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Headshot of Alaura Macpherson

Alaura Macpherson

Agent
License Number: SL3536610

Alaura Macpherson is a native of the Treasure Coast. She attended Jensen Beach High School and was part of the first full four year graduating class. After graduation Alaura relocated to Mobile, Alabama, where she completed her Bachelors degree in Psychology.

After completion of her degree, Alaura moved back to the Treasure Coast with her daughter. Alaura’s well-rounded background included social work, bartending and fundraiser event coordinating. These extensive skills lend to her connections in the community and are the perfect fit to help people seeking to sell or buy a home.

Alaura purchased her first home in September of 2021, so she knows that in this market, having a realtor that excels in building relationships, communicating with assertive negotiating skills is absolutely imperative. Alaura’s extensive knowledge of people, our community and building relationships, makes her a must have in the home buying or selling process. Alaura’s keen eye for detail, impeccable people skills and assertive personality, paired with her ability to communicate effectively and consistently while possessing skills needed to negotiate makes Alaura a necessary asset in the home buying process. Contact her today to start your Real Estate journey now!

Coverage

Fort Pierce, Hobe Sound, Hutchinson Island, Lake Worth, Okeechobee, Palm City, Port Saint Lucie, Port Salerno, Sewalls Point, Stuart, Vero Beach, wellington, West Palm Beach and White City

More about Alaura...

Luke
Where were you born?
Rochester, New York
Alaura Macpherson
Luke
What do you like to do when you’re not selling real estate?
Anything outdoors!
Alaura Macpherson
Luke
Your favorite thing about your neighborhood?
It’s very kid/animal friendly. Everyone is respectful and its close to the beach.
Alaura Macpherson
Luke
Who is your hero?
My mother.
Alaura Macpherson

Recommendations

Sep 26, 2025 at 12:56 PM

Dara Murillo recommends Alaura Macpherson

What a Wonderful experience!! Great negotiations, and recommendations. Alaura really did a great job at helping me find my home and hold my hand through the home buying process. So happy she was recommended to me and am happy to recommend her to anyone looking for a real estate agent on the Treasure Coast.
May 26, 2025 at 12:35 PM

Tony & Cindi Farrell recommends Alaura Macpherson

Alaura Made Our Dream Come True!

There are not enough words to describe how truly extraordinary Alaura Macpherson is, but we’ll do our best. From the moment we connected, we knew she had our best interest at heart. We were buying a home in Port Saint Lucie while living across the country in California, and what could have been a logistical nightmare turned into one of the most positive, seamless experiences of our lives—all thanks to Alaura.

She is a rare gem in the world of real estate: a brilliant communicator, an exceptional negotiator, and an incredibly savvy expert who knows the market inside and out. But even more than that, she’s warm, grounded, thoughtful, and genuinely invested in her clients’ happiness. We felt supported, seen, and completely prioritized from day one.

Alaura didn’t just schedule showings—she curated a beautifully organized, time-efficient itinerary that fit perfectly into our tight travel window. She anticipated every need before we could even voice it. And when we couldn’t be present for the final walk-through before closing, she stepped in personally, on her own time, to ensure every last detail was in place. That moment speaks volumes about her integrity and dedication.

She wasn’t just our agent—she was our trusted guide and our advocate. A complete professional of the highest caliber. We would choose her again 1,000 times without hesitation.

If you’re lucky enough to have Alaura Macpherson in your corner, trust us: you’re in the best hands imaginable. She doesn’t just help people buy houses—she changes lives.
Jan 2, 2025 at 6:35 AM

Joe Rubino recommends Alaura Macpherson

I can't recommend Alaura Macpherson highly enough! My experience working with her was nothing short of exceptional, both when purchasing my new home and selling my condo. Her proactive and attentive approach during my home purchase made it an easy decision to trust her with the sale of my condo as well.

From the very beginning, Alaura demonstrated unmatched professionalism and a sense of urgency. She moved swiftly to navigate the competitive housing market and kept the process on track with timely follow-ups and clear communication. Her ability to collaborate and strategize made a significant difference, particularly in the sale of my condo.

In a challenging condo market, Alaura's thorough market analysis and strategic pricing plan stood out. She expertly leveraged the unique value of the condo’s view to create a compelling listing that attracted buyers. Her tireless efforts in marketing, conducting open houses, and understanding buyer needs ensured that we weren't just selling a property but presenting a lifestyle.

Thanks to Alaura's hard work, we went from listing to a signed contract in just two weeks! She even negotiated the closing to align perfectly for all parties involved, demonstrating her skill and dedication to creating win-win outcomes.

Alaura's connections in Jensen Beach—where she is affectionately known as the "unofficial mayor"—were an invaluable asset. She recommended reliable, reasonably priced contractors who not only helped prepare my condo for sale but also made settling into my new home much smoother.

As a sales leader in technology, I deeply appreciated Alaura's no-nonsense professionalism. She took the reins on staging, sales, and marketing while keeping me informed with regular updates. I trusted her expertise completely, and she exceeded every expectation.

If you're navigating today’s evolving real estate market, especially in competitive areas like Jensen Beach, Alaura Macpherson is the agent you need. Her knowledge, dedication, and results-driven approach make her a standout professional. I highly recommend her without hesitation!













Jan 19, 2024 at 10:51 AM

Bruna Devon recommends Alaura Macpherson

Alaura is profesional, dedicated, always available, and knowledge. She always does more than needed and is a pleasure to work with. I look forward to working with her on my future real-estate projects.
Dec 5, 2023 at 10:42 AM

Shelley Larson recommends Alaura Macpherson

Alaura is great to work with.. She always has a smile and more often than not has a good laugh to share. I met Alaura while I was visiting an open house and was not about to let her go. She spent the next several months showing me homes while patiently working with me until I found exactly what I was looking for. I highly recommend giving her a call. I can't stress enough what a pleasant experience it is to work with her.
Jul 17, 2023 at 9:12 AM

John Guy recommends Alaura Macpherson

I recently asked realtor Alaura Macpherson to help with the purchase of a new home here in Martin County. Working with Alaura was a complete pleasure, as she made herself available at any time to visit several properties. She always answers her phone and texts even when I wasn’t expecting her to. I had many questions and if she wasn't sure about the answer, she was on the phone with the listing agent immediately.
You can feel comfortable putting your property needs in her capable hands.
Thanks again Alaura!

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