NextHome Tomorrow Realty opens in Delaware

NextHome Tomorrow Realty opens in Delaware

ErinAnn Beebe

Pleasanton, CA — November 4, 2020 — NextHome is proud to announce our newest addition to the franchise, NextHome Tomorrow Realty, based in Lewes, Delaware. The brokerage represents the second office location opened in Delaware for the NextHome franchise and the 522nd brokerage opened nationally.

NextHome Tomorrow Realty will serve all types of residential and commercial clients across Sussex and southern Kent counties including the towns of Lewes, Rehoboth Beach, Milton, Bethany Beach, Millsboro, Dagsboro, Harbeson, Georgetown, and Milford.

The brokerage is owned by the husband and wife team of Craig and ErinAnn Beebe. Erin’s mother, Nora Martin, will be NextHome Tomorrow Realty’s Broker of Record. The family ownership team brings a wealth of experience to NextHome Tomorrow Realty, including ErinAnn’s extensive expertise in selling and listing beach homes, out-of-state buyers and sellers, and rightsizing for seniors. Nora has established a reputation for excellence throughout her 14-years in brokerage management and currently sits on the Delaware Real Estate Commission. 

ErinAnn “Erin” obtained her real estate license almost a decade ago after stepping away from a career in event marketing with Dover Speedway. 

“My mom suggested I look into real estate,” ErinAnn recalled. “I like school, I like learning, so I thought it couldn’t hurt to try.”

ErinAnn discovered a job where she could enjoy lasting client relationships and where her passion for innovation could thrive and successfully sold with RE/MAX Realty Group ever since until joining NextHome. 

Industry conditions didn’t make ErinAnn’s entry into real estate sales easy. 

“I started in 2011 when the market was pretty depressed here,” ErinAnn recalled. “I worked really, really, hard and had great learning experiences.”

That hard work and dedication to her clients eventually earned ErinAnn a lot of repeat clients. Today, she is thrilled that about 97 percent of her clients are referral or return. 

As her career evolved, ErinAnn began thinking about creating a long-term growth strategy – for both her and her husband and her mother. 

“I’m always striving for more,” ErinAnn said. “I knew I needed to grow with a brokerage that was forward-thinking, that embraced new technology, and was willing to innovate as the industry changes.”

As she flipped through trade publications, mulling over owning her own franchise, she stumbled across NextHome. 

“I loved that NextHome changes with the times and its forward-thinking technology was really important to me” ErinAnn said. “And it doesn’t hurt that my favorite color is orange,” she added with a smile. 

Today, ErinAnn, Craig, and Nora are building a business where talented agents can truly feel supported – and where they feel empowered to provide phenomenal service. 

“I understand how so many agents don’t feel supported where they are at,” ErinAnn said. “We want to build an environment where they can talk to the broker about anything and not feel that the broker is their biggest competition.”

“Nora is truly the best in the business,” Craig added. “I don’t think there is anyone better. A lot of brokers think very highly of Nora. In addition, ErinAnn brings great things from the sales side. She is a phenomenal manager who has built incredible relationships.”

Craig comes from a background in business and technology, working with multi-billion-dollar companies. Craig offers extensive expertise in business growth and management. 

Craig and ErinAnn are celebrating four years of marriage this October and together they enjoy all things outdoors. ErinAnn is a devoted dog mom and enjoys dancing, going for walks and soaking in the sunshine on nearby Cape Henlopen, Lewes and Rehoboth beaches. 

Please join us in congratulating Craig, ErinAnn, and Nora on the opening of NextHome Tomorrow Realty in Lewes, Delaware!


Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at


Each office is an independently owned and operated business.

NextHome announces new Wisconsin brokerage

NextHome announces new Wisconsin brokerage

Tara Feick

Pleasanton, CA — October 29, 2020 — NextHome is pleased to announce the newest addition to the franchise, NextHome Elite Real Estate, based in Sauk City, Wisconsin. The brokerage represents the 15th office location opened in Wisconsin for the NextHome franchise and the 521st NextHome office opened nationally.

NextHome Elite Real Estate is ready to serve all types of residential clients across southern Wisconsin. Located in Sauk City, the Sauk Prairie region sits along the Wisconsin River and is home to about 8,000 people. Just 30 minutes north of Madison, Sauk City offers an attractive assortment of boutiques, bars, restaurants, and local businesses. 

NextHome Elite Real Estate broker/owner, Tara Feick, is a Wisconsin native who deeply cares for her clients and the communities in which she was raised and lives in. Throughout her childhood, Tara watched her parents buy, renovate, and sell properties.

“I’ve wanted to be in real estate for a long time,” Tara said. 

Tara obtained her real estate license in 2011.

“Through all those experiences, I continued to be interested in real estate and getting into that world,” Tara said. 

After spending two years at a local independent, Tara joined a Keller Willams office in Madison. Then, at the end of 2017, she opened her own brokerage – Elite Real Estate. 

During her years as an independent broker/owner, Tara was able to help clients across southern Wisconsin. Her service area spanned more than 100 miles. 

“I love helping people,” Tara said. “I was very proud of the service we provided, and that we were able to help clients all across Wisconsin.”

As she opened her own brokerage, Tara’s goal was to provide absolutely unparalleled customer service. 

“I wanted to build a small brokerage where agents and clients are my focus,” Tara said. “Whether it is helping agents grow their business or helping clients along the way, I love doing whatever I can for them. I like to cater to my clients and agents.”

That desire to offer her agents and clients the industry’s best led Tara to NextHome. 

“I wanted more resources for my agents, for myself as well,” Tara said. “I want my agents to grow, and to do that I know I need to offer them tools that will help them succeed.”

After researching several franchises, Tara partnered with NextHome. 

“NextHome really stuck out to me,” Tara said. “It had the right mix of affordability and cutting-edge marketing as well as opportunities I would not have as an independent. I just loved everything from the get-go.”

Today, Tara is using NextHome’s tools and support to provide unequaled customer service. 

“I ensure that the level of customer service is unforgettable,” Tara said. “I will be available anytime for my clients and agents. That level of client service is No. 1 for me, and the agents who work with me will operate under that ideal.”

Tara loves to participate in and host community events. From Easter egg hunts in the Spring to pumpkin decorating events in the Fall, Tara is always looking for ways to reach out to the community around her. 

Alongside her fiance, Bob Phillips, Tara enjoys being outdoors and spending time with her two children Trevor (18) and Tiana (15), and Bob’s two kids Dimitri (19) and Payten (16). 

Please join us in congratulating Tara on the opening of NextHome Elite Real Estate in Sauk City, Wisconsin!


Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at


Each office is an independently owned and operated business.

Implementing Proven Strategies for Growth During Changing Times

Implementing Proven Strategies for Growth During Changing Times

SAN JUAN CAPISTRANO, CALIF. (October 28, 2020) – T3 Fellows, the executive leadership program for residential real estate brokers and teams passionate about dramatically growing their business, announced the graduates of their NextHome T3 Fellows class today.

The 12-month MBA style program helps brokers and teams implement tools and tactics that specifically target growing brokerage revenue by recruiting the agents that best match each company, improving profitability by increasing agent sales, creating powerful branding and marketing programs, and leveraging lead generation and conversion for more sales.

“What an incredible group of entrepreneurs and brokers,” says Dean Cottrill, SVP, T3 Sixty and Program Director of the T3 Fellows program. “It’s been a pleasure and a privilege to work with these business leaders over the last year.”

The NextHome franchisee business owners who have successfully completed the rigorous 12-month program and will be graduating in the fall 2020 class are as follows:

Left to right: Angel Pabon (NextHome My Way | Milwaukee, WI), Marlene Waterhouse (NextHome Coastal | Lake Forest, CA), Curtis Siever (NextHome Realty Select | Winchester, VA), Rhonda Plake (NextHome HeartLand Realty | Stillwater, OK), Harold Chappell (NextHome Cape Fear | Wilmington, NC)
Left to right: Jason Jakus (NextHome Advisors | Ft. Myers, FL), Tammi Pierce (NextHome Seekers | Myrtle Beach, SC), John Mangini (NextHome Premier | Warren, NJ), Tina Hartman (NextHome Coastal | Lake Forest, CA), Liam Pierce (NextHome Seekers | Myrtle Beach, SC)

“Without fail, every single one of the T3 Fellows NextHome brokerage owners said, ‘Why did I not do this earlier?’” said Imran Poladi, Vice President at NextHome.

With big shifts in the economy and an increasingly competitive marketplace, the NextHome graduates are now ready to lead and grow their businesses more strategically.

About T3 Sixty

T3 Sixty is a trusted advisor and management consultancy in the residential real estate brokerage industry. Clients include franchisors, brokerages, Realtor associations, MLS organizations and technology companies. Whether reorganizing, expanding or innovating, leaders and entrepreneurs rely on T3 Sixty’s extensive experience and objective, analytical research to effect intelligent change. For more visit

NextHome Welcomes New Raleigh-Area Brokerage

NextHome Welcomes New Raleigh-Area Brokerage

Wayne Holt

Pleasanton, CA — October 23, 2020 — NextHome is pleased to announce the newest addition to the franchise, NextHome Reward, based in Cary, North Carolina. The brokerage represents the 27th office location opened in North Carolina for the NextHome franchise and the 520th NextHome office opened nationally.

NextHome Reward is located in the charming Raleigh suburb of Cary, where a vibrant downtown is in the midst of blossoming. 

From its central location, NextHome Reward is poised to help clients across the area including those in Raleigh, Apex, Morrisville, and Holly Springs. 

NextHome Reward is owned by local homebuilder Wayne Holt. Wayne has become a local expert in new home construction after spending more than 17 years building custom homes in the area. 

Before entering the real estate arena, Wayne was a successful business owner. He worked in insurance then opened his own Yamaha franchise, which he ran for more than 10 years. 

In 2002, Wayne became a licensed contractor and began building custom homes. He added to his expertise in 2004 by obtaining his real estate license and opening his own brokerage. 

Throughout his career, Wayne has specialized in new construction and has bought or sold more than 400 properties – may of those built by his company 

Throughout the recession, and the real estate slump that accompanied it, Wayne added another business to his portfolio. He began working with banks to provide assistance with foreclosed new home construction. With his expertise Wayne would finish the homes, then among with his partners list them and sell them.

“We did it all,” Wayne said. 

As the market recovered, Wayne returned his full attention to his custom home business. Throughout the years, Wayne has provided first-rate leadership and staff training that has enabled the company to reach a point where he can again embark on a new venture. 

As Wayne considered his next career move, he found himself sitting next to an old friend at a real estate continuing education course. 

“I’ve known Mark (Anderson, owner of NextHome Ideal Group) for more than 22 years,” Wayne said. “He had nothing but positive things to say about NextHome. To see him grow the way he has in his business over the past couple years, I knew NextHome was a good place for me to be.”

After delving deeper into what NextHome had to offer, Wayne was thrilled with the company’s marketing, education, and technology. 

From cutting-edge yard signs, to a fully equipped back office, Wayne now has access to industry-leading resources that give him a competitive advantage in his area. 

“All the pieces are there,” Wayne said. “What NextHome offers is truly comprehensive. There’s nothing missing and I think that will be very attractive to great agents, as well as clients.”

Wayne is looking forward to welcoming agents to NextHome Reward who love their industry and want to have fun. 

“I am looking for agents who are hardworking, friendly, and fun to be around,” Wayne said. 

Clients seeking new home construction will especially benefit from Wayne’s experience and leadership at NextHome Reward. 

Wayne has been deeply involved with the Homebuilders Association of Raleigh-Wake County since he began his homebuilding career. In 2013 he served as the association’s president. At the time, the association was the largest in the United States, with more than 3,000 members. 

Throughout the years, Wayne has also served on various homebuilder committees, and remains deeply plugged into the local homebuilding industry. 

Wayne also held a home inspection license for several years and continues to be the region’s hyperlocal expert on new construction. 

Around the community, Wayne has passion for helping kids who face hunger. For several years, he donated heavily to the local backpack program run through his church that provided children with the nutrition they needed to succeed in school. 

Please join us in congratulating Wayne on the opening of NextHome Reward in Cary, North Carolina!


Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at


Each office is an independently owned and operated business.

NextHome announces new Bay Area brokerage

NextHome announces new Bay Area brokerage

Pleasanton, CA — October 22, 2020 — NextHome is pleased to announce the newest addition to the franchise, NextHome Landcastle Luxury, based in Danville, California. The brokerage represents the 80th office location opened in California for the NextHome franchise and the 519th NextHome office opened nationally.

The brokerage will serve a wide range of residential clients across the East Bay, including those in Danville, Walnut Creek, Alamo, and San Ramon. 

NextHome Landcastle Luxury is owned by Jim Brennan – a veteran of the real estate industry with a broad range of experience in land development, investment properties, and subdivision sales. 

Jim became a broker in 2000, but he has been an avid investor since the 1980s. The Butler University (Indianapolis) graduate began his professional life as a pharmacist who became well versed in sales and technology. Jim sold computers to pharmacies throughout the Midwest before moving to northern California. 

After moving to the Bay Area, Jim decided his true passion was for real estate. He transformed his deep experience in property investing into a career in land sales, becoming a broker and partner with his father-in-law to form Landcastle Real Estate. At first, they focused on representing developers who were creating master planned communities. Jim was involved in the genesis and the sale of lots in many well-known communities in northern California, including Mountain House and the stunning 5,000-acre River Islands Master Plan in Lathrop, California. 

“Helping builders find lots to build family homes was the feel-good part of the business,” Jim said. “I loved the fulfillment that came from my work and watching the communities come to life.”

As homes continued to rise, and Jim’s portfolio of success continued to grow, he knew that franchising was the right direction to steer his career. However, he never seemed to find just the right fit. 

“I’ve been thinking about franchising for the past 10 years,” Jim said. “I spent a lot of time trying to find the right franchise.”

Jim eventually discovered NextHome through a friend. 

“We became very close after building two spec homes together,” Jim said speaking of his friend. “We were looking for opportunities and he said, ‘here, what do you think of this?’ NextHome was exactly what I had been trying to find for the past 10 years. The more research I did, the better I liked it.”

Jim was initially drawn to NextHome CEO James Dwiggins’ vision for the company. 

“It was wonderful knowing that there was someone in charge who had the same kinds of values that I wanted to promote in my own business,” Jim said. 

In addition, NextHome’s suite of industry-leading technology was just what Jim needed to help his talented agents achieve their best. 

“The back office is always a struggle for small independents,” Jim said. “NextHome gives me a framework that takes care of the small things so that I can focus on the important things, our agents and clients.”

 With his foundation in sales, Jim was impressed by NextHome’s creative marketing. 

“The dog mascot is absolutely genius,” Jim said of NextHome’s mascot Luke. “Who doesn’t love dogs?”

Today, Jim is leading a brokerage of outstanding talent as he helps East Bay buyers and sellers enjoy a seamless experience. 

“That is our agent’s goal, to make each transaction as easy for buyers and sellers as it can be,” Jim said. “That is their job and that is where we excel.”

This year, Jim celebrated 30 years of marriage to his wife Colleen, although he is quick to point out that they have been together for 36 years. Jim and Colleen are the proud parents of Sean (27) and Kelly (24). Sean is a medical student at Loma Linda University. Kelly, an accomplished artist, is pursuing a degree in graphic arts at Cabrillo College in Santa Cruz. 

Jim and Colleen love to travel together and are both joyful musicians. Although playing many venues in the past, their classic rock cover band has delighted fans at school fundraisers, parties and meetings across the Bay Area in recent years. 

Please join us in congratulating Jim on the opening of NextHome Landcastle Luxury in Danville, California!


Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at


Each office is an independently owned and operated business.

What are the Top Affordable U.S. Suburbs With a City Feel?

What are the Top Affordable U.S. Suburbs With a City Feel?

Increased opportunities to work remotely are pushing more Americans to rethink how and where they want to live. But even if there’s less of a need to live as close to urban job centers, traditional urban amenities — think restaurants, nightlife, museums and sports venues — remain a big draw and demand for city living remains high. As a result, many buyers may seek places that balance the space and affordability of the suburbs, while still maintaining that big-city feel.

A new “Cityness Index” created by Zillow and Yelp Inc. helps identify the U.S. suburbs that best strike that balance. Key metrics include housing affordability compared to the nearest big cities and to the country at large, housing availability, the mix and diversity of businesses — including restaurants, nightlife and the arts — and consumer reviews and check-ins.

Zillow data shows extremely strong housing demand driven both by incredibly low mortgage interest rates and more millennials and Gen Zers reaching prime home buying age. This desire to move is also reflected in a recent Zillow survey of people newly working from home because of the pandemic, with almost two-thirds of respondents saying they would consider moving if they had the flexibility to work from home occasionally. The opportunity to telework could also give almost 2 million current renters an opportunity to relocate and buy a home in a more affordable area. There very well may be a “Great Reshuffling” on the horizon.

“At Yelp, we’re seeing consumer interest and requests for quotes for categories like movers, packing services and mortgage lenders increase in major metro areas, compared to the same time period last year,” said Yelp Trend Expert Tara Lewis. “For city dwellers who don’t want to sacrifice great amenities like restaurants, art galleries and nightlife, but are dreaming of a little more space and a more affordable lifestyle, these suburbs offer a similar variety of great local businesses.”

This demand is also driving up prices and depleting inventory. But using this data, it is possible for young people looking to buy and find space for their expanding families to bid farewell to big city premiums without giving up the feel of a city in amenity-rich suburbs.

Hundreds of suburbs nationwide were scored on the index, and we identified the highest scorer in each of the 50 largest U.S. metros. Waterbury, Conn., near New Haven and Hartford, topped our list, beating out Lowell, Mass. for the top spot. Filling out the top five are Joliet, Ill.; Sunrise, Fla.; and Pasadena, Texas.

Zillow and Yelp’s top 10 affordable suburbs with a city feel:

10 affordable suburbs with a city feel

1. Waterbury, Connecticut

  • Cityness Index Score: 67.6
  • Typical home value: $139,304

Nestled between New Haven and Hartford, Waterbury has a quintessential New England feel. Downtown Waterbury boasts the historic Palace Theater, the Mattatuck Museum for art lovers and a University of Connecticut satellite campus.

Housing affordability in Waterbury is another advantage — the typical Waterbury home is 30% less expensive than the typical home in New Haven, and 46% less expensive than the typical U.S. home.

2. Lowell, Massachusetts

  • Cityness Index Score: 64.7
  • Typical home value: $323,576

Located near the New Hampshire border about 25 miles northwest of Boston, Lowell offers a great balance of city-like amenities with suburban conveniences. Residents can immerse themselves in the history of America’s Industrial Revolution at Lowell National Historical Park or take a casual stroll along the Merrimack River, which winds through downtown Lowell.

Home values in Lowell are about half those in Boston. Brockton, Mass., also scored highly in our Cityness Index, demonstrating the number of affordable, livable city/suburb options available in the Boston area.

3. Joliet, Illinois

  • Cityness Index Score: 63.8
  • Typical home value: $155,018

Joliet is perhaps best known for being home to the Chicagoland Speedway, but there’s plenty more to this Chicago suburb.

Nearby Aurora almost made the list, but Joliet’s housing affordability advantage gave it the edge. The typical home in Joliet is about 40% less expensive than the typical Chicago home.

4. Sunrise, Florida

  • Cityness Index Score: 60.7
  • Typical home value: $243,078

Minutes away from the beach and the Everglades, natural beauty is never far when you’re in Sunrise. For sports fans, Sunrise is home to the NHL’s Florida Panthers and several golf courses.

Multiple Miami suburbs scored well in our Cityness Index, including Delray Beach and Boca Raton, but none beat Sunrise’s mix of affordability and city-like amenities. The typical home in Sunrise is 36% less expensive than in the city of Miami.

5. Pasadena, Texas

  • Cityness Index Score: 60.5
  • Typical home value: $168,080

About 15 miles southeast of downtown Houston you’ll find Pasadena, home to one of the largest urban wildlife preserves in the U.S.

Pasadena offers an affordability edge over Houston, with the typical home value 14% lower.

6. Lancaster, California

  • Cityness Index Score: 59.3
  • Typical home value: $320,494

Lancaster is located near the north edge of the greater Los Angeles area, within the Antelope Valley. Tens of thousands of visitors flock to the area each year for the California Poppy Festival to view more than 1,700 acres of the state’s official flower.

Housing affordability relative to the area shot Lancaster into the top 10 — the typical Lancaster home value is less than half that in the city of Los Angeles.

7. Hampton, Virginia

  • Cityness Index Score: 58.6
  • Typical home value: $188,373

With the Chesapeake Bay to the north and east and the busy harbor at Hampton Roads to the south, Hampton residents have plenty of options for water and beach activities.

Typical home values in Hampton are almost 60% less than the nearby city of Virginia Beach and 36% less than the U.S.

8. Marietta, Georgia

  • Cityness Index Score: 58.4
  • Typical home value: $318,069

Marietta is about 20 miles northwest of Atlanta, and offers residents easy access to Interstate 75 and everything Atlanta has to offer. This suburb’s spot in the top 10 is due in large part to its affordability. Although typical home values in Marietta are slightly higher than the city of Atlanta, it’s still relatively affordable compared to other nearby suburbs including Canton and Smyrna.

Known for its abundance of nature and parks, the culinary scene rivals that of Atlanta, according to Yelp.

9. Norman, Oklahoma

  • Cityness Index Score: 58.2
  • Typical home value: $180,833

Home to the University of Oklahoma, Norman offers a small-town atmosphere with a vibrant nightlife and plentiful coffee shops and parks. Yelp users also give the local restaurant scene high marks. Homes in Norman are generally more expensive than those in Oklahoma City, but remain more affordable than the typical U.S. home.

10. Tempe, Arizona

  • Cityness Index Score: 57.9
  • Typical home value: $327,963

Just east of Phoenix and home to Arizona State University, Tempe is known for a bustling performing arts scene. Locals and tourists alike also enjoy soaking in the surrounding scenery while kayaking and paddleboarding at Tempe Town Lake.

Tempe home values are up 10% from last year, indicating a strong housing market. Listings are also up nearly 3%, offering extra housing options available on the market.


The Cityness Index is designed to highlight cities with vibrant amenities and relatively affordable housing, which result in a city-like environment in a more-affordable suburban region. Any city not included in the official name of a metropolitan area, as defined by the U.S. Census, were counted as a suburb in this analysis. The highest-scoring suburb in 50 of the largest U.S. metro areas were considered, with the highest scores among those making it into the final top 10 list of the most city-like suburbs.

There were four individual Yelp indicators evaluated for each suburb to determine its cityness.

  1. A mix of businesses similar to major cities
  2. A diversity of restaurant and nightlife businesses
  3. A diversity of arts businesses
  4. A high level of consumer activity

Among these, the mix of businesses indicator was given most weight.

The mix of businesses were found by comparing the distribution of open businesses across its major business categories, such as home services and restaurants, in each candidate city with the average distribution in several of the largest U.S. cities. Diversity of business type was measured across two sectors: (1) restaurants, food, and nightlife; and (2) the arts. Suburbs were compared by how many unique types of businesses, such as piano bars or diners, are present. Consumer activity was measured as the number of page views, reviews, and photos per business.

Zillow analyzed five main variables. The most impactful variables were targeting affordability of these suburbs compared to the principal cities in the metropolitan area and the US overall:

  1. Ratio of typical home values in the suburb compared to the principal cities, defined as those named in the official Census MSA name (e.g., Dallas, Fort Worth and Arlington home values were used for comparison in the Dallas-Fort Worth-Arlington metro)
  2. Ratio of typical home values in the suburb compared to the national median

The other housing related variables were targeting the availability of for sale, new for sale, and rental inventory:

  1. Ratio of new for sale inventory in the suburb compared to the principal cities
  2. Ratio of rental inventory in the suburb compared to the principal cities
  3. Ratio of existing for sale inventory in the suburb compared to the principal cities

In each of the Zillow variables, multi-unit housing was given extra weight in calculating inventory to emphasize housing availability in more dense, city-like parts of town.

The collection of Yelp indicators and Zillow variables were each given 50% of the overall weight for the final index. Scores reflect data from June 2020 to August 2020.

NextHome announces first brokerage in Wyoming

NextHome announces first brokerage in Wyoming

Becci Fraughton

Pleasanton, CA — October 16, 2020 — NextHome is pleased to announce the newest addition to the franchise, NextHome Realty Connection, based in Evanston, Wyoming. The brokerage represents the first office location opened in Wyoming for the NextHome franchise and the 518th NextHome office opened nationally.

NextHome Realty Connection will serve clients across Evanston, a beautiful mountain town just 79 miles from Park City, Utah. The brokerage is owned by Becci Fraughton, a 20-year veteran in Evanston real estate who is a top-producing agent in her region.

Becci was raised in Evanston and entered the real estate profession in 2001. 

“I was in my early 20s, working as a bartender at the time,” Becci recalled. “One day a local broker, Denny Ottley, came in with his assistant Tracy Gomez and asked me if I had considered real estate sales as a profession. After thinking it over, I got my license and benefited greatly from working under Denny and Tracy’s leadership.”

Her formative years were spent at Uinta Realty where Becci became a driven professional. In 2006, she joined Coldwell Banker Preferred Realty where she continued to achieve remarkable sales numbers. In 2019, Becci achieved 51 transactions, and she has consistently maintained a high transaction volume throughout her career.

“Real estate has always been a natural fit for me,” Becci said. “I’ve always been a top producer because I truly love what I do.”

Becci is a second-generation REALTOR® who is looking forward to passing on a legacy of excellence to her daughter, Jericca, who will be joining her at NextHome Realty Connection. 

That desire to build a legacy around her own brand and business prompted Becci to look into franchising options. Becci also knew that she wanted to create an opportunity where she could reinvest in herself and enjoy a greater degree of control over her business. After a quick internet search, and a good dose of researching, Becci knew she had found the right franchise option with NextHome. 

“I immediately loved the innovation of the back office,” Becci said. “NextHome offers incredible tools, and I love that NextHome has so many marketing techniques and so much to offer.”

Today, Becci is setting NextHome Realty Connection apart through cutting-edge marketing and client outreach. 

“I love that NextHome gives me the tools to form and maintain relationships with my clients for years after I’ve helped them with their property,” Becci said. 

In her community, Becci is known as a giving person who runs several initiatives to help others. Becci, along with her husband Sonny and several other family friends, are the founders of Festivals for Families. The annual event raises money for local children who can’t afford Christmas celebrations and gifts. Through auctions and donations, the 503C has raised more than $1 million for local children in its 16 years of existence. 

In addition, Becci is the founder of Blanket of Hope, an organization that helps Evanston locals battling cancer with travel expenses. 

“The nearest place to get quality cancer treatment is in Salt Lake City, more than 89 miles away,” Becci explained. “Those travel costs can really add up. We hope to help with that through fundraising.”

Becci is also involved with the Jack and Mary Jarose Foundation, an initiative that raises scholarship money for Evanston teens in memory of Becci’s dear family friends who were killed in a house fire. 

Becci and Sonny are the proud parents of four children; Jericca (28), Taylor (26), Jessy (24), and Shawn (23). Becci is also grandma to four little children: Raelynn (3), Asher (3), Desmond (2), and Willow (1).

Together the family enjoys camping and riding Razors through Evanston’s stunning outdoors. 

Please join us in congratulating Becci on the opening of NextHome Realty Connection in Evanston, Wyoming!


Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at


Each office is an independently owned and operated business.

What to Do When the Inspection Report Isn’t Good

What to Do When the Inspection Report Isn’t Good

Whether you’re representing the buyer or the seller, the home inspection can be a critical time in the real estate transaction process. When the home inspection report is good, a collective sigh of relief can often be detected from agents and clients alike. When the home inspection report isn’t good, it’s time for agents to swing into action. Here are some steps to consider:

Know your market.

To some extent, reaction to a less-than-stellar inspection report may be tempered by whether you’re dealing with a buyers’ or a sellers’ market. If it’s a buyers’ market, sellers may be on the line to fix most of the deficient items noted in the report before the deal can continue. In a sellers’ market, buyers may not have as much negotiating power. It’s important to understand the current real estate climate and explain to your clients how the market conditions factor into home inspection expectations.

Work with the other agent.

As soon as possible, contact the other agent in the transaction to discuss the inspection report findings. Acknowledge that the report contains bad news and start the conversation about next steps. As much as possible, try to get a sense of their reaction and willingness to make concessions.

Ask for more time.

The real estate contract often specifies a date or timeframe for removing the home inspection contingency. Requesting an extension of that date may give you and your clients the chance to consider the report, gather additional information or estimates, negotiate repairs, fix deficient items, or decide your next steps. If you think some extra time would help keep the deal on track, request it.

Get multiple estimates.

If the cost of repair work noted in the report concerns the buyer or the seller, gathering several quotes from qualified sources may help pinpoint what exact costs are likely to be. In some cases, repair costs may be lower than the client’s project, which can be reassuring. If the estimates come in higher than clients predict, they have the accurate information they need for negotiation and decide whether to move forward.


With accurate figures in hand, have a heartfelt conversation with your clients to understand how the inspection report affects their financial and emotional commitment to the deal. Be ready to communicate their position to the other agent clearly.


After you’ve assessed market conditions, have an accurate understanding of costs involved, and have communicated with your clients, it’s time to negotiate. In some cases, you may be negotiating which repairs the seller needs to make before the deal can close. In other cases, you might negotiate a reduction in selling price or a credit at closing to cover the repair costs. If you’re facing an unusual inspection issue, seek advice from trusted colleagues who may have handled similar situations in the past.

Request documentation.

For everyone’s protection, specify that sellers submit documentation of repair work performed from qualified service professionals. It’s also a good idea to schedule a follow-up inspection or a walk-through to confirm that the negotiated work was satisfactorily completed.

Add American Home Shield® Home Warranty Coverage.

300,000 real estate transactions per year include American Home Shield home warranties, and for a good reason. In addition to offering important budget protection for covered items, American Home Shield coverage can help mitigate unexpected home inspection issues to keep transactions on track. Home warranty protection can also offer valuable reassurance to buyers, especially when the age or condition of covered home systems and appliances are in question.

When home inspection reports are disappointing, it’s important for clients to see their agent responding calmly and deliberately. They will always remember the valuable, professional, and steady guidance that you offer during a critical time.

For more helpful tips from our partners at American Home Shield, check out their blog!

NextHome Finders Realty opens in Eastern Tennessee

NextHome Finders Realty opens in Eastern Tennessee

Cody Rife

Pleasanton, CA — October 15, 2020 — NextHome is pleased to announce the newest addition to the franchise, NextHome Finders Realty, based in Johnson City, Tennessee. The brokerage represents the 11th office location opened in Tennessee for the NextHome franchise and the 517th NextHome office opened nationally.

The brokerage will serve the needs of residential clients across eastern Tennessee including Elizabethton, Kingsport, Bristol, Telford, Jonesborough, and Johnson City. 

NextHome Finders Realty is owned by Cody Rife, a highly credentialed real estate educator who is driven to provide concierge-level service. 

“When Johnson City locals are out and about and they see NextHome Finders Realty signs, I want them to expect that extra level of service,” Cody said. 

Cody began his real estate career in 2013, with a nationally franchised office. In the years that followed, he gained experience working with both boutique and franchised brokerages before opening his own independent office, Tri Realty, in 2018. 

Cody’s early years in real estate were peppered with awards and recognitions. Throughout his time serving clients at Keller Williams Johnson City, Cody was consistently recognized as the top agent in his sphere. He was recognized in his early years as his brokerage’s Rookie of the Year and he holds numerous NAR designations. 

Eventually, Cody discovered his passion for coaching, which led him to coach people at his own brokerage.  

“I always knew I wanted to open my own brokerage,” Cody said. “I kind of jumped around on purpose to learn as much as I could – I wanted to learn what I needed to do to open my own office. I started Tri Realty with the mentality that I want to be able to provide something that is better for my peers than what is out there.”

Cody is passionate about local agent success through education. He began coaching, started speaking nationally, then became a real estate educator with Kaplan University. 

Cody is also a dedicated member and volunteer with the Young Professionals Network. It was through this network that Cody connected with a NextHome agent and discovered all the things the franchise could provide.

“Eventually all the little things were becoming the bane of my day,” Cody said of running his own brokerage. “From the marketing aspects to technology tools, I knew that there were many things a franchise could provide that could help me grow my business, reduce busywork, and realign my focus on the truly important things.”

Cody had first reached out to NextHome in 2018 but had postponed committing. In 2020, the NextHome binder came out of the drawer and, when Cody dusted it off, he was stunned at how the company had grown over a few short years. 

“There was something to this,” Cody said. “Since partnering with NextHome the assistance and support that I’ve received has been incredible. I love the quality of the branding and I am thrilled to be able to provide truly eye-catching marketing.”

Cody is excited about the quality marketing packages he can send agents into appointments with. 

“It’s the little things that will put us above the competition,” Cody said. 

Today, Cody is building a brokerage where agent education is a priority and where clients have a superb experience. 

“We want to give a white-glove level of service,” Cody said. “We want people to come to expect quality. In addition, education is something I’ve always preached to my agents. In that downtime, there is a great opportunity to level-up their knowledge so that when they are busy they have that little bit of extra that they can deliver to our clients.”

Cody is a top-ranking instructor with Kaplan University and overseas students in Tennessee, Alabama, and Kentucky as they pursue their real estate education. 

“I am excited to get people excited about the career of real estate,” Cody said. 

Cody is also heavily involved with the Young Professionals Network on a local, regional, and national level. He has served in numerous capacities with the YPN including as a regional director, a local chairperson, on the state diversity committee, and as a representative for the Fair Housing Policy Issues committee. 

“Service has really been top-of-mind for me in my business,” Cody said. 

Cody is celebrating nine years with his partner Erick Kesse and together the couple are in the process of adopting their first child. 

In their spare time, Cody and Erick enjoy kayaking, boating, hiking, backpacking, or anything that gets them outdoors. 

Please join us in congratulating Cody on the opening of NextHome Finders Realty in Johnson City, Tennessee!


Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at


Each office is an independently owned and operated business.

NextHome Announces Luxury Brand, Casan Collection

NextHome Announces Luxury Brand, Casan Collection

Pleasanton, CA — October 14, 2020 — NextHome entered the real estate space in 2014 to make a difference in the industry. So what is the NextHome difference? We listen. As a franchise, NextHome has taken great strides within these six years, overcoming various challenges that spurred new strategies to best fulfill the needs of our NextHomies as they service hundreds of unique markets across the country. 

Introducing… The Casan Collection. 

NextHome members are innovators, passionate about redefining the real estate experience in ways that prioritize the value of the human relationship. We understand that people looking to buy or sell their home are looking to do so with the greatest ease, placing their trust in us to expertly guide them through the process. 

Luxury clients share these same qualities, plus an innate desire for something exclusive, someone who recognizes their unique wants and needs. The Casan Collection was specially designed to meet the standards of the top 10 percent of the market and set a new benchmark in luxury real estate.

Our commitment to elevating the highly specialized sale of luxury homes translates to the Casan Collection being available only to NextHome members who have completed a thorough training and certification course through the Institute for Luxury Home Marketing. As the leaders in this space for nearly two decades, the Institute has deep knowledge of the affluent clientele that makes up that top 10 percent of every market.   

“The Institute’s intensive, two-day training program teaches real estate professionals how to work with the affluent and how to anticipate their ever-changing needs, especially in this market,” said Diane Hartley, President of The Institute. “Agents armed with this training and access to the beautiful branding of the Casan Collection will most certainly stand out in their markets.”

When creating Casan’s brand identity, we teamed up with the world’s leading design firm Pentagram to create what this new name in luxury real estate would look like. Along with the sophisticated visual identity, we developed a set of guidelines for the marketing package each Casan listing deserves. Implementing high marketing standards has been a major area of success for NextHome, and Casan will follow suit to ensure a superior experience. 

Every Casan Certified agent and every home in the collection observes these high marketing standards that are strictly monitored, giving agents a formula for success in advertising these high-end residences. These guidelines include requisite usage of the elegant Casan yard signs and print materials, staging, professional photography and 3D tours, floor plans, along with the hand-curated tools LUXVT and Studeo. 

LUXVT is a global advertising package like no other that features listings in top-tier media outlets such as The New York Times, The Wall Street Journal, Robb Report, Mansion Global, and duPont REGISTRY™. More than placement in these publications, LUXVT provides hundreds of international ads, an elegant video tour, social media marketing, and more. The integration between LUXVT and NextHome means no Casan agent has to enter the same data, again and again, the listing information is fed seamlessly between the platforms for maximum efficiency. Reaching a global audience has never been easier.

“LUXVT is extremely thrilled to be a part of the Casan initiative,” said Charles Bornheimer, LUXVT Founder and CEO. “LUXVT and NextHome share a vision for luxury real estate marketing that’s accessible and easy for agents while delivering an irresistible value proposition to home sellers. Through Casan, both agents and homeowners will benefit from this tech-driven, distinctive approach to luxury.”

A crucial component of Casan’s success comes from our partnership with Studeo. NextHome and Casan Certified agents enjoy automated digital storybooks for qualifying listings, showcasing a client’s residence through dynamic visuals, picture carousels, animations, and more.  It’s an immersive experience that brings the story of the home to life, at a time when affluent buyers are looking for a compelling narrative.

“We created Casan to be the new benchmark in luxury real estate,” said James Dwiggins, Chief Executive Officer of NextHome, Inc. “Luxury is about exclusivity, which prompted an elevated brand identity and minimum marketing standards – thus setting the bar high and setting Casan Certified agents apart from the crowd. We’re adding to the NextHome brand, building an elite collection of marketing and tools to give our agents the edge over the competition.”

Gaining the trust of refined clientele comes with an unwavering commitment to excellence with zero shortcuts. NextHome’s Casan Collection is the next level of luxury real estate.


Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at


Each office is an independently owned and operated business.