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NextHome Inclusive Realty brings home the American Dream

NextHome Inclusive Realty brings home the American Dream

Charles Olaleye

Pleasanton, CA — October 8, 2019 — NextHome is proud to announce the latest addition to the franchise, NextHome Inclusive Realty in Ventura, California. The brokerage will represent the 70th NextHome franchised location opened in the state of California. NextHome Inclusive Realty will serve clients across Ventura County, including the cities of Oxnard, Ventura, and Camarillo. 

The NextHome Inclusive Realty team will be led by Charles Olaleye, who approaches his business with a passion for helping all types of home buyers. 

“There are a lot of agents who are only interested in working with homebuyers who have a pre-approval in hand and the leg work is already done,” Charles said. “I want to take an interest in the whole process and help people through all phases of homeownership.”

Charles was born and raised in Nigeria and, after some time in London, settled in Maryland in 2002. Charles began a career as a credit counselor, then became a banker. 

“I’ve always loved helping people learn how they can financially achieve homeownership and what’s possible for them,” Charles said.

Coming from a country where buying or renting a home was usually a cash transaction, Charles learned through experience the necessity of good, long-standing credit as a U.S. homebuyer and the roadblocks that immigrants, especially, can run into. 

“I lived that experience first-hand,” Charles said. “A lot of the help with coaching and credit and education that I provide my clients wasn’t available for me. Agents wanted to only work with ready buyers and I was once that guy who wasn’t ready.”

Eventually, Charles found himself working as a licensed home inspector in Lanham, Maryland. One of the broker/agents Charles worked with was so impressed with the way he interacted with new homebuyers that he asked if Charles would consider getting his real estate license and coming to work for the brokerage.  

“The broker approached me one day and said he loved the way I help the homeowners and asked if I might consider helping people with the preparing and purchasing of their home versus just making sure their investment was sound,” Charles said. 

In 2006, Charles began working as a real estate agent for Homeland Real Estate. He remained with that company until 2013 when he moved to Home Resource Realty in Laurel, Maryland.  

Then, in 2017, Charles learned that the unique educational program that his kids were attending in Maryland was phasing out. 

“My wife is from the bay area and went to high school in Oxnard, so we had always planned on moving to Ventura County for retirement,” Charles said. “When we learned that a similar education program existed in Ventura for our kids, we moved up our plans by a few years.”

Charles spent the past year working through all of California’s real estate and brokerage licensing processes in anticipation of joining a large brokerage. However, earlier this year, his mentor and former broker in Maryland called and told Charles he needed to look into a fantastic company he heard about called NextHome.

“There are little things that larger brokerages do that I’ve always questioned,” Charles said. “NextHome recognizes those pain-points that need innovation in the real estate industry, and they do things differently. From there, it was a no-brainer. I placed a call and that was it.”

Charles is now providing Ventura homebuyers with an option they might not get with other agents – a real estate team that is willing to help anyone, including the complete novice. 

“I don’t mind helping others get ready for smart home buying,” Charles said. “The biggest part of the American dream is owning your own home. It’s a great achievement for many and an opportunity to leave a legacy for their kids. I want to serve everyone. The Fair Housing Act says that, but I truly live by that. I want to be able to help others who want that – not just as a one-touch thing.”

That continued relationship through all phases of homeownership is important to Charles, and NextHome’s CRM system gave him the tools he needs to maintain those relationships. 

“I’m that guy who is totally inclusive and I want to be with you from start to finish,” Charles said. “I don’t want to be that touch and go person and NextHome gives me the tools to accomplish that goal.”

Outside of work, Charles is a self-proclaimed homebody who enjoys spending time with his family. He has been married to his wife Adria for 14 years and together they are the proud parents of five kids and a teacup Yorkie.

The family enjoys a weekly tradition of Friday pizza and movie nights as well as walks around the neighborhood with a playful group of kids on skateboards and strollers.  

Please join us in congratulating Charles on the opening of NextHome Inclusive Realty in Ventura, California!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Envision brings people-first service to Metro D.C. market

NextHome Envision brings people-first service to Metro D.C. market

Leon & Lisa Nasar

Pleasanton, CA — October 3, 2019 — NextHome is proud to announce the latest addition to the franchise, NextHome Envision. Although NextHome Envision is based in Maryland, the brokerage will serve clients across the Maryland, D.C. and Virginia areas.

NextHome Envision is led by real estate power couple Leon and Lisa Nasar. Veterans in the Maryland real estate industry, Lisa got her real estate license in 1993 and Leon followed getting his license that same year. The two met while Lisa was showing a commercial property in 1993. A few years later, they were married. 

With 26 years in the industry, the Nasars have built successful careers in various real estate subspecialties. Lisa has extensive expertise in residential transactions, specifically investment properties and rentals. Leon is a seasoned business leader with years of expertise in commercial real estate, multi-family properties, office space, and small shopping center deals. 

Lisa started her career with Long & Foster, a large firm that has offices across the eastern United States. Her love of real estate began as a college student when her father bought and rented out a home near The University of Maryland. Ever since, the University of Maryland graduate has enjoyed following the ups and downs of the residential investment property market. Shortly after getting her license, Lisa began working with commercial buyers. However, she soon migrated to the company’s residential and investment side where she found her niche. 

“I absolutely love what I do,” Lisa said. “It’s really easy for me to help people find the right house for them and their investing needs.”

While at Long & Foster, Lisa became one of the brokerage’s top-producing agents. She remained with the company for almost 26 years.  

After obtaining his real estate license, Leon started in commercial real estate. He found continued success and stayed in the commercial sector for five years. In 1998, Leon left full-time real estate to open a series of Nextel stores across the D.C. area. With three stores and all their various employees, Leon was able to put his leadership skills to work. Then, in 2005, Leon decided to sell his Nextel locations and jump back into full-time real estate with Long & Foster. During this time in his career, Leon started residential sales and quickly moved into management. 

As a manager, Leon had the opportunity to promote growth at various offices for the company. Before Leon took the lead at the Spring Valley location in D.C., the brokerage was handling about $81 million in sales. One year later, Leon was able to help that same office reach a $182 million sales volume. At another office, Leon was able to help guide growth from $860,000 in sales to $1.3 billion within two years.

Leon says the success came from encouraging a friendly, people-first philosophy with his team. 

“Many people have it stuck in their heads that real estate needs to be done a certain way,” said Leon. “I help agents realize that it is okay to have fun while they go out and help people.”

That relaxed culture prompted agents to strike up casual conversations about fun things that were happening at work.  

“It helped people get out of their shell a bit,” Leon recalled. “Just by the simple fact that they were talking about it, their friends started saying, ‘Oh, you are in real estate? By the way, I have this need or that property.’ I helped people connect with other people.”

The success of their office caught the eye of Berkshire Hathaway, which eventually acquired Long & Foster. The change prompted the Nasars to think about the direction of their own professional lives. That’s when NextHome and its humans over houses motto caught their eyes.

“Everything with NextHome was new, fresh, and exciting,” Lisa said. “NextHome offers brokerages great technology, great marketing, and a great vibe. Now we get to bring a whole new dynamic to an area that is lacking that.”

The Nasar’s business philosophy dovetailed perfectly with NextHome’s company mission, “Enriching lives by helping people find their next home.” 

“It’s all about caring about the people you are working with,” Leon said. “What makes NextHome different is the fact that the vice president calls me, and the company leaders have become my colleagues and still text me. It’s all about relationship building. You want to work in an environment where people care about each other and look out for each other – that is exactly the reason I chose NextHome. All the other benefits are a bonus.”

Lisa added that NextHome Envision wants to tailor its business to clients who want to be treated like humans, not transactions. 

“We don’t want to be the brokerage that has 250 agents,” Lisa said. “We want to create a family-like environment where we are here for everybody. While we still have the best of the best, NextHome Envision is a friendly and connected brokerage.”

When they aren’t helping their clients and agents, the Nasars enjoy spending time with their two kids and refining their talents. Lisa is an exceptional painter with a love for the performing arts. Leon is a classic car collector and marathon runner who enjoys working out and caring for his garden. The Nasar’s have been married for 21 years and are the proud parents of Sam (20) and Jackie (17). Sam is studying musical theater at Baldwin Wallace University in Berea, Ohio, and Jackie is applying for college as she starts her senior year in high school. 

Please join us in congratulating the Nasars on the opening of NextHome Envision in Maryland!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

6 Follow Up Sales Email Templates That Get Responses

6 Follow Up Sales Email Templates That Get Responses

Quick, what’s the most convenient way to communicate in the business world?

The phone is an effective way to speak with a client or prospect, but that’s assuming they answer. And even then, the conversation can derail quickly if the discussion strays from your script.

Email, on the other hand, provides an easy way to get your point across, in the format and manner in which you feel most appropriate. In fact, 86 percent of professionals say email is their preferred method of communication.

But, there’s a hitch.

Your message is literally one of the hundreds of emails that the average businessman receives every day. So even if your client or prospect opens your email, they are most likely skimming and not giving it their full attention.

That’s not to say you shouldn’t be sending emails. Follow up sales emails remain a necessity to maintain your relationship with your clients and potential clients. If you do it correctly, you can create great follow up emails to help increase your sales.

What Makes a Great Sales Follow Up Email

While your marketing department probably tends to send out beautifully designed emails with flashy graphics and call to action buttons, your follow up sales email doesn’t need all the bells and whistles to be great.

You just need to focus on a few key areas:

  • Personal Message – Your follow up sales emails need to be personal. Focus on your client’s specific needs and challenges.
  • Helpful Content – Give your client a reason to read your email, other than to just say hello. Offer information about a service that your business provides that can address their needs.
  • Get to the Point – No one wants to read a novel. Clearly and quickly explain why you’re emailing and what you are offering. If this email is coming after a meeting, provide a recap and action items so there are no miscommunications.
  • Subject Line – Give your client a reason to read your email. You might have the best message, but if you don’t have a great email subject line, your email might go right to the trash.

Of course, all emails will be unique and should be used at different times in the sales cycle. But if you focus on these four key areas, you can craft winning messages.

6 Great Follow Up Sales Emails

There are endless situations in which you’ll need a great follow up sales email. Anything from your first contact with a prospect to the end of a major contract, and everything in between.

Here are examples of follow up emails to clients for some of the most common situations.

1. Follow Up Sales Email After Leaving a Voicemail or Speaking on the Phone

Most of the time when you first call a prospective client, you’ll get a voicemail. Your chances of getting a call back are pretty slim, so you’ll need to send a follow up email.

That email should briefly introduce you, explain why you’re calling, and clearly map out next steps.

Subject Line: I must have just missed you

Hi [Name],

My name is [Your name] from [Your company]. I just left you a voicemail regarding [briefly explain the reason you called].
I’d love to chat with you more about how [Your service] can improve [What it can improve]. I will try to call you back on [Day].

If this time is inconvenient for you, please email or call me back and we can schedule another time to speak.

I look forward to talking with you soon.

[Signature]

You can use the same style of email after speaking with that person on the phone. Just briefly recap your conversation and what will happen next.

2. Follow Up Sales Email After Client Opens an Email and Doesn’t Respond

In most cases, when you send emails to clients and they’ll never respond. There’s a chance they never opened the message, or maybe they did open it but took no action – there are ways you can track email opens.

There’s a chance your clients wanted to reply to your messages, but the emails got buried in their inboxes and they forget. There’s a simple sales follow up email trick that can work to entice a response.

Simply find the original email in your sent folder, and reply all to it so you are copying your original message in your new email. This prevents your client from having to dig through their inbox to find it.

Subject: Let’s try this again

Hi [name],

I sent you an email a few days ago about [Email topic] and noticed you haven’t had a chance to respond. You may be busy and forgot about it – that’s understandable.

For your convenience, I’ve included the original message below.

Thanks,

[Signature]

3. Follow Up Sales Email After an Event

Local events like conferences and networking sessions are a great way to meet new prospects.

However, in most cases, you only had a few minutes to speak with these prospects before exchanging contact information and going on your way. Make sure your follow up email includes information about something you spoke about to help them remember you. They are more likely to respond if they don’t view you as a stranger.

Subject Line: Great meeting you at [Event]!

Hi [Name],

I enjoyed speaking with you at [Event] last week. I noticed on your LinkedIn profile that you [What they do]. My company actually helps people like you with [Services]. If you have a few minutes, I’d love to meet up for coffee and chat.

I’ve available [Date/Time], does this work for you?

[Signature]

4. Follow Up Sales Email After Closing a Deal

The conversation doesn’t end after your client signs on the dotted line.

You want that client to be a repeat customer and refer their colleagues, so it’s important to maintain the relationship that you’ve built during the sales process.

This email should include a thank you and invitation for them to contact you with any questions or issues.

Subject Line: Welcome to the [Company] family!

Hi [Name],

I wanted to send a quick note to thank you for [recent order/partnership]. I know you’ll be thrilled with the service and quality [Your company] will provide to help you address your business needs. If you have any questions or concerns, please do not hesitate to contact me at any time.

I look forward to our professional relationship.

[Signature]

5. Follow Up Sales Email After a Client’s Contract Ends

In a perfect world, every client would be a repeat customer.

Unfortunately, the world isn’t perfect and some of your customers won’t buy again.

Even though your professional relationship is ending, you still need to send a follow up sales email to thank them for being a loyal customer and offering your services again in the future. Plus, you never know if they might come back one day.

Subject line: Thank you for being a loyal customer

Hi [Name],

I’m sorry to see our partnership come to an end. Thank you for being such a loyal customer over the past [Length of contract]. Please keep me in mind if you need additional [Type of service] in the future.

Thank you,

[Signature]

6. Follow Up Sales Email After Client Stops Responding

At some point, it becomes apparent that your client has lost interest and won’t be buying from you. Before you cut your losses, try one more follow up email to see if they’ll re-engage. At the very least, you might receive confirmation that they aren’t interested.

Your previous templates obviously haven’t been working, so this is your opportunity to show a little creativity, humor, and personality in your message.

Subject line: Is this thing on?

Hi [Name],

I’ve tried to get in touch with you over the past few months, and it appears I’ve been unsuccessful.

I understand the timing might not be right, you’re just plain not interested, or you’ve cut the cord and are now living a new life off the grid. It’s ok, I won’t take it personally.

I’ll stop emailing you, but please keep me in mind should you ever need [Type of service].

I hope this isn’t goodbye.

[Signature]

Creating Great Follow Up Emails to Increase Sales

Obviously, our sales follow up email templates are just suggestions.

You understand your clients and their needs, and you know what has worked in the past.

If you have a system that’s worked for you in the past, keep using it. But, if you’re looking for a new way to increase your numbers, consider trying some new follow up sales emails.

For more helpful tips from our partners at BombBomb, check out their blog!

Meet your September 2019 NextHomie of the Month!

Meet your September 2019 NextHomie of the Month!

Kacy Wallis

Please join us in congratulating our NextHomie of the Month for September 2019, Kacy Wallis, an agent with NextHome Signature Properties in Granite Bay, CA. Congratulations, Kacy!

Kacy’s journey into real estate began just 10 short months ago when Debbie Mitchell, Franchise Owner of NextHome Signature Properties, invited her to discuss all things real estate. Kacy had no real estate experience at the time, but she spent the last 20 years in the lobbying industry and was ready to make a career change. Debbie was Kacy’s personal real estate agent for many years, so when Kacy wanted an inside look into what real estate had to offer, Debbie was the first person she called.

After meeting with Debbie, Kacy knew right away that real estate was where she belonged. Kacy signed up for her real estate courses, passed her tests, and got straight to work with NextHome Signature Properties. So far this year Kacy has closed over 3.9 million in volume and is working towards being a Premier Sales Award winner at our next conference. Way to go, Kacy!

So, what’s her secret? Kacy has submerged herself in all things NextHome. She is an avid user of the NextHome tools and is committed to raising the minimum standards in all aspects of her marketing. She attended our annual conference in Las Vegas earlier this year and enjoyed making connections with hundreds of NextHomies from all around the country. Kacy is passionate about helping educate people on the buying and selling process, and her past clients appreciate the level of transparency and integrity she brings to the table.

Outside of work, Kacy enjoys spending time with family. Her husband of 22 years, Chris, and their 10-year-old daughter Karly enjoy camping, cooking, and spending time with their two dogs, Tater and Nellie.

We are so excited to have Kacy as our NextHomie of the Month for September 2019. Congratulations again, Kacy!

NextHome KU Realty expands in Honolulu

NextHome KU Realty expands in Honolulu

Keahi Pelayo

Pleasanton, CA — September 26, 2019 — NextHome is proud to announce the expansion of NextHome KU Realty in Honolulu, Hawaii. Keahi Pelayo and his agents are thrilled to now be serving clients in the trend-setting Kaka’ako area after two years of growth at the flagship Kaimuki office. 

Located on the southwest shore of Oahu, Kaka’ako is an exciting Honolulu neighborhood that is experiencing fast-paced growth. 

“I think that Kaka’ako is probably the most relevant sub-market in Honolulu that is being developed and to have a presence in that area is important,” Keahi said.

About 20 high rises are springing up around Kaka’ako as Millennials enjoy the vibrant food scene, stunning beaches, and downtown farmers’ markets.  

NextHome KU Realty’s doors are open to help clients around Kaka’ako, Ala Moana, Waikiki, Makiki, Punahou, and the remainder of urban Honolulu. 

Originally from Maui, Keahi started his real estate career in 1983 while living in California. During his 10 years selling real estate in the golden state, he focused on investment properties – particularly representing developers converting apartment complexes into condominiums.

After moving back to Hawaii in 1991, Keahi dove right into Oahu real estate. Quickly building his business, he became a top-producing agent in his market. He started with a local independent brokerage where he worked for five years before making the move to RE/Max in 1995.

He originally joined as a top agent but found an opportunity to be part of the ownership team of the brokerage. As the broker for RE/Max Honolulu, Keahi was able to sell real estate while leading the office in agent growth and training.

In 2004, Keahi sold his ownership in RE/Max Honolulu and took over as sole owner of RE/Max 808 Realty. After ten years of ownership in a franchise, he made the decision to go independent and open KU Realty.

As an independent, Keahi’s business continued to flourish. In 2016, Hawaii Business Magazine ranked him no. 26 in listings out of nearly 10,000 agents in the entire state of Hawaii.

In 2017, Keahi found NextHome and was attracted to the company’s culture and unique branding. In August 2017, he opened NextHome KU Realty in Kaimuki. 

“Joe Hogin (of NextHome Pacific Properties) had a bright, colorful and modern logo and company name,” recalled Keahi. “I remember thinking how nice his concept looked. I did more research and found out NextHome was a franchise. The more I researched, the more I liked what I saw.”

“Ultimately, when it was all said and done, NextHome was a perfect fit for my brokerage,” he added.

After decades of soaking up real estate coaching, Keahi is now giving his agents unique access to his own professional guidance – an advantage that sets NextHome KU Realty apart. His leadership style is a hands-on approach that many brokerages have strayed away from.

“I think my experience from being in the real estate trenches on a daily basis will help agents in our brokerage,” said Keahi. “I want them to do well and thrive in real estate and I will do everything I can to help them be successful.”

With his holistic brand of coaching, Keahi’s team of eight agents have been able to double and sometimes triple their annual sales volumes.

“We have fun here,” Keahi said of NextHome KU Realty’s office culture. “At the same time, we love to work with agents who feel they have peaked in their field and want to take their career another level higher.”

Keahi’s brand of coaching helped NextHome KU Realty’s eight agents reach a $40 million sales volume in 2018. 

Outside of selling real estate and coaching agents, Keahi and his wife of 28 years, Lynda, enjoy spending time on their 28-acre ranch on Oahu. He is also is an avid canoer and loves competing in canoe races.

The couple has two children – Lehua (age 25) and Cole (21).

Please join us in congratulating Keahi and the rest of his team at NextHome KU Realty on their brand new office location!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

Southern hospitality thrives at newest NextHome franchise

Southern hospitality thrives at newest NextHome franchise

Martha & Todd LeBlanc

Pleasanton, CA — September 24, 2019 — NextHome is happy to announce the latest addition to the franchise in Louisiana, NextHome Bayouside. Led by business partners Martha LeBlanc and Todd LeBlanc, the company represents NextHome’s sixth office opened in the Pelican State. The team officially opened NextHome Bayouside’s doors in Schriever, Louisiana on June 1st, 2019. 

Martha and Todd, who despite sharing a last name are not related, hope their brick and mortar location will become an inviting meeting place for locals across their service area. The city of Schriever is located about 55 miles south of New Orleans. The NextHome Bayouside team is happy to help clients across Terrebonne, Lafourche, St. Mary, and Assumption parishes including the towns of Houma, Thibodaux, Morgan City, and the remainder of the Southern Louisiana area.

At NextHome Bayouside’s grand opening on September 9th, more than 50 people gathered in celebration as the Terrebonne Parish president officially cut an orange ribbon at the front door. 

The NextHome Bayouside team offers a combined three decades of experience to serve first-time homebuyers and those looking to buy or sell investment properties, mobile homes, commercial properties, and camps. 

Real estate became Martha’s second career after 22 years as a high school home economics teacher, and 10 years a Diagnostician. The Schriever native got her real estate license in March 2008. 

“Real estate is so fun and exciting,” Martha said. “It makes people very happy and I love that I get to be a part of that.”

Martha began her career with Patterson Real Estate where she remained for five years. In her first week, she remembered feeling that she would be successful in a job she loved. 

“In my first week there, I got my first listing just taking desk duty, which I then sold,” Martha said. 

That first year, Martha discovered great personal and financial success in real estate – the former teacher was hooked. 

Martha eventually moved to a boutique company called Propriete Shoppe and remained with them for almost six years. Martha then started working with Pogo Realty LLC and that is where she met Todd. 

Also a Schriever local, Todd LeBlanc enjoyed a career in human resources and property management. However, during a downturn, he lost his human resources job. 

“It was exactly what I needed to start pursuing my real passion – real estate,” Todd said. 

A self-described real estate nerd, Todd has been interested in the local housing market as a hobby for many years. In 2015, he got his real estate license and began working for Pogo Realty LLC, which is where he met Martha. 

“My first year of real estate my broker and I joked that I seemed to attract the most difficult deals,” Todd recalled. “It was just how things coincidentally shook out, but it taught me a lot. It ended up that my first year I did very well, and things have been progressing ever since.”

In 2019, Martha and Todd talked about opening their own brokerage because they wanted to provide one-of-a-kind support and service for both agents and clients in their family-oriented town. 

“I remember telling Martha, ‘Let’s see what we can do to not recreate the wheel,’” Todd said. 

Through mutual friends in real estate, Martha and Todd found NextHome. 

“Humans over houses is a mantra that NextHome uses and it was something that caught our eye,” Martha said. “It’s something we and our agents truly believe in and practice.”

In an effort to make Southern hospitality the core of their business, Martha and Todd plan to host an old fashioned veillié once a week at their Schriever offices.

“When we were growing up, on a Sunday afternoon, we were told by our parents that we were going to make a veillié which means we are going to visit friends and family and sit and enjoy a cup of coffee or have a small snack,” Martha said. “Once a week we are going to have a veillié at our office. On Thursday mornings, we are going to put on a pot of coffee and welcome folks to come and visit from 7:30 am to 9 am.”

In addition to making their office a friendly gathering place, Martha and Todd are active in various community service organizations. Martha is an active member of Rotary and instituted the Angel Gown Project. 

“I take wedding gowns and sew them into baptismal gowns for babies who pass away in the hospital,” Martha said. “Every one of these dresses are unique – one of a kind, filled with lace and details.”

Martha has been honored with the Bayou Board of Realtors Community Service Award two years in a row for her efforts. 

Todd is the incoming president of the Bayou Board of REALTORS® and has been active with the board since 2016. NextHome Bayouside is also proud to support the Thibodaux Recreation Department as a sponsor of their flag football team. 

Martha has been married for nine years to Don Barré, also an agent with NextHome Bayouside. When she is not helping agents and clients, Martha enjoys being with family, traveling, and honing her hobby as a gourmet cook. 

Todd was married in early September to his sweetheart Bryan Scott. When he is not working, Todd enjoys spending time with family, traveling, and good food. He is a self-proclaimed gourmet eater. Martha proudly made the cake for Todd and Bryan’s wedding. 

“We are excited to see the impact Martha and Todd will have on their community and those they serve,” said Imran Poladi, NextHome’s Vice President. “We wish them all the best success.” 

Please join us in congratulating the NextHome Bayouside team in southern Louisiana!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

Real Estate Marketing Ideas for Real Results

Real Estate Marketing Ideas for Real Results

Is your marketing strategy getting stale? If you’ve been in a promotional rut or have not been seeing the results that you’d like, maybe it’s time to revamp your efforts with new ideas. First, take an inventory of your marketing efforts and expenses over the past 12 months. Analyze how much money you invested, how much time you spent, and which efforts were the most successful. If you think your marketing approach would benefit from new concepts, you might want to consider these:

Ask for testimonials from former clients. First-person testimonial statements can be an effective and persuasive marketing tactic for agents, mainly because prospective clients can often identify with other home buyers and sellers. Include testimonials from satisfied clients on your website as well as in email communications, social media postings, and printed materials.

Give your business cards and marketing materials to service providers that you recommend sharing with their own clients. These types of referrals and cross-selling efforts can often benefit both parties. Be sure to keep family and friends supplied with your business cards and promotional materials, too.

Post some YouTube videos featuring your services and industry expertise. Unlike printed materials, online video sharing helps you get your personality across as you demonstrate your real estate market expertise and knowledge. The videos don’t have to be lengthy, but should incorporate topics that would interest prospective home buyers and sellers.

Update your photographs and videography. If you haven’t had a set of professional photos done in a while, book an appointment soon. In addition to traditional headshots, consider having some informal photos taken, too, to give marketing materials a more relaxed and relatable vibe. If possible, have some photos taken that show you interacting with clients and showing properties.

Revamp your personalized promotional giveaway items to reflect the lifestyles, habits, and interests of prospective clients today. Instead of refrigerator magnets, pens, and fans, consider putting your name and logo on koozies, cell phone accessories, memory drives, reusable shopping bags, or environmentally friendly notepads made from recycled paper.

Get help from American Home Shield®. In addition to distinguishing homes from others on the market and attracting prospective buyers, AHS® can help you with your own marketing strategies. For example, AHS offers a dynamic marketing automation tool that lets agents build and send personalized marketing materials to their clients, as well as open house kits and other selling instruments. Your knowledgeable AHS Account Executive will gladly share additional resources to help you build your business and reach your goals.

Whatever your marketing strategy, it’s a good idea to take stock and re-evaluate your efforts periodically to gauge your results. Talk to colleagues and find out what works for them, and be sure to ask your clients, too, about what factors they consider when choosing a real estate professional.

For more helpful tips from our partners at American Home Shield, make sure to check out their blog! 

NextHome Edgewater now serving the Naples area

NextHome Edgewater now serving the Naples area

Maurice Cossairt

Pleasanton, CA — September 10, 2019 — NextHome is pleased to introduce Maurice Cossairt as the company’s newest broker/owner to open a NextHome franchise. Maurice and his team at NextHome Edgewater will serve real estate needs throughout Southwest Florida including Punta Gorda, Fort Myers, Estero, Bonita Springs, Marco Island, and Naples. NextHome Edgewater is the 60th NextHome franchise to open in Florida. 

As someone who has owned a home on Marco Island for 20 years, Maurice is excited to share his client-centered service with the area he loves. 

“We are thrilled to be expanding our services into the Marco Island area,” Maurice said.  

Maurice and his team at NextHome Edgewater specialize in vacation homes and are excited about their growing portfolio of satisfied first-time homebuyers, investors, and commercial clients. 

“I love working with first-time home buyers,” Maurice said. “There is something really satisfying about helping those types of clients.”

Maurice has been immersed in the real estate and home building industry since he was young. As a child, Maurice watched his parents run a brokerage and build their business. 

“I’ve been sitting at open houses since I was 12 years old,” Maurice recalled. 

In 2013, Maurice made real estate sales his full-time job. He continued to serve home buyers and sellers across the Naples area as an independent sales associate with Sun Realty until 2017. In those years, he sharpened his networking and lead-generating skills to a fine point. Maurice began his career closing seven transactions per year. However, those sharpened networking skills and robust word-of-mouth marketing now help Maurice close about 37 transactions per year. He also recently oversaw $3.4 million in annual sales in a market where median home prices hover in the $300,000-$500,000 range.

Maurice also created his own career as a designer/builder. As a general contractor, Maurice captained a company of hundreds of employees with many moving parts. However, he soon discovered he could remain in the industry he loved and have a smaller staff.

“After many years running a company with several hundred employees, I found out that I didn’t have to do that,” Maurice said. “I could work with a small group of REALTORS® and give them the individualized attention and support they need.”

In 2017, Maurice started to think that he would enjoy a career change as a NextHome broker/owner. He attended a Florida REALTORS® convention in 2016 where he met NextHome representatives and first considered a career with the franchisor. 

“I was impressed by what I saw,” Maurice said. “I hung on to that interaction, and when the time was right, I knew I wanted to start a brokerage with NextHome. The culture of NextHome is just the way I like to work; it was a good fit.”

Today, Maurice heads a growing office of real estate agents that he is happy to support through training and mentorship. 

“What really differentiates NextHome Edgewater for our agent is the flexibility we provide,” Maurice said. “I like how I can give them the tools they need but also the ability to customize on a client-by-client basis. It is great that NextHome Edgewater agents are able to do the business they want with a broker and brokerage that supports them and gives them the help they need when they need it.”

That level of personal customization, alongside the suite of top-level tools NextHome provides, also sets NextHome Edgewater apart for the client. 

“One of the things I like about NextHome is that I can have the cool marketing tools and all that fancy stuff but I can work in a way that customizes on a client-by-client basis,” Maurice said. “I don’t cram clients in a pipeline and treat them all the same. The personal touch – that’s my brand differentiation.” 

When he is not helping agents and real estate clients, Maurice enjoys boating, going to concerts and playing his trumpet. He is active with Habitat for Humanity and donates to the local chapter of St. Vincent de Paul. Maurice is the proud father of two grown children, a daughter and a son.

“NextHome is thrilled to have Maurice represent our franchise in the Naples area,” said Imran Poladi, NextHome’s Vice President. 

Please join us in congratulating Maurice on the opening of NextHome Edgewater in Naples, Florida! 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.

Congratulations to our NextHome Certified Instructors

Congratulations to our NextHome Certified Instructors

Every year, NextHome hosts a Franchise Owner Summit that brings together franchise owners and brokers from across the country with corporate and industry leaders. The event provides attendees with a first-glance at new technology and products, allows them to network with other NextHome members, and to share strategies on elevating their business.

NextHome rolled out a brand new program at this week’s Franchise Owner Summit in Denver. Brokers and owners had the opportunity to register and complete our inaugural Train the Trainer course, a NextHome accreditation program.

Completing the course, in addition to meeting other prerequisites, has resulted in 35 franchise owners becoming NextHome Certified Instructors. Their office locations across the country are now National Association of REALTORS® approved sites where our NextHomies can teach the NAR Accredited Buyers Representative (ABR) course.

Given that over 50 percent of all agents inquire about the ABR designation, this is a game-changing opportunity for the first class of NextHome Certified Instructors to host trainings in their office locations and connect with local real estate professionals.

NextHome would like to recognize the following individuals who completed the Train the Trainer course in Denver and are now ready to spread their knowledge with agents in their spheres:

Alex Krumm
NextHome Excellence | Sarasota, FL

Amy Rivers
NextHome Cedar Street Realty | Roseville, CA

Anand Patel
NextHome Discovery | Tampa, FL

Angel Pabon
NextHome My Way | Milwaukee, WI

Beth Smoot
NextHome Triangle Properties | Raleigh, NC

Bobbi Slagle
NextHome Preferred | Felton, DE

Curtis Siever
NextHome Realty Select | Winchester, VA

Dawna Bledsoe
NextHome Connect | Shreveport, LA

Heidi Powell
NextHome Dynamic | Freeport, PA

Karen Hammonds
NextHome Realty Advisors | Texarkana, TX

Kelli Excell
NextHome Journey | Ames, IA

Kent Rodahaver
NextHome Gulf Coast III | Saint Petersburg, FL

Kimberly Hutson
NextHome Prestige Realty | Norman, OK

Laura Solis
NextHome Presidential Realty | Hallandale Beach, FL

Lisa Baker
NextHome Platinum Advantage | Rock Hill, SC

Mark Reale
NextHome Signature | Exton, PA

Marnie Goldschlag
NextHome Wine Country Premier | Santa Rosa, CA

Mary Ann Wilson
NextHome In The Triangle | Cary, NC

Nick Principino
NextHome Real Estate Solutions | Greenville, SC

Paige Brewer
NextHome At The Beach | Daytona Beach, FL

Pedro Rivera
NextHome My Way | Milwaukee, WI

Rhonda Plake
NextHome Heartland Realty | Stillwater, OK

Rick Hanby
NextHome Legends Realty | San Angelo, TX

Sandra Fernandez
NextHome At The Beach | Miami, FL

Sarah Durbin
NextHome Sierra Realty | Reno, NV

Scott Louser
NextHome Legendary Properties | Minot, ND

Sherry Montalvo
NextHome Cedar Street Realty | Roseville, CA

Steven Burch
NextHome Unlimited | Junction City, KS

Sylvia Moore Myers
NextHome 180° Realty | Warner Robins, GA

Tamara Dillashaw
NextHome Utica Properties | Angels Camp, CA

Teresa Saraco Cole
NextHome All American | DeBary, FL

Teri Villeggiante
NextHome Wine Country Premier | Santa Rosa, CA

Thomas Shumpert
NextHome Specialists | Columbia, SC

Tim Garrett
NextHome CORE Realty | Lubbock, TX

Tom Smolinski
NextHome Champions | Holland, MI

Tony Anderson
NextHome Gulf Coast | Largo, FL

Congratulations to those who completed the course, and we look forward to hosting more NextHome Train the Trainer events in the future.

Michael and Dee Norris Open NextHome’s Newest Franchised Location

Michael and Dee Norris Open NextHome’s Newest Franchised Location

Michael and Dee Norris

Pleasanton, CA — August 30, 2019 — NextHome is proud to announce the latest addition to the franchise, NextHome Norris & Company Realty. The brokerage will represent the 59th NextHome franchised location in the state of Florida.

The company will be owned and operated by the top-producing husband and wife team Michael and Dee Norris.

Based out of Winter Haven, NextHome Norris & Company Realty will provide residential sales, investment property, second-home and vacation rental property, luxury, multi-family, condos, land sales, as well as commercial services to the counties of Winter Haven, Lakeland, Auburndale, Davenport, Lake Wales, Haines City, Dundee, Lake Hamilton, and the remainder of Polk County.

Winter Haven is located 50 miles west of downtown Orlando and is home to more than 45,000 residents. The city is home to the Legoland theme park, and is well known for being a part of the “Chain of Lakes” – a body of water that connects 25 different lakes.

After a career in buying and selling restaurants, Michael started his real estate journey in 1980 and worked at Sunset Realty in Winter Haven. Three years later he met Dee and the couple started working in real estate together in 1993.

The Norris’ did much of their own business, with Michael leading the way selling commercial real estate with his stepfather. Whether it was shopping centers, restaurants, bars and lounges, or even hotels, they were involved in selling all types of commercial real estate. 

In 1996, Michael and Dee moved to Brokers Realty, a real estate brokerage in Winter Haven. They did very well, often selling in excess of $20 million in volume annually. 

In 2011, they made the decision to go out on their own and open their brokerage, Norris & Company Realty. They made the decision to run the office as a small independent brokerage with no additional agents. It proved very successful and they continued to do well in the Winter Haven community.

In 2018, things changed as Michael and Dee opened up to the idea of adding agents to their company. 

“We reached that point in our career where we wanted to help other agents and we now had the desire and time to do just that,” said Michael.

“We Googled various real estate franchise companies when we came about NextHome,” said Dee. “It really seemed too good to be true, so I had our daughter research the company as well. We all loved what we saw, but it was meeting the leadership team in Boston at the National Association of REALTORS® Conference in November 2018 that confirmed NextHome was the right company to partner with.”

The Norris’ are proud of their commitment to the Winter Haven community and have recently opened the doors to their brand new centrally located office in the heart of the city. You’ll often find them at local events and working with organizations such as the Winter Haven Boys and Girls Club. 

Outside of  selling real estate, Michael and Dee are proud parents of two daughters, two grandchildren and one great-grandchild. When they have the chance, they visit their beach house in Vero Beach to relax.

Please join us in congratulating Michael, Dee  and the rest of the team at NextHome Norris & Company Realty on their new office in Winter Haven, FL!

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

Each office is an independently owned and operated business.