you write. The app will simply mark mistakes with a red line. If you double-click on the word, it will give you a correction suggestion. You can even click on every word in your email and Grammarly will suggest a synonym for you.

To download the Grammarly Google Chrome Extension, click here!

PS: You know another great way to avoid typos? Send a video! More on this in suggestion 11!

6. How to Send a Video Through Gmail

Don’t rely exclusively on plain, typed-out text to communicate, connect and convert. Get face-to-face more often by sending simple videos directly inside your Gmail inbox.

BombBomb’s Google Chrome Extension will allow you to send video in your email.

 

First you will need to download this extension! Once you’re inbox is all set up, follow the instructions below.

How to Send Gmail Video 1: Red Record Button in PowerWheel
Click the red record button in the middle of the PowerWheel to open up the pop-over recorder.

From the recorder, click the red circle to record, click the red square to stop, then “Save” to drop the video into the Compose or Reply email. Notice that it’s automatically given an animated preview to help improve video play rate.

NOTE: By clicking and dragging, you can move the video recorder anywhere on your screen and you can move the PowerWheel itself anywhere inside the Compose or Reply window.

How to Send Gmail Video 2: “Videos” in PowerWheel
The big, red record button opens up the video recorder. The smaller “Videos” button on the PowerWheel opens up your video library.

Any video you’ve recorded or uploaded into your BombBomb account is available here.
You can scroll through them in reverse chronological order (most recent first). You can also filter by tag – so be sure to assign a tag to your frequently used videos in your main BombBomb account.

After you click the “Videos” button on the PowerWheel, you’ll have access to your BombBomb video library, as well as other tools and features. Select the video you want, then click “Insert Video.”

How to Send Gmail Video 3: “Send Video” Button
For a time saving shortcut, click the “Send Video” button in the top left corner of your Gmail inbox.

Just one click of that button will:

  • Create a new “Compose” email
  • Open up the BombBomb video recorder

This button is a carry over from previous versions of the BombBomb extension for Google Chrome.

A More Powerful Gmail Inbox:

Tracking, Scheduling, Video, and Snippets were four of the ten suggestions that can be tackled by downloading the BombBomb Google Chrome Extension.

BombBomb is building for you the standard of excellence in business communication. With the PowerWheel, we want to improve specifically and dramatically the effectiveness and efficiency of your Gmail inbox.

This toolset is included with any BombBomb account. Click here to try BombBomb absolutely free (no credit card required) for two weeks. See if it’s a good fit for you!

How To Get Started

NOTE: for Tracking, Schedule, and Remind to work properly, your BombBomb email address and Gmail address must match.

Four Ways to Rehumanize Your Business

Four Ways to Rehumanize Your Business

In today’s digital world a human element has been removed from so much of our communication. People now hide behind email or send mass emails to their database. We often receive voicemails from robots. Even text messaging which was once deeply personal, quick communication, has been taken over by promotions and advertisements from companies we didn’t even realize had access to our phone number.

To stand out, it is imperative to be different, and be true to yourself. Because YOU are the differentiator your customers are looking for.

Below we’ve shared four of our favorite ways that can help you “rehumanize your communication,” and in turn, create a phenomenal customer experience that your clients will never forget.

1.) Determine Your Brand Identity Make Sure It’s Front and Center

According to Leadpages.net, the About section is typically one of the four most visited areas of your website. Isn’t that surprising? Now that you know that, think about what you currently have on your about page. Is it personal to you and your team? Does it speak to your values and what makes you – YOU?

It should! If you love dogs, take a cue from Mortgage Broker Alex McFadyen. Alex has created a brand all around his pug, Ernie. His Company is called “The Mortgage Pug,” and he includes his pug in all of his videos! Why? Authenticity! Alex explained that when he started his business “he didn’t want to be just another guy in suit.” He understands that mortgages can sometimes be “stressful, and boring,” so he decided to make it fun! This process has worked wonders for him!

When you’re creating your company branding, or your about page, don’t be afraid to include information about you as a person. Tell your future clients about your family, your hobbies, and even include it in your branding and marketing when it makes sense. People trust people more than brands.

2.) Send a Thoughtful and Personal Gifts

We learned this tip from Joey Coleman in his amazing book, “Never Lose A Customer Again” and it has changed the way we think about gifting.

This sounds simple when you think about it but most people aren’t doing it. How many times have you signed a major deal with a company and received a t-shirt or coffee mug with their logo on it as a thank you gift? It’s kind of a nice gesture, but it’s also a little selfish don’t you think? If you wear that t-shirt or use that mug, you’ll be helping that company expand their brand awareness. Seems pretty one-sided.

Don’t feel bad if you’ve done this – we’ve been guilty of it as well. But change your mindset for future thank you gifts! Think about the conversations you’re having with these people. Did they mention a favorite local restaurant? Are they wine connoisseurs? Do their kids love Legos? Next time you land a major deal, think through previous conversations and send your customers something that they would appreciate. Even if you don’t get them the perfect gift, they’ll think so highly of the fact that you remembered their interests, and it will leave a lasting impression.

3.) Provide Value Within Your Community

The phrase we live by on our marketing team is “Be of value and abundance will follow.” Try to provide your community with valuable information that relates to your interests and your businesses interest.

Social Groups (Like Facebook, LinkedIn, and Meetup) are a great way to get involved with your community. For example, if you’re a real estate agent and you love crafting, join a local crafting group and create content around DIY home decorations. But don’t just sit back and post content. Respond to your peers. Give them feedback and suggestions. Become an active participant within these groups and conversations.

By doing this you’ll build relationships with like-minded people and build your reputation as a reliable resource.

4.) Use Video Email

We could write a whole book on this (in fact we did) because we believe that video is the number one way to bring people back into our digital world. Think about it. If you’re looking for a real estate agent and you receive three generic emails, and one personal video, who are you going to remember? The video of course – and the person inside it.

We recommend using video email in a variety of ways including cold lead follow up, appointment reminders, happy birthday messages, purchase anniversaries and many more. It’s a great way to communicate hard to understand processes, procedures, or even difficult situations.

As we mentioned – there is so much more that can be said on the benefits of using video in business communication. Because of that, we’ve compiled everything we’ve learned with and from our customers over the past 10 years into this easy-to-read, highly informative book.

“Rehumanize Your Business” is a hands‑on guide to adding simple webcam and smartphone videos into your communication mix in order to build trust, save time, and truly connect with people.

It’s been ranked as Amazon’s #1 new release in Sales & Selling, Communication Skills, and several other categories.

It’s been ranked as Amazon’s #1 best seller in Business Sales and Business Communication.

Click here to see where you can purchase it today!

For more helpful tips, visit the BombBomb blog!