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Leads are People Too: Four Ways to Persist Without Turning People Off
Industry visionary Brian Boero, of 1000 Watt Consulting, recently wrote about how many top real estate companies are working their leads in highly aggressive ways — in short, he says, real estate agents are starting to “digitally waterboard” their leads with between 21 and 43 touches designed to convert at any cost.
NextHome’s newest franchised location opens in Ames, Iowa
Pleasanton, CA— July 28, 2017 — NextHome is proud to announce our latest addition to the franchise, NextHome Journey. The brokerage will represent the second NextHome franchised location opened in the state of Iowa. The company will be owned and operated by business real estate broker, Kelli Excell.
“Agents are brilliant people-people, caregivers, nurturers, with a phenomenally high EQ. We try to take care of the marketing and the technology so it’s only present, or even detectable, in terms of facilitating what our agents are amazing at—talking to humans and making them feel safe.”
Keith Robinson,
CSO NextHome