Blog : Press Releases

Top-Producing Real Estate Broker Opens NextHome’s Newest Franchised Location

Top-Producing Real Estate Broker Opens NextHome’s Newest Franchised Location

Garrick Olerud

Pleasanton, CA — August 21, 2019 — NextHome is proud to announce the latest addition to the franchise, NextHome Prime Real Estate. The brokerage will represent the ninth NextHome franchised location in the state of Wisconsin.

The company will be owned and operated by top-producing REALTOR® and real estate broker, Garrick Olerud.

Based out of Westby, NextHome Prime Real Estate will provide residential sales, investment property, land and farm sales, and commercial services to the counties of Vernon, La Crosse, Crawford, Monroe, Trempealeau, and Richland.

Westby is located two hours northwest of the state’s capital Madison and is home to just under 2,500 residents, but the larger metro area has a population of nearly 300,000. The city is known for its strong agricultural economy and cooperative business partnerships. Westby is sometimes referred to as “Co-Op City” with seven business co-ops still actively in business including Westby Cooperative Creamery, Vernon Telephone Cooperative, Heartland Country Coop, Westby Coop Credit Union, Vernon Electric Cooperative, and Accelerated Genetics.

Garrick started his real estate career right after graduating from college in 2014 with Coldwell Banker River Valley REALTORS® based out of La Crosse, WI.

His father, Gary, was an auctioneer and had auctioned everything from personal items to farm equipment. In 2015, he partnered with his father to help with auctioning off real estate properties.

In addition to the real estate auctions, Garrick built a very successful real estate sales business. In 2018 alone, Garrick sold more than 100 homes. One of the proudest moments of his career was when he received the President’s Award out of 100 agents at his company. He consistently was ranked in the top two percent of the company year after year.

Garrick attributes much of his success to his commitment to community relationships.

“Before real estate, I thought about working in politics,” said Garrick. “I love connecting with those in our community. Being in real estate allows me a rewarding career with a high level of community involvement.” 

Garrick serves on the Vernon County Board of Supervisors and is also the Vice President of the Westby Coon Prairie Church. 

In 2018, Garrick was ready to take the next step and open his own brokerage.

“I wanted to open a real estate company that allowed me to modify my existing methods and systems so I could help other hard-working agents build their own business,” said Garrick. “By creating an environment that allows agents to flourish, the result helps better serve those in our community.”

Garrick knew NextHome would be the franchise that would allow him to provide the technology he was looking for, while still allowing him to run the brokerage his way.

Outside of selling real estate, Garrick and his wife of seven years Kassi love spending time with their two daughters – Peyton (age 5) and Piper (age 2). The Olerud’s are expecting their first son in October 2019.

Please join us in congratulating Garrick and the rest of the team at NextHome Prime Real Estate on their new office in Westby, WI!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Named on the 2019 Inc. 5000 List of America’s Fastest-Growing Private Companies

NextHome Named on the 2019 Inc. 5000 List of America’s Fastest-Growing Private Companies

Pleasanton, CA — August 14, 2019 — Inc. magazine revealed its annual Inc. 5000 list today, and NextHome is among the nation’s fastest-growing private companies. The five-year-old company has been dubbed one of the fastest-growing real estate franchise and it shows from their spot on the list at #1897. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses.

NextHome is a part of a list that achieved an astounding three-year average growth of 454 percent, and a median rate of 157 percent. The Inc. 5000’s aggregate revenue was $237.7 billion in 2018, accounting for 1,216,308 jobs over the past three years. 

“The companies on this year’s Inc. 5000 have followed so many different paths to success,” said Inc. editor in chief James Ledbetter. “There’s no single course you can follow or investment you can take that will guarantee this kind of spectacular growth. But what they have in common is persistence and seizing opportunities.”

The 2019 Inc. 5000 is ranked according to percentage revenue growth when comparing 2015 and 2018. To qualify, companies must have been founded and generating revenue by March 31, 2015. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2018. 

Considering NextHome was founded in 2014, the franchise was headed for exponential growth within their first year of induction. As their unique and modern marketing hits the real estate industry by storm, there’s no slowing down. 

“This recognition is a testament to the hard work of our team to deliver a consumer-centric brand and an innovative technology platform that resonates with agents and brokers,” said James Dwiggins, CEO of NextHome. “More than that, it speaks to the level of professionalism of our members who are truly the absolute best in the business. We couldn’t be prouder of their accomplishments, helping Nexthome grow at such a tremendous rate.”

The NextHome franchise would like to extend a huge thank you to all members across the country. Without them, they would not have the great pleasure of being on a list that has held other well-known names like Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, and other power-hitters. 

From day one, NextHome has made it their mission to enrich lives by helping people find their next home. Are you NEXT?

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome’s First Franchisee in Oklahoma Expands Her Reach

NextHome’s First Franchisee in Oklahoma Expands Her Reach

Kimberly Hutson

Pleasanton, CA — August 14, 2017 — NextHome is proud to announce the latest addition to the franchise, NextHome Simply Real Estate. The brokerage will represent the second NextHome franchise location owned by Kimberly Hutson in the state of Oklahoma. She will take over ownership from a fellow broker and Norman Board of REALTORS® member, Carolyn Little. Carolyn will stay on during the transition of ownership as the company’s broker of record.

Additionally, she has acquired the property management division of NextHome Simply Real Estate and will be of service to more than 50 properties. 

“I’m excited about this opportunity to expand in Oklahoma and continue the NextHome way of doing business in our communities,” said Kimberly. “Carolyn has created a wonderful brokerage with an amazing culture. Both of our offices have been very involved in working in our local cities and I’m thrilled to have Carolyn still be a part of the NextHome family.”

Based out of Noble, NextHome Simply Real Estate will provide residential sales, investment property, luxury home sales, first time home buyers, military, land sales, horse properties, multi-family and relocation services to areas including Norman, Moore, Oklahoma City, Edmond, Piedmont, Guthrie, Newcastle, Tuttle, Blanchard, and the surrounding rural communities.

Noble, located just on the outskirts of the city of Norman, is home to just under 7,000 residents. The city is the third-largest in population in Cleveland County.

Before real estate, Kimberly worked as an Executive Secretary to a Bank President and left her job after 10 years to raise her family.

“After the kids were older, I was ready to get back into working full time,” said Kimberly. The couple moved a couple of times due to her husband’s work transfers but were happy to move back to Norman. 

“The process of selling and searching for our homes during those moves is what made me want to get into real estate. I am very passionate about helping people and I want to make a difference in this industry,” said Kimberly.

Licensed since 2013, Kimberly is a member of the National Association of Realtors® (NAR), Oklahoma City Metropolitan Association of Realtors®, Norman Board of Realtors®, and the Edmond Board of Realtors.

Kimberly spent her first year learning as much as possible about the industry. Her commitment to education shines through the time she dedicates towards improving her service for her clients. She has earned several NAR designations and certifications including Graduate of the Real Estate Institute (GRI), Accredited Buyers Agent (ABR), Broker Price Opinion Resource (BPOR), Certified Residential Specialist (CRS), and Short Sale & Foreclosure Resource (SFR).

With her commitment to education evident, Kimberly sold nearly $4 million in real estate volume in just her second year in real estate.

In 2016, she went on to get her broker’s license and joined eXp Realty as a branch broker. As her business continued to increase, she started a team.

Although she successfully led agents as the branch broker, changes in the company franchise structure in Oklahoma caused Kimberly to look in a different direction.

In 2017, she decided to start her own brokerage and was looking for the right company to affiliate with.

“A friend introduced me to NextHome because she knew I was looking for something new and different than what other brokerages offered here in Oklahoma,” recalled Kimberly.

Soon after, Kimberly launched NextHome Prestige Realty in Norman, Oklahoma.

“We are a group of tech-savvy agents that love the tools and resources NextHome provides. We focus on team building, training and representing our clients with a personal experience we are proud of. NextHome gives us the tools and resources we need to streamline our processes and operate effectively and efficiently for our clients’ needs,” said Kimberly.

With a group of career-oriented agents at the brokerage, Kimberly takes pride in how involved the team at NextHome Prestige Realty is with the local community. When they are not in the office or helping clients, you’ll find them out on the golf course sponsoring a hole for a charity tournament, working or serving in the local communities, or helping the local boards.

“We love our communities and giving back is important to us,” said Kimberly.

Outside of selling real estate, Kimberly and her husband of 27 years, Glen, enjoy spending time with their family and friends and traveling as much as possible. The couple has three children – Brooklyn (24), Bridgette (21), and Chad (15).

Please join us in congratulating Kimberly and the rest of the team at NextHome Prestige Realty and NextHome Simply Real Estate on their expansion in Oklahoma!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

NextHome Opens Two New Franchised Offices in Idaho

NextHome Opens Two New Franchised Offices in Idaho

Patricia Hernandez

Pleasanton, CA — August 9, 2019 — NextHome is proud to announce our newest addition to the franchise, NextHome Home Run Realty. The new brokerage represents the eighth and ninth NextHome franchised offices in the state of Idaho. One office will be located in Pocatello, while the other will be in American Falls. The offices are approximately 20 minutes away from each other and will help NextHome Home Run Realty’s agents service the entire Southeast Idaho region.

NextHome Home Run Realty will be led by broker/owner Patricia Hernandez. She will handle all day-to-day aspects of the company including mentoring, training, and brokerage growth. Her daughter, Amanda, and her son Anthony will be joining her on the leadership team and will assist Patricia in handling various business needs for the company.

The city of Pocatello is home to more than 55,000 residents and is the fifth most populated city in the state of Idaho. American Falls is a much smaller city with just over 4,000 residents. NextHome Home Run Realty will not only service buyers and sellers of both those areas, but also the remainder of Bannock, Bingham, Caribou, Franklin, Oneida, and Power counties.

With expertise in working with first-time homebuyers, move-up buyers, investors, new construction, out of state buyers, and military relocation, NextHome Home Run Realty is positioned to help all different types of buyer and seller needs. 

Patricia has always had an interest in real estate since she was very young. As a child, she spent her summers in Southern California with her grandmother who would take her to look at all the open houses in the area. As an investor, Patricia’s grandmother was a savvy home buyer and was very experienced at investing in properties. 

Patricia started her career in 2007 with an independent boutique brokerage and worked there for her first two years. She focused on developing strong relationships with her clients and earning their trust through smart and thoughtful real estate advice. That mindset set the tone for a successful career path.

In December 2009, Patricia made the move to ERA – The Brokerage in Pocatello. Over a five year period, she built her business to new heights – selling upwards of $4 million in real estate volume. With the average home sales price being in the mid $100,000’s, Patricia did very well. As one of the top agents in the 20 person brokerage, Patricia’s consistency with putting client needs in front of her own needs has been the hallmark of her career. 

In Fall 2014, Patricia opened her own real estate company – Home Run Realty

“After working for others, I felt like it was time to go out on my own and be more in control of my business,” said Patricia. “I already had Amanda’s help assisting me in years prior, so I knew that I had the support to go out on my own and open a brokerage.”

In 2018, Home Run Realty sold more than $7 million in real estate. 

Later that year, Patricia was looking for a way to provide an even better experience for her clients. She looked at various real estate franchises to see what was available.

“I worked for a franchised office when I was at ERA,” said Patricia. “I knew what franchises could offer, but NextHome really blew me away. The cutting edge technology was second to none.”

By adding NextHome to an already successful brokerage, Patricia feels that the partnership will provide her clients with unparalleled service unlike any in the area.

Outside of selling real estate, Patricia is all about family. She enjoys time with her husband of 27 years, Lonnie, and their kids Amanda, Anthony, and Stephanie. The family loves to travel and visits California as much as possible.

Patricia is very involved in her church and community, and volunteers as much as possible.

Please join us in congratulating Patricia, Amanda, Anthony and the rest of the team at NextHome Home Run Realty on the opening of their two brand new NextHome brokerages in Pocatello and American Falls!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

Attorney-turned-broker Opens Two NextHome Offices

Attorney-turned-broker Opens Two NextHome Offices

David Woodruff

Pleasanton, CA — August 2, 2019 — NextHome is proud to announce that David Woodruff is taking the lead at offices in Simi Valley and Westlake Village as NextHome continues to expand across Southern California. NextHome Terra, right in the heart of Simi Valley, will serve the real estate needs of all types of buyers and sellers. Some areas of expertise include residential buying and selling, investment properties as well as residential property management. David’s second location, NextHome Oak Summit, operates out of the beautiful Westlake Village area and will offer the same type of high-level service available in Simi Valley. 

These two locations are the company’s 68th and 69th brokerage in California. 

“Simi Valley and Thousand Oaks are beautiful places to live,” David said. “They both have low crime rates and the best public schools in the area. Not only that, but the aesthetics are enticing. They boast clean air and mountain views wherever you go.”

With median single-family home prices reaching upwards of $800,000, the Simi Valley and Thousand Oaks areas (located just 40 miles northwest of Los Angeles) are catching the eye of California home buyers. As Los Angeles locals look to escape the city and bask in the beauty of mountain ranges, they look to David’s market areas, which include Calabasas, Agoura Hills, Westlake Village, Thousand Oaks, Moorpark, Oak Park, and the unincorporated area of Newbury Park. In addition, NextHome Terra and Oak Summit’s knowledgeable agents can serve buyers and sellers across the San Fernando Valley, Conejo, and Ventura County areas. 

David brings an intimate knowledge of the area and vast industry experience to his NextHome Terra and Oak Summit offices. The Westlake Village local built a thriving career as an attorney, however, David has been dabbling in real estate in some way or another for many years. In 2010 David decided to make real estate his full-time job. He quickly obtained his brokers license in 2011 and has been running brokerages ever since. 

“It’s all about the people,” David said of his love for real estate and running brokerages. “I love always getting to meet lots of different people and being able to help people find a house. I am helping them do something that is really important in their lives. Getting to work with people gives me energy and keeps my job interesting and rewarding.” 

From 2011 to 2012, David owned and operated Ochs Realty alongside partner Steve Ochs in Westlake Village. In 2012, David became the sole owner of Oak Summit Real Estate where he built a team of 12 agents. In addition to buying and selling, Oak Summit Real Estate became the primary representative in the Ventura County and Los Angeles County area for Blackstone, one of the largest real estate private equity firms in the world today. A large part of David’s business became finding and facilitating investment property purchases for the group. 

As his client portfolio became more balanced, David started thinking it was a good time to take advantage of all the benefits a franchised brokerage could provide. 

“Once my business became more broad and balanced, and wasn’t centered on just a couple of large clients, I felt that to be competitive with the many other large brokerages in the area I needed the brand and competitive edge that NextHome could provide,” David said.

The experienced broker and attorney then purchased NextHome Terra from Larry Nease. 

“It was the perfect fit for my strategic plan and I liked what I saw with NextHome,” David said. “Larry told me good things about the business and that was a good influence for me.”

Larry, a well-known name in Simi Valley real estate, continues to work with David at NextHome Terra. 

“NextHome is also fresh. It’s young. It’s exciting,” David said. “It’s a distinct brand and it has a lot of technology. It’s also up-and-coming, so I feel like I’m getting in on the ground floor of something great.”

Today, David and his NextHome brokerages stand apart in the competitive Southern California real estate market through his extensive experience and NextHome Terra and Oak Summit’s culture of excellence.

“The number one thing we bring to the table is experience,” David said. “I have personally handled well over a thousand real estate transactions. I’m also an attorney and a broker – a combination that gets you an unparalleled experience.”

Not only does David have extensive experience in the market, but he also nurtures a friendly and professional environment through his brokerage.

“They (the agents and administrative staff) give me a lift every time I come into the office,” David said. “I also love helping people meet their goals whether it’s to find the home of their dreams, or to make a real estate investment, or to see their house sell for a great price in a good time frame.” 

When he isn’t helping his agents and clients, David enjoys spending time with his wife of 25 years, Joy, and their two daughters, Kendra, 21 and Amanda, 15. 

The family likes to travel, experience new places, watch movies together, and spend time with their extended family. 

“We are thrilled that David found NextHome,” said Imran Poladi, NextHome’s Vice President. “We look forward to seeing all the success his skill-set and hard work will bring.”

Please join us in congratulating David and his team on the opening of his new NextHome brokerages in Simi Valley and Westlake Village!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

Building your brand to last: a customer-centered approach

Building your brand to last: a customer-centered approach

Inman Connect invited NextHome’s CEO James Dwiggins on the main stage to share the story of NextHome and how we continue to strive every day to elevate the experience for real estate buyers and sellers. 

Branding is really about the experience and creating an emotional connection to the business. James explained that where people get branding wrong is they think it’s about the logo but it is not. It’s the entire experience from the minute a customer sees the logo, then working with an agent, and all the way to the end of a transaction and beyond.

An important component in understanding branding is to realize that the real estate industry is struggling for relevance with buyers and sellers. Customers are questioning the value proposition of brokers and agents including the rates that they charge.

“When we set out to create NextHome, we had a focus on creating a brand that was relevant for the customers themselves. It’s about what the buyers and sellers want from the experience,” explained James.

That is easier said than done in an industry that is myopically focused on what agents want or need. James and the NextHome team partnered with Pentagram, a prestigious design company in New York City, to research and study how to change the brand experience and create a connection.  

“For example, one of the things that we created was a really cute French Bulldog mascot named Luke that was designed to change the conversation,” elaborated James about NextHome’s friendly icon. “When a customer walks into an office, we want them to say ‘what’s up with the orange dog?’ because it sets a whole different tone and interaction from the very beginning.”

For James, branding should be viewed as a shift in focus from what real estate agents do to generating an interaction with customers that is distinctive. NextHome encourages agents to hand out a plush version of Luke to kids, who then take the little Frenchie through the entire buying or selling process.

The real estate industry, in James’s opinion, is awful at promoting branding as an experience for customers. He pointed out that if people look at some of the biggest brands in real estate, they will see 17,000 different versions of a company’s logo including versions with different colors. Without consistency, there is not a cohesive message about the company itself and people don’t make a connection to it all.

Maintaining consistency across a brand is not easy. NextHome makes sure that everything the team has worked so hard to create goes all the way through the brokers and agents to the customer without getting diluted.  

“We took a stance at the beginning of the company,” James confirmed, “about the minimum standards that we would do. Business cards, for example, come from one organization so agents can’t create their own at a local print shop.”

NextHome preserves the quality of their beautiful, rounded-edge cards, and while agents and brokers can customize some of it for autonomy and their own personal branding, it must tie back into the national brand. The same goes for all their products from stationary to yard signs.

“For us, we want to make sure that 3,500 members across the United States maintain the same level of professionalism out in the market whether it’s in Portland, Oregon or on Madison Ave in New York,” James explained.

NextHome stands behind that philosophy but they understand that it’s not for everyone.  They are clear about their expectations and what they do. If someone doesn’t want to be a part of it, then there are lots of other companies out there to work with.

“What we have found by maintaining our high branding standards,” James reported, “is that we are attracting a lot more professional people into our company. As a result, customers do not question what we are providing as a service because they don’t see mediocre material.”

The level of consistency doesn’t just stop at stationary and business cards but continues all the way through their business model. James remarked that the same amount of effort that an agent puts into listing a $500,000 home should also be made when listing a $100,000 home. Customers will notice the consistency of effort or lack thereof.  Consistency within your own personal brand is another component to creating that brand experience.  

In today’s world, real estate companies are either all about their agents or, like Zillow, customer-centered. In the end, it will be the companies that are focused on the needs of the customer that will win according to James. Listening to what the customers want is integral to long term success.

“Take yard signs as an example. Most real estate yard signs advertise the agent.  However, that’s not what customers want. Sellers want their house promoted while buyers want to know the pertinent details of the listing as they drive by,” James commented.

NextHome listened and designed their signs to display the number of bedrooms, bathrooms, and garage spaces. The agent’s information is secondary. It’s a relatively simple concept but it has a very big impact on how a company is viewed by customers.

“The industry has to start shifting to a customer-focused model or entities like Zillow will continue to disrupt us and change the primary person a customer will talk to,” advised James about the direction the industry should be headed.

At the end of the day, NextHome measures their branding success in smiles. James doesn’t want NextHome to be a company that people use for only a period of time but instead, be a brand that people keep thinking about and connecting with long after the real estate transaction is complete.  

Great branding is about changing the real estate conversation to a customer-centric experience through the use of consistency and a little mascot called Luke.

Doing business the heart way: bridging humanity and technology

Doing business the heart way: bridging humanity and technology

The NextHome leadership team brought a touch of orange to Inman Connect this week. Tuesday’s sessions ended with an inspiring talk from NextHome’s Chief Strategy Officer Keith Robinson. No better way to wrap up Tech Connect than to bring it all back to the humans we serve every day.

Keith brought a bit of humanity back to the tech-focused seminars by reminding brokers and agents that the next step in the evolution of real estate agents isn’t robots. Tech Connect showcases lots of tech edge and content which is great on many levels but can feel threatening on others.

Keith focused on Zillow, Opendoor, and Amazon as examples of technology dimensions that encourage the idea that real estate agents are becoming extraneous to the residential real estate world. However, nothing can be farther from the truth.

He highlighted the data behind why fears of these entities are unfounded. Opendoor, for example, does 2/10th of 1% of all real estate transactions. Fear from such a market share just isn’t logical but the concern is real.  

“I get it,” remarked Keith. “When you lose a listing to Opendoor, it’s 100% of that listing. However, does the fear we have really equal the threat these companies potentially present? I don’t think so.”

With the augmented reality, virtual reality, and artificial intelligence in the market today, it can feel like humans are irrelevant. Keith thoughtfully suggested that this is a real estate business, not a technology business. He encouraged agents and brokers to do what they do best – connect to people!

“We often forget about all the microtransactions and macro transactions that we have with human beings every day,” Keith noted about not only retail sales but real estate as well.  

He encouraged everyone to realize there are so many things that technology can’t do. For instance, it can’t give someone that first-time homeowner hug. Technology doesn’t make the real estate process personal.

“The intimacy and the connection while shepherding someone through their transaction just isn’t something that technology can do yet. Technology won’t be reviewing a 300-page inspection report for their buyer,” emphasized Keith.

Brokers and agents are in the business of helping people get what they really want out of life and out of their real estate. According to Keith, it’s all about the smiles, the genuine smiles that come from people helping people buy or sell their home. Technology simply won’t replace that.

“I love this industry. I love that we get to help people. We get to make those genuine moments happen for them. When we remember that and don’t lose sight of that, it won’t matter who partners with Amazon or what next ‘scary’ thing they are going to announce,” explained Keith about keeping the focus on the humans we serve.

Keith challenged his audience and the real estate world to put #humansoverhouses. It’s not about consumers but the human beings who are buying and selling homes. That’s what will resonate so tell their story.

Share on social media about the perseverance of that first time homebuyer that put in fifteen offers before they won. Spread the word about how selling a house helped a woman get exactly what she wanted out of life.

Keith supports that if brokers and agents remain focused on the human connection, there are no threats in the real estate industry. Technology then becomes something that supports the #humansoverhouses connection. He inspired the Inman Connect audience to tell the story of residential real estate and the humans involved.

“That’s how we can all win!” exclaimed Keith at the end of his presentation. Join Keith in promoting #humansoverhouses by sharing your stories of the humans that make real estate great.

Get Your Money’s Worth: Making the Most of Your Franchise Relationship

Get Your Money’s Worth: Making the Most of Your Franchise Relationship

The NextHome leadership team shared insights at Inman Connect 2019 in Las Vegas. Vice President of Sales Charis Moreno spoke with brokers on Tuesday about why independents often choose to franchise and how they can make the best of the relationship. She had valuable insights for everyone attending #ICLV!

Charis noted that independent brokers have to wear all the hats. They must face the struggles in the real estate industry on their own. When they partner with the right franchise, however, it not only gives brokers a real sense of belonging and confidence, but also the ability to network for support in order to overcome their pain points.

Franchises often have the buying power to leverage the continuity between the different technology dimensions in real estate in order to achieve better marketing and brand equity. Charis also pointed out that it’s not just about seeking the latest and greatest in real estate technology.   

“I think there is a race in real estate to create automation and integration in an industry that is all about people. There is a delicate balance between the technology that you pour in front of an agent and using that technology to support the agent in filling the gaps in their business in order for them to grow,” Charis explained.  

The use of technology to support a business’s growth begs the question, how can a broker increase the adoption rate of new technology? Charis suggested automating what the agents already do on a daily basis like flyers, postcards, etc. by providing something that is beautiful and easy to create with just the click of a button.

“It’s really about less screen time and more face time for agents. We have a philosophy at NextHome that the only way to get a human being to do something 100% of the time is to do it for them,” Charis remarked.

Adoption is about using the most effective technology to keep agents focused on what they are really good at which is the human connection. According to Charis, the brand will get you a seat at the table but, at the end of the day, it’s the other human across the table that will help the buyer or seller achieve their ultimate goal of buying or selling their next home. It’s an outlook that has NextHome achieving over 70% technology adoption rate. 

Charis’ deep understanding of how technology can be applied to helping brokers and agents become more productive and successful in today’s real estate environment is one of the many reasons why NextHome, and it’s franchisees are growing so quickly.

In the end, the choice of a broker using a franchise or going independent is up to them and how they want to grow their business. It’s important to consider that paying fees for a franchise isn’t about cost as it is about investing in the future of their real estate pursuits.

Let’s talk!

The NextHome Franchise Expands in Kansas

The NextHome Franchise Expands in Kansas

Kerry Dunn

Pleasanton, CA — July 26, 2019 — NextHome is excited to announce that Kerry Dunn has opened the company’s ninth office location in the state of Kansas. 

NextHome Excel will serve the Wichita, Kansas area. Located in south-central Kansas on the Arkansas River, Wichita is the state’s largest city with a metropolitan-area population of 500,000 and growing. It is also where Kerry was born, raised, and built his career in real estate. The native Kansan also serves clients in Andover, Derby, Newton, Mulvane, Clearwater, Rose Hill, and the remainder of the Wichita metropolitan area. 

“I love the ease of getting around here,” Kerry said of his lifelong attachment to Wichita. “The city has a great culture and is just a great place to live.” 

Kerry has extensive experience with all types of residential transactions, from new home buyers, residential relocation, to investment properties. However, he is also able to help with investment properties, home flipping, and Air Force Base relocations. 

Kerry began his career in 1993, building a successful moving business with his brother Roger Dunn. Advantage Movers helps facilitate smooth transitions for people all across the Wichita area. The company is still around and serving movers today. Helping people through those transitions in their lives sparked  Kerry to think about a career in real estate. 

“I took care of the contents of the house that made it a home,” Kerry said. “I started wanting to take care of the home itself.”

About 25 years ago the brothers began buying homes, rehabbing them, and building a rental property business. In 2007, Kerry got his real estate license and began a career as a real estate agent. 

Kerry has worked with various national brokers and small boutique firms since 2007, including Coldwell Banker, Keller Williams, RE/MAX, PGIM, and Advantage Realty. As an experienced agent, Kerry has a well-rounded idea of what different brokerages can and can’t offer. 

“I’ve been in the industry all my life,” Kerry said. “I think I’ve always considered owning my own brokerage but never found the right fit before.”

In 2007, at the beginning of Kerry’s real estate career, the nation was hit hard by The Great Recession. Kerry kept his head down and through hard work and ingenuity built a reputation he could be proud of. Today, Kerry closes about 40 deals per year. 

“A lot of my success was good old fashioned prospecting,” Kerry said, adding that much of his business as an agent was referral-based. 

Eventually, Kerry found himself at a real estate convention in Las Vegas where he met many in the NextHome family. 

“I was on the fence thinking about opening my own brokerage and then I got talking to people at this conference,” Kerry said. “They all really loved the company and the culture there. It was eye-opening and genuine. I truly felt that everyone loved the company and the tools they offered.”

Today, Kerry is the proud broker of record for NextHome Excel and helping mentor a growing office of agents.

Kerry and his wife Kimberly are the proud parents of two children and the grandparents of two grandsons. Outside of work, Kerry enjoys helping his wife and daughter with their cosmetology business and watching his grandson’s internet cooking show – Cooking with Khemari. As a hobby, Kerry also creates and sells his own bottled spice blends. 

“We are excited to welcome Kerry into the NextHome family and look forward to celebrating his success,” said Imran Poladi, NextHome’s Vice President. 

Please join us in congratulating Kerry on the opening of NextHome Excel in Wichita, KS!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.

 

Maryland real estate leader opens NextHome brokerage

Maryland real estate leader opens NextHome brokerage

Karen Parnes

Pleasanton, CA — July 17, 2019 — NextHome is excited to announce that Karen Parnes, an experienced real estate leader in the Maryland area, is joining the NextHome family as its newest franchisee. NextHome Your Way will become the fourth NextHome franchise in the state of Maryland. 

Karen and her team of highly-trained agents will serve clients across Montgomery County, MD and surrounding areas. NextHome Your Way helps clients with investment purchases, relocations, and condominium purchases. Karen and her team are also able to make first-time home buying a smooth process. 

“I absolutely love living in Montgomery County for many reasons, but especially because of its proximity to Washington, DC,” Karen said. “We get all of the wonderful diversity that comes with embassies and diplomats.”

Karen started her real estate career in 2005, just as market forces were about to take the industry on a roller coaster ride. The birth of her second daughter soon after she got her license taught Karen how to innovate and juggle challenges in her changing world. Ever the astute businessperson, Karen saw what overzealous buying could do to the families she served.

“I found myself telling people not to buy a house,” Karen recalled of those early years. “I did have their best interest in mind.”

When the market crashed, Karen was glad she chose to serve her clients interests over her own. So began the difficulties of building a thriving real estate business through The Great Recession as a real estate agent. 

In 2010, Karen joined Redfin where she nimbly climbed the company’s corporate ladder. 

“It was really helpful being a part of a company that was growing and evolving through The Great Recession,” Karen said. “There was a lot to learn just being a showing agent and I used that time to sharpen my knowledge.”

Karen soon became the top-producing agent in all of Maryland; she closed $120 million in four years, topping 200 deals. 

“I learned the system,” Karen said. “I learned how to get a client, how to really listen to them, how to learn their real needs, identify the right fit, and how to show it to them in the right way.”

Eventually, Karen found herself as Redfin’s area manager for the entire Maryland market. In that role she helped other agents succeed through great training, managing support staff, rolling out new products, and mentoring. 

In 2017, Karen left Redfin and began to see the industry evolve again. New technology and improved systems were changing the way people buy and sell homes. 

“I am really interested in the whole change that’s happening in the industry in general,” Karen said. “Technology is becoming available outside (national firms such as Redfin) and that gives me the opportunity to open my own brokerage and leverage those incredible tools in my way.”

Karen’s way is the way that best serves her clients and agents, so she chose “NextHome Your Way” as her brokerage name. 

“That was very deliberate,” Karen said. “One of the most important things for potential clients to know is that if they work with any one of our agents they will be 100 percent trained and knowledgeable. Our agents will have the knowledge, training and support to really facilitate home buying and selling ‘Your Way.’”  

Although Karen could have gone with many different options for opening her own business, she chose NextHome because of its suite of technology, the company’s focused eye on the industry, the support she receives, and NextHome’s exceptional marketing.  

“I loved that it has all those systems – you don’t have to buy a million different systems from different people,” Karen said. “I also love that they have their eye on what’s happening in the market right now. And on top of all that, I feel like I can count on them. I love that starting from the sign to the listing, and what’s inside the listing, the branding is all so well done… those are really the values that I’m looking for.”

Karen brings those values to her business through NextHome Your Way’s Heroes Program – a service especially designed for first responders and military service members looking for guidance and reduced fees through their home buying process. 

Outside of her brokerage, Karen also serves on the Greater Capital Area Association of Realtors (GCAAR) Board. She also actively supports the Michael Mosier Defeat DIPG Foundation – a Maryland-based nonprofit committed to finding a cure for childhood brainstem tumors known as Diffuse Intrinsic Pontine Gliomas (DIPG). 

Karen is the proud mother of two daughters; Romi, 19, a student at Towson University, and Mayah, 13. The family enjoys exploring Maryland’s stunning hiking trails and waterfalls and watching movies.  

“We are thrilled to welcome Karen to the NextHome family and know her expertise will be a tremendous asset to both agents and homebuyers in the Maryland area,” said Imran Poladi, NextHome’s Vice President. 

Please join us in congratulating Karen on the opening of her brand new NextHome brokerage in Montgomery County!

 

Interested in being a part of the NextHome Real Estate Franchise? Contact VP of Sales Charis Moreno at Charis@NextHome.com.

 

Each office is an independently owned and operated business.