Adding more listings is one of the most effective ways to build your real estate business, but it’s not always easy. Gaining listings can be especially challenging in low inventory markets, for new agents, and even for veteran agents trying to establish themselves in new areas. If you’re looking to boost listings, it’s important to use all the tools at your disposal, including home warranty plans. Here’s how:
Distinguish
An American Home Shield® Home Warranty Plan can help a listing stand out from others in the market. Listings that include home warranty plans can offer added value, show good faith, and may attract additional interest in the home.
Reassure
Household breakdowns can happen even when a home is on the market, and such malfunctions can bring additional anxiety to an already stressful time. By choosing an American Home Shield Home Warranty Plan with the Seller Coverage Option*, sellers receive all the advantages of AHS ® ShieldEssentialSM package protection for up to six months until the coverage transfers to the new buyers. ShieldEssential includes coverage for major components of the most crucial home systems that are the most expensive to repair or replace, including heating, air conditioning, plumbing, and more.
Differentiate
Adding a home warranty plan as part of your concierge service model can help differentiate your service from other agents. When sellers see that you care about their needs, they’ll likely want to work with you on the transaction. Paying for the Seller Coverage Option or the entire warranty as a closing gift adds unique service value and helps build the kind of long-term relationships that can garner referrals and repeat business.
Offset
If a client is worried about the marketability of a home with older systems and appliances, an American Home Shield Home Warranty Plan can help offset those concerns for both sellers and buyers. As American Home Shield customers, sellers can also save on updating appliances through the AHS Appliance Discount Program.
For questions or more information about how American Home Shield Home Warranty Plans can be beneficial for both you and your listing clients, contact your dedicated AHS Account Executive, visit ahs.com/realestate, or call 800.735.4663.
*Subject to a $2,000 cap for all trades during the listing period. An American Home Shield Home Warranty Plan covers major components of many home systems and appliances, but not necessarily the entire system or appliance. Please review the American Home Shield contract for limitations and exclusions.
For more home warranty tips, check out the American Home Shield blog!