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Texting Tips for Lead Response (and First Dates!)

Texting Tips for First Dates First dates and dating are ripe as a metaphor or comparison to lead conversion. Making initial contact. Building trust and rapport. Setting an appointment. Establishing connection. Following up. And that’s what we have here. The “Captain’s Log” episode of This American Life looks at unemotional facts in logs and records …

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8 Common Mistakes That Cost Real Estate Agents Repeat and Referral Business

1) Not asking for referrals (simple, right?!) It may seem like a no-brainer, but – again – too many agents simply think that repeat and referral business will just happen on its own.  While this is true in very select and sporadic circumstances, this is a considerably weak strategy to bet on. When it comes down …

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Real Estate Agent as Therapist: 5 Tips to Soothe Your Buyers and Sellers

Have you ever felt like a therapist to your home buyers and sellers? If you’re like many of our real estate customers, the answer is an easy and immediate “heck, yes!” Dealing with unrealistic expectations, compromises, negotiations, difficulty letting go, the thrill of finding “the one” … homeownership is most likely the largest investment of …

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