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Father and son team open Blacksburg NextHome office

Father and son team open Blacksburg NextHome office

Ranny & Joel Humphreys

Pleasanton, CA — November 15, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome New River Valley. The brokerage represents the 10th office location opened in Virginia for the NextHome franchise.

Based in Blacksburg, NextHome New River Valley is owned by father and son team Ranny and Joel Humphreys. With 37 years of combined experience, Ranny and Joel provide expertise in all types of residential sales including relocations, first-time home buying, and investment properties. Ranny has deep roots in the community from providing superior commercial property sales services, and Joel brings extensive expertise in technology and business operations. As nearby Virginia Tech expands its student population, the NextHome New River Valley team is also happy to help investors looking to purchase a solid student rental property, including multi-family real estate.

The office’s six agents spread their time across Montgomery, Roanoke, Botetourt, Giles, Wythe, Bland, and Floyd counties serving buyers and sellers in towns such as Blacksburg, Christiansburg, Radford, Riner, Wytheville, and towns south to the Tennessee state line.

Located just 30 miles from Roanoke, the small town of Blacksburg is known as the home of Virginia Polytechnic Institute and State University. Due to the flow of educated talent to the area, companies in the high-tech industry find Blacksburg perfect to lay roots. Several aerospace manufacturers and defense department suppliers have operations based in Blacksburg.  

In the 1960s, Blacksburg’s appeal attracted Ranny to Virginia Tech. After graduating in 1970, the Virginia-native married his high school sweetheart Joan and began a successful career as a pharmaceutical representative. For many years, Ranny developed trusting relationships with hundreds of physicians across Virginia. 

However, in 2000, Ranny felt the pull toward real estate. After obtaining his Virginia license, he began working full-time with a small boutique firm. When that firm was bought out, Ranny moved on and joined RE/MAX Allegiance – one of the largest real estate companies in the state. 

After working in the medical device industry, Joel also felt a pull to real estate. In 2005, he obtained his real estate license and began working for his dad at Allegiance. Then, in 2008, Ranny opened his own independent franchise – RE/MAX 1st Realty. As an agent, Joel contributed to 1st Realty’s success. 

Even in the midst of a national recession, the Humphreys built a thriving business. Among three brick and mortar offices, Ranny retained 33 high-performing agents who were seasoned masters in the industry. At one point, the franchised office held 20% of Blacksburg’s market share.  

“It was really due to a lot of great relationships that my dad built,” Joel said. “We cared about these agents and that’s why these great people stuck around.”

In 2018, the Humphreys knew their contract with RE/MAX was about to expire, which sparked their research into other franchise options. 

“We wanted to grow and keep pushing ourselves to be better,” Joel said. 

One day, Joel was asking about franchise options in REALTOR® Facebook groups and several people recommended NextHome. 

“NextHome is different from any other company out there,” Joel said. “The entire culture of NextHome is built on this idea that a company can care about personal interactions. Their motto of ‘Humans over Houses’ is infused throughout everything they do. Along with the technology, NextHome is lightyears ahead of others in the industry.”

“NextHome is hungry enough to stay ahead,” Ranny said. “They won’t rest on their laurels.” 

As their team grows, the Humphreys are now sharing that people-first culture with both agents and clients. 

“We care about our agents and want them to succeed,” Joel said. “We’re not about the numbers. To us, you are a person, not just another agent.”

Ranny added that clients can expect NextHome New River Valley to leverage every tool in their box to get their property sold – including client-centric care and compassion. 

“We have unsurpassed technology to get the client’s property sold,” Ranny said. “And more than that, we believe that business will take care of itself if we take care of the people. The client is the most important part of any business transaction. If they are happy, everyone succeeds.”

When they aren’t selling real estate, the Humphreys enjoy spending time with their families and volunteering in their communities. 

For 25 years, Ranny led various Bible studies with Community Bible study and Bible Study Fellowship as well as his church. Four years ago, he began teaching Sunday School. Ranny will soon celebrate 50 years of marriage to his high school sweetheart, Joan. Together they are the proud parents of Joel and their daughter, Dale.

Joel has been married to Joanna Humphreys for 14 years. Together they are the proud parents of five children: Josiah (11), Elijah (10), Micah (6), Ellyanah (4), and Judah (1). In his spare time, Joel is also active in serving his church and he coaches his children’s soccer and baseball teams. When the family is together, they enjoy camping, going to the movies, cookouts, and attending the kids sporting events.   

Please join us in congratulating Ranny and Joel on the opening of NextHome New River Valley in Blacksburg, Virginia!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

Timing and Price Uncertainty in Home Selling

Timing and Price Uncertainty in Home Selling

Timing and price uncertainty are among the most stressful aspects of the home selling process.

There’s no getting around it — selling a home is stressful.

Experiencing stress is a reality for 95% of sellers in the U.S., according to Zillow’s 2019 Consumer Housing Trends report.

Timing and price top the list of seller stresses

Breaking down the selling process into key sections, there are clearly more stressful aspects than others. Not surprisingly, the uncertainty around pricing and timing of a home sale are the most anxiety-inducing parts of the selling process.

At the top of that list is sellers not knowing whether their home will sell when they want it to – 56% of sellers find that uncertainty to be stressful. Doubts over whether a home will sell for the desired price is cited by 53% of sellers as stressful.

Next comes the double-whammy of worrying that an offer will fall through and the stress of making improvements and preparing a home for sale. And 51% of sellers say it’s stressful to time the sale of their old home with the purchase of a new one.

The younger the seller, the more stressful the process

Millennials and Gen Z sellers are more likely to say that any given aspect of selling is stressful, while stress seems to wane with more experienced sellers. For example, 55% of Gen Z sellers find it stressful to have to leave their home for tours and open houses, compared to just 21% of Silent Generation sellers.

That decrease in stress with older generations could be experience: simply having gone through the process before, and knowing what to expect. In fact, first-time sellers are more likely to say that most aspects of selling were stressful to them or their families.

The bottom line

Virtually no home seller is immune to stress in today’s market. While most stress surrounds the uncertainty of selling price and timing, there are many more aspects of the selling process that can make people uncomfortable, from making home improvements to judging the interest levels in potential buyers.

To read the full report click here, and for more helpful tips from our partners at Zillow, check out their blog!

How to Sell a Home in the Off-Season

How to Sell a Home in the Off-Season

In many parts of the country, conventional wisdom often dictates that the best time to sell a home is in the spring or summer. While the most productive selling season can vary by region and by market, many sellers strive to get their home listed during these months for the best shot at selling quickly – and for the right price. But what happens if clients need to sell their home during an off-season in your market? Here are some suggestions:

Make the price attractive.

With fewer potential buyers, setting a realistic price right out of the gate is a smart strategy to help attract interest.

Manage seller expectations around interest and the number of showings they might get.

There may not be as many showing appointments, listing viewings, or inquiries about the home as there might be in busier seasons.

Include videos in online listings.

Taking video footage will add an extra step to the busy pre-listing preparation, but could pay dividends in attracting interest.

Host a realtor open house to spur interest.

During the off season, you may get better attendance and you won’t be competing with a lot of other listings for attention.

Creatively advertise.

Look for seasonal avenues, such as holiday circulars and programs for sporting and performance events.

Play up the best features of the property in listing descriptions, photographs, and videos to drum up interest.

Remember, you may need to appeal to buyers who aren’t actively looking to purchase at this time.

Share the home on social media, and ask your friends and family to share, too.

Talk about the property at social and business events.

Keep former clients in mind. Let them know about the property in case they are interested or know someone who might be.

Add an American Home Shield® Real Estate Home Warranty to differentiate the property and reassure potential buyers.

The Seller Coverage Option gives your sellers and buyers valuable coverage at Real Estate Edition prices, including American Home Shield ShieldEssentialSM protection for major components of crucial home systems that can be the most expensive to repair or replace. In addition to important coverage for your clients, American Home Shield gives you a dynamic marketing tool that can attract interest and help smooth the negotiation and closing process.

The fact is that people need to sell homes throughout the year, and real estate transactions are completed year-round. Tell sellers not to be discouraged just because they may have missed the “best” selling window. With your guidance and expertise, a successful sale can happen in any season.

For more helpful tips from our partners at American Home Shield, check out their blog!

Sylvia & Nicola: A Service Dog Team

Sylvia & Nicola: A Service Dog Team

Throughout her life, Sylvia, who has muscular dystrophy, has relied on her parents to assist her with day-to-day tasks. Sylvia has never let her disability put a limit on her success. She graduated near the top of her high school class with a 4.25 GPA. She was co-captain of the mock trial team at school, served on the youth advisory board of the local children’s hospital, interned in the Alameda County district attorney’s office and is a budding filmmaker.

In April of 2019, Sylvia’s world was turned upside down when she was admitted to Stanford University. An exciting time for most high school seniors was a worrisome time for Sylvia. The idea of leaving home seemed impossible due to her reliance on others for help.

“The thought of going away to college is scary, I was worried that I wouldn’t be able to keep up academically, that I would struggle to make friends, that I’d be lonely. But I also worried that my wheelchair and disability would interfere with my ability to meet new people,” shares Sylvia.

Everything changed in July when Sylvia was invited to Team Training and was matched with expertly trained Service Dog Nicola.

“Nicola has given me a sense of security and independence that I’ve never felt before. I no longer need to be afraid of being left alone because I know that if I drop something, she’ll be there. I know that I no longer need to be worried when I’m walking on campus and need help to carry my books because she’ll be there. I don’t need to be worried about days when I’m feeling particularly lonely because she’ll be there,” Sylvia says with a warm smile.

Canine Companions Service Dog Nicola is expertly trained in over 40 commands to assist Sylvia. Nicola can open doors, pick up dropped items, pull a manual wheelchair and more. Much more – she will be with Sylvia during this transformative time in her life.

“Nicola and I are college gals, she will always be there for me, and I’ll be there for her,” Sylvia shares excitedly.

To learn more about Canine Companions for Independence, click here.

NextHome Turn Key Realty opens in Raleigh

NextHome Turn Key Realty opens in Raleigh

Danielle & Chad Weeks

Pleasanton, CA — November 12th, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Turn Key Realty. The brokerage represents the 20th office opened in North Carolina for the NextHome franchise.

Based in Raleigh, NextHome Turn Key Realty is owned by husband and wife team Danielle and Chad Weeks. Danielle has a wealth of experience in relocations, especially for seniors who are looking to downsize, right-size, or relocate to a 55+ or retirement community. Chad is the quintessential analytical businessman and together they deliver superior service for all types of residential real estate. 

Although NextHome Turn Key is based in Raleigh, the team will also serve clients across Durham, Wake Forest, Holly Springs, Morrisville, Apex, Garner, and the remainder of Wake and its 15 surrounding counties. 

In recent years, Danielle has served the sellers of Wake and Durham counties as a top-producing listing specialist. However, prior to real estate, she spent more than a decade managing retirement communities. Part of that job was helping seniors transition from one home to another. 

“I spent time helping seniors through that relocation process from the other side,” Danielle recalled. “It helped me understand the unique and very diverse needs of older generations.”

In 2016, her skills caught the attention of a local real estate broker and she was recruited to a small, boutique firm. Danielle eventually transitioned to a larger, national brokerage where she catapulted her career to regional success. 

“My time as a listing consultant taught me to door knock, cold call, and do whatever it took to build relationships with clients,” Danielle said. “I gained great confidence and discovered that I could walk into a house, give a killer presentation, and sell that house quickly.”

Danielle continued to work on two high-producing teams as a listing specialist until she and Chad opened their NextHome brokerage in early August. 

“We wanted to deliver a higher quality experience and have more flexibility for our family,” Chad said of their attraction to NextHome. “Having our own franchise allows us to create the culture we want – where clients can feel valued and not like they are being cranked through an assembly line.”

NextHome had been a re-appearing presence in Danielle and Chad’s lives for many years. A North Carolina NextHome broker had tried to recruit Danielle just six months into her real estate career, and Chad’s best friend worked with another NextHome broker. Then, Danielle and Chad began to consistently see eye-catching orange NextHome signs popping up on properties everywhere they looked. 

“NextHome kept coming back into my life,” Danielle said. “Then I took a good look at the franchise and it was really cool. I like the ability franchises have to take NextHome’s great tools and tailor them to the way we do business and what our clients need.”

The NextHome Turn Key Realty team is now using the franchise’s superior tools to list and sell residential properties. Together, Danielle and Chad are building their business with a known name in Raleigh. 

“NextHome is well respected in our community,” Danielle said. “It’s a recognized and well-respected brand in the marketplace. Plus, combining my consumer-focused way of doing business with NextHome’s humans over houses motto made it a good match.”

When Danielle and Chad aren’t building their business, they enjoy getting together with friends and serving in their church’s ministry. Danielle is also active with many senior-related organizations that tackle all sorts of issues surrounding seniors by identifying problems and working towards solutions. Danielle has been active with Health Affairs Round Table (HART) for several years. 

Chad and Danielle are enjoying seven years of marriage and are the proud parents of Aubree (6) and Haven (3).

Please join us in congratulating Danielle and Chad on the opening of NextHome Turn Key Realty in Raleigh, North Carolina!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

Trends in Charitable Giving

Trends in Charitable Giving

As we approach the holidays, we often see people coming together to benefit others and a renewed focus on giving back.  Some people choose to donate their time, others donate supplies or money.  As a business owner, you should be aware of the personal and financial byproducts of charitable giving.

According to Giving USA 2018, Americans gave an estimated $410.02 billion to charity in 2017. That’s the first time that the amount has totaled more than $400 billion in the history of the report.1

Americans give to charity for two main reasons: to support a cause or organization they care about or to leave a legacy through their support.

When giving to charitable organizations, some people elect to support through cash donations. Others, however, understand that supporting an organization may generate tax benefits. They may opt to follow techniques that can maximize both the gift and the potential tax benefit. Here’s a quick review of a few charitable choices:

Remember, the information in this article is not a replacement for real-life advice. It may not be used for the purpose of avoiding any federal tax penalties. Make sure to consult your tax, legal, or accounting professional before modifying your charitable giving strategy. 

Direct gifts are just that: contributions made directly to charitable organizations. Direct gifts may be deductible from income taxes depending on your individual situation.

Charitable gift annuities are not related to annuities offered by insurance companies. Under this arrangement, the donor gives money, securities, or real estate, and in return, the charitable organization agrees to pay the donor a fixed income. Upon the death of the donor, the assets pass to the charitable organization. Charitable gift annuities enable donors to receive consistent income and potentially manage taxes.

Pooled-income funds pool contributions from various donors into a fund, which is invested by the charitable organization. Income from the fund is distributed to the donors according to their share of the fund. Pooled-income funds enable donors to receive income, potentially manage taxes, and make a future gift to charity.

Gifts in trust enable donors to contribute to a charity and leave assets to beneficiaries. Generally, these irrevocable trusts take one of two forms. With a charitable remainder trust, the donor can receive lifetime income from the assets in the trust, which then pass to the charity when the donor dies; in the case of a charitable lead trust, the charity receives the income from the assets in the trust, which then pass to the donor’s beneficiaries when the donor dies.

Using a trust involves a complex set of tax rules and regulations. Before moving forward with a trust, consider working with a professional who is familiar with the rules and regulations.

Donor-advised funds are funds administered by a charity to which a donor can make irrevocable contributions. This gift may have tax considerations, which is another benefit. The donor also can recommend that the fund make distributions to qualified charitable organizations.

Some people are comfortable with their current gifting strategies. Others, however, may want a more advanced strategy that can maximize their gift and generate potential tax benefits. A financial professional can help you assess which approach may work best for you.

For more financial advice from our partners at Gateway Financial, visit their website for more information.

Shane Westhoelter may be reached at 858-428-3929 or shane@gfainvestments.com

www.gfainvestments.com

This material was prepared by MarketingPro, Inc., and does not necessarily represent the views of the presenting party, nor their affiliates. This information has been derived from sources believed to be accurate. Please note – investing involves risk, and past performance is no guarantee of future results. The publisher is not engaged in rendering legal, accounting or other professional services. If assistance is needed, the reader is advised to engage the services of a competent professional. This information should not be construed as investment, tax or legal advice and may not be relied on for the purpose of avoiding any Federal tax penalty. This is neither a solicitation nor recommendation to purchase or sell any investment or insurance product or service, and should not be relied upon as such. All indices are unmanaged and are not illustrative of any particular investment.
Securities offered through Registered Representatives of Cambridge Investment Research, Inc., a brokerdealer, member FINRA/SIPC. Advisory services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Adviser. Gateway Financial Advisors, Inc., and Cambridge Investment Research, Inc. are not affiliated.
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Citations.
1 – givingusa.org/giving-usa-2018-americans-gave-410-02-billion-to-charity-in-2017-crossing-the-400-billion-mark-for-the-first-time/ [6/13/18]
NextHome expands in the Houston area

NextHome expands in the Houston area

Chantell Hypolite & Kenneth Gabriel

Pleasanton, CA — November 7th, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Realty Executives. The brokerage represents the 26th office location opened in Texas for the NextHome franchise and the eighth office location in the greater Houston area. 

NextHome Realty Executives is led by former City Planner Chantell Hypolite and her partner Kenneth Gabriel. Together with her team of top-notch agents, Chantell serves residential buyers and sellers across Houston. Her areas of expertise also extend to the suburbs, serving clients in Richmond, Sugar Land, Katy, and Spring. 

Chantell began her career as a City Planner in Hattiesburg, Mississippi, after obtaining her Master’s Degree in Urban Development and Environmental Policy with a Specialization in Housing & Community Development. Chantell has also been a City Planner in League City, Texas. For four years, Chantell specialized in housing and community development. Her days were filled with writing ordinances, considering zoning regulations, and mulling over the best way to use League City land resources. 

“I just naturally fell into the real estate side of things,” Chantell said.

Her evolution to real estate began with a job performing site acquisitions for cell phone towers.

“The site acquisition agent I was working with said he was really impressed with my knowledge and how easy I was to work with,” Chantell recalled. “He recruited me and soon I was finding properties to build cell towers on all across Houston, as well as into the valley, all the way to Mexico border towns.”

Chantell began negotiating land leases for the cell towers, resulting in the company paying for her to get her real estate license. In a matter of weeks, the sharp city planner had her license and a new career path. 

In 2018, after two years of negotiating land leases, Chantell dove into real estate sales full-time.  She was recruited through mutual friends to the RE/MAX Allstars brokerage based out of Cypress. Chantell worked with the brokerage for two and a half years where her resourcefulness and drive helped her build a successful career in real estate. Chantell then began working for a small boutique brokerage, Sky Real Estate Professionals, where she remained for another two years. 

Eventually, Chantell’s drive for constant improvement and innovation sparked her interest in opening her own brokerage.

One evening, she was at a continuing education class and began picking the brain of a well-established broker in the area. 

“This woman had owned her own brokerage for 10-15 years and I really respected her,” Chantell recalled. “She said, ‘You know, I think you might want to look at NextHome. If I had to do it again, I would open a NextHome franchise.’ I reached out to NextHome and the rest is history.”

Chantell was impressed with the members and leadership team she met at NextHome and how friendly everyone was. 

“My first thought was, ‘Are these people real?’ It was just a different environment,” Chantell said. “People were so nice. Kindness and treating people with respect is a differentiating factor in business and NextHome does it so well.”

Today, Chantell is blending her real estate expertise with NextHome’s suite of top-level tools to bring quality service to Houston homebuyers. 

“They can expect to have their needs put before our commissions,” Chantell said about what NextHome Realty Executives clients can expect. “We give world-class service. We are going to answer the phone, be available, and communicate often. If you have a property under contract, we will send daily updates as needed. You are never going to wonder where you are or what is going on in the process.”

Chantell is very active in her community, especially in serving Houston’s homeless and needy. NextHome Realty Executives is sponsoring a garden bed at the Blodgett Community Garden. Sponsors grow, tend, and cultivate the food grown there and then the fresh fruits and vegetables are available to residents across Houston’s Third Ward. 

In addition, Chantell volunteers with The Bag Ladies Organization. The group gathers feminine hygiene supplies and distributes kits to local homeless women. Chantell continues to put her city planning skills to great use with the area’s homeless coalition. 

“We identified through GIS mapping where resources were available for the homeless,” Chantell said. “Then we look for duplications or areas where resources are lacking and make suggestions.”

She is also an active member of the Wheeler Avenue Baptist Church where she serves on the Courtesy Corp leadership team. 

Chantell is the proud mother of Carter (7) and the family recently welcomed Lilly (16) into their home. She is also the proud dog mom of a Yorkie Jase and a Lab mix rescue Cooper. 

When Chantell isn’t helping clients and her community, she enjoys riding bikes, DIY projects, and visiting the zoo with her family.  

Please join us in congratulating Chantell and her team on the opening of NextHome Realty Executives in Houston, Texas!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

Great Technology Emphasizes Great Agents – Not Replaces

Great Technology Emphasizes Great Agents – Not Replaces

It’s a topic covered exhaustively at every real estate conference, every coaching call, every new agent orientation: Technology is your friend, but it isn’t your replacement. New tools, apps, and systems can help you win more deals by making you more productive and engaged. But they can’t bridge the gap between a brand-new lead and the closing table.

What tech can do — and can’t do

We know that’s a strange thing to hear from a real estate technology company, but at SmartZip, we’re acutely aware of the advantages and constraints of technology.

Our predictive analytics can help you identify sellers from your farm and from your sphere. Our automated marketing campaigns can help you build your brand and identify selling intent from predicted prospects. Our mobile CheckIn app can help you find the right time to call, email or doorknock these top seller prospects. And, our Reach150 referral and testimonial management platform can help spread your great reputation around for more business.

Each component together or separately helps an agent and team free up their time to focus on developing a relationship with a prospect or feeding the relationship with a client. Technology can help warmup and organize your introduction but only you can start that communication. Only you can learn the personal and financial factors that may be motivating a seller, and only you can build a relationship of trust and shared goal-setting. And only you can win their business and ensure they get to the closing table safely and with all their needs met.

Keeping the agent at the center of the transaction

Can outreach and lead conversion be a hassle? Sure.

But if an app or system replaces the relationship-building of the industry, how long before it replaces agents altogether? That’s a reality that none of us want, and all of us have to fight against.

Instead, the focus should be on systems that organize and consolidate, tools that boost production and efficiency. Let the machines be machines and the agents be the human advocates for buying and selling real estate.

How can you make this happen? Here are our top four ways to ensure you pay for technology that solves real problems and avoid the tools or systems that over-promise and under-deliver.

1. Don’t pay for leads you won’t follow up with

Bulk leads can be enticing. Who doesn’t want to have a pipeline of 250 potential buyers to work with? But for the average agent, bulk leads present two main issues:

  • Any company with that many leads can’t possibly be vetting them, so the quality tends to be pretty low.
  • There’s just no way to follow up meaningfully with that many leads. And when you know the leads are low-quality, you won’t have much motivation to follow up anyway.

2. Don’t pay for a farm if you can’t go “all-in”

Farming isn’t something you can check off a list. It’s an all-encompassing strategy that should inform your marketing, outreach, events and community engagement.

And if you’re working with a company that promises to handle your farm’s marketing or seller lead generation but never mentions that you’ll also need to engage deeply in the area, beware! The leads are likely to be from FSBOs or Expireds that you could drum up yourself, and the marketing is likely just a mass-produced flyer sent to a local ZIP code.

At SmartZip, our SmartTargeting platform automates as much as possible — from predicting sellers to sending smarter, targeted marketing campaigns to those most likely to sell — but we also have outreach tools that help you close the gap with your top listing prospects.

We know that farming takes a combination of automation and real-life follow-up and we make it as easy as possible to hit those top targets at the right time.

3. Don’t buy lists that hundreds of agents have access to

Psssst, lean in close so we can tell you a secret: the vendors who offer “seller lead lists” are usually just condensing FSBO, Expired and Probate data into one place.

And when you contact sellers who have shown a specific “trigger” in county records — like taking their home on and off the market — you’ll usually find that they are bombarded with calls from eager agents who have the same data as you do. If a new tool or system makes you come off more like an ambulance chaser than a trusted professional, you may want to reconsider it.

4. Don’t pay for generalizations

We’ll let you in on a little secret: Building technology is a very specific process. To create a new tool or platform the parameters of the service have to be clearly defined upfront — and sold on the other side.

We’ve never been afraid to say that SmartTargeting was built primarily to help real estate agents win sellers identified by predictive algorithms. It’s our main focus, and the underlying features and offerings all support that focus.

If you’re speaking with a sales agent who speaks in generalized promises, and who can’t answer your questions with screenshots or a live demo, then be cautious about proceeding. The best tech companies know what their product is, but they also know what it isn’t. If the product is impressive enough to drive in real results, their sales team won’t be afraid to share its limits.

For more helpful tips from our partners at SmartZip, check out their blog!

NextHome announces 400th franchised location

NextHome announces 400th franchised location

Kelly Curran

Pleasanton, CA — November 5, 2019 — NextHome is proud to announce the 400th addition to the franchise, NextHome In The Pines. Nestled in picturesque downtown Southern Pines, North Carolina, the brokerage marks a milestone for the flourishing NextHome franchise. 

“NextHome’s ‘humans over houses’ philosophy and one-of-a-kind branding is catching the eye of brokers across the nation and we are thrilled to be making a difference in 400 (and counting) communities across the U.S.,” said Imran Poladi, NextHome’s Vice President. 

The brokerage represents the 18th office opened in North Carolina for the NextHome franchise. 

NextHome In The Pines is led by local real estate veteran Kelly Curran. While Kelly is using her talents to serve local clients, Belinda Tucker will serve as the broker of record and administrative lead for NextHome In The Pines. 

Alongside her growing team of agents, Kelly is bringing people-first service to Moore, Harnett, Lee, Hoke, and Cumberland counties. Located just over an hour south of Raleigh, the town of Southern Pines is an attractive market for military families serving at Fort Bragg. The area also offers easy access to North Carolina’s stunning mountains.  

Kelly and her team offer a wealth of experience in military relocations, first-time home buying, resales, and investment properties. 

Kelly’s experience in real estate began at the brink of the 2000s in Connecticut, where she started working as an agent with a small regional company. Kelly remained with that company after it was bought by Coldwell Banker. While there, she worked with both buyers and sellers to create a seamless experience.  

In 2007, Kelly and her family moved to Seven Lakes where she obtained her North Carolina real estate license. She started at a small independent firm, then soon migrated over to a nationally franchised brokerage where she remained for six years. 

“The sheer volume of growth we achieved there was incredible,” Kelly said. “I was able to build a team and top $6 million in sales volume in an area where the average home price hovered around $190,000.”

In 2016, Kelly decided to move her talents to another small independent brokerage. She was there for three years and continued to grow and expand her business. Kelly was able to increase her team’s sales volume to more than $11 million, and she added two buyer agents and an administrative staff member to the team.

In 2018, after experiencing what both small independent and nationally franchised brokerages had to offer, Kelly felt it was time to find the best of both worlds. 

“Opening my own brokerage was what I saw as the next step in my growth,” Kelly said. “I was very attracted to the idea of being able to set the policy and directions of my own company to best serve the needs of agents and clients.”

After reading positive news articles about NextHome, Kelly knew she had found a good fit for her goals. 

“If I was going to do this, I knew I needed a good franchise,” Kelly said. “I didn’t want to reinvent the wheel. At the same time, I wanted to give clients and agents something they could not get anywhere else.”

She gave NextHome a call and the rest is history. 

Today, Kelly is poised to provide North Carolina agents and homebuyers with unparalleled resources and service. 

“Our agents love the fact that they don’t feel a crushing pressure to simply sell, sell, sell,” Kelly said. “Yet, they feel pressure to be better than they were the day before. With our small team and NextHome’s resources, we have the ability to help agents build their own personal business. We want to make the lives of our agents better so they can make the lives of their clients better. As we do that, we all will continue to grow our business.”

For clients, Kelly has created a culture of consumer-focused service. 

“I believe in treating people as I would want to be treated,” Kelly said. “As a kid, we moved all over the place. Today, I can be that person who helps take a little bit of the fear out of such a big life change. At NextHome In The Pines, we follow through and we are always available. We will always put your needs first.”

Kelly is married to her sweetheart of 21 years, Tim, and together they have a son Ryan (19) who is a freshman at Embry-Riddle Aeronautical University in Prescott, Arizona. 

In the rare moments when Kelly isn’t helping her clients or building her business, she enjoys traveling and relaxing at home with her husband. 

Please join us in congratulating Kelly on the opening of NextHome In The Pines in Southern Pines, North Carolina!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome shifts the paradigm in Mid-Missouri

NextHome shifts the paradigm in Mid-Missouri

Betsy Woodruff

Pleasanton, CA — October 31, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Paradigm. The brokerage represents the eighth office location opened in the state of Missouri for the NextHome franchise.

Based in Columbia, NextHome Paradigm is owned by local marketing guru Betsy Woodruff. Betsy’s daughter, Katherine – an experienced marketer in her own right – will be the business’s broker of record.

The NextHome Paradigm team aims to challenge old standards and raise the bar when it comes to the level of skill and service clients should expect from their real estate agent.

Betsy and her team bring unique marketing and branding expertise to residential buyers and sellers. The NextHome Paradigm team also frequently assists niche clients buy and sell farmland and equestrian properties. 

NextHome Paradigm will serve clients in Columbia, Fulton, Mexico, Hallsville, Centralia, Ashland, Hartsburg, Harrisburg, and the remainder of Boone, Callaway, and southwest Audrain Counties. 

Located one and a half hours west of St. Louis and less than two hours east of Kansas City, Columbia is home to the University of Missouri. The town is well-known for its academic culture, world-class healthcare, and its commitment to the arts. 

Betsy is also a well-known fixture in Columbia. The Missouri-native made her mark as co-founder of the nationally-recognized WOODRUFF marketing and branding agency for 17 years. Long-time Mizzou football fans still recognize her name as the REALTOR® who sponsored the Tigers’ touchdown drive stats at Faurot Field after every score. 

“Total strangers still come up to me and say, ‘Betsy Woodruff… to the House!’” Betsy said with a smile.

In 2011, Betsy started working as the director of marketing and communications for Missouri REALTORS®. Her close association with real estate professionals gave her an appreciation for the career and a desire to pursue her real estate license. 

“I saw people who were successful in real estate come from all different backgrounds,” Betsy said. “I thought that with my passion and skill for marketing I could really do well in the industry. In hindsight, I wish I’d gotten my real estate license 20 years ago!”

Betsy soon found herself working for an independent brokerage, where she stayed for seven years. Out of roughly 60 agents, Betsy quickly became a top producer and was consistently one of the highest producing agents at the brokerage. Her hard work and creative marketing also catapulted her to the top five percent of producing agents in her MLS area, which has about 650 REALTORS®

“As a long-time business owner, I was well-connected in the community,” Betsy said. “I had a good reputation from that, I’ve really tried to make sure that my marketing efforts are ‘out of the box’ and creative.”

Her knack for creativity and a desire to shift the Columbia real estate paradigm is what eventually prompted Betsy to look into opening her own brokerage. 

“Honesty and transparency not only save time and prevent wasted energy, but also represent the qualities each of us should expect from those with whom we do business,” Betsy said. “While the Golden Rule may sound cliché, its genuine intent represents the standard to which I hold myself accountable.”

These guiding principles aligned exactly with what the NextHome corporate brand offered and, after a quick web search and perusing NextHome’s website, Betsy was hooked. 

“The branding was fantastic,” Betsy said. “Great marketing is near and dear to my heart. I literally spent 30 minutes just going through the NextHome website and my mouth dropped open. I Googled each member of the NextHome leadership team and immediately texted Katherine and said ‘I found it! This is who we are!’”

As she works to grow her business, Betsy strives to continuously elevate the bar for Mid-Missouri real estate. 

“A paradigm is a standard, perspective, or set of ideas,” Betsy said, explaining the brokerage’s name. We’re challenging old standards and raising the bar when it comes to the level of skill and service consumers should expect from their real estate agent.”

Under the NextHome banner, the team’s service reflects their intense focus on the success of their clients using cutting edge technology, consumer-centric marketing, and outside-the-box creativity along with genuine care and concern to deliver an unprecedented level of service and a continuous commitment to client satisfaction.

When Betsy isn’t growing her business, she is an avid equestrian and a die-hard Mizzou football fan. She is the proud mother of two daughters, Lauren (29) who lives in Los Angeles and Katherine (25) who is NextHome Paradigm’s broker of record.  

Please join us in congratulating Betsy and Katherine on the opening of NextHome Paradigm in Columbia, Missouri!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.